Rascasse Audience Intelligence

Dez Bryant Audience in United States

A data profile of the people who buy, follow and care about Dez Bryant in United States — modelled from more than twelve digital signal sources. Dez Bryant has an estimated audience of 724,402 people in United States.

#468among American football in United States#6852among Person in United States#2757in Sports

The average Dez Bryant fan in United States is 37.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Aaron Rodgers, Russell Wilson, Tony Romo, with strongest over-indexing on Aaron Rodgers (53.73× the country average).

Demographically, the Dez Bryant audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dez Bryant fan in United States is more male, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dez Bryant profile in United States.

Audience size
724K
in United States
Gender
13.5%♀
86.5% male
Age
37.5
average years
Country rank
#29282
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dez Bryant fans

13.5% are female, 86.5% are male, average age 37.5.

Fig. 02

Gender split

13.5%
Female
86.5%
Male
Demographic split for Dez Bryant audience in United States
MetricValue
Female13.5%
Male86.5%
Average age37.5
Estimated audience size724,402
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Dez Bryant audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3927%
40-4919%
50+13%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Dez Bryant audience comes from United States.

Worldwide audience distribution share by country for Dez Bryant
CountryShare
United States91.5%
Canada2.8%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dez Bryant audience in United States is strongest.

Fig. 05

Top regions by affinity

Dez Bryant fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K2.77×
02Oklahoma~20K1.85×
03Louisiana~20K1.57×
04Mississippi~10K1.56×
05Maryland~20K1.50×
06Washington, District of Columbia~3K1.35×
07Arkansas~8K1.33×
08Virginia~20K1.30×
09New Mexico~5K1.30×
10Alabama~10K1.26×
11Georgia~30K1.19×
12South Carolina~10K1.17×
13Delaware~2K1.16×
14Pennsylvania~30K1.15×
15North Carolina~30K1.14×
16New Jersey~20K1.10×
17Kansas~6K1.06×
18Tennessee~20K1.04×
19Nevada~7K1.03×
20Arizona~20K1.01×
21North Dakota~1K0.96×
22Connecticut~7K0.94×
23West Virginia~3K0.94×
24Missouri~10K0.93×
25Ohio~20K0.92×
26Iowa~6K0.92×
27South Dakota~2K0.92×
28Illinois~20K0.86×
29New York~40K0.85×
30Wisconsin~10K0.85×
31Nebraska~3K0.84×
32Hawaii~3K0.83×
33Rhode Island~2K0.83×
34Colorado~10K0.82×
35Kentucky~8K0.82×
36Alaska~1K0.82×
37California~70K0.80×
38Florida~40K0.80×
39Michigan~20K0.80×
40Indiana~10K0.80×
41Montana~2K0.80×
42Minnesota~8K0.78×
43Idaho~3K0.78×
44Vermont~1K0.77×
45Massachusetts~10K0.76×
46New Hampshire~2K0.72×
47Maine~2K0.71×
48Washington~10K0.70×
49Oregon~5K0.64×
50Utah~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Dez Bryant, United States
0.64×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dez Bryant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dez Bryant audience
#·InterestCategoryAffinity×
01Tony RomoSports130.64×
02Rob GronkowskiSports73.33×
03Russell WilsonSports57.55×
04Aaron RodgersSports53.73×
05Brett FavreSports43.82×
06Dak PrescottSports39.94×
07USC Trojans footballSports32.91×
08Notre Dame Fighting Irish footballSports30.82×
09Oklahoma Sooners footballSports28.76×
10Clemson Tigers footballSports23.43×
11Baker MayfieldSports22.51×
12LSU Tigers footballSports18.06×
13San Francisco 49ersSports14.66×
14Indianapolis ColtsSports13.41×
15Tampa Bay BuccaneersSports12.83×
16Miami DolphinsSports12.05×
17Buffalo BillsSports11.37×
18Minnesota VikingsSports11.24×
19Cleveland BrownsSports11.20×
20Denver BroncosSports10.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dez Bryant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dez Bryant audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
PatriotismCONSERVATISM1.61×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dez Bryant audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.64×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dez Bryant have in United States?

Dez Bryant has an estimated audience of 724,402 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dez Bryant fans?

13.5% of Dez Bryant fans are female, 86.5% are male, with an average age of 37.5 years.

03

Which brands do Dez Bryant fans like most?

Dez Bryant fans show strongest brand affinity for Aaron Rodgers (53.73×), Russell Wilson (57.55×), and Tony Romo (130.64×) over the country average.

04

Where do Dez Bryant fans live in United States?

Dez Bryant fans in United States are most concentrated in Texas (reach ~200K), California (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dez Bryant fans also like?

Beyond Dez Bryant itself, the audience over-indexes on Russell Wilson (57.55×), Tony Romo (130.64×), Rob Gronkowski (73.33×), and Dak Prescott (39.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Dez Bryant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dez Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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