Lou Malnati's Pizzeria Audience in United States
Lou Malnati's Pizzeria has an estimated audience of 2,118,470 people in United States. 52.8% are female, 47.2% are male, average age 40.6. Top brand affinities: Tuscany, Minnesota, Dog breed, Pro-Ject, Elsword.
Top brand affinities include Tuscany, Minnesota, Dog breed, with strongest over-indexing on Tuscany (17.29× the country average). Demographically, the Lou Malnati's Pizzeria audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Lou Malnati's Pizzeria fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.6 |
| Estimated audience size | 2,118,470 |
Audience persona
The typical Lou Malnati's Pizzeria fan in United States is balanced, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 17.29× | Travel & Leisure |
| Minnesota | 2.37× | Travel & Leisure |
| Dog breed | 1.57× | Pets & Animals |
| Pro-Ject | 4.72× | Music & Radio |
| Elsword | 17.33× | Games |
| Product design | 1.7× | Business & Career |
| Nebraska | 2.1× | Travel & Leisure |
| Justice | 2.04× | Politics & Society |
| Sinaloa | 2.42× | Travel & Leisure |
| Goop | 3.32× | Internet & Social Media |
| Governor of Michigan | 4.5× | Politics & Society |
| Fairy godmother | 4.4× | Literature |
| Rajasthan | 9.22× | Travel & Leisure |
| Historic site | 2.3× | Arts & Culture |
| Julio Cesar Chavez Jr. | 3.65× | Sports |
| Google Analytics | 2.41× | Internet & Social Media |
| Wok | 3.19× | Food & Beverages |
| headspace | 4.48× | Health |
| Google Home | 3.04× | Technology & Electronics |
| Home staging | 2.42× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| Community Orientation | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Italy | 0.4% |
| Germany | 0.4% |
See Lou Malnati's Pizzeria audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Lou Malnati's Pizzeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.