MLB Network Audience in United States

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MLB Network has an estimated audience of 9,736,681 people in United States. 30.8% are female, 69.2% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Pro-Ject, Alaska, Grinch, Vocal harmony, Governor of Michigan.

The average MLB Network fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Pro-Ject, Alaska, Grinch, with strongest over-indexing on Pro-Ject (13.17× the country average). Demographically, the MLB Network audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of MLB Network fans

Demographic split for MLB Network audience in United States
MetricValue
Female30.8%
Male69.2%
Average age35.6
Estimated audience size9,736,681

Audience persona

The typical MLB Network fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for MLB Network in United States
RegionReachAffinity
California1,263,7751.18×
New York823,5251.51×
Florida655,3740.99×
Texas582,0420.7×
New Jersey500,1192.02×
Pennsylvania485,5391.48×
Ohio382,4591.28×
Illinois320,8840.99×
Georgia287,3290.96×
North Carolina271,7350.93×
Michigan267,2111.05×
Tennessee226,6241.16×
Virginia222,5390.94×
Arizona221,3531.11×
Massachusetts190,0280.99×
Maryland182,8191.09×
South Carolina178,4501.22×
Wisconsin174,9421.19×
Missouri172,8181.1×
Indiana161,7340.91×
Washington146,4470.75×
Minnesota129,4110.93×
Connecticut122,9851.26×
Kentucky113,5120.93×
Colorado112,1200.73×
Alabama104,9100.77×
Louisiana93,2240.74×
Kansas92,8781.21×
New Mexico85,5461.75×
Iowa84,7751.06×
Oregon82,6500.74×
Nevada82,1690.87×
Nebraska75,7451.55×
Oklahoma71,8320.66×
Utah58,8280.67×
Mississippi51,9030.65×
Arkansas49,8170.62×
West Virginia43,7100.96×
Maine36,8101.06×
Idaho36,5860.75×
Delaware35,1331.31×
New Hampshire34,7730.91×
Rhode Island31,1791.01×
Washington, District of Columbia25,4780.87×
Hawaii25,2620.6×
South Dakota23,8501.06×
Montana22,6650.84×
North Dakota18,1820.91×
Vermont17,1871.01×
Wyoming9,2320.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MLB Network audience
BrandAffinityCategory
Pro-Ject13.17×Music & Radio
Alaska3.52×Travel & Leisure
Grinch6.75×Movies & TV
Vocal harmony7.42×Music & Radio
Governor of Michigan11.55×Politics & Society
Nebraska4×Travel & Leisure
Minnesota2.45×Travel & Leisure
Goop7.47×Internet & Social Media
UK garage6.9×Music & Radio
Product design2.43×Business & Career
Google Analytics5.99×Internet & Social Media
Wok7.96×Food & Beverages
Justice3.45×Politics & Society
Urban Outfitters2.06×Shopping
Mathcore8.26×Music & Radio
Hipster9.79×Politics & Society
Sinaloa3.64×Travel & Leisure
Guitarist (magazine)10.26×Music & Radio
Google Home5.37×Technology & Electronics
Hibachi6.4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MLB Network audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
PatriotismCONSERVATISM1.15
TraditionCONSERVATISM1.11
Luxury OrientationPREMIUM1.09
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for MLB Network
CountryShare
United States92.1%
Canada5.6%
Japan1.4%

See MLB Network audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does MLB Network have in United States?

MLB Network has an estimated audience of 9,736,681 people in United States, concentrated in California and New York.

What is the gender split and age of MLB Network fans?

30.8% of MLB Network fans are female, 69.2% are male, with an average age of 35.6 years.

Which brands do MLB Network fans like most?

MLB Network fans show strongest brand affinity for Pro-Ject (13.17×), Alaska (3.52×), and Grinch (6.75×) over the country average.

Where do MLB Network fans live in United States?

MLB Network fans in United States are most concentrated in California (reach 1,263,775), New York (reach 823,525), and Florida (reach 655,374). These three regions account for the largest share of the active audience.

What other brands do MLB Network fans also like?

Beyond MLB Network itself, the audience over-indexes on Alaska (3.52×), Grinch (6.75×), Vocal harmony (7.42×), and Governor of Michigan (11.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.