Dez Bryant Audience in United States

Dez Bryant logo

Dez Bryant has an estimated audience of 751,143 people in United States. 13.5% are female, 86.5% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Grover Cleveland, Fernando Valenzuela, Elsword.

The average Dez Bryant fan in United States is 37.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Grover Cleveland, with strongest over-indexing on Ken Griffey Jr. (19.5× the country average). Demographically, the Dez Bryant audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Dez Bryant fans

Demographic split for Dez Bryant audience in United States
MetricValue
Female13.5%
Male86.5%
Average age37.5
Estimated audience size751,143

Audience persona

The typical Dez Bryant fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Dez Bryant in United States
RegionReachAffinity
Texas178,0972.76×
California66,8530.81×
Florida39,5380.78×
New York36,6610.87×
Pennsylvania27,6171.09×
North Carolina26,8781.19×
Georgia26,0671.13×
Virginia25,0091.37×
Ohio21,6340.93×
Illinois21,2710.85×
New Jersey20,6861.08×
Maryland20,2551.57×
Arizona17,2181.12×
Tennessee16,0871.07×
Michigan15,9630.81×
Louisiana15,7221.62×
Oklahoma15,6071.87×
Alabama15,0431.43×
South Carolina13,0711.16×
Massachusetts11,6470.79×
Missouri11,6070.96×
Indiana10,7330.78×
Washington10,6190.7×
Colorado10,3920.88×
Wisconsin9,3660.83×
Mississippi9,3101.5×
Minnesota8,5880.8×
Arkansas8,3341.35×
Nevada8,0701.11×
Kentucky7,6600.81×
Connecticut6,9720.93×
Kansas6,3301.07×
Iowa5,5850.9×
Oregon5,1990.6×
New Mexico4,9571.32×
Utah3,7850.56×
West Virginia3,1560.9×
Nebraska3,0300.8×
Washington, District of Columbia3,0181.34×
Idaho2,6820.71×
Hawaii2,4760.77×
Delaware2,1521.04×
New Hampshire1,7070.58×
Rhode Island1,6790.7×
Maine1,4930.55×
Montana1,3640.65×
North Dakota1,3600.88×
South Dakota1,3300.77×
Alaska1,0430.65×
Wyoming7990.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dez Bryant audience
BrandAffinityCategory
Ken Griffey Jr.19.5×Sports
Graham Greene (actor)14.5×
Grover Cleveland14.21×Politics & Society
Fernando Valenzuela18.63×Sports
Elsword23.18×Games
Jingoism2.46×Politics & Society
Roy Wood, Jr.14.42×Movies & TV
Unique Gifts1.91×Shopping
Israel1.65×Travel & Leisure
Julio Cesar Chavez Jr.5.36×Sports
Grover Washington, Jr.18.75×Music & Radio
Captain America (1990 film)3.17×Movies & TV
3D printing1.75×Technology & Electronics
Birthday Gifts2.17×Kids & Family
Les Brown (bandleader)14×Music & Radio
Paul Graham (computer programmer)15.61×Technology & Electronics
Nebraska1.71×Travel & Leisure
Hog Hunting2.14×Sports
Noodle (Gorillaz)2.22×Music & Radio
Jeep Grand Cherokee (WJ)3.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dez Bryant audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Family OrientationCONSERVATISM1.64
Risk AppetiteTHRILL1.2
Sports ActivityPOWER1.12
Social Media UsageJOY1.05
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Dez Bryant
CountryShare
United States91.8%
Canada2.8%
Mexico1.2%

See Dez Bryant audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Dez Bryant have in United States?

Dez Bryant has an estimated audience of 751,143 people in United States, concentrated in Texas and California.

What is the gender split and age of Dez Bryant fans?

13.5% of Dez Bryant fans are female, 86.5% are male, with an average age of 37.5 years.

Which brands do Dez Bryant fans like most?

Dez Bryant fans show strongest brand affinity for Ken Griffey Jr. (19.5×), Graham Greene (actor) (14.5×), and Grover Cleveland (14.21×) over the country average.

Where do Dez Bryant fans live in United States?

Dez Bryant fans in United States are most concentrated in Texas (reach 178,097), California (reach 66,853), and Florida (reach 39,538). These three regions account for the largest share of the active audience.

What other brands do Dez Bryant fans also like?

Beyond Dez Bryant itself, the audience over-indexes on Graham Greene (actor) (14.5×), Grover Cleveland (14.21×), Fernando Valenzuela (18.63×), and Elsword (23.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dez Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.