Rascasse Audience Intelligence

Cleveland Browns Audience in United States

A data profile of the people who buy, follow and care about Cleveland Browns in United States — modelled from more than twelve digital signal sources. Cleveland Browns has an estimated audience of 18,142,327 people in United States.

#16among American football in United States#26among Team in United States#123in Sports

The average Cleveland Browns fan in United States is 34.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Texas.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.36× the country average).

Demographically, the Cleveland Browns audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleveland Browns fan in United States is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Browns profile in United States.

Audience size
18.1M
in United States
Gender
33.8%♀
66.2% male
Age
34.2
average years
Country rank
#1856
Team in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland Browns fans

33.8% are female, 66.2% are male, average age 34.2.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Cleveland Browns audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.2
Estimated audience size18,142,327
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Cleveland Browns audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

79.6%

of the worldwide Cleveland Browns audience comes from United States.

Worldwide audience distribution share by country for Cleveland Browns
CountryShare
United States79.6%
United Kingdom3.0%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Browns audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleveland Browns fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~7.5M14.26×
02West Virginia~200K2.31×
03Pennsylvania~800K1.36×
04Mississippi~200K1.25×
05South Carolina~300K1.21×
06Kentucky~300K1.19×
07Georgia~600K1.07×
08North Carolina~600K1.01×
09Florida~1M0.94×
10Maryland~300K0.93×
11Alabama~200K0.93×
12Michigan~400K0.91×
13Tennessee~300K0.91×
14Louisiana~200K0.89×
15Indiana~300K0.88×
16Virginia~400K0.87×
17Colorado~200K0.85×
18Delaware~40K0.84×
19Hawaii~60K0.76×
20Arizona~300K0.73×
21Arkansas~100K0.73×
22Nevada~100K0.72×
23Missouri~200K0.67×
24Texas~1M0.66×
25Kansas~100K0.66×
26Montana~30K0.65×
27Illinois~400K0.62×
28Wisconsin~200K0.62×
29New Mexico~60K0.62×
30Washington, District of Columbia~30K0.62×
31Oklahoma~100K0.61×
32Alaska~20K0.60×
33Iowa~90K0.58×
34South Dakota~20K0.58×
35Nebraska~50K0.56×
36Vermont~20K0.56×
37New York~600K0.54×
38Connecticut~100K0.54×
39Rhode Island~30K0.54×
40Idaho~50K0.53×
41New Hampshire~40K0.53×
42North Dakota~20K0.52×
43Maine~30K0.51×
44New Jersey~200K0.50×
45Massachusetts~200K0.49×
46Minnesota~100K0.49×
47Oregon~90K0.44×
48Washington~200K0.42×
49California~800K0.40×
50Utah~60K0.38×
Fig. 06

Affinity by region

Affinity by region — Cleveland Browns, United States
0.38×1.00×14.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Browns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Browns audience
#·InterestCategoryAffinity×
01Florida State Seminoles footballSports10.52×
02Texas A&M Aggies footballSports10.52×
03CBS Sports NetworkMovies & TV10.34×
04Cincinnati BengalsSports10.00×
05NFL Sunday TicketEvent9.20×
06Indianapolis ColtsSports9.09×
07Russell WilsonSports8.93×
08Aaron RodgersSports8.79×
09New York JetsSports8.74×
10Jacksonville JaguarsSports8.57×
11Tampa Bay BuccaneersSports8.29×
12Atlanta FalconsSports8.23×
13Minnesota VikingsSports8.16×
14New York GiantsSports7.47×
15Buffalo BillsSports7.36×
16Denver BroncosSports6.62×
17Pittsburgh SteelersSports6.41×
18Seattle SeahawksSports5.87×
19Detroit LionsSports5.64×
20Green Bay PackersSports4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Browns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland Browns audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland Browns audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
SpiritualityBALANCE0.56×
Quality AwarenessPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland Browns have in United States?

Cleveland Browns has an estimated audience of 18,142,327 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Cleveland Browns fans?

33.8% of Cleveland Browns fans are female, 66.2% are male, with an average age of 34.2 years.

03

Which brands do Cleveland Browns fans like most?

Cleveland Browns fans show strongest brand affinity for Buffalo Bills (7.36×), Aaron Rodgers (8.79×), and CBS Sports Network (10.34×) over the country average.

04

Where do Cleveland Browns fans live in United States?

Cleveland Browns fans in United States are most concentrated in Ohio (reach ~7.5M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland Browns fans also like?

Beyond Cleveland Browns itself, the audience over-indexes on Aaron Rodgers (8.79×), CBS Sports Network (10.34×), Minnesota Vikings (8.16×), and Tampa Bay Buccaneers (8.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Cleveland Browns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Browns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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