Cleveland Browns Audience in United States

Cleveland Browns logo

Cleveland Browns has an estimated audience of 18,534,568 people in United States. 33.8% are female, 66.2% are male, average age 34.2. Top regions: Ohio, Florida, Pennsylvania. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Minnesota Vikings, Cincinnati Bengals.

The average Cleveland Browns fan in United States is 34.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Pennsylvania. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (8.79× the country average). Demographically, the Cleveland Browns audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Cleveland Browns fans

Demographic split for Cleveland Browns audience in United States
MetricValue
Female33.8%
Male66.2%
Average age34.2
Estimated audience size18,534,568

Audience persona

The typical Cleveland Browns fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Cleveland Browns in United States
RegionReachAffinity
Ohio7,740,00016.08×
Florida1,210,2020.96×
Pennsylvania937,3631.5×
Texas930,3840.58×
California809,7820.4×
New York598,3870.58×
North Carolina543,0370.97×
Michigan436,3250.9×
Georgia420,5320.74×
Virginia398,3870.88×
Illinois364,0440.59×
South Carolina310,8911.11×
Tennessee308,9880.83×
Indiana304,5610.9×
Arizona299,1500.79×
Maryland294,9620.93×
Kentucky289,2071.24×
New Jersey250,6750.53×
Colorado218,5350.75×
West Virginia201,0022.33×
Missouri198,8080.67×
Louisiana175,7970.74×
Alabama174,6430.67×
Massachusetts172,9610.47×
Washington164,7330.44×
Wisconsin151,5870.54×
Nevada133,2400.74×
Minnesota127,1290.48×
Mississippi108,2120.71×
Kansas105,3830.72×
Oklahoma105,2970.51×
Connecticut100,8590.54×
Iowa89,1900.58×
Oregon79,1250.37×
Arkansas77,8410.51×
Utah61,8200.37×
New Mexico55,9270.6×
Idaho48,7900.52×
Nebraska47,7570.51×
Hawaii44,5820.56×
Delaware37,8820.74×
New Hampshire37,5300.51×
Washington, District of Columbia35,2440.63×
Maine33,6700.51×
Montana33,0620.64×
Rhode Island27,8830.47×
South Dakota23,4180.55×
Alaska21,4590.54×
Vermont17,7370.55×
North Dakota16,9220.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland Browns audience
BrandAffinityCategory
Aaron Rodgers8.79×Sports
Buffalo Bills7.36×Sports
CBS Sports Network10.34×Movies & TV
Minnesota Vikings8.16×Sports
Cincinnati Bengals10×Sports
Tampa Bay Buccaneers8.29×Sports
Pittsburgh Steelers6.41×Sports
Indianapolis Colts9.09×Sports
Denver Broncos6.62×Sports
Florida State Seminoles football10.52×Sports
Texas A&M Aggies football10.52×Sports
Atlanta Falcons8.23×Sports
New York Jets8.74×Sports
Detroit Lions5.64×Sports
NFL Sunday Ticket9.2×
New York Giants7.47×Sports
Russell Wilson8.93×Sports
Jacksonville Jaguars8.57×Sports
Seattle Seahawks5.87×Sports
Green Bay Packers4.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland Browns audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Sports ActivityPOWER1.2
Risk AppetiteTHRILL1.12
LGBTQ+ IdentityOPEN1.11
ExtroversionTHRILL1.08
Luxury OrientationPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Cleveland Browns
CountryShare
United States80.2%
United Kingdom3.0%
Japan2.9%

See Cleveland Browns audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Cleveland Browns have in United States?

Cleveland Browns has an estimated audience of 18,534,568 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Cleveland Browns fans?

33.8% of Cleveland Browns fans are female, 66.2% are male, with an average age of 34.2 years.

Which brands do Cleveland Browns fans like most?

Cleveland Browns fans show strongest brand affinity for Aaron Rodgers (8.79×), Buffalo Bills (7.36×), and CBS Sports Network (10.34×) over the country average.

Where do Cleveland Browns fans live in United States?

Cleveland Browns fans in United States are most concentrated in Ohio (reach 7,740,000), Florida (reach 1,210,202), and Pennsylvania (reach 937,363). These three regions account for the largest share of the active audience.

What other brands do Cleveland Browns fans also like?

Beyond Cleveland Browns itself, the audience over-indexes on Buffalo Bills (7.36×), CBS Sports Network (10.34×), Minnesota Vikings (8.16×), and Cincinnati Bengals (10×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Browns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.