Baltimore Orioles Audience in United States

Baltimore Orioles logo

Baltimore Orioles has an estimated audience of 6,873,843 people in United States. 35.6% are female, 64.4% are male, average age 38.6. Top regions: Maryland, Pennsylvania, New York. Top brand affinities: Joe Flacco, Justin Tucker, Philadelphia Phillies, Gateway Pundit, Maryland Terrapins men's basketball.

The average Baltimore Orioles fan in United States is 38.6 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, Pennsylvania, New York. Top brand affinities include Joe Flacco, Justin Tucker, Philadelphia Phillies, with strongest over-indexing on Joe Flacco (37.5× the country average). Demographically, the Baltimore Orioles audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Baltimore Orioles fans

Demographic split for Baltimore Orioles audience in United States
MetricValue
Female35.6%
Male64.4%
Average age38.6
Estimated audience size6,873,843

Audience persona

The typical Baltimore Orioles fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Joe Flacco.

Top regions in United States

Top regions ranked by reach for Baltimore Orioles in United States
RegionReachAffinity
Maryland1,699,19714.38×
Pennsylvania431,0411.86×
New York424,8511.11×
Florida354,9690.76×
Virginia332,0751.98×
New Jersey201,4641.15×
North Carolina196,0020.95×
Texas159,5550.27×
California158,2290.21×
Ohio124,8270.59×
Delaware109,1805.76×
South Carolina99,2050.96×
Massachusetts95,7450.71×
Connecticut88,2921.28×
Michigan75,6320.42×
West Virginia74,7362.33×
Illinois74,6430.33×
Georgia67,6320.32×
Tennessee61,0900.44×
Arizona52,7350.38×
Indiana48,3040.38×
Washington, District of Columbia46,9722.27×
Missouri39,7430.36×
Washington36,8010.27×
Alabama36,5630.38×
Colorado35,6650.33×
Wisconsin35,1060.34×
Oregon33,2730.42×
Kentucky30,3940.35×
Louisiana28,0900.32×
Iowa26,9850.48×
Minnesota26,6630.27×
Maine24,6951×
Nevada23,3520.35×
New Hampshire20,9570.77×
Kansas20,6590.38×
Rhode Island20,1820.92×
Arkansas17,1170.3×
Mississippi16,9880.3×
Oklahoma16,7110.22×
Utah15,5910.25×
Nebraska13,3670.39×
New Mexico11,0400.32×
Vermont10,9390.91×
Montana10,7570.56×
Idaho10,5080.3×
Hawaii9,1150.31×
South Dakota7,0970.45×
North Dakota4,5780.32×
Alaska3,7020.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baltimore Orioles audience
BrandAffinityCategory
Joe Flacco37.5×Sports
Justin Tucker25.42×Sports
Philadelphia Phillies11.67×Sports
Gateway Pundit8.28×News
Maryland Terrapins men's basketball30.76×Sports
Manny Machado22.65×Sports
M&T Bank9.6×Business & Career
Arizona Diamondbacks12.49×Sports
Instant messaging3.09×Internet & Social Media
Toronto Blue Jays8.04×Sports
Cal Ripken, Jr.43.41×Sports
Cincinnati Reds6.77×Sports
Baltimore metropolitan area26.14×Travel & Leisure
Hiroshima Toyo Carp43.59×Sports
WBAL-TV19.21×Movies & TV
Detroit Tigers4.3×Sports
Soccer2.4×Sports
Food and drink1.61×Food & Beverages
Washington Capitals11.06×Sports
Atlanta Braves5.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baltimore Orioles audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Early Adopter MentalityPOWER1.56
Sports ActivityPOWER1.18
DIY MentalityTHRILL1.14
ExtroversionTHRILL1.13
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Baltimore Orioles
CountryShare
United States77.5%
Mexico3.9%
Canada2.3%

See Baltimore Orioles audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Baltimore Orioles have in United States?

Baltimore Orioles has an estimated audience of 6,873,843 people in United States, concentrated in Maryland and Pennsylvania.

What is the gender split and age of Baltimore Orioles fans?

35.6% of Baltimore Orioles fans are female, 64.4% are male, with an average age of 38.6 years.

Which brands do Baltimore Orioles fans like most?

Baltimore Orioles fans show strongest brand affinity for Joe Flacco (37.5×), Justin Tucker (25.42×), and Philadelphia Phillies (11.67×) over the country average.

Where do Baltimore Orioles fans live in United States?

Baltimore Orioles fans in United States are most concentrated in Maryland (reach 1,699,197), Pennsylvania (reach 431,041), and New York (reach 424,851). These three regions account for the largest share of the active audience.

What other brands do Baltimore Orioles fans also like?

Beyond Baltimore Orioles itself, the audience over-indexes on Justin Tucker (25.42×), Philadelphia Phillies (11.67×), Gateway Pundit (8.28×), and Maryland Terrapins men's basketball (30.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore Orioles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.