For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMo Rocca | 10M | 100.0% | 46.0 | 37.2% | Journalist |
| 2 | MMegyn Kelly | 4.9M | 58.8% | 47.5 | 51.7% | Journalist |
| 3 | GGloria Steinem | 3.7M | 66.4% | 37.9 | 77.9% | Journalist |
| 4 | JJacqueline Kennedy Onassis | 2.3M | 37.2% | 47.3 | 75.5% | Journalist |
| 5 | AAnna Wintour | 2.2M | 22.0% | 35.1 | 72.8% | Journalist |
| 6 | MMark Twain | 1.9M | 39.6% | 44.4 | 54.3% | Journalist |
| 7 | HHunter S. Thompson | 1.5M | 54.8% | 40.3 | 41.7% | Journalist |
| 8 | RRonan Farrow | 1.4M | 53.9% | 51.5 | 76.4% | Journalist |
| 9 | SSteven Crowder | 1.1M | 78.5% | 47.9 | 30.3% | Journalist |
| 10 | BBenito Mussolini | 1.1M | 39.1% | 36.8 | 20.7% | Journalist |
| 11 | AAyn Rand | 1M | 41.8% | 45.7 | 46.6% | Journalist |
| 12 | CCharlotte Casiraghi | 960k | 5.5% | 41.5 | 51.6% | Journalist |
| 13 | SStuart Scott | 912k | 99.2% | 27.5 | 23.5% | Journalist |
| 14 | KKara Swisher | 757k | 78.0% | 37.5 | 52.4% | Journalist |
| 15 | JJames O'Keefe | 727k | 84.0% | 47.3 | 33.3% | Journalist |
| 16 | PPaul Finebaum | 714k | 99.7% | 45.0 | 21.2% | Journalist |
| 17 | CCarol Vorderman | 683k | 18.2% | 48.0 | 6.2% | Journalist |
| 18 | MMehdi Hasan | 664k | 37.8% | 38.5 | 38.3% | Journalist |
| 19 | RRich Eisen | 621k | 90.2% | 49.9 | 32.1% | Journalist |
| 20 | EEdward R. Murrow | 538k | 97.9% | — | — | Journalist |
| 21 | JJoan Didion | 504k | 43.4% | 44.0 | 71.8% | Journalist |
| 22 | PPhilip Yancey | 481k | 56.7% | 47.6 | 63.1% | Journalist |
| 23 | AAndrew Ross Sorkin | 468k | 75.9% | 35.4 | 57.6% | Journalist |
| 24 | BBoris Johnson | 465k | 14.3% | 41.5 | 57.7% | Journalist |
| 25 | TTom Brokaw | 447k | 89.3% | 46.3 | 68.5% | Journalist |
| 26 | GGlennon Doyle Melton | 430k | 79.7% | 26.6 | 74.9% | Journalist |
| 27 | PPat Buchanan | 419k | 95.7% | — | — | Journalist |
| 28 | JJoan Lunden | 416k | 99.2% | 55.2 | 92.2% | Journalist |
| 29 | GGraham Hancock | 406k | 36.1% | 43.3 | 41.4% | Journalist |
| 30 | CChristopher Hitchens | 399k | 37.6% | 32.8 | 64.9% | Journalist |
| 31 | MMary McLeod Bethune | 395k | 97.3% | 48.3 | 100.0% | Journalist |
| 32 | JJim Cornette | 390k | 95.0% | 44.9 | 0.0% | Journalist |
| 33 | DDiana Nyad | 383k | 77.2% | 51.1 | 83.4% | Journalist |
| 34 | GGeorge Will | 372k | 98.9% | — | — | Journalist |
| 35 | GGretchen Carlson | 361k | 94.2% | 50.6 | 43.3% | Journalist |
| 36 | DDave Meltzer | 360k | 72.0% | 35.1 | 34.2% | Journalist |
| 37 | GGlenn Greenwald | 346k | 56.4% | 35.5 | 45.4% | Journalist |
| 38 | CChris Hayes (journalist) | 334k | 77.9% | 45.8 | 53.4% | Journalist |
| 39 | LL. Frank Baum | 316k | 45.8% | 37.5 | 81.1% | Journalist |
| 40 | BBill Hemmer | 316k | 99.1% | 52.9 | 52.7% | Journalist |
| 41 | AAnn Curry | 303k | 98.8% | 51.1 | 83.4% | Journalist |
| 42 | SSoledad O'Brien | 290k | 98.6% | 46.2 | 52.2% | Journalist |
| 43 | AAndrew Breitbart | 290k | 90.7% | 49.6 | 41.3% | Journalist |
| 44 | CCharles Payne (journalist) | 271k | 98.8% | 52.8 | 39.8% | Journalist |
| 45 | MMike Wallace | 271k | 77.2% | 54.3 | 32.6% | Journalist |
| 46 | KKarl Rove | 261k | 86.2% | 50.4 | 48.5% | Journalist |
| 47 | SStar Jones | 258k | 84.1% | 37.1 | 54.3% | Journalist |
| 48 | WWalter Isaacson | 244k | 84.8% | 60.0 | 35.0% | Journalist |
| 49 | RRose Wilder Lane | 236k | 80.9% | 44.7 | 0.0% | Journalist |
| 50 | EEmma Goldman | 223k | 68.0% | 43.7 | 53.3% | Journalist |
| 51 | CCari Champion | 223k | 99.2% | 29.1 | 14.0% | Journalist |
