Rascasse Audience Intelligence

Notre Dame Fighting Irish Audience in United States

A data profile of the people who buy, follow and care about Notre Dame Fighting Irish in United States — modelled from more than twelve digital signal sources. Notre Dame Fighting Irish has an estimated audience of 1,265,816 people in United States.

#237among Basketball in United States#315among Team in United States#1839in Sports

The average Notre Dame Fighting Irish fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Aaron Rodgers, Russell Wilson, Tony Romo, with strongest over-indexing on Aaron Rodgers (25.56× the country average).

Demographically, the Notre Dame Fighting Irish audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Notre Dame Fighting Irish fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notre Dame Fighting Irish profile in United States.

Audience size
1.3M
in United States
Gender
25.7%♀
74.3% male
Age
39.9
average years
Country rank
#20071
Team in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Notre Dame Fighting Irish fans

25.7% are female, 74.3% are male, average age 39.9.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Notre Dame Fighting Irish audience in United States
MetricValue
Female25.7%
Male74.3%
Average age39.9
Estimated audience size1,265,816
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Notre Dame Fighting Irish audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Notre Dame Fighting Irish audience comes from United States.

Worldwide audience distribution share by country for Notre Dame Fighting Irish
CountryShare
United States85.9%
United Kingdom3.0%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notre Dame Fighting Irish audience in United States is strongest.

Fig. 05

Top regions by affinity

Notre Dame Fighting Irish fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K4.24×
02Ohio~60K1.63×
03Illinois~60K1.39×
04Pennsylvania~60K1.35×
05Michigan~40K1.28×
06Iowa~10K1.10×
07South Dakota~3K1.10×
08Connecticut~10K1.08×
09Nebraska~7K1.06×
10Massachusetts~30K1.05×
11South Carolina~20K1.05×
12Kentucky~20K1.04×
13New Jersey~30K1.03×
14Rhode Island~4K1.02×
15Washington, District of Columbia~4K1.02×
16Delaware~4K1.01×
17North Dakota~3K0.99×
18West Virginia~6K0.98×
19Montana~3K0.97×
20Tennessee~20K0.96×
21Maine~4K0.96×
22Georgia~40K0.95×
23Missouri~20K0.95×
24New Hampshire~5K0.95×
25Alaska~3K0.95×
26Vermont~2K0.95×
27New York~70K0.94×
28Maryland~20K0.94×
29Wisconsin~20K0.94×
30Arkansas~10K0.94×
31Alabama~20K0.93×
32Louisiana~20K0.93×
33Arizona~20K0.92×
34Virginia~30K0.91×
35New Mexico~6K0.91×
36Kansas~9K0.90×
37Idaho~6K0.90×
38Mississippi~9K0.89×
39Hawaii~5K0.88×
40Florida~70K0.87×
41Colorado~20K0.85×
42Oklahoma~10K0.85×
43Nevada~10K0.82×
44Oregon~10K0.81×
45North Carolina~30K0.80×
46Minnesota~10K0.80×
47Utah~9K0.77×
48Texas~80K0.74×
49California~100K0.72×
50Washington~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Notre Dame Fighting Irish, United States
0.69×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notre Dame Fighting Irish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish audience
#·InterestCategoryAffinity×
01Tony RomoSports50.81×
02Notre Dame Fighting Irish footballSports37.03×
03Rob GronkowskiSports33.87×
04USC Trojans footballSports26.59×
05Aaron RodgersSports25.56×
06Russell WilsonSports24.53×
07Oklahoma Sooners footballSports23.91×
08Clemson Tigers footballSports19.97×
09University of Notre DameBusiness & Career19.46×
10LSU Tigers footballSports15.12×
11Dak PrescottSports10.71×
12Baker MayfieldSports10.08×
13San Francisco 49ersSports9.17×
14Luka DončićSports7.21×
15Sports IllustratedSports5.13×
16Bleacher ReportSports4.42×
17Giannis AntetokounmpoSports4.08×
18Chicago CubsSports3.86×
19CBS SportsMovies & TV3.77×
20MSNNews2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notre Dame Fighting Irish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.94×
Career OrientationPOWER1.31×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Notre Dame Fighting Irish have in United States?

Notre Dame Fighting Irish has an estimated audience of 1,265,816 people in United States, concentrated in California and Indiana.

02

What is the gender split and age of Notre Dame Fighting Irish fans?

25.7% of Notre Dame Fighting Irish fans are female, 74.3% are male, with an average age of 39.9 years.

03

Which brands do Notre Dame Fighting Irish fans like most?

Notre Dame Fighting Irish fans show strongest brand affinity for Aaron Rodgers (25.56×), Russell Wilson (24.53×), and Tony Romo (50.81×) over the country average.

04

Where do Notre Dame Fighting Irish fans live in United States?

Notre Dame Fighting Irish fans in United States are most concentrated in California (reach ~100K), Indiana (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Notre Dame Fighting Irish fans also like?

Beyond Notre Dame Fighting Irish itself, the audience over-indexes on Russell Wilson (24.53×), Tony Romo (50.81×), Notre Dame Fighting Irish football (37.03×), and Clemson Tigers football (19.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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