Notre Dame Fighting Irish Audience in United States
Notre Dame Fighting Irish has an estimated audience of 1,264,555 people in United States. 25.7% are female, 74.3% are male, average age 39.9. Top regions: California, Indiana, Texas. Top brand affinities: Alaska, Israel, Sinaloa, Minnesota, Jeep Grand Cherokee (WJ).
The average Notre Dame Fighting Irish fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Alaska, Israel, Sinaloa, with strongest over-indexing on Alaska (3.08× the country average). Demographically, the Notre Dame Fighting Irish audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Notre Dame Fighting Irish fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 39.9 |
| Estimated audience size | 1,264,555 |
Audience persona
The typical Notre Dame Fighting Irish fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,687 | 0.72× |
| Indiana | 98,733 | 4.27× |
| Texas | 85,466 | 0.79× |
| Florida | 72,912 | 0.85× |
| Ohio | 68,773 | 1.77× |
| New York | 66,728 | 0.94× |
| Pennsylvania | 63,204 | 1.48× |
| Illinois | 61,868 | 1.47× |
| Georgia | 47,391 | 1.22× |
| Michigan | 42,958 | 1.3× |
| New Jersey | 35,836 | 1.11× |
| North Carolina | 31,985 | 0.84× |
| Virginia | 27,670 | 0.9× |
| Tennessee | 25,953 | 1.02× |
| Massachusetts | 25,227 | 1.01× |
| Arizona | 22,523 | 0.87× |
| South Carolina | 22,111 | 1.16× |
| Missouri | 20,491 | 1.01× |
| Maryland | 20,398 | 0.94× |
| Kentucky | 18,477 | 1.17× |
| Alabama | 17,441 | 0.99× |
| Colorado | 16,698 | 0.84× |
| Louisiana | 16,486 | 1.01× |
| Washington | 15,559 | 0.61× |
| Wisconsin | 15,279 | 0.8× |
| Connecticut | 14,234 | 1.12× |
| Iowa | 12,125 | 1.16× |
| Minnesota | 12,054 | 0.67× |
| Oklahoma | 9,630 | 0.69× |
| Nevada | 8,925 | 0.73× |
| Mississippi | 8,813 | 0.85× |
| Oregon | 8,487 | 0.59× |
| Kansas | 8,350 | 0.84× |
| Arkansas | 8,078 | 0.78× |
| Nebraska | 6,186 | 0.98× |
| Utah | 6,143 | 0.54× |
| West Virginia | 5,815 | 0.99× |
| New Mexico | 4,382 | 0.69× |
| New Hampshire | 4,315 | 0.87× |
| Idaho | 4,128 | 0.65× |
| Rhode Island | 4,088 | 1.02× |
| Washington, District of Columbia | 4,053 | 1.07× |
| Maine | 3,918 | 0.87× |
| Delaware | 3,654 | 1.05× |
| Hawaii | 3,417 | 0.63× |
| South Dakota | 3,223 | 1.1× |
| Montana | 3,185 | 0.91× |
| North Dakota | 2,392 | 0.92× |
| Wyoming | 1,882 | 1× |
| Vermont | 1,655 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.08× | Travel & Leisure |
| Israel | 2.96× | Travel & Leisure |
| Sinaloa | 4.56× | Travel & Leisure |
| Minnesota | 1.88× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 5.51× | Cars & Mobility |
| Nebraska | 2.3× | Travel & Leisure |
| Google Analytics | 4.04× | Internet & Social Media |
| Product design | 1.59× | Business & Career |
| Unique Gifts | 1.89× | Shopping |
| Jezebel (film) | 5.09× | Movies & TV |
| Captain America (1990 film) | 3.12× | Movies & TV |
| Voltron: Legendary Defender | 10.06× | Movies & TV |
| Birthday Gifts | 2.01× | Kids & Family |
| Jesse Plemons | 2.15× | Movies & TV |
| Tuscany | 4.39× | Travel & Leisure |
| Noodle (Gorillaz) | 2.21× | Music & Radio |
| Justice | 1.75× | Politics & Society |
| UK garage | 3.17× | Music & Radio |
| Home staging | 2.94× | Home & Garden |
| Staycation | 1.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Sports Activity | POWER | 1.14 |
| Community Orientation | OPEN | 1.11 |
| Career Orientation | POWER | 1.06 |
| Tradition | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.9% |
| United Kingdom | 3.0% |
| Canada | 2.6% |
See Notre Dame Fighting Irish audiences in other countries
- Notre Dame Fighting Irish — Germany
- Notre Dame Fighting Irish — United Kingdom
- Notre Dame Fighting Irish — France
- Notre Dame Fighting Irish — Italy
- Notre Dame Fighting Irish — Spain
- Notre Dame Fighting Irish — Brazil
- Notre Dame Fighting Irish — Japan
- Notre Dame Fighting Irish — South Korea
- Notre Dame Fighting Irish — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Notre Dame Fighting Irish have in United States?
Notre Dame Fighting Irish has an estimated audience of 1,264,555 people in United States, concentrated in California and Indiana.
What is the gender split and age of Notre Dame Fighting Irish fans?
25.7% of Notre Dame Fighting Irish fans are female, 74.3% are male, with an average age of 39.9 years.
Which brands do Notre Dame Fighting Irish fans like most?
Notre Dame Fighting Irish fans show strongest brand affinity for Alaska (3.08×), Israel (2.96×), and Sinaloa (4.56×) over the country average.
Where do Notre Dame Fighting Irish fans live in United States?
Notre Dame Fighting Irish fans in United States are most concentrated in California (reach 99,687), Indiana (reach 98,733), and Texas (reach 85,466). These three regions account for the largest share of the active audience.
What other brands do Notre Dame Fighting Irish fans also like?
Beyond Notre Dame Fighting Irish itself, the audience over-indexes on Israel (2.96×), Sinaloa (4.56×), Minnesota (1.88×), and Jeep Grand Cherokee (WJ) (5.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.