Rascasse Audience Intelligence

Atlanta Braves Fan Demographics in United States

Atlanta Braves has an estimated audience of 20.8M people in United States.

#6among Baseball in United States#24among teams in United States#115in Sports

The average Atlanta Braves fan in United States is 38.0 years old, more male, and lives primarily in Georgia.

By number of fans, Atlanta Braves ranks #5 among the 30 MLB teams in United States — 2.2× the group median.

Its fans are 1.0 years younger than the group average of 39.0.

Women make up 32.4% of the fan base, 3.5 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Atlanta Braves fans stand out for their interest in Christian Walker, Freddie Freeman and WWWQ.

In Q3/2026, search interest was +79.4% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: May, August and September account for 41% of the year's searches, January is the quietest month.

Most fans live in Georgia, Alabama, North Carolina.

Top affinities include Christian Walker, Freddie Freeman, WWWQ, with strongest over-indexing on Christian Walker (28.09× the country average).

Demographically, the Atlanta Braves audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Atlanta Braves fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Christian Walker.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
20.8M
in United States
Gender
32.4%♀
67.6% male
Age
38.0
average years
Country rank
#1574
among all objects in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Atlanta Braves fans

32.4% are female, 67.6% are male, average age 38.0.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Atlanta Braves audience in United States
MetricValue
Female32.4%
Male67.6%
Average age38.0
Estimated audience size20.8M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Atlanta Braves audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4418%
45-5418%
55+18%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Atlanta Braves audience comes from United States.

Worldwide audience distribution share by country for Atlanta Braves
CountryShare
United States88.2%
Mexico2.0%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlanta Braves fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~8M11.24×
02Alabama~2M5.69×
03South Carolina~1.5M4.47×
04Tennessee~1.5M3.24×
05North Carolina~2M2.58×
06Mississippi~400K2.43×
07Delaware~70K1.12×
08Pennsylvania~900K1.09×
09Virginia~500K0.99×
10Florida~1M0.89×
11Montana~60K0.89×
12West Virginia~100K0.88×
13New Jersey~500K0.81×
14Kentucky~200K0.72×
15Louisiana~200K0.64×
16Arkansas~100K0.60×
17New Mexico~80K0.60×
18Wyoming~20K0.60×
19Iowa~100K0.59×
20South Dakota~30K0.54×
21Idaho~60K0.53×
22New York~600K0.52×
23North Dakota~20K0.51×
24Hawaii~40K0.47×
25Arizona~200K0.46×
26Nebraska~60K0.45×
27Vermont~20K0.45×
28Indiana~200K0.43×
29Alaska~20K0.42×
30Wisconsin~100K0.40×
31Nevada~80K0.39×
32Utah~80K0.38×
33Oklahoma~90K0.37×
34Ohio~300K0.36×
35Illinois~300K0.35×
36Maryland~100K0.33×
37Missouri~100K0.32×
38Kansas~60K0.32×
39Maine~30K0.32×
40Oregon~80K0.30×
41Colorado~100K0.28×
42Texas~400K0.27×
43Connecticut~60K0.26×
44Rhode Island~20K0.26×
45California~600K0.24×
46Michigan~100K0.24×
47Washington~100K0.23×
48New Hampshire~20K0.23×
49Massachusetts~90K0.20×
50Minnesota~60K0.17×
Fig. 06

Affinity by region

Affinity by region — Atlanta Braves, United States
0.17×1.00×11.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlanta Braves audience vs. the country average
#·InterestCategoryAffinity×
01Christian WalkerSports28.09×
02Freddie FreemanSports21.83×
03WWWQMusic & Radio10.74×
04Georgia Bulldogs footballSports8.82×
05Good Morning (film)Movies & TV7.16×
06FriendshipMusic & Radio6.46×
07Atlanta metropolitan areaTravel & Leisure6.04×
08Tennessee Volunteers footballSports5.98×
09Milwaukee BrewersSports5.58×
10Pittsburgh PiratesSports5.28×
11Ole Miss Rebels footballSports5.24×
12MLB NetworkSports5.22×
13Atlanta FalconsSports4.33×
14Seattle MarinersSports4.31×
15Detroit TigersSports3.97×
16Dick CheneyPolitics & Society3.80×
17MLB.comSports3.79×
18Anthony EdwardsMovies & TV3.72×
19WNBASports3.47×
20Melania TrumpPolitics & Society2.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlanta Braves audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlanta Braves audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
IndividualismJOY1.28×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlanta Braves audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
IndulgenceJOY0.73×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Atlanta Braves over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/atlanta-braves-17903” · Methodology