Rascasse Audience Intelligence

Aaron Rodgers Audience in United States

A data profile of the people who buy, follow and care about Aaron Rodgers in United States — modelled from more than twelve digital signal sources. Aaron Rodgers has an estimated audience of 18,370,305 people in United States.

#15among American football in United States#51among Person in United States#121in Sports

The average Aaron Rodgers fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Dak Prescott, Russell Wilson, Detroit Lions, with strongest over-indexing on Dak Prescott (44.95× the country average).

Demographically, the Aaron Rodgers audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaron Rodgers fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Dak Prescott.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaron Rodgers profile in United States.

Audience size
18.4M
in United States
Gender
24.3%♀
75.7% male
Age
41.8
average years
Country rank
#1830
Person in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aaron Rodgers fans

24.3% are female, 75.7% are male, average age 41.8.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Aaron Rodgers audience in United States
MetricValue
Female24.3%
Male75.7%
Average age41.8
Estimated audience size18,370,305
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Aaron Rodgers audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4922%
50+25%
Fig. 04

Worldwide distribution

82.8%

of the worldwide Aaron Rodgers audience comes from United States.

Worldwide audience distribution share by country for Aaron Rodgers
CountryShare
United States82.8%
Canada3.6%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaron Rodgers audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaron Rodgers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1.5M3.50×
02Minnesota~700K1.93×
03Pennsylvania~1.5M1.83×
04North Dakota~70K1.45×
05Iowa~300K1.37×
06South Dakota~70K1.35×
07West Virginia~100K1.33×
08New Jersey~700K1.19×
09Illinois~900K1.17×
10Ohio~900K1.16×
11Montana~70K1.13×
12Michigan~600K1.03×
13Virginia~600K0.98×
14Colorado~400K0.98×
15Connecticut~200K0.98×
16Kansas~200K0.98×
17New York~1.5M0.97×
18Delaware~60K0.97×
19Missouri~400K0.95×
20Nebraska~100K0.95×
21Indiana~400K0.94×
22Maryland~400K0.94×
23Kentucky~300K0.93×
24New Mexico~100K0.93×
25Idaho~100K0.92×
26North Carolina~600K0.89×
27South Carolina~300K0.89×
28Washington~400K0.88×
29Tennessee~400K0.88×
30Massachusetts~400K0.88×
31Arizona~400K0.87×
32Rhode Island~70K0.87×
33Maine~70K0.85×
34Nevada~200K0.84×
35New Hampshire~80K0.83×
36Florida~1.5M0.82×
37Vermont~30K0.80×
38Arkansas~200K0.79×
39Washington, District of Columbia~60K0.79×
40Oregon~200K0.77×
41Mississippi~200K0.77×
42Louisiana~200K0.76×
43Hawaii~80K0.76×
44Texas~1.5M0.75×
45Utah~200K0.75×
46California~2M0.71×
47Oklahoma~200K0.71×
48Alaska~40K0.70×
49Georgia~500K0.69×
50Alabama~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Aaron Rodgers, United States
0.60×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaron Rodgers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaron Rodgers audience
#·InterestCategoryAffinity×
01Dez BryantSports53.73×
02Tony RomoSports47.41×
03Dak PrescottSports44.95×
04Drew BreesSports35.76×
05Ben RoethlisbergerSports33.30×
06Eli ManningSports30.93×
07Peyton ManningSports29.19×
08Russell WilsonSports25.65×
09Clemson Tigers footballSports17.78×
10Tennessee TitansSports17.51×
11Invincible (2006 film)Movies & TV15.85×
12Houston TexansSports14.83×
13LSU Tigers footballSports14.34×
14Detroit LionsSports13.62×
15Miami DolphinsSports13.05×
16Cleveland BrownsSports11.44×
17Minnesota VikingsSports11.41×
18Denver BroncosSports10.22×
19Chicago BearsSports9.79×
20Kansas City ChiefsSports9.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaron Rodgers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaron Rodgers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Sports ActivityPOWER1.14×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaron Rodgers audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Design AffinityPREMIUM0.71×
TravellingTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaron Rodgers have in United States?

Aaron Rodgers has an estimated audience of 18,370,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aaron Rodgers fans?

24.3% of Aaron Rodgers fans are female, 75.7% are male, with an average age of 41.8 years.

03

Which brands do Aaron Rodgers fans like most?

Aaron Rodgers fans show strongest brand affinity for Dak Prescott (44.95×), Russell Wilson (25.65×), and Detroit Lions (13.62×) over the country average.

04

Where do Aaron Rodgers fans live in United States?

Aaron Rodgers fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Pennsylvania (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Aaron Rodgers fans also like?

Beyond Aaron Rodgers itself, the audience over-indexes on Russell Wilson (25.65×), Detroit Lions (13.62×), Tony Romo (47.41×), and Peyton Manning (29.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Rodgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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