| 52 | GG. K. Chesterton | 221k | 78.9% | 45.8 | 44.6% | Journalist |
| 53 | TTheodor Herzl | 204k | 30.5% | 42.2 | 52.3% | Journalist |
| 54 | MMasih Alinejad | 200k | 70.5% | 46.1 | 53.3% | Journalist |
| 55 | AAtul Gawande | 195k | 56.5% | 46.2 | 63.0% | Journalist |
| 56 | MMichael Wilbon | 187k | 99.2% | 41.9 | 0.0% | Journalist |
| 57 | PPeter Beinart | 183k | 95.0% | — | — | Journalist |
| 58 | RRebecca Jarvis | 180k | 98.4% | 49.8 | 29.4% | Journalist |
| 59 | CChris Mortensen | 175k | 97.6% | — | — | Journalist |
| 60 | QQueen Letizia of Spain | 173k | 3.6% | 39.8 | 83.9% | Journalist |
| 61 | JJaime Bayly | 167k | 28.6% | 48.3 | 35.1% | Journalist |
| 62 | TTim Russert | 166k | 96.2% | — | — | Journalist |
| 63 | IIsabel Wilkerson | 156k | 94.7% | 46.3 | 74.3% | Journalist |
| 64 | AAnita Sarkeesian | 154k | 92.2% | 36.4 | 83.7% | Journalist |
| 65 | AAshley Parker | 143k | 95.4% | 42.6 | 13.7% | Journalist |
| 66 | SShepard Smith | 134k | 99.0% | 48.9 | 47.3% | Journalist |
| 67 | JJay Fonseca | 130k | 88.0% | 36.0 | 53.1% | Journalist |
| 68 | DDon DeLillo | 127k | 70.1% | — | — | Journalist |
| 69 | JJose Antonio Vargas | 125k | 96.0% | 35.9 | 59.9% | Journalist |
| 70 | CClaude Vorilhon | 113k | 17.2% | 26.1 | 58.2% | Journalist |
| 71 | BBill Moyers | 110k | 79.8% | 50.9 | 55.1% | Journalist |
| 72 | AAndrea Tantaros | 107k | 94.5% | 50.9 | 24.6% | Journalist |
| 73 | AAdela Micha | 106k | 14.4% | 41.8 | 47.8% | Journalist |
| 74 | VVictoria Coren Mitchell | 104k | 14.1% | 24.3 | 10.1% | Journalist |
| 75 | MMichael Barbaro | 101k | 76.9% | 42.2 | 51.9% | Journalist |
| 76 | PPatricia McConnell | 96k | 56.5% | 38.3 | 62.2% | Journalist |
| 77 | PPaola Rojas | 96k | 11.0% | 42.3 | 27.4% | Journalist |
| 78 | LLynsey Addario | 96k | 87.9% | — | — | Journalist |
| 79 | RRaymond Arroyo | 90k | 96.4% | 49.8 | 62.5% | Journalist |
| 80 | DDaniel H. Pink | 89k | 44.2% | 44.5 | 55.0% | Journalist |
| 81 | SSteve Inskeep | 88k | 93.0% | 43.4 | 50.6% | Journalist |
| 82 | JJomo Kenyatta | 88k | 87.5% | — | — | Journalist |
| 83 | CCarmen Dominicci | 88k | 82.4% | 41.3 | 60.9% | Journalist |
| 84 | DDan Cook | 87k | 89.8% | — | — | Journalist |
| 85 | AAnna Quindlen | 87k | 94.9% | 50.1 | 100.0% | Journalist |
| 86 | AAnnie Proulx | 86k | 83.6% | — | — | Journalist |
| 87 | JJessica Cediel | 86k | 13.8% | 37.3 | 28.0% | Journalist |
| 88 | JJilly Cooper | 85k | 5.0% | 40.2 | 65.3% | Journalist |
| 89 | GGuy de Maupassant | 80k | 12.4% | 41.4 | 48.1% | Journalist |
| 90 | LLisa Bloom | 79k | 92.5% | 48.3 | 100.0% | Journalist |
| 91 | DDaniel Defoe | 78k | 45.5% | — | — | Journalist |
| 92 | MMolly Ivins | 78k | 98.9% | 53.6 | 52.9% | Journalist |
| 93 | PPearl S. Buck | 78k | 57.5% | 43.2 | 82.1% | Journalist |
| 94 | SSatcha Pretto | 77k | 94.8% | 40.7 | 69.9% | Journalist |
| 95 | JJames Thurber | 75k | 66.6% | 45.7 | 0.0% | Journalist |
| 96 | MMaria Elena Salinas | 72k | 92.2% | 40.4 | 65.5% | Journalist |
| 97 | KKate Atkinson | 70k | 22.8% | 47.2 | 68.4% | Journalist |
| 98 | IIsmael Cala | 67k | 35.7% | 41.2 | 63.4% | Journalist |
| 99 | FFrank Bruni | 67k | 86.9% | 54.7 | 52.5% | Journalist |
| 100 | DDouglas Preston | 67k | 59.0% | 50.0 | 57.1% | Journalist |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular journalists compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each journalist by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest journalist in United States?
Mo Rocca currently leads with an estimated audience of 10M people in United States.