Seattle Seahawks Audience in United States

Seattle Seahawks logo

Seattle Seahawks has an estimated audience of 19,173,057 people in United States. 32.4% are female, 67.6% are male, average age 37.3. Top regions: Washington, California, Texas. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Tampa Bay Buccaneers, Minnesota Vikings.

The average Seattle Seahawks fan in United States is 37.3 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (8.22× the country average). Demographically, the Seattle Seahawks audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Seattle Seahawks fans

Demographic split for Seattle Seahawks audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.3
Estimated audience size19,173,057

Audience persona

The typical Seattle Seahawks fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Seattle Seahawks in United States
RegionReachAffinity
Washington3,414,0368.88×
California1,652,7060.78×
Texas1,048,9590.64×
Florida677,2120.52×
Oregon601,3562.74×
Arizona493,6651.26×
New York453,9220.42×
Pennsylvania436,2290.68×
Illinois429,0740.67×
North Carolina377,6420.65×
Ohio340,8630.58×
Michigan312,7860.62×
Idaho291,3203.03×
Georgia286,2220.48×
Virginia259,9430.56×
Colorado233,2150.77×
Minnesota231,6000.84×
New Jersey230,8890.47×
Tennessee225,8080.59×
Missouri201,0740.65×
South Carolina192,8920.67×
Massachusetts192,7560.51×
Nevada191,2601.03×
Wisconsin189,9380.66×
Indiana182,9800.52×
Maryland175,0210.53×
Louisiana159,4540.64×
Utah144,3620.84×
Montana143,8802.7×
Alabama130,8670.49×
Iowa129,8240.82×
Hawaii126,1001.53×
Kentucky121,7060.51×
Mississippi110,6740.7×
New Mexico107,5271.12×
Oklahoma106,0660.5×
Kansas105,9210.7×
Arkansas96,5970.61×
Alaska91,0892.22×
Connecticut90,4120.47×
Nebraska67,0850.7×
South Dakota51,7721.17×
West Virginia50,8410.57×
New Hampshire39,7230.53×
North Dakota39,7161.01×
Maine34,1550.5×
Wyoming31,6571.11×
Delaware30,8250.58×
Rhode Island28,3630.46×
Washington, District of Columbia21,1840.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle Seahawks audience
BrandAffinityCategory
Aaron Rodgers8.22×Sports
Buffalo Bills7.26×Sports
CBS Sports Network10.47×Movies & TV
Tampa Bay Buccaneers8.35×Sports
Minnesota Vikings7.86×Sports
Cleveland Browns7.53×Sports
Pittsburgh Steelers6.27×Sports
Russell Wilson10.55×Sports
Indianapolis Colts8.5×Sports
Florida State Seminoles football10.35×Sports
Green Bay Packers5.67×Sports
Denver Broncos6.32×Sports
Cincinnati Bengals8.77×Sports
Jacksonville Jaguars9×Sports
Atlanta Falcons7.92×Sports
NFL Sunday Ticket9.05×
Texas A&M Aggies football9.6×Sports
Detroit Lions5.36×Sports
New York Jets8.25×Sports
Miami Dolphins6.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle Seahawks audience
TraitClusterScore
Risk AppetiteTHRILL2.31
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.47
ExtroversionTHRILL1.44
LGBTQ+ IdentityOPEN1.37
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Seattle Seahawks
CountryShare
United States80.2%
Canada3.7%
Mexico2.8%

See Seattle Seahawks audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Seattle Seahawks have in United States?

Seattle Seahawks has an estimated audience of 19,173,057 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle Seahawks fans?

32.4% of Seattle Seahawks fans are female, 67.6% are male, with an average age of 37.3 years.

Which brands do Seattle Seahawks fans like most?

Seattle Seahawks fans show strongest brand affinity for Aaron Rodgers (8.22×), Buffalo Bills (7.26×), and CBS Sports Network (10.47×) over the country average.

Where do Seattle Seahawks fans live in United States?

Seattle Seahawks fans in United States are most concentrated in Washington (reach 3,414,036), California (reach 1,652,706), and Texas (reach 1,048,959). These three regions account for the largest share of the active audience.

What other brands do Seattle Seahawks fans also like?

Beyond Seattle Seahawks itself, the audience over-indexes on Buffalo Bills (7.26×), CBS Sports Network (10.47×), Tampa Bay Buccaneers (8.35×), and Minnesota Vikings (7.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Seahawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.