Tampa Bay Rays Audience in United States

Tampa Bay Rays logo

Tampa Bay Rays has an estimated audience of 5,000,866 people in United States. 33.3% are female, 66.7% are male, average age 36.5. Top regions: Florida, New York, California. Top brand affinities: Texas Longhorns baseball, Bay News 9, Toronto Blue Jays, Tampa Bay Lightning, Tampa Bay Area.

The average Tampa Bay Rays fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Texas Longhorns baseball, Bay News 9, Toronto Blue Jays, with strongest over-indexing on Texas Longhorns baseball (44.6× the country average). Demographically, the Tampa Bay Rays audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Tampa Bay Rays fans

Demographic split for Tampa Bay Rays audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.5
Estimated audience size5,000,866

Audience persona

The typical Tampa Bay Rays fan in United States is more male, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Texas Longhorns baseball.

Top regions in United States

Top regions ranked by reach for Tampa Bay Rays in United States
RegionReachAffinity
Florida3,750,65011.25×
New York300,9261.08×
California285,4380.52×
Texas248,9100.58×
Ohio169,4811.1×
Pennsylvania166,8160.99×
North Carolina163,6021.09×
Illinois146,0320.88×
Georgia138,1020.9×
New Jersey128,3421.01×
Massachusetts127,1481.29×
Maryland126,8151.47×
Michigan121,3370.93×
Virginia97,6500.8×
Tennessee92,2370.92×
Indiana80,4520.88×
Arizona71,5080.7×
South Carolina67,4600.9×
Connecticut64,2081.28×
Missouri60,9850.76×
Washington59,6960.6×
Louisiana57,7180.9×
Kentucky52,2980.83×
Alabama51,7110.74×
Wisconsin50,8890.68×
Colorado48,7350.62×
Minnesota43,1800.6×
Nevada34,0720.7×
Mississippi34,0340.83×
Maine29,9121.67×
Kansas28,8230.73×
Iowa26,5410.64×
New Hampshire26,5041.35×
Oregon24,4120.43×
Rhode Island23,9741.51×
Arkansas20,2010.49×
Oklahoma19,2240.35×
Utah17,8950.4×
West Virginia15,7380.68×
Delaware13,5160.98×
Nebraska12,6180.5×
New Mexico12,4340.5×
Washington, District of Columbia11,3070.75×
Vermont9,6621.1×
Idaho8,8610.35×
Hawaii7,8340.36×
Montana7,2000.52×
South Dakota6,5980.57×
North Dakota5,1250.5×
Alaska4,6030.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa Bay Rays audience
BrandAffinityCategory
Texas Longhorns baseball44.6×Sports
Bay News 931.36×Movies & TV
Toronto Blue Jays14.24×Sports
Tampa Bay Lightning17.61×Sports
Tampa Bay Area13.1×Travel & Leisure
Tampa Bay Times30.33×News
Jameis Winston19.32×Sports
Florida Lottery7.64×Games
Tampa Bay Buccaneers6.95×Sports
St. Petersburg, Florida9.38×Travel & Leisure
Publix4.45×Shopping
Raymond James Stadium34.77×Sports
Milwaukee Brewers6.57×Sports
Growing Up (2011 Philippine TV series)15.18×Movies & TV
Texas A&M Aggies baseball29.82×Sports
Babe Ruth12.17×Sports
Mississippi State Bulldogs baseball28.64×Sports
MLB Network7.41×Sports
Philadelphia Phillies7.92×Sports
USA Baseball8.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa Bay Rays audience
TraitClusterScore
TraditionCONSERVATISM1.21
Sports ActivityPOWER1.16
Early Adopter MentalityPOWER1.16
ExtroversionTHRILL1.14
Social Media UsageJOY1.12
IndulgenceJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Tampa Bay Rays
CountryShare
United States75.9%
Mexico5.3%
Colombia2.2%

See Tampa Bay Rays audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Tampa Bay Rays have in United States?

Tampa Bay Rays has an estimated audience of 5,000,866 people in United States, concentrated in Florida and New York.

What is the gender split and age of Tampa Bay Rays fans?

33.3% of Tampa Bay Rays fans are female, 66.7% are male, with an average age of 36.5 years.

Which brands do Tampa Bay Rays fans like most?

Tampa Bay Rays fans show strongest brand affinity for Texas Longhorns baseball (44.6×), Bay News 9 (31.36×), and Toronto Blue Jays (14.24×) over the country average.

Where do Tampa Bay Rays fans live in United States?

Tampa Bay Rays fans in United States are most concentrated in Florida (reach 3,750,650), New York (reach 300,926), and California (reach 285,438). These three regions account for the largest share of the active audience.

What other brands do Tampa Bay Rays fans also like?

Beyond Tampa Bay Rays itself, the audience over-indexes on Bay News 9 (31.36×), Toronto Blue Jays (14.24×), Tampa Bay Lightning (17.61×), and Tampa Bay Area (13.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Rays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.