Rascasse Audience Intelligence

Politico Audience Demographics in United States

Politico has an estimated audience of 10.9M people in United States.

#85among websites & media in United States
#196in Politics & Society

The average Politico fan in United States is 49.9 years old, more male, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Boston Herald, The New Republic, AlterNet, with strongest over-indexing on Boston Herald (70.25× the country average).

Demographically, the Politico audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Politico fan in United States is more male, around 49.9 years old, with strong Patriotism tendencies and a notable affinity for Boston Herald.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.9M
in United States
Gender
44.9%♀
55.1% male
Age
49.9
average years
Country rank
#3228
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Politico

44.9% are female, 55.1% are male, average age 49.9.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Politico audience in United States
MetricValue
Female44.9%
Male55.1%
Average age49.9
Estimated audience size10.9M
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Politico audience in United States
Age bracketShare%
16-246%
25-348%
35-4414%
45-5424%
55+48%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Politico audience comes from United States.

Worldwide audience distribution share by country for Politico
CountryShare
United States56.7%
China4.3%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Politico fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K4.18×
02Vermont~40K2.03×
03Maine~90K1.99×
04Maryland~300K1.64×
05Oregon~200K1.54×
06Virginia~400K1.40×
07Montana~50K1.38×
08Massachusetts~300K1.35×
09Minnesota~300K1.35×
10Alaska~30K1.33×
11Washington~300K1.28×
12New Hampshire~50K1.26×
13Connecticut~100K1.22×
14Colorado~200K1.14×
15New Mexico~80K1.12×
16Delaware~30K1.08×
17New York~700K1.04×
18Wisconsin~200K1.04×
19Rhode Island~40K1.03×
20Pennsylvania~400K0.96×
21Illinois~400K0.91×
22Idaho~50K0.91×
23Iowa~90K0.88×
24New Jersey~300K0.85×
25Missouri~200K0.85×
26California~1M0.83×
27North Carolina~300K0.81×
28South Dakota~20K0.81×
29Kansas~80K0.79×
30Michigan~300K0.78×
31Hawaii~40K0.77×
32Ohio~300K0.76×
33Arizona~200K0.76×
34Wyoming~10K0.74×
35Indiana~200K0.73×
36Kentucky~100K0.71×
37Nebraska~40K0.68×
38West Virginia~40K0.68×
39Georgia~200K0.66×
40Florida~500K0.65×
41South Carolina~100K0.64×
42Tennessee~100K0.62×
43Utah~60K0.59×
44Nevada~60K0.58×
45Alabama~90K0.54×
46Oklahoma~70K0.53×
47Arkansas~50K0.53×
48Louisiana~80K0.51×
49Texas~400K0.50×
50Mississippi~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Politico, United States
0.42×1.00×4.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Politico audience vs. the country average
#·InterestCategoryAffinity×
01Boston HeraldNews70.25×
02The New RepublicNews63.84×
03AlterNetNews59.84×
04Justin TrudeauPolitics & Society56.42×
05FiveThirtyEightInternet & Social Media48.88×
06The Daily BeastInternet & Social Media41.24×
07Pete CarrollSports37.50×
08Daily KosInternet & Social Media34.21×
09The GuardianNews28.24×
10The Hill (newspaper)News24.79×
11The AtlanticNews23.52×
12Megyn KellyMovies & TV21.54×
13The Huffington PostNews19.95×
14Adam SchiffPolitics & Society16.39×
15MSNBCMovies & TV12.89×
16The Washington PostNews12.06×
17Savannah GuthrieMovies & TV11.77×
18CNNMovies & TV9.05×
19Gavin NewsomPolitics & Society8.73×
20GmailInternet & Social Media6.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Politico audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Politico audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
SpiritualityBALANCE2.58×
SustainabilityBALANCE2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Politico audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Politics & Society audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Politico over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/politico-10719” · Methodology