Atlanta Braves Audience in United States

Atlanta Braves logo

Atlanta Braves has an estimated audience of 15,495,528 people in United States. 32.4% are female, 67.6% are male, average age 37.3. Top regions: Georgia, North Carolina, Alabama. Top brand affinities: Freddie Freeman, WWWQ, Georgia Bulldogs football, Milwaukee Brewers, Christian Walker.

The average Atlanta Braves fan in United States is 37.3 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, Alabama. Top brand affinities include Freddie Freeman, WWWQ, Georgia Bulldogs football, with strongest over-indexing on Freddie Freeman (21.83× the country average). Demographically, the Atlanta Braves audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Atlanta Braves fans

Demographic split for Atlanta Braves audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.3
Estimated audience size15,495,528

Audience persona

The typical Atlanta Braves fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.

Top regions in United States

Top regions ranked by reach for Atlanta Braves in United States
RegionReachAffinity
Georgia5,480,46611.48×
North Carolina1,228,1002.63×
Alabama1,196,9415.53×
South Carolina1,020,6904.38×
Tennessee1,002,7983.23×
Florida942,8410.9×
Pennsylvania637,4711.22×
New York512,3570.59×
California404,4060.24×
Virginia376,8101×
Texas372,8440.28×
New Jersey363,2790.92×
Mississippi288,0162.26×
Illinois185,0190.36×
Ohio177,3490.37×
Arizona155,2590.49×
Kentucky135,0350.7×
Louisiana123,0690.62×
Indiana121,0650.43×
Michigan99,0550.24×
Maryland88,6420.33×
Wisconsin88,0370.38×
Missouri82,2180.33×
Arkansas75,9140.59×
Iowa73,3420.57×
Colorado69,9090.29×
Washington68,6620.22×
Massachusetts62,5800.2×
Oklahoma61,9590.36×
West Virginia58,2170.81×
Nevada57,4460.38×
Oregon51,3470.29×
Delaware50,3231.18×
Utah49,9640.36×
New Mexico44,1090.57×
Kansas40,0070.33×
Idaho37,6950.49×
Minnesota36,6850.17×
Montana35,7250.83×
Connecticut35,4450.23×
Nebraska34,0400.44×
Hawaii29,7260.45×
Maine17,4560.31×
South Dakota17,2150.48×
Washington, District of Columbia14,9400.32×
North Dakota14,2790.45×
New Hampshire13,2820.22×
Wyoming12,8160.56×
Rhode Island12,2940.25×
Alaska11,6360.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta Braves audience
BrandAffinityCategory
Freddie Freeman21.83×Sports
WWWQ10.74×Music & Radio
Georgia Bulldogs football8.82×Sports
Milwaukee Brewers5.58×Sports
Christian Walker28.09×Sports
Detroit Tigers3.97×Sports
Tennessee Volunteers football5.98×Sports
Atlanta metropolitan area6.04×Travel & Leisure
Seattle Mariners4.31×Sports
WNBA3.47×Sports
Fox News Channel1.57×Movies & TV
MLB Network5.22×Sports
Good Morning (film)7.16×Movies & TV
Anthony Edwards3.72×Movies & TV
Toronto Blue Jays5.29×Sports
Gateway Pundit4.32×News
MLB.com3.79×Sports
Auburn Tigers football5.73×Sports
Pittsburgh Pirates5.28×Sports
University of Georgia6.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta Braves audience
TraitClusterScore
PatriotismCONSERVATISM2.21
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.32
TraditionCONSERVATISM1.29
Sports ActivityPOWER1.23
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Atlanta Braves
CountryShare
United States84.3%
Mexico2.8%
Japan2.4%

See Atlanta Braves audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Atlanta Braves have in United States?

Atlanta Braves has an estimated audience of 15,495,528 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Atlanta Braves fans?

32.4% of Atlanta Braves fans are female, 67.6% are male, with an average age of 37.3 years.

Which brands do Atlanta Braves fans like most?

Atlanta Braves fans show strongest brand affinity for Freddie Freeman (21.83×), WWWQ (10.74×), and Georgia Bulldogs football (8.82×) over the country average.

Where do Atlanta Braves fans live in United States?

Atlanta Braves fans in United States are most concentrated in Georgia (reach 5,480,466), North Carolina (reach 1,228,100), and Alabama (reach 1,196,941). These three regions account for the largest share of the active audience.

What other brands do Atlanta Braves fans also like?

Beyond Atlanta Braves itself, the audience over-indexes on WWWQ (10.74×), Georgia Bulldogs football (8.82×), Milwaukee Brewers (5.58×), and Christian Walker (28.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Braves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.