Megyn Kelly Audience in United States

Megyn Kelly logo

Megyn Kelly has an estimated audience of 4,741,029 people in United States. 51.7% are female, 48.3% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Cryptic crossword, Corona (band), Gomer Pyle, U.S.M.C., The Devil's Rejects.

The average Megyn Kelly fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Cryptic crossword, Corona (band), with strongest over-indexing on Goop (28.35× the country average). Demographically, the Megyn Kelly audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Megyn Kelly fans

Demographic split for Megyn Kelly audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.7
Estimated audience size4,741,029

Audience persona

The typical Megyn Kelly fan in United States is balanced, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Megyn Kelly in United States
RegionReachAffinity
California473,5040.91×
Texas364,2540.89×
Florida301,2600.94×
New York281,0681.06×
Pennsylvania188,0731.18×
Illinois168,4321.07×
Ohio166,9531.14×
New Jersey143,2931.19×
North Carolina139,9730.98×
Georgia137,2650.94×
Michigan131,2651.06×
Virginia121,8111.05×
Tennessee104,9821.1×
Massachusetts101,8621.09×
Washington98,8351.04×
Indiana91,7031.06×
Arizona85,6670.88×
Missouri83,6741.09×
Colorado82,1821.1×
Wisconsin78,1831.1×
Minnesota77,5381.14×
South Carolina76,1311.07×
Maryland73,7700.9×
Alabama61,5750.93×
Kentucky60,1091.01×
Connecticut59,7231.26×
Louisiana58,0880.95×
Oregon52,0730.96×
Oklahoma49,2070.93×
Utah44,2761.04×
Kansas39,7781.06×
Iowa39,1121×
Nevada38,6370.84×
Arkansas36,5230.94×
Mississippi34,6530.89×
Idaho25,9251.09×
Nebraska25,0671.05×
West Virginia19,1640.87×
New Hampshire18,4860.99×
New Mexico18,1220.76×
Maine17,5051.03×
Montana16,4751.25×
Washington, District of Columbia15,4981.09×
Hawaii13,9570.68×
Rhode Island13,9420.92×
Delaware10,9000.83×
South Dakota10,3800.95×
North Dakota9,0610.93×
Vermont8,8501.06×
Alaska7,1520.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Megyn Kelly audience
BrandAffinityCategory
Goop28.35×Internet & Social Media
Cryptic crossword47.18×Technology & Electronics
Corona (band)15.4×Music & Radio
Gomer Pyle, U.S.M.C.58.51×Movies & TV
The Devil's Rejects20×Movies & TV
Tezz11.89×Movies & TV
Elsword20×Games
Kasik14.48×Travel & Leisure
Home staging6.21×Home & Garden
Pillow2.13×Home & Garden
Henry Hugglemonster17.79×Movies & TV
Horeca14.03×Travel & Leisure
Clinical governance38.11×Health
Got Talent España25.34×Movies & TV
Étretat24.89×Travel & Leisure
Stamp collecting3.83×Home & Garden
Home equity1.59×Home & Garden
Medieval fantasy9.7×Literature
Hocus Pocus3.42×Movies & TV
JibJab3.85×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Megyn Kelly audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.31
SpiritualityBALANCE1.27
Community OrientationOPEN1.22
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Megyn Kelly
CountryShare
United States61.9%
Canada7.9%
Australia4.4%

See Megyn Kelly audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Megyn Kelly have in United States?

Megyn Kelly has an estimated audience of 4,741,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Megyn Kelly fans?

51.7% of Megyn Kelly fans are female, 48.3% are male, with an average age of 46.7 years.

Which brands do Megyn Kelly fans like most?

Megyn Kelly fans show strongest brand affinity for Goop (28.35×), Cryptic crossword (47.18×), and Corona (band) (15.4×) over the country average.

Where do Megyn Kelly fans live in United States?

Megyn Kelly fans in United States are most concentrated in California (reach 473,504), Texas (reach 364,254), and Florida (reach 301,260). These three regions account for the largest share of the active audience.

What other brands do Megyn Kelly fans also like?

Beyond Megyn Kelly itself, the audience over-indexes on Cryptic crossword (47.18×), Corona (band) (15.4×), Gomer Pyle, U.S.M.C. (58.51×), and The Devil's Rejects (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Megyn Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.