Dez Bryant Audience in United States

Dez Bryant has an estimated audience of 751,143 people in United States. 13.5% are female, 86.5% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Russell Wilson, Aaron Rodgers, Tony Romo, Buffalo Bills, Tampa Bay Buccaneers.

The average Dez Bryant fan in United States is 37.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Russell Wilson, Aaron Rodgers, Tony Romo, with strongest over-indexing on Russell Wilson (47.28× the country average). Demographically, the Dez Bryant audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Dez Bryant fans

Demographic split for Dez Bryant audience in United States
MetricValue
Female13.5%
Male86.5%
Average age37.5
Estimated audience size751,143

Audience persona

The typical Dez Bryant fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Russell Wilson.

Top regions in United States

Top regions ranked by reach for Dez Bryant in United States
RegionReachAffinity
Texas178,0972.76×
California66,8530.81×
Florida39,5380.78×
New York36,6610.87×
Pennsylvania27,6171.09×
North Carolina26,8781.19×
Georgia26,0671.13×
Virginia25,0091.37×
Ohio21,6340.93×
Illinois21,2710.85×
New Jersey20,6861.08×
Maryland20,2551.57×
Arizona17,2181.12×
Tennessee16,0871.07×
Michigan15,9630.81×
Louisiana15,7221.62×
Oklahoma15,6071.87×
Alabama15,0431.43×
South Carolina13,0711.16×
Massachusetts11,6470.79×
Missouri11,6070.96×
Indiana10,7330.78×
Washington10,6190.7×
Colorado10,3920.88×
Wisconsin9,3660.83×
Mississippi9,3101.5×
Minnesota8,5880.8×
Arkansas8,3341.35×
Nevada8,0701.11×
Kentucky7,6600.81×
Connecticut6,9720.93×
Kansas6,3301.07×
Iowa5,5850.9×
Oregon5,1990.6×
New Mexico4,9571.32×
Utah3,7850.56×
West Virginia3,1560.9×
Nebraska3,0300.8×
Washington, District of Columbia3,0181.34×
Idaho2,6820.71×
Hawaii2,4760.77×
Delaware2,1521.04×
New Hampshire1,7070.58×
Rhode Island1,6790.7×
Maine1,4930.55×
Montana1,3640.65×
North Dakota1,3600.88×
South Dakota1,3300.77×
Alaska1,0430.65×
Wyoming7990.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dez Bryant audience
BrandAffinityCategory
Russell Wilson47.28×Sports
Aaron Rodgers28.75×Sports
Tony Romo99.65×Sports
Buffalo Bills14.21×Sports
Tampa Bay Buccaneers18.75×Sports
Minnesota Vikings16.39×Sports
Dak Prescott24.92×Sports
Miami Dolphins15.58×Sports
Indianapolis Colts18.53×Sports
Cincinnati Bengals19.5×Sports
Green Bay Packers11.79×Sports
Cleveland Browns14×Sports
New York Jets18.13×Sports
Jacksonville Jaguars18.63×Sports
Seattle Seahawks12.83×Sports
Pittsburgh Steelers10.72×Sports
Rob Gronkowski38.04×Sports
Denver Broncos11.67×Sports
Los Angeles Rams14×Sports
New York Giants14.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dez Bryant audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Family OrientationCONSERVATISM1.64
Risk AppetiteTHRILL1.2
Sports ActivityPOWER1.12
Social Media UsageJOY1.05
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Dez Bryant
CountryShare
United States91.8%
Canada2.8%
Mexico1.2%

See Dez Bryant audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Dez Bryant have in United States?

Dez Bryant has an estimated audience of 751,143 people in United States, concentrated in Texas and California.

What is the gender split and age of Dez Bryant fans?

13.5% of Dez Bryant fans are female, 86.5% are male, with an average age of 37.5 years.

Which brands do Dez Bryant fans like most?

Dez Bryant fans show strongest brand affinity for Russell Wilson (47.28×), Aaron Rodgers (28.75×), and Tony Romo (99.65×) over the country average.

Where do Dez Bryant fans live in United States?

Dez Bryant fans in United States are most concentrated in Texas (reach 178,097), California (reach 66,853), and Florida (reach 39,538). These three regions account for the largest share of the active audience.

What other brands do Dez Bryant fans also like?

Beyond Dez Bryant itself, the audience over-indexes on Aaron Rodgers (28.75×), Tony Romo (99.65×), Buffalo Bills (14.21×), and Tampa Bay Buccaneers (18.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dez Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.