Rascasse Audience Intelligence

Oklahoma Sooners football Fan Demographics in United States

Oklahoma Sooners football has an estimated audience of 3.6M people in United States.

#135among American football in United States
#174among teams in United States#797in Sports

The average Oklahoma Sooners football fan in United States is 38.2 years old, more male, and lives primarily in Oklahoma.

Its fans are 0.7 years older than the group average of 37.5.

Women make up 32.1% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 2734 objects in American football, Oklahoma Sooners football fans stand out for their interest in Notre Dame Fighting Irish football, Derek Carr (American football) and Ben Roethlisberger.

Interest is seasonal: September, October and November account for 55% of the year's searches, February is the quietest month.

Most fans live in Oklahoma, Texas, Alabama.

Top affinities include USC Trojans football, Notre Dame Fighting Irish football, Derek Carr (American football), with strongest over-indexing on USC Trojans football (35.12× the country average).

Demographically, the Oklahoma Sooners football audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Oklahoma Sooners football fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for USC Trojans football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
32.1%♀
67.9% male
Age
38.2
average years
Country rank
#9111
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oklahoma Sooners football fans

32.1% are female, 67.9% are male, average age 38.2.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Oklahoma Sooners football audience in United States
MetricValue
Female32.1%
Male67.9%
Average age38.2
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Oklahoma Sooners football audience in United States
Age bracketShare%
16-2427%
25-3418%
35-4418%
45-5419%
55+19%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Oklahoma Sooners football audience comes from United States.

Worldwide audience distribution share by country for Oklahoma Sooners football
CountryShare
United States92.9%
United Kingdom1.2%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oklahoma Sooners football fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1M23.92×
02Arkansas~70K2.33×
03Kansas~60K1.81×
04Alabama~90K1.69×
05Nebraska~30K1.56×
06New Mexico~30K1.19×
07Texas~300K1.15×
08Mississippi~30K1.07×
09Tennessee~80K1.05×
10South Dakota~9K0.94×
11Missouri~50K0.82×
12Louisiana~40K0.81×
13Georgia~80K0.71×
14Iowa~20K0.70×
15Wyoming~4K0.70×
16South Carolina~40K0.67×
17Colorado~40K0.58×
18Montana~6K0.52×
19North Dakota~4K0.47×
20Vermont~3K0.46×
21Alaska~3K0.45×
22Arizona~30K0.43×
23Ohio~50K0.42×
24Nevada~10K0.42×
25West Virginia~8K0.40×
26Florida~90K0.39×
27Indiana~30K0.39×
28Kentucky~20K0.39×
29Utah~10K0.39×
30Hawaii~6K0.38×
31Michigan~40K0.37×
32Delaware~4K0.35×
33North Carolina~40K0.34×
34Idaho~7K0.34×
35Virginia~30K0.33×
36Oregon~10K0.33×
37Maine~5K0.33×
38Rhode Island~4K0.32×
39Illinois~40K0.31×
40New Hampshire~4K0.30×
41Maryland~20K0.26×
42Pennsylvania~30K0.25×
43Washington~20K0.25×
44Minnesota~10K0.22×
45Connecticut~8K0.22×
46California~90K0.21×
47Wisconsin~10K0.21×
48Massachusetts~10K0.19×
49New Jersey~20K0.18×
50New York~40K0.17×
Fig. 06

Affinity by region

Affinity by region — Oklahoma Sooners football, United States
0.17×1.00×23.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oklahoma Sooners football audience vs. the country average
#·InterestCategoryAffinity×
01USC Trojans footballSports35.12×
02Notre Dame Fighting Irish footballSports30.80×
03Derek Carr (American football)Sports30.48×
04Clemson Tigers footballSports29.86×
05Ben RoethlisbergerSports27.65×
06Oklahoma SoonersSports26.94×
07Oregon Ducks footballSports26.04×
08Tony RomoSports25.69×
09Louisville Cardinals footballSports23.23×
10Florida Gators footballSports22.18×
11LSU Tigers footballSports21.30×
12Russell WilsonSports17.30×
13Dak PrescottSports17.25×
14Texas A&M Aggies footballSports17.10×
15Texas Longhorns footballSports16.06×
16Auburn Tigers footballSports15.64×
17Ole Miss Rebels footballSports15.61×
18Florida State Seminoles footballSports14.68×
19Minnesota VikingsSports8.85×
20Detroit LionsSports7.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oklahoma Sooners football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oklahoma Sooners football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.19×
Family OrientationCONSERVATISM1.10×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oklahoma Sooners football audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.69×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oklahoma Sooners football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/oklahoma-sooners-football-94016” · Methodology