Rascasse Audience Intelligence

MLB Network Audience in United States

A data profile of the people who buy, follow and care about MLB Network in United States — modelled from more than twelve digital signal sources. MLB Network has an estimated audience of 9,795,353 people in United States.

#41among TV Channel in United States#300in Sports

The average MLB Network fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Rick and Morty, Anthony Joshua, Hair Extensions, with strongest over-indexing on Rick and Morty (12.01× the country average).

Demographically, the MLB Network audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MLB Network fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLB Network profile in United States.

Audience size
9.8M
in United States
Gender
30.8%♀
69.2% male
Age
35.6
average years
Country rank
#3643
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MLB Network

30.8% are female, 69.2% are male, average age 35.6.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for MLB Network audience in United States
MetricValue
Female30.8%
Male69.2%
Average age35.6
Estimated audience size9,795,353
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the MLB Network audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

92.0%

of the worldwide MLB Network audience comes from United States.

Worldwide audience distribution share by country for MLB Network
CountryShare
United States92.0%
Canada5.6%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLB Network audience in United States is strongest.

Fig. 05

Top regions by affinity

MLB Network fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M3.26×
02Wisconsin~300K1.96×
03New Jersey~400K1.60×
04Iowa~100K1.52×
05California~1.5M1.42×
06Arizona~300K1.39×
07Delaware~40K1.38×
08Pennsylvania~400K1.36×
09Indiana~200K1.35×
10Connecticut~100K1.32×
11Maine~40K1.25×
12Vermont~20K1.25×
13Rhode Island~40K1.23×
14New York~700K1.21×
15Nevada~100K1.20×
16New Mexico~60K1.20×
17New Hampshire~40K1.14×
18Massachusetts~200K1.12×
19Ohio~300K1.01×
20Michigan~300K0.99×
21Washington~200K0.97×
22Florida~600K0.96×
23Hawaii~40K0.95×
24Nebraska~50K0.93×
25Montana~20K0.93×
26Texas~700K0.87×
27South Carolina~100K0.87×
28Missouri~100K0.84×
29Kentucky~100K0.82×
30South Dakota~20K0.82×
31Maryland~100K0.81×
32Kansas~60K0.81×
33Idaho~40K0.81×
34Georgia~200K0.79×
35Tennessee~200K0.78×
36Alaska~20K0.78×
37North Carolina~200K0.76×
38Oregon~90K0.76×
39West Virginia~30K0.75×
40Mississippi~60K0.70×
41North Dakota~10K0.70×
42Virginia~200K0.69×
43Colorado~100K0.67×
44Alabama~90K0.66×
45Minnesota~90K0.64×
46Utah~60K0.64×
47Washington, District of Columbia~20K0.64×
48Louisiana~80K0.61×
49Arkansas~50K0.60×
50Oklahoma~60K0.52×
Fig. 06

Affinity by region

Affinity by region — MLB Network, United States
0.52×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLB Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLB Network audience
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports17.91×
02Anthony JoshuaSports17.33×
03Toyota SupraCars & Mobility15.30×
04Rick and MortyMovies & TV12.01×
05Miami MarlinsSports11.81×
06Major League Baseball All-Star GameSports9.60×
07Dungeons & DragonsGames8.91×
08World SeriesSports8.53×
09Toronto Blue JaysSports8.01×
10Fox SportsMovies & TV7.89×
11Minor League BaseballSports7.73×
12RottweilerPets & Animals7.32×
13New York MetsSports6.87×
14JudoSports6.70×
15Hair ExtensionsBeauty & Wellness6.27×
16Atlanta BravesSports5.22×
17High-definition televisionTechnology & Electronics3.13×
18VehiclesCars & Mobility2.51×
19Consumer electronicsTechnology & Electronics2.43×
20ClothingFashion & Accessoires2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLB Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLB Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
TraditionCONSERVATISM2.18×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLB Network audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
CreativityOPEN0.63×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLB Network have in United States?

MLB Network has an estimated audience of 9,795,353 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of MLB Network fans?

30.8% of MLB Network fans are female, 69.2% are male, with an average age of 35.6 years.

03

Which brands do MLB Network fans like most?

MLB Network fans show strongest brand affinity for Rick and Morty (12.01×), Anthony Joshua (17.33×), and Hair Extensions (6.27×) over the country average.

04

Where do MLB Network fans live in United States?

MLB Network fans in United States are most concentrated in California (reach ~1.5M), Illinois (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do MLB Network fans also like?

Beyond MLB Network itself, the audience over-indexes on Anthony Joshua (17.33×), Hair Extensions (6.27×), Toyota Supra (15.3×), and Rottweiler (7.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See MLB Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MLB Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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