New Orleans Saints Audience in United States

New Orleans Saints logo

New Orleans Saints has an estimated audience of 12,038,326 people in United States. 33.8% are female, 66.2% are male, average age 35.9. Top regions: Louisiana, Texas, Mississippi. Top brand affinities: Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, Minnesota Vikings, Cleveland Browns.

The average New Orleans Saints fan in United States is 35.9 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Mississippi. Top brand affinities include Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on Aaron Rodgers (5.24× the country average). Demographically, the New Orleans Saints audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of New Orleans Saints fans

Demographic split for New Orleans Saints audience in United States
MetricValue
Female33.8%
Male66.2%
Average age35.9
Estimated audience size12,038,326

Audience persona

The typical New Orleans Saints fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for New Orleans Saints in United States
RegionReachAffinity
Louisiana2,718,30017.51×
Texas1,259,8581.22×
Mississippi635,8846.41×
California564,2010.43×
Florida521,0870.64×
Georgia439,9001.19×
North Carolina247,4320.68×
Alabama237,2331.41×
New York209,3350.31×
Pennsylvania199,3000.49×
Ohio191,3670.52×
Tennessee184,7730.77×
Virginia178,1770.61×
Illinois172,4160.43×
South Carolina161,0600.89×
Michigan141,0440.45×
Arkansas122,4701.23×
Missouri121,6910.63×
Maryland114,3600.55×
Arizona113,1950.46×
New Jersey112,0440.37×
Colorado102,9540.54×
Indiana94,4740.43×
Washington94,2000.39×
Wisconsin90,9240.5×
Oklahoma86,3880.65×
Minnesota74,5480.43×
Kentucky69,5690.46×
Massachusetts68,0130.29×
Nevada65,8340.57×
Iowa58,1170.59×
Kansas57,3430.6×
Utah52,8300.49×
New Mexico48,8850.81×
Oregon43,6230.32×
Connecticut39,1560.32×
Idaho31,3790.52×
Hawaii27,4450.53×
Nebraska25,8870.43×
West Virginia23,1770.41×
Washington, District of Columbia17,4140.48×
Montana16,9800.51×
Delaware15,8130.48×
New Hampshire14,6550.31×
South Dakota13,9140.5×
Maine12,6920.29×
Rhode Island12,5140.33×
North Dakota11,9550.48×
Wyoming10,0920.57×
Alaska8,6470.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Orleans Saints audience
BrandAffinityCategory
Aaron Rodgers5.24×Sports
Buffalo Bills4.43×Sports
Tampa Bay Buccaneers5.32×Sports
Minnesota Vikings5.05×Sports
Cleveland Browns4.84×Sports
Cincinnati Bengals5.76×Sports
Indianapolis Colts5.42×Sports
Pittsburgh Steelers3.67×Sports
Detroit Lions3.83×Sports
Denver Broncos3.95×Sports
NBA Finals2.88×Sports
Jacksonville Jaguars5.75×Sports
Texas A&M Aggies football6.25×Sports
NBA playoffs2.94×Sports
Atlanta Falcons5.09×Sports
CBS Sports Network5.12×Movies & TV
Seattle Seahawks3.87×Sports
New York Jets5.25×Sports
New York Giants4.47×Sports
Russell Wilson5.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Orleans Saints audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
Sports ActivityPOWER1.13
ExtroversionTHRILL1.05
Social Media UsageJOY1.01
PatriotismCONSERVATISM1.01
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for New Orleans Saints
CountryShare
United States80.6%
Brazil3.7%
Canada2.7%

See New Orleans Saints audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does New Orleans Saints have in United States?

New Orleans Saints has an estimated audience of 12,038,326 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of New Orleans Saints fans?

33.8% of New Orleans Saints fans are female, 66.2% are male, with an average age of 35.9 years.

Which brands do New Orleans Saints fans like most?

New Orleans Saints fans show strongest brand affinity for Aaron Rodgers (5.24×), Buffalo Bills (4.43×), and Tampa Bay Buccaneers (5.32×) over the country average.

Where do New Orleans Saints fans live in United States?

New Orleans Saints fans in United States are most concentrated in Louisiana (reach 2,718,300), Texas (reach 1,259,858), and Mississippi (reach 635,884). These three regions account for the largest share of the active audience.

What other brands do New Orleans Saints fans also like?

Beyond New Orleans Saints itself, the audience over-indexes on Buffalo Bills (4.43×), Tampa Bay Buccaneers (5.32×), Minnesota Vikings (5.05×), and Cleveland Browns (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.