Chicago White Sox Audience in United States

Chicago White Sox logo

Chicago White Sox has an estimated audience of 5,309,213 people in United States. 31.6% are female, 68.4% are male, average age 39.8. Top regions: Illinois, Indiana, California. Top brand affinities: Chicago Cubs, Jewel-Osco, Chicago Blackhawks, Chicago Bears, Toronto Blue Jays.

The average Chicago White Sox fan in United States is 39.8 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, California. Top brand affinities include Chicago Cubs, Jewel-Osco, Chicago Blackhawks, with strongest over-indexing on Chicago Cubs (10.14× the country average). Demographically, the Chicago White Sox audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Chicago White Sox fans

Demographic split for Chicago White Sox audience in United States
MetricValue
Female31.6%
Male68.4%
Average age39.8
Estimated audience size5,309,213

Audience persona

The typical Chicago White Sox fan in United States is more male, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Chicago Cubs.

Top regions in United States

Top regions ranked by reach for Chicago White Sox in United States
RegionReachAffinity
Illinois2,056,55211.63×
Indiana377,7533.89×
California281,7270.48×
Florida269,7690.75×
Texas245,3140.54×
Michigan212,1791.53×
Ohio209,7611.28×
New York193,2020.65×
Wisconsin162,3972.03×
Pennsylvania150,8490.84×
Minnesota108,4581.43×
New Jersey105,9550.78×
Arizona105,4890.97×
North Carolina97,6990.61×
Missouri92,1471.08×
Iowa83,0021.9×
Georgia82,2940.5×
Tennessee74,6730.7×
Washington69,9680.66×
Maryland64,8650.71×
Massachusetts63,6300.61×
Virginia59,2790.46×
Colorado55,6870.67×
Kansas48,1761.15×
South Carolina47,5750.6×
Kentucky43,3170.65×
Nevada39,6330.77×
Alabama37,9810.51×
Louisiana34,8730.51×
Connecticut34,3840.65×
Arkansas28,1060.64×
Oregon23,5510.39×
Mississippi20,6770.47×
Oklahoma19,9000.34×
Nebraska18,8700.71×
Utah14,7390.31×
South Dakota13,3201.09×
New Mexico12,9670.49×
Montana12,3370.84×
Maine11,5370.61×
New Hampshire10,5510.5×
Hawaii9,9720.44×
Delaware9,3650.64×
North Dakota9,3000.85×
Idaho9,1160.34×
West Virginia9,0370.37×
Washington, District of Columbia8,9850.56×
Rhode Island8,8780.53×
Wyoming4,2990.55×
Alaska4,1430.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago White Sox audience
BrandAffinityCategory
Chicago Cubs10.14×Sports
Jewel-Osco15.72×Shopping
Chicago Blackhawks18×Sports
Chicago Bears5.32×Sports
Toronto Blue Jays8.01×Sports
Texas A&M Aggies baseball27.33×Sports
Chicago metropolitan area6.48×Travel & Leisure
Detroit Tigers4.16×Sports
USA Baseball8.19×Sports
Arizona Diamondbacks10.12×Sports
MLB Network6.7×Sports
Mississippi State Bulldogs baseball25.63×Sports
Milwaukee Brewers5.33×Sports
Sports Mockery22.5×Sports
Atlanta Braves5×Sports
Chicago Bulls4.11×Sports
Philadelphia Phillies6.55×Sports
DuPage County, Illinois10.75×Travel & Leisure
Texas Tech Red Raiders baseball35.56×Sports
Walter Payton17.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago White Sox audience
TraitClusterScore
Community OrientationOPEN1.23
TraditionCONSERVATISM1.2
ExtroversionTHRILL1.18
Sports ActivityPOWER1.09
Risk AppetiteTHRILL1.06
LGBTQ+ IdentityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Chicago White Sox
CountryShare
United States82.6%
Mexico3.5%
Canada2.5%

See Chicago White Sox audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Chicago White Sox have in United States?

Chicago White Sox has an estimated audience of 5,309,213 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Chicago White Sox fans?

31.6% of Chicago White Sox fans are female, 68.4% are male, with an average age of 39.8 years.

Which brands do Chicago White Sox fans like most?

Chicago White Sox fans show strongest brand affinity for Chicago Cubs (10.14×), Jewel-Osco (15.72×), and Chicago Blackhawks (18×) over the country average.

Where do Chicago White Sox fans live in United States?

Chicago White Sox fans in United States are most concentrated in Illinois (reach 2,056,552), Indiana (reach 377,753), and California (reach 281,727). These three regions account for the largest share of the active audience.

What other brands do Chicago White Sox fans also like?

Beyond Chicago White Sox itself, the audience over-indexes on Jewel-Osco (15.72×), Chicago Blackhawks (18×), Chicago Bears (5.32×), and Toronto Blue Jays (8.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago White Sox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.