Rascasse Audience Intelligence

Seattle Seahawks Audience in United States

A data profile of the people who buy, follow and care about Seattle Seahawks in United States — modelled from more than twelve digital signal sources. Seattle Seahawks has an estimated audience of 19,206,038 people in United States.

#14among American football in United States#23among Team in United States#116in Sports

The average Seattle Seahawks fan in United States is 37.3 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.26× the country average).

Demographically, the Seattle Seahawks audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle Seahawks fan in United States is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle Seahawks profile in United States.

Audience size
19.2M
in United States
Gender
32.4%♀
67.6% male
Age
37.3
average years
Country rank
#1728
Team in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle Seahawks fans

32.4% are female, 67.6% are male, average age 37.3.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Seattle Seahawks audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.3
Estimated audience size19,206,038
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Seattle Seahawks audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Seattle Seahawks audience comes from United States.

Worldwide audience distribution share by country for Seattle Seahawks
CountryShare
United States80.1%
Canada3.7%
Mexico2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle Seahawks audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle Seahawks fans by region: top regions in United States
#RegionReachAffinity×
01Washington~3M7.99×
02Idaho~300K2.92×
03Montana~100K2.56×
04Oregon~600K2.54×
05Alaska~90K2.27×
06Hawaii~100K1.52×
07South Dakota~60K1.26×
08Arizona~500K1.23×
09New Mexico~100K1.16×
10Wyoming~30K1.16×
11North Dakota~40K1.11×
12Nevada~200K1.04×
13Iowa~100K0.85×
14Minnesota~200K0.83×
15Utah~100K0.82×
16Colorado~200K0.77×
17Mississippi~100K0.77×
18California~1.5M0.76×
19Nebraska~70K0.73×
20Kansas~100K0.72×
21Pennsylvania~400K0.69×
22Louisiana~200K0.69×
23Missouri~200K0.68×
24South Carolina~200K0.68×
25Illinois~400K0.67×
26Wisconsin~200K0.67×
27Arkansas~100K0.67×
28North Carolina~400K0.66×
29Michigan~300K0.66×
30Texas~1M0.65×
31Delaware~30K0.63×
32West Virginia~60K0.62×
33Tennessee~200K0.61×
34Ohio~400K0.60×
35Virginia~300K0.57×
36New Hampshire~40K0.57×
37Florida~700K0.56×
38Maryland~200K0.56×
39Indiana~200K0.55×
40Oklahoma~100K0.55×
41Massachusetts~200K0.54×
42Kentucky~100K0.54×
43Alabama~100K0.53×
44Maine~40K0.53×
45Rhode Island~30K0.53×
46Georgia~300K0.52×
47Connecticut~100K0.51×
48New Jersey~200K0.50×
49New York~500K0.45×
50Washington, District of Columbia~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Seattle Seahawks, United States
0.40×1.00×7.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle Seahawks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle Seahawks audience
#·InterestCategoryAffinity×
01Russell WilsonSports10.55×
02CBS Sports NetworkMovies & TV10.47×
03Florida State Seminoles footballSports10.35×
04Texas A&M Aggies footballSports9.60×
05NFL Sunday TicketEvent9.05×
06Jacksonville JaguarsSports9.00×
07Cincinnati BengalsSports8.77×
08Indianapolis ColtsSports8.50×
09Tampa Bay BuccaneersSports8.35×
10New York JetsSports8.25×
11Aaron RodgersSports8.22×
12Atlanta FalconsSports7.92×
13Minnesota VikingsSports7.86×
14Cleveland BrownsSports7.53×
15Buffalo BillsSports7.26×
16Denver BroncosSports6.32×
17Pittsburgh SteelersSports6.27×
18Miami DolphinsSports6.12×
19Green Bay PackersSports5.67×
20Detroit LionsSports5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle Seahawks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle Seahawks audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.11×
Early Adopter MentalityPOWER1.06×
Social Media UsageJOY0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle Seahawks audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Quality AwarenessPREMIUM0.61×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle Seahawks have in United States?

Seattle Seahawks has an estimated audience of 19,206,038 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle Seahawks fans?

32.4% of Seattle Seahawks fans are female, 67.6% are male, with an average age of 37.3 years.

03

Which brands do Seattle Seahawks fans like most?

Seattle Seahawks fans show strongest brand affinity for Buffalo Bills (7.26×), Aaron Rodgers (8.22×), and CBS Sports Network (10.47×) over the country average.

04

Where do Seattle Seahawks fans live in United States?

Seattle Seahawks fans in United States are most concentrated in Washington (reach ~3M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Seattle Seahawks fans also like?

Beyond Seattle Seahawks itself, the audience over-indexes on Aaron Rodgers (8.22×), CBS Sports Network (10.47×), Tampa Bay Buccaneers (8.35×), and Minnesota Vikings (7.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Seattle Seahawks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle Seahawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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