Lou Malnati's Pizzeria Audience in United States
Lou Malnati's Pizzeria has an estimated audience of 2,118,470 people in United States. 52.8% are female, 47.2% are male, average age 40.6. Top brand affinities: Chicago Cubs, Chicago Blackhawks, Autism Awareness, Capital One, Diabetes mellitus awareness.
Top brand affinities include Chicago Cubs, Chicago Blackhawks, Autism Awareness, with strongest over-indexing on Chicago Cubs (11.79× the country average). Demographically, the Lou Malnati's Pizzeria audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Lou Malnati's Pizzeria fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.6 |
| Estimated audience size | 2,118,470 |
Audience persona
The typical Lou Malnati's Pizzeria fan in United States is balanced, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Chicago Cubs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chicago Cubs | 11.79× | Sports |
| Chicago Blackhawks | 17.29× | Sports |
| Autism Awareness | 11.01× | Health |
| Capital One | 4.68× | Business & Career |
| Diabetes mellitus awareness | 7.4× | Health |
| Google Maps | 4.13× | Internet & Social Media |
| Aaron Rodgers | 6.16× | Sports |
| Singer-songwriter | 3.6× | Music & Radio |
| Chicago White Sox | 11.88× | Sports |
| Microblogging | 7.62× | Technology & Electronics |
| Kia Sportage | 17.33× | Cars & Mobility |
| Khan Academy | 6.72× | Business & Career |
| Indeed.com | 3.25× | Business & Career |
| AccuWeather | 4.52× | Home & Garden |
| Houston Astros | 5.89× | Sports |
| CarGurus | 3.85× | Cars & Mobility |
| Income tax | 7.9× | Business & Career |
| Google News | 3.84× | News |
| Diane Keaton | 3.96× | Movies & TV |
| Chicago Bears | 3.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| Community Orientation | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Italy | 0.4% |
| Germany | 0.4% |
See Lou Malnati's Pizzeria audiences in other countries
More Food & Beverages audiences in United States
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- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lou Malnati's Pizzeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.