Oklahoma Sooners football Audience in United States

Oklahoma Sooners football logo

Oklahoma Sooners football has an estimated audience of 3,556,780 people in United States. 32.1% are female, 67.9% are male, average age 37.5. Top regions: Oklahoma, Texas, California. Top brand affinities: Clemson Tigers football, Aaron Rodgers, LSU Tigers football, USC Trojans football, Oregon Ducks football.

The average Oklahoma Sooners football fan in United States is 37.5 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Clemson Tigers football, Aaron Rodgers, LSU Tigers football, with strongest over-indexing on Clemson Tigers football (29.86× the country average). Demographically, the Oklahoma Sooners football audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Oklahoma Sooners football fans

Demographic split for Oklahoma Sooners football audience in United States
MetricValue
Female32.1%
Male67.9%
Average age37.5
Estimated audience size3,556,780

Audience persona

The typical Oklahoma Sooners football fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Clemson Tigers football.

Top regions in United States

Top regions ranked by reach for Oklahoma Sooners football in United States
RegionReachAffinity
Oklahoma974,87624.68×
Texas382,0471.25×
California85,0650.22×
Florida84,8370.35×
Tennessee79,7411.12×
Georgia76,2010.7×
Arkansas71,5772.44×
Alabama68,6091.38×
Kansas53,2451.9×
Missouri49,1240.86×
South Carolina38,3640.72×
Louisiana37,6940.82×
North Carolina37,3690.35×
Ohio36,9190.34×
Colorado34,3250.61×
Illinois33,2700.28×
New York29,5120.15×
Mississippi28,9540.99×
Pennsylvania28,6270.24×
Virginia27,8190.32×
Arizona26,9020.37×
Nebraska26,3221.48×
Iowa21,1910.72×
Michigan20,9710.23×
Indiana20,5920.32×
New Mexico17,0330.95×
Kentucky16,1620.36×
Washington15,4500.22×
Maryland15,4210.25×
New Jersey14,0350.16×
Nevada13,8780.4×
Oregon11,7160.29×
Massachusetts11,7140.17×
Utah10,3450.32×
Minnesota9,3420.18×
Wisconsin8,1400.15×
South Dakota8,1320.99×
West Virginia5,1420.31×
Connecticut4,9840.14×
Idaho4,7380.27×
Montana4,5460.46×
Hawaii4,4050.29×
Maine3,1400.25×
Wyoming2,9810.57×
Washington, District of Columbia2,3950.22×
North Dakota2,3660.32×
Delaware2,2420.23×
Alaska2,1390.28×
New Hampshire2,0620.15×
Rhode Island1,8060.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Sooners football audience
BrandAffinityCategory
Clemson Tigers football29.86×Sports
Aaron Rodgers14.66×Sports
LSU Tigers football21.3×Sports
USC Trojans football35.12×Sports
Oregon Ducks football26.04×Sports
Notre Dame Fighting Irish football30.8×Sports
Russell Wilson17.3×Sports
Florida Gators football22.18×Sports
Derek Carr (American football)30.48×Sports
Texas A&M Aggies football17.1×Sports
Dak Prescott17.25×Sports
Ole Miss Rebels football15.61×Sports
Florida State Seminoles football14.68×Sports
Auburn Tigers football15.64×Sports
Ben Roethlisberger27.65×Sports
Minnesota Golden Gophers football25.73×Sports
Detroit Lions7.9×Sports
Texas Longhorns football16.06×Sports
Oklahoma Sooners26.94×Sports
Minnesota Vikings8.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Sooners football audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.25
Social Media UsageJOY1.05
Career OrientationPOWER1.01
PatriotismCONSERVATISM0.98
Need for SecurityCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Sooners football
CountryShare
United States94.2%
United Kingdom1.2%
Germany1.0%

See Oklahoma Sooners football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Oklahoma Sooners football have in United States?

Oklahoma Sooners football has an estimated audience of 3,556,780 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma Sooners football fans?

32.1% of Oklahoma Sooners football fans are female, 67.9% are male, with an average age of 37.5 years.

Which brands do Oklahoma Sooners football fans like most?

Oklahoma Sooners football fans show strongest brand affinity for Clemson Tigers football (29.86×), Aaron Rodgers (14.66×), and LSU Tigers football (21.3×) over the country average.

Where do Oklahoma Sooners football fans live in United States?

Oklahoma Sooners football fans in United States are most concentrated in Oklahoma (reach 974,876), Texas (reach 382,047), and California (reach 85,065). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Sooners football fans also like?

Beyond Oklahoma Sooners football itself, the audience over-indexes on Aaron Rodgers (14.66×), LSU Tigers football (21.3×), USC Trojans football (35.12×), and Oregon Ducks football (26.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.