Rascasse Audience Intelligence

Megyn Kelly Audience in United States

A data profile of the people who buy, follow and care about Megyn Kelly in United States — modelled from more than twelve digital signal sources. Megyn Kelly has an estimated audience of 4,772,900 people in United States.

#1among Journalist in United States#784among Person in United States#714in Movies & TV

The average Megyn Kelly fan in United States is 46.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Demi Moore, Diane Keaton, Ian Somerhalder, with strongest over-indexing on Demi Moore (37.17× the country average).

Demographically, the Megyn Kelly audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Megyn Kelly fan in United States is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Demi Moore.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Megyn Kelly profile in United States.

Audience size
4.8M
in United States
Gender
51.7%♀
48.3% male
Age
46.7
average years
Country rank
#6967
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Megyn Kelly fans

51.7% are female, 48.3% are male, average age 46.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Megyn Kelly audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.7
Estimated audience size4,772,900
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Megyn Kelly audience in United States
Age bracketShare%
16-199%
20-299%
30-3916%
40-4928%
50+38%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Megyn Kelly audience comes from United States.

Worldwide audience distribution share by country for Megyn Kelly
CountryShare
United States61.2%
Canada7.9%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Megyn Kelly audience in United States is strongest.

Fig. 05

Top regions by affinity

Megyn Kelly fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~60K1.25×
02Montana~20K1.23×
03Minnesota~80K1.17×
04Washington, District of Columbia~20K1.16×
05New Jersey~100K1.15×
06Pennsylvania~200K1.14×
07Massachusetts~100K1.13×
08Idaho~30K1.13×
09New York~300K1.09×
10Colorado~80K1.08×
11Wisconsin~80K1.08×
12Maine~20K1.08×
13Virginia~100K1.07×
14Ohio~200K1.06×
15Michigan~100K1.06×
16Missouri~80K1.06×
17New Hampshire~20K1.06×
18Tennessee~100K1.05×
19Vermont~9K1.05×
20Illinois~200K1.04×
21Washington~100K1.04×
22Kansas~40K1.03×
23Arizona~100K1.02×
24Oregon~60K1.02×
25Utah~40K1.02×
26South Carolina~70K1.01×
27Iowa~40K1.01×
28Nebraska~20K1.01×
29Indiana~90K1.00×
30Rhode Island~10K0.99×
31North Dakota~10K0.99×
32South Dakota~10K0.98×
33Kentucky~60K0.96×
34Maryland~80K0.95×
35Florida~300K0.94×
36North Carolina~100K0.94×
37Alabama~60K0.92×
38Georgia~100K0.91×
39Louisiana~60K0.91×
40Arkansas~40K0.90×
41West Virginia~20K0.90×
42California~500K0.89×
43Oklahoma~50K0.89×
44Delaware~10K0.89×
45Mississippi~30K0.86×
46Texas~300K0.85×
47Nevada~40K0.84×
48Alaska~8K0.83×
49New Mexico~20K0.82×
50Hawaii~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Megyn Kelly, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Megyn Kelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Megyn Kelly audience
#·InterestCategoryAffinity×
01Ian SomerhalderMovies & TV47.78×
02Miranda KerrFashion & Accessoires44.94×
03Demi MooreMovies & TV37.17×
04Mick JaggerMusic & Radio32.39×
05Nicole ScherzingerMusic & Radio31.16×
06Kate UptonFashion & Accessoires27.52×
07Jared LetoMovies & TV25.23×
08Diane KeatonMovies & TV23.43×
09Zac EfronMovies & TV23.29×
10John KrasinskiMovies & TV21.76×
11PoliticoPolitics & Society21.54×
12Sharon OsbourneMovies & TV20.00×
13Alison BrieMovies & TV20.00×
14Hugh JackmanMovies & TV19.45×
15Kelly OsbourneMusic & Radio16.67×
16Christina ApplegateMovies & TV15.93×
17Drudge ReportSports12.73×
18Aaron RodgersSports10.28×
19Bank of AmericaBusiness & Career8.88×
20Google MapsInternet & Social Media6.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Megyn Kelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Megyn Kelly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
IndividualismJOY1.79×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Megyn Kelly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Megyn Kelly have in United States?

Megyn Kelly has an estimated audience of 4,772,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Megyn Kelly fans?

51.7% of Megyn Kelly fans are female, 48.3% are male, with an average age of 46.7 years.

03

Which brands do Megyn Kelly fans like most?

Megyn Kelly fans show strongest brand affinity for Demi Moore (37.17×), Diane Keaton (23.43×), and Ian Somerhalder (47.78×) over the country average.

04

Where do Megyn Kelly fans live in United States?

Megyn Kelly fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Megyn Kelly fans also like?

Beyond Megyn Kelly itself, the audience over-indexes on Diane Keaton (23.43×), Ian Somerhalder (47.78×), Zac Efron (23.29×), and Politico (21.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Megyn Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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