Aaron Rodgers Audience in United States

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Aaron Rodgers has an estimated audience of 23,845,455 people in United States. 24.3% are female, 75.7% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Dak Prescott, Russell Wilson, Detroit Lions, Peyton Manning, Tony Romo.

The average Aaron Rodgers fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dak Prescott, Russell Wilson, Detroit Lions, with strongest over-indexing on Dak Prescott (44.95× the country average). Demographically, the Aaron Rodgers audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Aaron Rodgers fans

Demographic split for Aaron Rodgers audience in United States
MetricValue
Female24.3%
Male75.7%
Average age41.8
Estimated audience size23,845,455

Audience persona

The typical Aaron Rodgers fan in United States is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Dak Prescott.

Top regions in United States

Top regions ranked by reach for Aaron Rodgers in United States
RegionReachAffinity
California1,962,6220.75×
New York1,547,7671.16×
Texas1,481,3730.72×
Wisconsin1,379,6273.85×
Florida1,371,7200.85×
Pennsylvania1,254,3801.56×
Illinois882,0851.11×
New Jersey862,1101.42×
Ohio795,6821.08×
Minnesota790,8742.31×
Michigan679,8741.09×
North Carolina637,2270.89×
Virginia554,4650.95×
Georgia520,8430.71×
Washington463,5890.97×
Massachusetts438,9840.93×
Tennessee416,3440.87×
Indiana399,4540.92×
Colorado378,0321.01×
Missouri365,5910.95×
Arizona325,4020.67×
South Carolina298,2010.83×
Maryland281,9180.69×
Iowa272,2611.39×
Kentucky264,8060.89×
Connecticut257,4391.08×
Louisiana228,7550.74×
Oregon215,7150.79×
Nevada198,5010.86×
Kansas187,0471×
Oklahoma180,5850.68×
Utah162,6540.76×
Alabama157,9790.47×
Arkansas143,1110.73×
Mississippi134,2990.68×
West Virginia109,9080.99×
Nebraska108,6300.91×
Idaho107,0760.9×
New Mexico101,5570.85×
New Hampshire77,3150.82×
South Dakota76,3951.39×
Hawaii75,9880.74×
North Dakota72,4301.48×
Montana71,2311.08×
Maine71,0070.83×
Rhode Island65,5850.86×
Washington, District of Columbia59,4410.83×
Delaware57,9500.88×
Vermont32,3610.77×
Wyoming28,4730.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaron Rodgers audience
BrandAffinityCategory
Dak Prescott44.95×Sports
Russell Wilson25.65×Sports
Detroit Lions13.62×Sports
Peyton Manning29.19×Sports
Tony Romo47.41×Sports
Derek Carr (American football)36.58×Sports
Houston Texans14.83×Sports
Miami Dolphins13.05×Sports
Chicago Bears9.79×Sports
Tennessee Titans17.51×Sports
Drew Brees35.76×Sports
Eli Manning30.93×Sports
Clemson Tigers football17.78×Sports
Cleveland Browns11.44×Sports
Minnesota Vikings11.41×Sports
Ben Roethlisberger33.3×Sports
Denver Broncos10.22×Sports
Andrew Luck41.63×Sports
Dez Bryant53.73×Sports
Kansas City Chiefs9.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaron Rodgers audience
TraitClusterScore
Risk AppetiteTHRILL2.3
Luxury OrientationPREMIUM1.48
Social Media UsageJOY1.15
Sports ActivityPOWER1.13
ExtroversionTHRILL1.04
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Aaron Rodgers
CountryShare
United States84.8%
Canada3.7%
Mexico1.9%

See Aaron Rodgers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Aaron Rodgers have in United States?

Aaron Rodgers has an estimated audience of 23,845,455 people in United States, concentrated in California and New York.

What is the gender split and age of Aaron Rodgers fans?

24.3% of Aaron Rodgers fans are female, 75.7% are male, with an average age of 41.8 years.

Which brands do Aaron Rodgers fans like most?

Aaron Rodgers fans show strongest brand affinity for Dak Prescott (44.95×), Russell Wilson (25.65×), and Detroit Lions (13.62×) over the country average.

Where do Aaron Rodgers fans live in United States?

Aaron Rodgers fans in United States are most concentrated in California (reach 1,962,622), New York (reach 1,547,767), and Texas (reach 1,481,373). These three regions account for the largest share of the active audience.

What other brands do Aaron Rodgers fans also like?

Beyond Aaron Rodgers itself, the audience over-indexes on Russell Wilson (25.65×), Detroit Lions (13.62×), Peyton Manning (29.19×), and Tony Romo (47.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaron Rodgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.