Rascasse Audience Intelligence

Politico Audience in United States

A data profile of the people who buy, follow and care about Politico in United States — modelled from more than twelve digital signal sources. Politico has an estimated audience of 10,912,069 people in United States.

#85among Website / Newspaper / Magazine in United States#198in Politics & Society

The average Politico fan in United States is 49.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Justin Trudeau, The Guardian, CNN, with strongest over-indexing on Justin Trudeau (56.42× the country average).

Demographically, the Politico audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Politico fan in United States is more male, around 49.1 years old, with strong Patriotism tendencies and a notable affinity for Justin Trudeau.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Politico profile in United States.

Audience size
10.9M
in United States
Gender
44.9%♀
55.1% male
Age
49.1
average years
Country rank
#3283
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Politico

44.9% are female, 55.1% are male, average age 49.1.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Politico audience in United States
MetricValue
Female44.9%
Male55.1%
Average age49.1
Estimated audience size10,912,069
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Politico audience in United States
Age bracketShare%
16-196%
20-298%
30-3914%
40-4924%
50+48%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Politico audience comes from United States.

Worldwide audience distribution share by country for Politico
CountryShare
United States56.5%
China4.2%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Politico audience in United States is strongest.

Fig. 05

Top regions by affinity

Politico fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K4.18×
02Vermont~40K2.03×
03Maine~80K1.99×
04Maryland~300K1.64×
05Oregon~200K1.54×
06Virginia~400K1.40×
07Montana~40K1.38×
08Massachusetts~300K1.35×
09Minnesota~200K1.35×
10Alaska~30K1.33×
11Washington~300K1.28×
12New Hampshire~60K1.26×
13Connecticut~100K1.22×
14Colorado~200K1.14×
15New Mexico~60K1.12×
16Delaware~30K1.08×
17New York~700K1.04×
18Wisconsin~200K1.04×
19Rhode Island~40K1.03×
20Pennsylvania~400K0.96×
21Illinois~300K0.91×
22Idaho~50K0.91×
23Iowa~80K0.88×
24New Jersey~200K0.85×
25Missouri~200K0.85×
26California~1M0.83×
27North Carolina~300K0.81×
28South Dakota~20K0.81×
29Kansas~70K0.79×
30Michigan~200K0.78×
31Hawaii~40K0.77×
32Ohio~300K0.76×
33Arizona~200K0.76×
34Wyoming~10K0.74×
35Indiana~200K0.73×
36Kentucky~100K0.71×
37Nebraska~40K0.68×
38West Virginia~40K0.68×
39Georgia~200K0.66×
40Florida~500K0.65×
41South Carolina~100K0.64×
42Tennessee~100K0.62×
43Utah~60K0.59×
44Nevada~60K0.58×
45Alabama~90K0.54×
46Oklahoma~70K0.53×
47Arkansas~50K0.53×
48Louisiana~70K0.51×
49Texas~500K0.50×
50Mississippi~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Politico, United States
0.42×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Politico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Politico audience
#·InterestCategoryAffinity×
01Boston HeraldNews70.25×
02The New RepublicNews63.84×
03AlterNetNews59.84×
04Justin TrudeauPolitics & Society56.42×
05FiveThirtyEightInternet & Social Media48.88×
06The Daily BeastInternet & Social Media41.24×
07Pete CarrollSports37.50×
08Daily KosInternet & Social Media34.21×
09The GuardianNews28.24×
10The Hill (newspaper)News24.79×
11The AtlanticNews23.52×
12Megyn KellyMovies & TV21.54×
13The Huffington PostNews19.95×
14Adam SchiffPolitics & Society16.39×
15MSNBCMovies & TV12.89×
16The Washington PostNews12.06×
17Savannah GuthrieMovies & TV11.77×
18CNNMovies & TV9.05×
19Mitch McConnellPolitics & Society8.46×
20GmailInternet & Social Media6.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Politico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Politico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.44×
SpiritualityBALANCE2.58×
SustainabilityBALANCE2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Politico audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Politico have in United States?

Politico has an estimated audience of 10,912,069 people in United States, concentrated in California and New York.

02

What is the gender split and age of Politico fans?

44.9% of Politico fans are female, 55.1% are male, with an average age of 49.1 years.

03

Which brands do Politico fans like most?

Politico fans show strongest brand affinity for Justin Trudeau (56.42×), The Guardian (28.24×), and CNN (9.05×) over the country average.

04

Where do Politico fans live in United States?

Politico fans in United States are most concentrated in California (reach ~1M), New York (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Politico fans also like?

Beyond Politico itself, the audience over-indexes on The Guardian (28.24×), CNN (9.05×), Mitch McConnell (8.46×), and The Hill (newspaper) (24.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Politico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Politico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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