Chicago Cubs Audience in United States

Chicago Cubs logo

Chicago Cubs has an estimated audience of 20,317,704 people in United States. 38.2% are female, 61.8% are male, average age 36.5. Top regions: Illinois, Wisconsin, Indiana. Top brand affinities: Chicago Bears, New York Yankees, Chicago Blackhawks, NFL, Jewel-Osco.

The average Chicago Cubs fan in United States is 36.5 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, Indiana. Top brand affinities include Chicago Bears, New York Yankees, Chicago Blackhawks, with strongest over-indexing on Chicago Bears (5.28× the country average). Demographically, the Chicago Cubs audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Chicago Cubs fans

Demographic split for Chicago Cubs audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.5
Estimated audience size20,317,704

Audience persona

The typical Chicago Cubs fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chicago Bears.

Top regions in United States

Top regions ranked by reach for Chicago Cubs in United States
RegionReachAffinity
Illinois7,403,89110.94×
Wisconsin1,718,7255.62×
Indiana1,702,1054.59×
Iowa1,073,0066.41×
Florida947,3390.69×
California660,6230.3×
Texas640,4000.37×
Michigan437,1160.82×
Arizona431,5101.04×
Ohio420,1080.67×
Missouri384,8281.18×
Tennessee329,1430.81×
North Carolina285,6130.47×
Pennsylvania280,8070.41×
New York270,6570.24×
Kentucky239,0220.94×
Georgia221,4730.35×
Colorado186,0460.58×
Minnesota169,0350.58×
Nevada159,9610.81×
Virginia158,2080.32×
South Carolina140,4280.46×
Arkansas133,9890.8×
Alabama127,5010.45×
Louisiana119,7370.46×
New Jersey118,3740.23×
Nebraska106,0561.04×
Washington100,3450.25×
Oklahoma99,0350.44×
Oregon90,5040.39×
Mississippi81,1630.48×
Kansas81,1060.51×
Maryland79,2450.23×
New Mexico71,9330.71×
Utah68,6870.38×
Massachusetts66,4250.17×
Connecticut48,3920.24×
Idaho41,6370.41×
Montana41,3770.73×
South Dakota40,8230.87×
West Virginia37,5990.4×
Hawaii24,6220.28×
Wyoming22,4660.75×
North Dakota22,2110.53×
Alaska17,8550.41×
Washington, District of Columbia14,8150.24×
New Hampshire14,1450.18×
Maine13,6590.19×
Delaware13,6530.24×
Vermont10,1110.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Cubs audience
BrandAffinityCategory
Chicago Bears5.28×Sports
New York Yankees5.31×Sports
Chicago Blackhawks10.03×Sports
NFL1.71×Sports
Jewel-Osco6.78×Shopping
Houston Astros4.82×Sports
Wrigley Field8.36×Sports
NBA1.66×Sports
Pete Crow-Armstrong9.06×Sports
Pete Crow Armstrong9.06×Sports
Illinois Fighting Illini football8.93×Sports
Alex Bregman9.06×Sports
New Orleans Saints4.05×Sports
Chicago White Sox6.08×Sports
Monday Night Football3.37×Sports
Los Angeles Chargers6.95×Sports
Texas Roadhouse1.69×Food & Beverages
Barbie2.51×Movies & TV
Green Bay Packers2.49×Sports
Chicago metropolitan area3.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Cubs audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
TraditionCONSERVATISM1.33
Sports ActivityPOWER1.21
Risk AppetiteTHRILL1.17
Community OrientationOPEN1.12
LGBTQ+ IdentityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Chicago Cubs
CountryShare
United States84.2%
Japan4.3%
Canada1.6%

See Chicago Cubs audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Chicago Cubs have in United States?

Chicago Cubs has an estimated audience of 20,317,704 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Chicago Cubs fans?

38.2% of Chicago Cubs fans are female, 61.8% are male, with an average age of 36.5 years.

Which brands do Chicago Cubs fans like most?

Chicago Cubs fans show strongest brand affinity for Chicago Bears (5.28×), New York Yankees (5.31×), and Chicago Blackhawks (10.03×) over the country average.

Where do Chicago Cubs fans live in United States?

Chicago Cubs fans in United States are most concentrated in Illinois (reach 7,403,891), Wisconsin (reach 1,718,725), and Indiana (reach 1,702,105). These three regions account for the largest share of the active audience.

What other brands do Chicago Cubs fans also like?

Beyond Chicago Cubs itself, the audience over-indexes on New York Yankees (5.31×), Chicago Blackhawks (10.03×), NFL (1.71×), and Jewel-Osco (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Cubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.