Politico Audience in United States

Politico logo

Politico has an estimated audience of 11,218,713 people in United States. 44.9% are female, 55.1% are male, average age 49.1. Top regions: California, New York, Texas. Top brand affinities: Justin Trudeau, CNN, The Guardian, The Hill (newspaper), Boston Herald.

The average Politico fan in United States is 49.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Justin Trudeau, CNN, The Guardian, with strongest over-indexing on Justin Trudeau (56.42× the country average). Demographically, the Politico audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: News

Demographics of Politico fans

Demographic split for Politico audience in United States
MetricValue
Female44.9%
Male55.1%
Average age49.1
Estimated audience size11,218,713

Audience persona

The typical Politico fan in United States is more male, around 49.1 years old, with strong Sustainability tendencies and a notable affinity for Justin Trudeau.

Top regions in United States

Top regions ranked by reach for Politico in United States
RegionReachAffinity
California1,076,9580.87×
New York697,8481.11×
Texas522,9100.54×
Florida516,2350.68×
Virginia388,2301.42×
Pennsylvania384,6601.02×
Illinois342,9210.92×
Maryland308,7731.6×
Washington308,2281.37×
Massachusetts307,7561.39×
North Carolina289,8960.86×
Ohio277,3730.8×
New Jersey259,3810.91×
Georgia242,7560.7×
Michigan238,5160.81×
Minnesota227,8231.42×
Colorado204,8731.16×
Oregon200,9261.56×
Arizona177,3430.77×
Wisconsin176,2731.04×
Indiana160,1800.78×
Missouri155,1290.86×
Tennessee148,2850.66×
Connecticut142,3411.27×
Washington, District of Columbia132,9573.94×
South Carolina114,8650.68×
Kentucky102,5960.73×
Alabama87,5540.56×
Iowa81,4720.88×
Maine80,1812×
Louisiana76,7270.53×
Kansas70,1340.79×
Oklahoma64,5060.52×
Nevada63,3350.58×
New Mexico61,9171.1×
Utah59,2960.59×
New Hampshire54,3021.23×
Arkansas50,3840.55×
Idaho49,8820.89×
Mississippi38,8870.42×
Montana38,6201.24×
Vermont37,3351.9×
Hawaii36,8080.76×
Rhode Island36,6721.03×
Nebraska36,3410.65×
West Virginia33,8010.65×
Delaware32,8411.06×
Alaska30,2611.26×
South Dakota20,1360.78×
North Dakota11,6960.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Politico audience
BrandAffinityCategory
Justin Trudeau56.42×Politics & Society
CNN9.05×Movies & TV
The Guardian28.24×News
The Hill (newspaper)24.79×News
Boston Herald70.25×News
The Huffington Post19.95×News
Daily Kos34.21×Internet & Social Media
Pete Carroll37.5×Sports
Savannah Guthrie11.77×Movies & TV
The Atlantic23.52×News
The New Republic63.84×News
The Daily Beast41.24×Internet & Social Media
AlterNet59.84×News
The Washington Post12.06×News
Gmail6.96×Internet & Social Media
FiveThirtyEight48.88×Internet & Social Media
MSNBC12.89×Movies & TV
Megyn Kelly21.54×Movies & TV
Kevin Spacey24.1×Movies & TV
Nathan Fillion19.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Politico audience
TraitClusterScore
SustainabilityBALANCE1.97
IndividualismJOY1.83
Early Adopter MentalityPOWER1.43
Career OrientationPOWER1.31
Quality AwarenessPREMIUM1.31
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Politico
CountryShare
United States58.3%
China4.2%
Canada3.1%

See Politico audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Politico have in United States?

Politico has an estimated audience of 11,218,713 people in United States, concentrated in California and New York.

What is the gender split and age of Politico fans?

44.9% of Politico fans are female, 55.1% are male, with an average age of 49.1 years.

Which brands do Politico fans like most?

Politico fans show strongest brand affinity for Justin Trudeau (56.42×), CNN (9.05×), and The Guardian (28.24×) over the country average.

Where do Politico fans live in United States?

Politico fans in United States are most concentrated in California (reach 1,076,958), New York (reach 697,848), and Texas (reach 522,910). These three regions account for the largest share of the active audience.

What other brands do Politico fans also like?

Beyond Politico itself, the audience over-indexes on CNN (9.05×), The Guardian (28.24×), The Hill (newspaper) (24.79×), and Boston Herald (70.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Politico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.