Bleacher Report Audience in United States

Bleacher Report logo

Bleacher Report has an estimated audience of 10,599,038 people in United States. 23.8% are female, 76.2% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Superman, Luka Dončić, Aaron Rodgers, Final Destination, Gmail.

The average Bleacher Report fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Superman, Luka Dončić, Aaron Rodgers, with strongest over-indexing on Superman (2.14× the country average). Demographically, the Bleacher Report audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Bleacher Report fans

Demographic split for Bleacher Report audience in United States
MetricValue
Female23.8%
Male76.2%
Average age35.6
Estimated audience size10,599,038

Audience persona

The typical Bleacher Report fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Bleacher Report in United States
RegionReachAffinity
California1,440,3461.24×
New York827,2111.4×
Texas822,8060.9×
Florida690,1290.96×
Illinois483,2721.37×
Pennsylvania473,8741.33×
Ohio414,6191.27×
North Carolina396,7261.24×
Georgia361,1361.11×
Virginia348,3581.35×
New Jersey334,0051.24×
Massachusetts248,3571.19×
Michigan245,9240.89×
Wisconsin237,4621.49×
Arizona231,4381.07×
Maryland224,0831.23×
Colorado214,2611.28×
Indiana201,2391.04×
Washington181,5200.85×
Minnesota169,9851.12×
Tennessee169,3260.8×
Oregon152,0271.25×
Connecticut149,6271.41×
South Carolina136,6260.86×
Missouri135,4680.79×
Alabama131,7510.89×
Louisiana122,4450.9×
Kansas95,1341.14×
Kentucky91,8110.69×
Nevada90,9550.89×
Mississippi79,7650.91×
Idaho72,5031.36×
Oklahoma68,1160.58×
Iowa62,1840.71×
Utah59,2110.62×
Washington, District of Columbia52,6981.65×
Hawaii43,9390.96×
New Mexico42,6890.8×
Arkansas37,7930.43×
South Dakota37,6951.54×
Delaware34,8881.19×
Rhode Island33,5851×
Nebraska32,6960.62×
New Hampshire32,4160.78×
West Virginia28,3660.57×
Maine24,1670.64×
Alaska21,9320.97×
North Dakota18,8450.87×
Montana16,0350.55×
Wyoming9,6750.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleacher Report audience
BrandAffinityCategory
Superman2.14×Movies & TV
Luka Dončić7.86×Sports
Aaron Rodgers4.27×Sports
Final Destination2.79×Movies & TV
Gmail2.37×Internet & Social Media
Golden State Warriors2.86×Sports
Team3.35×Sports
Megyn Kelly7.81×Movies & TV
Detroit Tigers3.21×Sports
WNBA3.34×Sports
AT&T2.49×Technology & Electronics
Tabloid (newspaper format)3.9×Literature
NFL Network2.58×Sports
American football1.63×Sports
Meme1.81×Internet & Social Media
National Football League on television4.55×Sports
College football2.11×Sports
Cooper Flagg3.22×Sports
Chicago Bears2.67×Sports
FIFA World Cup1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleacher Report audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.03
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Bleacher Report
CountryShare
United States69.4%
Canada4.3%
United Kingdom3.7%

See Bleacher Report audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bleacher Report have in United States?

Bleacher Report has an estimated audience of 10,599,038 people in United States, concentrated in California and New York.

What is the gender split and age of Bleacher Report fans?

23.8% of Bleacher Report fans are female, 76.2% are male, with an average age of 35.6 years.

Which brands do Bleacher Report fans like most?

Bleacher Report fans show strongest brand affinity for Superman (2.14×), Luka Dončić (7.86×), and Aaron Rodgers (4.27×) over the country average.

Where do Bleacher Report fans live in United States?

Bleacher Report fans in United States are most concentrated in California (reach 1,440,346), New York (reach 827,211), and Texas (reach 822,806). These three regions account for the largest share of the active audience.

What other brands do Bleacher Report fans also like?

Beyond Bleacher Report itself, the audience over-indexes on Luka Dončić (7.86×), Aaron Rodgers (4.27×), Final Destination (2.79×), and Gmail (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleacher Report. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.