Rascasse Audience Intelligence

Chicago White Sox Audience in United States

A data profile of the people who buy, follow and care about Chicago White Sox in United States — modelled from more than twelve digital signal sources. Chicago White Sox has an estimated audience of 6,321,009 people in United States.

#29among Baseball in United States#120among Team in United States#460in Sports

The average Chicago White Sox fan in United States is 39.8 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Florida.

Top brand affinities include Chicago Cubs, Jewel-Osco, Chicago Blackhawks, with strongest over-indexing on Chicago Cubs (10.14× the country average).

Demographically, the Chicago White Sox audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago White Sox fan in United States is more male, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Cubs.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago White Sox profile in United States.

Audience size
6.3M
in United States
Gender
31.6%♀
68.4% male
Age
39.8
average years
Country rank
#5482
Team in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago White Sox fans

31.6% are female, 68.4% are male, average age 39.8.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Chicago White Sox audience in United States
MetricValue
Female31.6%
Male68.4%
Average age39.8
Estimated audience size6,321,009
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Chicago White Sox audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Chicago White Sox audience comes from United States.

Worldwide audience distribution share by country for Chicago White Sox
CountryShare
United States83.8%
Canada3.2%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago White Sox audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago White Sox fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M12.41×
02Indiana~400K4.27×
03Wisconsin~200K2.13×
04Iowa~90K2.04×
05Michigan~200K1.64×
06Ohio~200K1.41×
07Minnesota~100K1.29×
08South Dakota~10K1.21×
09Kansas~40K1.08×
10Missouri~90K1.00×
11Arizona~100K0.98×
12Montana~10K0.88×
13North Dakota~9K0.86×
14Nevada~40K0.81×
15Florida~300K0.76×
16Nebraska~20K0.74×
17Pennsylvania~100K0.71×
18Tennessee~70K0.69×
19New Jersey~90K0.66×
20Washington~70K0.65×
21Kentucky~40K0.63×
22Arkansas~30K0.63×
23Wyoming~5K0.63×
24Colorado~50K0.62×
25Maryland~60K0.61×
26Delaware~9K0.59×
27South Carolina~50K0.58×
28Maine~10K0.58×
29Connecticut~30K0.57×
30North Carolina~90K0.56×
31New York~200K0.55×
32Mississippi~20K0.54×
33Hawaii~10K0.54×
34New Mexico~10K0.53×
35Washington, District of Columbia~8K0.53×
36Massachusetts~50K0.52×
37Rhode Island~9K0.52×
38New Hampshire~10K0.50×
39Louisiana~30K0.49×
40Alabama~40K0.48×
41Georgia~80K0.47×
42Alaska~5K0.47×
43Texas~200K0.46×
44California~300K0.44×
45Virginia~50K0.41×
46West Virginia~10K0.41×
47Idaho~10K0.38×
48Oregon~20K0.36×
49Oklahoma~20K0.35×
50Utah~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Chicago White Sox, United States
0.33×1.00×12.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago White Sox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago White Sox audience
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports27.33×
02Mississippi State Bulldogs baseballSports25.63×
03Sports MockerySports22.50×
04Chicago BlackhawksSports18.00×
05Jewel-OscoShopping15.72×
06DuPage County, IllinoisTravel & Leisure10.75×
07Chicago CubsSports10.14×
08Arizona DiamondbacksSports10.12×
09USA BaseballSports8.19×
10Toronto Blue JaysSports8.01×
11Tampa Bay RaysSports7.93×
12MLB NetworkSports6.70×
13Philadelphia PhilliesSports6.55×
14Chicago metropolitan areaTravel & Leisure6.48×
15Pittsburgh PiratesSports6.40×
16Milwaukee BrewersSports5.33×
17Chicago BearsSports5.32×
18Atlanta BravesSports5.00×
19Detroit TigersSports4.16×
20Chicago BullsSports4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago White Sox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago White Sox audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.10×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago White Sox audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.82×
IndulgenceJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago White Sox have in United States?

Chicago White Sox has an estimated audience of 6,321,009 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago White Sox fans?

31.6% of Chicago White Sox fans are female, 68.4% are male, with an average age of 39.8 years.

03

Which brands do Chicago White Sox fans like most?

Chicago White Sox fans show strongest brand affinity for Chicago Cubs (10.14×), Jewel-Osco (15.72×), and Chicago Blackhawks (18×) over the country average.

04

Where do Chicago White Sox fans live in United States?

Chicago White Sox fans in United States are most concentrated in Illinois (reach ~2M), Indiana (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago White Sox fans also like?

Beyond Chicago White Sox itself, the audience over-indexes on Jewel-Osco (15.72×), Chicago Blackhawks (18×), Chicago Bears (5.32×), and Toronto Blue Jays (8.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

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See Chicago White Sox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago White Sox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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