Miami Marlins Audience in United States

Miami Marlins logo

Miami Marlins has an estimated audience of 3,398,113 people in United States. 28.3% are female, 71.7% are male, average age 42.4. Top regions: Florida, California, New York. Top brand affinities: Giancarlo Stanton, Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, Toronto Blue Jays, Florida Panthers.

The average Miami Marlins fan in United States is 42.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Giancarlo Stanton, Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, with strongest over-indexing on Giancarlo Stanton (52.71× the country average). Demographically, the Miami Marlins audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Miami Marlins fans

Demographic split for Miami Marlins audience in United States
MetricValue
Female28.3%
Male71.7%
Average age42.4
Estimated audience size3,398,113

Audience persona

The typical Miami Marlins fan in United States is more male, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Giancarlo Stanton.

Top regions in United States

Top regions ranked by reach for Miami Marlins in United States
RegionReachAffinity
Florida2,089,2989.08×
California292,5950.78×
New York217,9111.15×
Pennsylvania209,8791.83×
Texas193,8100.66×
Georgia150,2471.44×
Illinois145,7911.29×
Ohio121,6531.16×
New Jersey121,4791.41×
North Carolina117,9781.15×
Michigan78,7980.89×
Virginia75,5820.91×
Tennessee71,2791.05×
Maryland68,7621.18×
Arizona67,0230.97×
Wisconsin66,9431.31×
Indiana60,3580.97×
Missouri58,0491.06×
Massachusetts53,2140.79×
South Carolina50,2770.98×
Alabama44,9920.95×
Louisiana39,7840.91×
Washington37,4590.55×
Colorado37,0120.69×
Kentucky35,1450.82×
Connecticut32,9880.97×
Minnesota31,2450.64×
Nevada29,6900.9×
Mississippi23,8430.85×
Iowa22,3540.8×
Kansas18,8600.7×
Oregon17,7970.46×
Oklahoma15,8370.42×
Arkansas14,3230.51×
Delaware13,3331.42×
Utah12,8470.42×
Rhode Island10,7641×
West Virginia10,5380.67×
Washington, District of Columbia9,5140.93×
New Mexico9,3510.55×
Nebraska9,0970.53×
Maine9,0270.74×
New Hampshire8,5540.64×
Hawaii7,0310.48×
Idaho6,8400.4×
Montana4,8900.52×
South Dakota3,7920.48×
Vermont3,7250.62×
North Dakota3,4690.5×
Wyoming2,6600.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Marlins audience
BrandAffinityCategory
Giancarlo Stanton52.71×Sports
Texas A&M Aggies baseball57.54×Sports
Mississippi State Bulldogs baseball53.95×Sports
Toronto Blue Jays14.22×Sports
Florida Panthers16.75×Sports
Texas Tech Red Raiders baseball74.85×Sports
USA Baseball15.27×Sports
Miami Hurricanes20.34×Sports
MLB Network11.81×Sports
North Carolina Tar Heels baseball66.79×Sports
Mark McGwire39.33×Sports
Aaron Judge11.3×Sports
Milwaukee Brewers8.23×Sports
Tampa Bay Rays14.05×Sports
Philadelphia Phillies10.34×Sports
Los Angeles Angels of Anaheim16.46×Sports
LSU Softball58.1×Sports
Angela White (athlete)11.39×Movies & TV
Texas Longhorns baseball24.04×Sports
Arizona Diamondbacks13.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Marlins audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
PatriotismCONSERVATISM1.44
Early Adopter MentalityPOWER1.41
IndulgenceJOY1.31
Risk AppetiteTHRILL1.31
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Miami Marlins
CountryShare
United States81.0%
Mexico4.2%
Spain2.0%

See Miami Marlins audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Miami Marlins have in United States?

Miami Marlins has an estimated audience of 3,398,113 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami Marlins fans?

28.3% of Miami Marlins fans are female, 71.7% are male, with an average age of 42.4 years.

Which brands do Miami Marlins fans like most?

Miami Marlins fans show strongest brand affinity for Giancarlo Stanton (52.71×), Texas A&M Aggies baseball (57.54×), and Mississippi State Bulldogs baseball (53.95×) over the country average.

Where do Miami Marlins fans live in United States?

Miami Marlins fans in United States are most concentrated in Florida (reach 2,089,298), California (reach 292,595), and New York (reach 217,911). These three regions account for the largest share of the active audience.

What other brands do Miami Marlins fans also like?

Beyond Miami Marlins itself, the audience over-indexes on Texas A&M Aggies baseball (57.54×), Mississippi State Bulldogs baseball (53.95×), Toronto Blue Jays (14.22×), and Florida Panthers (16.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Marlins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.