Megyn Kelly Audience in United States

Megyn Kelly logo

Megyn Kelly has an estimated audience of 4,741,029 people in United States. 51.7% are female, 48.3% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Demi Moore, Ian Somerhalder, Diane Keaton, Zac Efron, Google Maps.

The average Megyn Kelly fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Demi Moore, Ian Somerhalder, Diane Keaton, with strongest over-indexing on Demi Moore (79.47× the country average). Demographically, the Megyn Kelly audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Megyn Kelly fans

Demographic split for Megyn Kelly audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.7
Estimated audience size4,741,029

Audience persona

The typical Megyn Kelly fan in United States is balanced, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Demi Moore.

Top regions in United States

Top regions ranked by reach for Megyn Kelly in United States
RegionReachAffinity
California473,5040.91×
Texas364,2540.89×
Florida301,2600.94×
New York281,0681.06×
Pennsylvania188,0731.18×
Illinois168,4321.07×
Ohio166,9531.14×
New Jersey143,2931.19×
North Carolina139,9730.98×
Georgia137,2650.94×
Michigan131,2651.06×
Virginia121,8111.05×
Tennessee104,9821.1×
Massachusetts101,8621.09×
Washington98,8351.04×
Indiana91,7031.06×
Arizona85,6670.88×
Missouri83,6741.09×
Colorado82,1821.1×
Wisconsin78,1831.1×
Minnesota77,5381.14×
South Carolina76,1311.07×
Maryland73,7700.9×
Alabama61,5750.93×
Kentucky60,1091.01×
Connecticut59,7231.26×
Louisiana58,0880.95×
Oregon52,0730.96×
Oklahoma49,2070.93×
Utah44,2761.04×
Kansas39,7781.06×
Iowa39,1121×
Nevada38,6370.84×
Arkansas36,5230.94×
Mississippi34,6530.89×
Idaho25,9251.09×
Nebraska25,0671.05×
West Virginia19,1640.87×
New Hampshire18,4860.99×
New Mexico18,1220.76×
Maine17,5051.03×
Montana16,4751.25×
Washington, District of Columbia15,4981.09×
Hawaii13,9570.68×
Rhode Island13,9420.92×
Delaware10,9000.83×
South Dakota10,3800.95×
North Dakota9,0610.93×
Vermont8,8501.06×
Alaska7,1520.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Megyn Kelly audience
BrandAffinityCategory
Demi Moore79.47×Movies & TV
Ian Somerhalder145.52×Movies & TV
Diane Keaton47.18×Movies & TV
Zac Efron66.74×Movies & TV
Google Maps21.98×Internet & Social Media
Nicole Scherzinger86.93×Music & Radio
Jared Leto58.95×Movies & TV
Aaron Rodgers26.84×Sports
Kate Upton74.96×Fashion & Accessoires
Mick Jagger65.08×Music & Radio
Tyra Banks70.9×Fashion & Accessoires
Bank of America14.02×Business & Career
Miranda Kerr89.13×Fashion & Accessoires
Hugh Jackman42.62×Movies & TV
Jessica Simpson43.87×Music & Radio
John Krasinski48.44×Movies & TV
Michael J. Fox30.21×Movies & TV
Nina Dobrev38.11×Movies & TV
David Spade46.07×Movies & TV
Politico21.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Megyn Kelly audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.31
SpiritualityBALANCE1.27
Community OrientationOPEN1.22
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Megyn Kelly
CountryShare
United States61.9%
Canada7.9%
Australia4.4%

See Megyn Kelly audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Megyn Kelly have in United States?

Megyn Kelly has an estimated audience of 4,741,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Megyn Kelly fans?

51.7% of Megyn Kelly fans are female, 48.3% are male, with an average age of 46.7 years.

Which brands do Megyn Kelly fans like most?

Megyn Kelly fans show strongest brand affinity for Demi Moore (79.47×), Ian Somerhalder (145.52×), and Diane Keaton (47.18×) over the country average.

Where do Megyn Kelly fans live in United States?

Megyn Kelly fans in United States are most concentrated in California (reach 473,504), Texas (reach 364,254), and Florida (reach 301,260). These three regions account for the largest share of the active audience.

What other brands do Megyn Kelly fans also like?

Beyond Megyn Kelly itself, the audience over-indexes on Ian Somerhalder (145.52×), Diane Keaton (47.18×), Zac Efron (66.74×), and Google Maps (21.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Megyn Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.