Rascasse Audience Intelligence

Jacksonville Jaguars Audience in United States

A data profile of the people who buy, follow and care about Jacksonville Jaguars in United States — modelled from more than twelve digital signal sources. Jacksonville Jaguars has an estimated audience of 9,334,726 people in United States.

#48among American football in United States#84among Team in United States#313in Sports

The average Jacksonville Jaguars fan in United States is 39.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Los Angeles Chargers, Tampa Bay Buccaneers, CBS Sports Network, with strongest over-indexing on Los Angeles Chargers (32.43× the country average).

Demographically, the Jacksonville Jaguars audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jacksonville Jaguars fan in United States is more male, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacksonville Jaguars profile in United States.

Audience size
9.3M
in United States
Gender
27.8%♀
72.2% male
Age
39.7
average years
Country rank
#3839
Team in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacksonville Jaguars fans

27.8% are female, 72.2% are male, average age 39.7.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Jacksonville Jaguars audience in United States
MetricValue
Female27.8%
Male72.2%
Average age39.7
Estimated audience size9,334,726
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Jacksonville Jaguars audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4920%
50+22%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Jacksonville Jaguars audience comes from United States.

Worldwide audience distribution share by country for Jacksonville Jaguars
CountryShare
United States84.4%
Canada2.4%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacksonville Jaguars audience in United States is strongest.

Fig. 05

Top regions by affinity

Jacksonville Jaguars fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M4.60×
02South Carolina~400K2.64×
03Georgia~500K1.71×
04Mississippi~100K1.23×
05Kansas~90K1.16×
06Colorado~200K1.14×
07North Carolina~300K1.13×
08Indiana~200K1.13×
09Louisiana~100K1.13×
10Texas~900K1.11×
11Tennessee~200K1.11×
12Alabama~100K1.09×
13South Dakota~20K1.07×
14Michigan~300K1.06×
15Wyoming~10K1.05×
16Ohio~300K1.04×
17Missouri~200K1.03×
18Iowa~80K0.99×
19Pennsylvania~300K0.97×
20Virginia~200K0.97×
21Rhode Island~30K0.97×
22Delaware~30K0.97×
23West Virginia~40K0.96×
24New Hampshire~30K0.92×
25Wisconsin~100K0.91×
26Kentucky~100K0.91×
27Arkansas~70K0.89×
28Nebraska~40K0.89×
29Maryland~100K0.87×
30Minnesota~100K0.84×
31New Mexico~40K0.84×
32North Dakota~20K0.83×
33Hawaii~30K0.82×
34Montana~20K0.82×
35Massachusetts~200K0.81×
36Illinois~300K0.80×
37Nevada~70K0.80×
38Maine~30K0.77×
39Arizona~100K0.75×
40Connecticut~70K0.73×
41Idaho~30K0.72×
42New Jersey~200K0.70×
43Oklahoma~70K0.70×
44Washington, District of Columbia~20K0.67×
45New York~300K0.66×
46Alaska~10K0.66×
47Washington~100K0.65×
48Utah~50K0.58×
49Oregon~60K0.55×
50California~600K0.54×
Fig. 06

Affinity by region

Affinity by region — Jacksonville Jaguars, United States
0.54×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacksonville Jaguars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacksonville Jaguars audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports32.43×
02Michigan State Spartans footballSports16.21×
03CBS Sports NetworkMovies & TV15.72×
04Florida State Seminoles footballSports15.55×
05Texas Longhorns footballSports14.77×
06Tampa Bay BuccaneersSports13.39×
07NFL Sunday TicketEvent13.24×
08Texas A&M Aggies footballSports11.45×
09Arizona CardinalsSports11.30×
10Cincinnati BengalsSports10.63×
11Indianapolis ColtsSports10.00×
12Aaron RodgersSports9.67×
13Minnesota VikingsSports8.98×
14Cleveland BrownsSports8.60×
15Detroit LionsSports8.36×
16Miami DolphinsSports8.34×
17Buffalo BillsSports7.73×
18Green Bay PackersSports7.41×
19Denver BroncosSports7.03×
20Pittsburgh SteelersSports6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacksonville Jaguars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacksonville Jaguars audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
PatriotismCONSERVATISM1.02×
IndulgenceJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacksonville Jaguars audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.41×
Quality AwarenessPREMIUM0.51×
SpiritualityBALANCE0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacksonville Jaguars have in United States?

Jacksonville Jaguars has an estimated audience of 9,334,726 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Jacksonville Jaguars fans?

27.8% of Jacksonville Jaguars fans are female, 72.2% are male, with an average age of 39.7 years.

03

Which brands do Jacksonville Jaguars fans like most?

Jacksonville Jaguars fans show strongest brand affinity for Los Angeles Chargers (32.43×), Tampa Bay Buccaneers (13.39×), and CBS Sports Network (15.72×) over the country average.

04

Where do Jacksonville Jaguars fans live in United States?

Jacksonville Jaguars fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~900K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Jacksonville Jaguars fans also like?

Beyond Jacksonville Jaguars itself, the audience over-indexes on Tampa Bay Buccaneers (13.39×), CBS Sports Network (15.72×), Florida State Seminoles football (15.55×), and Aaron Rodgers (9.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Jacksonville Jaguars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacksonville Jaguars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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