Rascasse Audience Intelligence

Lou Malnati's Pizzeria Target Market in United States

Lou Malnati's Pizzeria has an estimated audience of 2.8M people in United States.

#1202among brands in United States#691in Food & Beverages

The average Lou Malnati's Pizzeria fan in United States is 41.2 years old, balanced, and lives primarily in Arizona.

Most fans live in Arizona, Wisconsin, Michigan.

Top affinities include Chicago Blackhawks, Weber Grills, Chicago White Sox, with strongest over-indexing on Chicago Blackhawks (17.33× the country average).

Demographically, the Lou Malnati's Pizzeria audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Lou Malnati's Pizzeria fan in United States is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicago Blackhawks.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
52.8%♀
47.2% male
Age
41.2
average years
Country rank
#11014
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lou Malnati's Pizzeria

52.8% are female, 47.2% are male, average age 41.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Lou Malnati's Pizzeria audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.2
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Lou Malnati's Pizzeria audience in United States
Age bracketShare%
16-2413%
25-3417%
35-4425%
45-5428%
55+16%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Lou Malnati's Pizzeria audience comes from United States.

Worldwide audience distribution share by country for Lou Malnati's Pizzeria
CountryShare
United States99.5%
Italy0.3%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lou Malnati's Pizzeria customers by region in United States
#RegionReachAffinity×
01Arizona~600K9.73×
02Wisconsin~300K6.30×
03Wyoming~4K0.80×
04Minnesota~40K0.78×
05Michigan~60K0.74×
06North Dakota~5K0.74×
07South Dakota~5K0.71×
08Delaware~6K0.70×
09Montana~6K0.69×
10Nebraska~10K0.65×
11Hawaii~7K0.61×
12Mississippi~10K0.56×
13Ohio~60K0.55×
14Kentucky~20K0.54×
15Arkansas~10K0.53×
16Oklahoma~20K0.47×
17Nevada~10K0.47×
18Louisiana~20K0.46×
19Washington~30K0.45×
20Connecticut~10K0.45×
21Oregon~20K0.43×
22Maryland~20K0.42×
23Georgia~40K0.39×
24New Jersey~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Lou Malnati's Pizzeria, United States
0.38×1.00×9.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lou Malnati's Pizzeria audience vs. the country average
#·InterestCategoryAffinity×
01Chicago BlackhawksSports17.33×
02Weber GrillsHome & Garden15.35×
03Chicago White SoxSports12.73×
04Chicago CubsSports8.11×
05Seattle MarinersSports5.42×
06World SeriesSports5.32×
07QVCShopping3.80×
08Weather forecastingHome & Garden3.41×
09FedExBusiness & Career3.33×
10Fast casual restaurantsFood & Beverages3.06×
11Trader Joe'sShopping2.61×
12Panera BreadFood & Beverages2.50×
13SubwayFood & Beverages2.36×
14Pizza HutFood & Beverages2.32×
15McDonald'sFood & Beverages2.13×
16Mortgage loansBusiness & Career2.05×
17PinterestInternet & Social Media1.86×
18BarbecueFood & Beverages1.77×
19AirbnbTravel & Leisure1.77×
20GolfSports1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lou Malnati's Pizzeria audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lou Malnati's Pizzeria audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
Urban LifestyleOPEN1.80×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lou Malnati's Pizzeria audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.85×
CreativityOPEN0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lou Malnati's Pizzeria over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lou-malnatis-pizzeria-44259” · Methodology