Rascasse Audience Intelligence

Atlanta Braves Audience in United States

A data profile of the people who buy, follow and care about Atlanta Braves in United States — modelled from more than twelve digital signal sources. Atlanta Braves has an estimated audience of 17,293,861 people in United States.

#6among Baseball in United States#33among Team in United States#138in Sports

The average Atlanta Braves fan in United States is 37.3 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Alabama, North Carolina.

Top brand affinities include Freddie Freeman, WWWQ, Georgia Bulldogs football, with strongest over-indexing on Freddie Freeman (21.83× the country average).

Demographically, the Atlanta Braves audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta Braves fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta Braves profile in United States.

Audience size
17.3M
in United States
Gender
32.4%♀
67.6% male
Age
37.3
average years
Country rank
#1971
Team in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta Braves fans

32.4% are female, 67.6% are male, average age 37.3.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Atlanta Braves audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.3
Estimated audience size17,293,861
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Atlanta Braves audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Atlanta Braves audience comes from United States.

Worldwide audience distribution share by country for Atlanta Braves
CountryShare
United States84.8%
Mexico2.6%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta Braves audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta Braves fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5.5M11.24×
02Alabama~1M5.69×
03South Carolina~1M4.47×
04Tennessee~1M3.24×
05North Carolina~1M2.58×
06Mississippi~300K2.43×
07Delaware~50K1.12×
08Pennsylvania~600K1.09×
09Virginia~400K0.99×
10Florida~900K0.89×
11Montana~40K0.89×
12West Virginia~60K0.88×
13New Jersey~300K0.81×
14Kentucky~100K0.72×
15Louisiana~100K0.64×
16Arkansas~80K0.60×
17New Mexico~50K0.60×
18Wyoming~10K0.60×
19Iowa~70K0.59×
20South Dakota~20K0.54×
21Idaho~40K0.53×
22New York~400K0.52×
23North Dakota~20K0.51×
24Hawaii~30K0.47×
25Arizona~100K0.46×
26Nebraska~40K0.45×
27Indiana~100K0.43×
28Alaska~10K0.42×
29Wisconsin~90K0.40×
30Nevada~60K0.39×
31Utah~50K0.38×
32Oklahoma~60K0.37×
33Ohio~200K0.36×
34Illinois~200K0.35×
35Maryland~90K0.33×
36Missouri~80K0.32×
37Kansas~40K0.32×
38Maine~20K0.32×
39Washington, District of Columbia~20K0.32×
40Oregon~50K0.30×
41Colorado~70K0.28×
42Texas~400K0.27×
43Connecticut~40K0.26×
44Rhode Island~10K0.26×
45California~400K0.24×
46Michigan~100K0.24×
47Washington~70K0.23×
48New Hampshire~10K0.23×
49Massachusetts~60K0.20×
50Minnesota~40K0.17×
Fig. 06

Affinity by region

Affinity by region — Atlanta Braves, United States
0.17×1.00×11.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta Braves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta Braves audience
#·InterestCategoryAffinity×
01Christian WalkerSports28.09×
02Freddie FreemanSports21.83×
03WWWQMusic & Radio10.74×
04Georgia Bulldogs footballSports8.82×
05Good Morning (film)Movies & TV7.16×
06Atlanta metropolitan areaTravel & Leisure6.04×
07Tennessee Volunteers footballSports5.98×
08Milwaukee BrewersSports5.58×
09Toronto Blue JaysSports5.29×
10Pittsburgh PiratesSports5.28×
11MLB NetworkSports5.22×
12Seattle MarinersSports4.31×
13Detroit TigersSports3.97×
14Dick CheneyPolitics & Society3.80×
15MLB.comSports3.79×
16Anthony EdwardsMovies & TV3.72×
17WNBASports3.47×
18Nancy MacePolitics & Society2.81×
19Melania TrumpPolitics & Society2.35×
20Lindsey GrahamPolitics & Society1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta Braves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta Braves audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
IndividualismJOY1.28×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta Braves audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
IndulgenceJOY0.73×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta Braves have in United States?

Atlanta Braves has an estimated audience of 17,293,861 people in United States, concentrated in Georgia and Alabama.

02

What is the gender split and age of Atlanta Braves fans?

32.4% of Atlanta Braves fans are female, 67.6% are male, with an average age of 37.3 years.

03

Which brands do Atlanta Braves fans like most?

Atlanta Braves fans show strongest brand affinity for Freddie Freeman (21.83×), WWWQ (10.74×), and Georgia Bulldogs football (8.82×) over the country average.

04

Where do Atlanta Braves fans live in United States?

Atlanta Braves fans in United States are most concentrated in Georgia (reach ~5.5M), Alabama (reach ~1M), and North Carolina (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta Braves fans also like?

Beyond Atlanta Braves itself, the audience over-indexes on WWWQ (10.74×), Georgia Bulldogs football (8.82×), Milwaukee Brewers (5.58×), and Christian Walker (28.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Atlanta Braves audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Braves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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