Rascasse Audience Intelligence

Oklahoma Sooners football Audience in United States

A data profile of the people who buy, follow and care about Oklahoma Sooners football in United States — modelled from more than twelve digital signal sources. Oklahoma Sooners football has an estimated audience of 3,512,394 people in United States.

#134among American football in United States#177among Team in United States#789in Sports

The average Oklahoma Sooners football fan in United States is 37.5 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, Florida.

Top brand affinities include Clemson Tigers football, LSU Tigers football, Aaron Rodgers, with strongest over-indexing on Clemson Tigers football (29.86× the country average).

Demographically, the Oklahoma Sooners football audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma Sooners football fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Clemson Tigers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma Sooners football profile in United States.

Audience size
3.5M
in United States
Gender
32.1%♀
67.9% male
Age
37.5
average years
Country rank
#8991
Team in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma Sooners football fans

32.1% are female, 67.9% are male, average age 37.5.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Oklahoma Sooners football audience in United States
MetricValue
Female32.1%
Male67.9%
Average age37.5
Estimated audience size3,512,394
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Oklahoma Sooners football audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Oklahoma Sooners football audience comes from United States.

Worldwide audience distribution share by country for Oklahoma Sooners football
CountryShare
United States94.1%
United Kingdom1.3%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma Sooners football audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma Sooners football fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~900K23.92×
02Arkansas~70K2.33×
03Kansas~50K1.81×
04Alabama~80K1.69×
05Nebraska~30K1.56×
06New Mexico~20K1.19×
07Texas~400K1.15×
08Mississippi~30K1.07×
09Tennessee~70K1.05×
10South Dakota~8K0.94×
11Missouri~50K0.82×
12Louisiana~40K0.81×
13Georgia~80K0.71×
14Iowa~20K0.70×
15Wyoming~4K0.70×
16South Carolina~40K0.67×
17Colorado~30K0.58×
18Montana~5K0.52×
19North Dakota~3K0.47×
20Alaska~3K0.45×
21Arizona~30K0.43×
22Ohio~50K0.42×
23Nevada~10K0.42×
24West Virginia~7K0.40×
25Florida~90K0.39×
26Indiana~30K0.39×
27Kentucky~20K0.39×
28Utah~10K0.39×
29Hawaii~6K0.38×
30Michigan~30K0.37×
31Delaware~3K0.35×
32North Carolina~40K0.34×
33Idaho~6K0.34×
34Virginia~30K0.33×
35Oregon~10K0.33×
36Maine~4K0.33×
37Rhode Island~4K0.32×
38Illinois~40K0.31×
39New Hampshire~4K0.30×
40Washington, District of Columbia~3K0.30×
41Maryland~20K0.26×
42Pennsylvania~30K0.25×
43Washington~20K0.25×
44Minnesota~10K0.22×
45Connecticut~8K0.22×
46California~80K0.21×
47Wisconsin~10K0.21×
48Massachusetts~10K0.19×
49New Jersey~20K0.18×
50New York~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Oklahoma Sooners football, United States
0.17×1.00×23.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma Sooners football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma Sooners football audience
#·InterestCategoryAffinity×
01USC Trojans footballSports35.12×
02Notre Dame Fighting Irish footballSports30.80×
03Derek Carr (American football)Sports30.48×
04Clemson Tigers footballSports29.86×
05Ben RoethlisbergerSports27.65×
06Oklahoma SoonersSports26.94×
07Oregon Ducks footballSports26.04×
08Minnesota Golden Gophers footballSports25.73×
09Florida Gators footballSports22.18×
10LSU Tigers footballSports21.30×
11Russell WilsonSports17.30×
12Dak PrescottSports17.25×
13Texas A&M Aggies footballSports17.10×
14Texas Longhorns footballSports16.06×
15Auburn Tigers footballSports15.64×
16Ole Miss Rebels footballSports15.61×
17Florida State Seminoles footballSports14.68×
18Aaron RodgersSports14.66×
19Minnesota VikingsSports8.85×
20Detroit LionsSports7.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma Sooners football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma Sooners football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.19×
Family OrientationCONSERVATISM1.10×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma Sooners football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.69×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma Sooners football have in United States?

Oklahoma Sooners football has an estimated audience of 3,512,394 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Oklahoma Sooners football fans?

32.1% of Oklahoma Sooners football fans are female, 67.9% are male, with an average age of 37.5 years.

03

Which brands do Oklahoma Sooners football fans like most?

Oklahoma Sooners football fans show strongest brand affinity for Clemson Tigers football (29.86×), LSU Tigers football (21.3×), and Aaron Rodgers (14.66×) over the country average.

04

Where do Oklahoma Sooners football fans live in United States?

Oklahoma Sooners football fans in United States are most concentrated in Oklahoma (reach ~900K), Texas (reach ~400K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma Sooners football fans also like?

Beyond Oklahoma Sooners football itself, the audience over-indexes on LSU Tigers football (21.3×), Aaron Rodgers (14.66×), USC Trojans football (35.12×), and Oregon Ducks football (26.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Oklahoma Sooners football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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