Rascasse Audience Intelligence

Tampa Bay Rays Audience in United States

A data profile of the people who buy, follow and care about Tampa Bay Rays in United States — modelled from more than twelve digital signal sources. Tampa Bay Rays has an estimated audience of 5,794,862 people in United States.

#31among Baseball in United States#127among Team in United States#497in Sports

The average Tampa Bay Rays fan in United States is 36.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Texas Longhorns baseball, Bay News 9, Tampa Bay Lightning, with strongest over-indexing on Texas Longhorns baseball (44.6× the country average).

Demographically, the Tampa Bay Rays audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tampa Bay Rays fan in United States is more male, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Texas Longhorns baseball.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampa Bay Rays profile in United States.

Audience size
5.8M
in United States
Gender
33.3%♀
66.7% male
Age
36.5
average years
Country rank
#5866
Team in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tampa Bay Rays fans

33.3% are female, 66.7% are male, average age 36.5.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Tampa Bay Rays audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.5
Estimated audience size5,794,862
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Tampa Bay Rays audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Tampa Bay Rays audience comes from United States.

Worldwide audience distribution share by country for Tampa Bay Rays
CountryShare
United States70.3%
Japan5.6%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampa Bay Rays audience in United States is strongest.

Fig. 05

Top regions by affinity

Tampa Bay Rays fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M9.80×
02Maine~30K1.91×
03Connecticut~90K1.88×
04Rhode Island~30K1.82×
05New Hampshire~30K1.56×
06New York~400K1.49×
07New Jersey~200K1.45×
08Massachusetts~100K1.43×
09Vermont~10K1.43×
10Maryland~100K1.41×
11Delaware~10K1.06×
12North Carolina~100K0.99×
13Mississippi~40K0.98×
14South Carolina~70K0.96×
15Pennsylvania~200K0.95×
16Ohio~100K0.95×
17Tennessee~90K0.86×
18Georgia~100K0.84×
19Michigan~100K0.84×
20Kentucky~50K0.83×
21Virginia~100K0.81×
22Indiana~70K0.81×
23Louisiana~50K0.79×
24Illinois~100K0.78×
25Nevada~40K0.75×
26Alabama~50K0.74×
27West Virginia~20K0.72×
28Washington, District of Columbia~10K0.72×
29Wisconsin~50K0.70×
30Missouri~60K0.69×
31Iowa~30K0.65×
32Arizona~70K0.64×
33Kansas~30K0.64×
34Washington~60K0.62×
35South Dakota~7K0.62×
36Montana~8K0.60×
37Colorado~40K0.56×
38Alaska~6K0.55×
39New Mexico~10K0.54×
40Minnesota~40K0.52×
41North Dakota~5K0.52×
42California~300K0.50×
43Texas~200K0.50×
44Arkansas~20K0.50×
45Nebraska~10K0.50×
46Hawaii~10K0.45×
47Oregon~20K0.43×
48Idaho~10K0.41×
49Utah~20K0.40×
50Oklahoma~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Tampa Bay Rays, United States
0.37×1.00×9.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampa Bay Rays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampa Bay Rays audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports44.60×
02Raymond James StadiumSports34.77×
03Bay News 9Movies & TV31.36×
04Tampa Bay TimesNews30.33×
05Texas A&M Aggies baseballSports29.82×
06Mississippi State Bulldogs baseballSports28.64×
07Jameis WinstonSports19.32×
08Tampa Bay LightningSports17.61×
09Growing Up (2011 Philippine TV series)Movies & TV15.18×
10Toronto Blue JaysSports14.24×
11Tampa Bay AreaTravel & Leisure13.10×
12Babe RuthSports12.17×
13St. Petersburg, FloridaTravel & Leisure9.38×
14USA BaseballSports8.85×
15Philadelphia PhilliesSports7.92×
16Florida LotteryGames7.64×
17MLB NetworkSports7.41×
18Tampa Bay BuccaneersSports6.95×
19Milwaukee BrewersSports6.57×
20PublixShopping4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampa Bay Rays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampa Bay Rays audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.27×
SpiritualityBALANCE1.17×
Healthy LifestyleBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampa Bay Rays audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
Quality AwarenessPREMIUM0.84×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tampa Bay Rays have in United States?

Tampa Bay Rays has an estimated audience of 5,794,862 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Tampa Bay Rays fans?

33.3% of Tampa Bay Rays fans are female, 66.7% are male, with an average age of 36.5 years.

03

Which brands do Tampa Bay Rays fans like most?

Tampa Bay Rays fans show strongest brand affinity for Texas Longhorns baseball (44.6×), Bay News 9 (31.36×), and Tampa Bay Lightning (17.61×) over the country average.

04

Where do Tampa Bay Rays fans live in United States?

Tampa Bay Rays fans in United States are most concentrated in Florida (reach ~3.5M), New York (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tampa Bay Rays fans also like?

Beyond Tampa Bay Rays itself, the audience over-indexes on Bay News 9 (31.36×), Tampa Bay Lightning (17.61×), Toronto Blue Jays (14.24×), and Tampa Bay Area (13.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tampa Bay Rays audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Rays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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