Rascasse Audience Intelligence

Chicago Cubs Audience in United States

A data profile of the people who buy, follow and care about Chicago Cubs in United States — modelled from more than twelve digital signal sources. Chicago Cubs has an estimated audience of 20,892,496 people in United States.

#4among Baseball in United States#21among Team in United States#109in Sports

The average Chicago Cubs fan in United States is 36.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Indiana.

Top brand affinities include Chicago Bears, New York Yankees, Chicago Blackhawks, with strongest over-indexing on Chicago Bears (5.28× the country average).

Demographically, the Chicago Cubs audience skews more male with an average age of 36.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Cubs fan in United States is more male, around 36.5 years old, with strong DIY Mentality tendencies and a notable affinity for Chicago Bears.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Cubs profile in United States.

Audience size
20.9M
in United States
Gender
38.2%♀
61.8% male
Age
36.5
average years
Country rank
#1565
Team in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Cubs fans

38.2% are female, 61.8% are male, average age 36.5.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Chicago Cubs audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.5
Estimated audience size20,892,496
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Chicago Cubs audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Chicago Cubs audience comes from United States.

Worldwide audience distribution share by country for Chicago Cubs
CountryShare
United States84.1%
Japan4.2%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Cubs audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Cubs fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~7M10.42×
02Wisconsin~2M6.98×
03Iowa~1M6.30×
04Indiana~1.5M4.11×
05Missouri~400K1.15×
06Nebraska~100K1.09×
07South Dakota~40K0.96×
08Arizona~400K0.95×
09Kentucky~200K0.93×
10Montana~50K0.85×
11Michigan~400K0.82×
12Tennessee~300K0.80×
13Arkansas~100K0.77×
14Wyoming~20K0.75×
15Nevada~100K0.74×
16New Mexico~70K0.72×
17Florida~900K0.65×
18Ohio~400K0.64×
19North Dakota~30K0.62×
20Minnesota~200K0.59×
21Colorado~200K0.57×
22Mississippi~80K0.50×
23Kansas~80K0.48×
24Alaska~20K0.48×
25South Carolina~100K0.46×
26North Carolina~300K0.44×
27Alabama~100K0.44×
28Idaho~40K0.43×
29Louisiana~100K0.42×
30Oklahoma~100K0.42×
31West Virginia~40K0.41×
32Oregon~90K0.38×
33Utah~70K0.38×
34Pennsylvania~300K0.37×
35Texas~600K0.35×
36Georgia~200K0.34×
37Virginia~200K0.31×
38Hawaii~30K0.31×
39California~600K0.29×
40Delaware~20K0.27×
41Washington~100K0.25×
42Maine~20K0.24×
43Washington, District of Columbia~10K0.24×
44Connecticut~50K0.23×
45New Hampshire~20K0.22×
46New York~200K0.21×
47New Jersey~100K0.21×
48Maryland~70K0.21×
49Rhode Island~10K0.19×
50Massachusetts~70K0.18×
Fig. 06

Affinity by region

Affinity by region — Chicago Cubs, United States
0.18×1.00×10.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Cubs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Cubs audience
#·InterestCategoryAffinity×
01Wrigley FieldSports13.39×
02Chicago BlackhawksSports10.03×
03Pete Crow-ArmstrongSports9.06×
04Pete Crow ArmstrongSports9.06×
05Alex BregmanSports9.06×
06Illinois Fighting Illini footballSports8.93×
07Los Angeles ChargersSports6.95×
08Jewel-OscoShopping6.78×
09Chicago White SoxSports6.08×
10New York YankeesSports5.31×
11Chicago BearsSports5.28×
12Houston AstrosSports4.82×
13New Orleans SaintsSports4.05×
14Chicago metropolitan areaTravel & Leisure3.81×
15Monday Night FootballSports3.37×
16SoftballSports3.27×
17Green Bay PackersSports2.49×
18NFLSports1.71×
19Texas RoadhouseFood & Beverages1.69×
20NBASports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Cubs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Cubs audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Community OrientationOPEN0.90×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Cubs audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
IndulgenceJOY0.62×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Cubs have in United States?

Chicago Cubs has an estimated audience of 20,892,496 people in United States, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Chicago Cubs fans?

38.2% of Chicago Cubs fans are female, 61.8% are male, with an average age of 36.5 years.

03

Which brands do Chicago Cubs fans like most?

Chicago Cubs fans show strongest brand affinity for Chicago Bears (5.28×), New York Yankees (5.31×), and Chicago Blackhawks (10.03×) over the country average.

04

Where do Chicago Cubs fans live in United States?

Chicago Cubs fans in United States are most concentrated in Illinois (reach ~7M), Wisconsin (reach ~2M), and Indiana (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Cubs fans also like?

Beyond Chicago Cubs itself, the audience over-indexes on New York Yankees (5.31×), Chicago Blackhawks (10.03×), NFL (1.71×), and Jewel-Osco (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Chicago Cubs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Cubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →