Rascasse Audience Intelligence

New Orleans Saints Audience in United States

A data profile of the people who buy, follow and care about New Orleans Saints in United States — modelled from more than twelve digital signal sources. New Orleans Saints has an estimated audience of 11,882,341 people in United States.

#33among American football in United States#60among Team in United States#223in Sports

The average New Orleans Saints fan in United States is 35.9 years old, more male, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, Mississippi.

Top brand affinities include Buffalo Bills, Aaron Rodgers, Tampa Bay Buccaneers, with strongest over-indexing on Buffalo Bills (4.43× the country average).

Demographically, the New Orleans Saints audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Orleans Saints fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Orleans Saints profile in United States.

Audience size
11.9M
in United States
Gender
33.8%♀
66.2% male
Age
35.9
average years
Country rank
#2999
Team in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Orleans Saints fans

33.8% are female, 66.2% are male, average age 35.9.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for New Orleans Saints audience in United States
MetricValue
Female33.8%
Male66.2%
Average age35.9
Estimated audience size11,882,341
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the New Orleans Saints audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

80.3%

of the worldwide New Orleans Saints audience comes from United States.

Worldwide audience distribution share by country for New Orleans Saints
CountryShare
United States80.3%
Brazil3.7%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Orleans Saints audience in United States is strongest.

Fig. 05

Top regions by affinity

New Orleans Saints fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~3M17.74×
02Mississippi~700K6.62×
03Alabama~300K1.51×
04Arkansas~100K1.19×
05Texas~1M1.11×
06Georgia~400K1.09×
07Idaho~50K0.90×
08South Carolina~200K0.86×
09New Mexico~50K0.80×
10Tennessee~200K0.74×
11North Carolina~200K0.68×
12Florida~500K0.63×
13Oklahoma~80K0.62×
14Wyoming~10K0.62×
15Missouri~100K0.57×
16Montana~20K0.57×
17Iowa~60K0.56×
18Kansas~50K0.56×
19Virginia~200K0.55×
20Hawaii~30K0.55×
21Nevada~60K0.54×
22South Dakota~10K0.52×
23North Dakota~10K0.51×
24Maryland~100K0.50×
25Colorado~100K0.50×
26Utah~50K0.49×
27Delaware~20K0.48×
28Ohio~200K0.47×
29Wisconsin~80K0.46×
30Kentucky~70K0.46×
31Washington, District of Columbia~20K0.46×
32Pennsylvania~200K0.45×
33Arizona~100K0.45×
34Nebraska~30K0.45×
35West Virginia~20K0.44×
36Illinois~200K0.42×
37Michigan~100K0.41×
38Washington~100K0.41×
39Indiana~90K0.41×
40Minnesota~70K0.40×
41Rhode Island~20K0.40×
42Alaska~10K0.40×
43California~500K0.38×
44New Hampshire~20K0.37×
45New Jersey~100K0.35×
46Oregon~50K0.34×
47Maine~10K0.34×
48Connecticut~40K0.33×
49Massachusetts~70K0.31×
50New York~200K0.30×
Fig. 06

Affinity by region

Affinity by region — New Orleans Saints, United States
0.30×1.00×17.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Orleans Saints audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Orleans Saints audience
#·InterestCategoryAffinity×
01Texas A&M Aggies footballSports6.25×
02Cincinnati BengalsSports5.76×
03Jacksonville JaguarsSports5.75×
04Indianapolis ColtsSports5.42×
05Tampa Bay BuccaneersSports5.32×
06Russell WilsonSports5.32×
07New York JetsSports5.25×
08Aaron RodgersSports5.24×
09CBS Sports NetworkMovies & TV5.12×
10Atlanta FalconsSports5.09×
11Minnesota VikingsSports5.05×
12Cleveland BrownsSports4.84×
13New York GiantsSports4.47×
14Buffalo BillsSports4.43×
15Denver BroncosSports3.95×
16Seattle SeahawksSports3.87×
17Detroit LionsSports3.83×
18Pittsburgh SteelersSports3.67×
19NBA playoffsSports2.94×
20NBA FinalsSports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Orleans Saints audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Orleans Saints audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Sports ActivityPOWER0.84×
IndividualismJOY0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Orleans Saints audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Orleans Saints have in United States?

New Orleans Saints has an estimated audience of 11,882,341 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of New Orleans Saints fans?

33.8% of New Orleans Saints fans are female, 66.2% are male, with an average age of 35.9 years.

03

Which brands do New Orleans Saints fans like most?

New Orleans Saints fans show strongest brand affinity for Buffalo Bills (4.43×), Aaron Rodgers (5.24×), and Tampa Bay Buccaneers (5.32×) over the country average.

04

Where do New Orleans Saints fans live in United States?

New Orleans Saints fans in United States are most concentrated in Louisiana (reach ~3M), Texas (reach ~1M), and Mississippi (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do New Orleans Saints fans also like?

Beyond New Orleans Saints itself, the audience over-indexes on Aaron Rodgers (5.24×), Tampa Bay Buccaneers (5.32×), Minnesota Vikings (5.05×), and Cleveland Browns (4.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See New Orleans Saints audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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