Rascasse Audience Intelligence

Notre Dame Fighting Irish football Audience in United States

A data profile of the people who buy, follow and care about Notre Dame Fighting Irish football in United States — modelled from more than twelve digital signal sources. Notre Dame Fighting Irish football has an estimated audience of 2,938,487 people in United States.

#157among American football in United States#195among Team in United States#934in Sports

The average Notre Dame Fighting Irish football fan in United States is 41.2 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, Florida.

Top brand affinities include Clemson Tigers football, LSU Tigers football, Aaron Rodgers, with strongest over-indexing on Clemson Tigers football (31.97× the country average).

Demographically, the Notre Dame Fighting Irish football audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Notre Dame Fighting Irish football fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Clemson Tigers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notre Dame Fighting Irish football profile in United States.

Audience size
2.9M
in United States
Gender
26.2%♀
73.8% male
Age
41.2
average years
Country rank
#10485
Team in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Notre Dame Fighting Irish football fans

26.2% are female, 73.8% are male, average age 41.2.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Notre Dame Fighting Irish football audience in United States
MetricValue
Female26.2%
Male73.8%
Average age41.2
Estimated audience size2,938,487
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Notre Dame Fighting Irish football audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Notre Dame Fighting Irish football audience comes from United States.

Worldwide audience distribution share by country for Notre Dame Fighting Irish football
CountryShare
United States90.8%
United Kingdom1.7%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notre Dame Fighting Irish football audience in United States is strongest.

Fig. 05

Top regions by affinity

Notre Dame Fighting Irish football fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K5.31×
02Ohio~200K1.97×
03Michigan~100K1.54×
04South Carolina~60K1.44×
05Georgia~100K1.43×
06Tennessee~80K1.43×
07Pennsylvania~100K1.39×
08Kentucky~50K1.33×
09Illinois~100K1.29×
10Alabama~50K1.25×
11Nebraska~20K1.23×
12South Dakota~8K1.23×
13Iowa~30K1.20×
14Idaho~20K1.12×
15West Virginia~20K1.12×
16Arkansas~30K1.09×
17Louisiana~40K1.02×
18Florida~200K0.99×
19Oklahoma~30K0.99×
20Mississippi~20K0.99×
21Montana~8K0.94×
22Delaware~7K0.90×
23North Carolina~80K0.88×
24Wyoming~4K0.88×
25New Mexico~10K0.86×
26Hawaii~10K0.86×
27Virginia~60K0.84×
28Missouri~40K0.84×
29Texas~200K0.83×
30Kansas~20K0.82×
31New Jersey~60K0.80×
32Colorado~40K0.79×
33Connecticut~20K0.75×
34Nevada~20K0.74×
35Utah~20K0.73×
36Maryland~40K0.71×
37Rhode Island~7K0.71×
38North Dakota~4K0.71×
39Vermont~4K0.69×
40New Hampshire~8K0.66×
41Maine~7K0.66×
42Wisconsin~30K0.65×
43Arizona~40K0.64×
44Massachusetts~40K0.64×
45Washington, District of Columbia~6K0.62×
46Oregon~20K0.59×
47New York~90K0.58×
48Minnesota~20K0.54×
49California~200K0.50×
50Washington~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Notre Dame Fighting Irish football, United States
0.47×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notre Dame Fighting Irish football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish football audience
#·InterestCategoryAffinity×
01Notre Dame Fighting IrishSports37.03×
02USC Trojans footballSports35.21×
03Derek Carr (American football)Sports34.31×
04Oklahoma Sooners footballSports32.78×
05Clemson Tigers footballSports31.97×
06Ben RoethlisbergerSports31.56×
07Oregon Ducks footballSports29.02×
08Minnesota Golden Gophers footballSports27.12×
09Florida Gators footballSports23.72×
10LSU Tigers footballSports21.48×
11Russell WilsonSports17.66×
12Dak PrescottSports16.95×
13Ole Miss Rebels footballSports16.21×
14Texas A&M Aggies footballSports16.08×
15Aaron RodgersSports15.68×
16Auburn Tigers footballSports14.72×
17Florida State Seminoles footballSports14.36×
18Cleveland BrownsSports9.08×
19Denver BroncosSports8.31×
20Detroit LionsSports8.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notre Dame Fighting Irish football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
DIY MentalityTHRILL1.14×
Need for SecurityCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Notre Dame Fighting Irish football have in United States?

Notre Dame Fighting Irish football has an estimated audience of 2,938,487 people in United States, concentrated in Indiana and Texas.

02

What is the gender split and age of Notre Dame Fighting Irish football fans?

26.2% of Notre Dame Fighting Irish football fans are female, 73.8% are male, with an average age of 41.2 years.

03

Which brands do Notre Dame Fighting Irish football fans like most?

Notre Dame Fighting Irish football fans show strongest brand affinity for Clemson Tigers football (31.97×), LSU Tigers football (21.48×), and Aaron Rodgers (15.68×) over the country average.

04

Where do Notre Dame Fighting Irish football fans live in United States?

Notre Dame Fighting Irish football fans in United States are most concentrated in Indiana (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Notre Dame Fighting Irish football fans also like?

Beyond Notre Dame Fighting Irish football itself, the audience over-indexes on LSU Tigers football (21.48×), Aaron Rodgers (15.68×), Oklahoma Sooners football (32.78×), and Oregon Ducks football (29.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Notre Dame Fighting Irish football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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