Notre Dame Fighting Irish Audience in United States

Notre Dame Fighting Irish has an estimated audience of 1,264,555 people in United States. 25.7% are female, 74.3% are male, average age 39.9. Top regions: California, Indiana, Texas. Top brand affinities: Russell Wilson, Aaron Rodgers, Tony Romo, PSV Eindhoven, Notre Dame Fighting Irish football.

The average Notre Dame Fighting Irish fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Russell Wilson, Aaron Rodgers, Tony Romo, with strongest over-indexing on Russell Wilson (27.43× the country average). Demographically, the Notre Dame Fighting Irish audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Notre Dame Fighting Irish fans

Demographic split for Notre Dame Fighting Irish audience in United States
MetricValue
Female25.7%
Male74.3%
Average age39.9
Estimated audience size1,264,555

Audience persona

The typical Notre Dame Fighting Irish fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Russell Wilson.

Top regions in United States

Top regions ranked by reach for Notre Dame Fighting Irish in United States
RegionReachAffinity
California99,6870.72×
Indiana98,7334.27×
Texas85,4660.79×
Florida72,9120.85×
Ohio68,7731.77×
New York66,7280.94×
Pennsylvania63,2041.48×
Illinois61,8681.47×
Georgia47,3911.22×
Michigan42,9581.3×
New Jersey35,8361.11×
North Carolina31,9850.84×
Virginia27,6700.9×
Tennessee25,9531.02×
Massachusetts25,2271.01×
Arizona22,5230.87×
South Carolina22,1111.16×
Missouri20,4911.01×
Maryland20,3980.94×
Kentucky18,4771.17×
Alabama17,4410.99×
Colorado16,6980.84×
Louisiana16,4861.01×
Washington15,5590.61×
Wisconsin15,2790.8×
Connecticut14,2341.12×
Iowa12,1251.16×
Minnesota12,0540.67×
Oklahoma9,6300.69×
Nevada8,9250.73×
Mississippi8,8130.85×
Oregon8,4870.59×
Kansas8,3500.84×
Arkansas8,0780.78×
Nebraska6,1860.98×
Utah6,1430.54×
West Virginia5,8150.99×
New Mexico4,3820.69×
New Hampshire4,3150.87×
Idaho4,1280.65×
Rhode Island4,0881.02×
Washington, District of Columbia4,0531.07×
Maine3,9180.87×
Delaware3,6541.05×
Hawaii3,4170.63×
South Dakota3,2231.1×
Montana3,1850.91×
North Dakota2,3920.92×
Wyoming1,8821×
Vermont1,6550.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish audience
BrandAffinityCategory
Russell Wilson27.43×Sports
Aaron Rodgers14.23×Sports
Tony Romo52.75×Sports
PSV Eindhoven48.8×Sports
Notre Dame Fighting Irish football23.87×Sports
Baker Mayfield17.32×Sports
MSN4.72×News
University of Notre Dame15.46×Business & Career
San Francisco 49ers7.74×Sports
Clemson Tigers football10.94×Sports
LSU Tigers football9.1×Sports
Deion Sanders8.43×Sports
Rob Gronkowski18.28×Sports
Chicago Cubs5.19×Sports
Back to the Future10.06×Movies & TV
Dak Prescott8.06×Sports
Chuck Norris4.02×Movies & TV
USC Trojans football11.97×Sports
Sidney Crosby10.94×Sports
Staples (Canada)3.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Notre Dame Fighting Irish audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Sports ActivityPOWER1.14
Community OrientationOPEN1.11
Career OrientationPOWER1.06
TraditionCONSERVATISM1.05
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Notre Dame Fighting Irish
CountryShare
United States85.9%
United Kingdom3.0%
Canada2.6%

See Notre Dame Fighting Irish audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Notre Dame Fighting Irish have in United States?

Notre Dame Fighting Irish has an estimated audience of 1,264,555 people in United States, concentrated in California and Indiana.

What is the gender split and age of Notre Dame Fighting Irish fans?

25.7% of Notre Dame Fighting Irish fans are female, 74.3% are male, with an average age of 39.9 years.

Which brands do Notre Dame Fighting Irish fans like most?

Notre Dame Fighting Irish fans show strongest brand affinity for Russell Wilson (27.43×), Aaron Rodgers (14.23×), and Tony Romo (52.75×) over the country average.

Where do Notre Dame Fighting Irish fans live in United States?

Notre Dame Fighting Irish fans in United States are most concentrated in California (reach 99,687), Indiana (reach 98,733), and Texas (reach 85,466). These three regions account for the largest share of the active audience.

What other brands do Notre Dame Fighting Irish fans also like?

Beyond Notre Dame Fighting Irish itself, the audience over-indexes on Aaron Rodgers (14.23×), Tony Romo (52.75×), PSV Eindhoven (48.8×), and Notre Dame Fighting Irish football (23.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.