The Atlantic Audience in United States

The Atlantic has an estimated audience of 6,317,163 people in United States. 54.2% are female, 45.8% are male, average age 45.4. Top regions: California, New York, Texas. Top brand affinities: Politico, Kia Sportage, Christian Slater, New York Post, Voltaire.

The average The Atlantic fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Politico, Kia Sportage, Christian Slater, with strongest over-indexing on Politico (19.83× the country average). Demographically, the The Atlantic audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Atlantic fans

Demographic split for The Atlantic audience in United States
MetricValue
Female54.2%
Male45.8%
Average age45.4
Estimated audience size6,317,163

Audience persona

The typical The Atlantic fan in United States is balanced, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Top regions in United States

Top regions ranked by reach for The Atlantic in United States
RegionReachAffinity
California743,6741.07×
New York551,0511.56×
Texas295,1990.54×
Pennsylvania252,9951.19×
Massachusetts252,7792.03×
Florida243,4890.57×
Illinois230,8551.1×
Virginia219,7121.43×
Washington182,8961.44×
North Carolina170,5990.9×
New Jersey164,9621.03×
Ohio145,4620.75×
Michigan140,5220.85×
Georgia139,7270.72×
Colorado128,5361.29×
Maryland123,2011.13×
Oregon118,3861.63×
Minnesota117,5721.3×
Wisconsin102,7851.08×
Connecticut84,4461.33×
Washington, District of Columbia81,0464.27×
Missouri77,5910.76×
Indiana77,3290.67×
Tennessee73,7890.58×
Arizona63,5270.49×
South Carolina59,9060.63×
Maine47,0342.08×
Kentucky46,6770.59×
Utah44,0700.78×
Iowa37,2250.72×
Kansas36,4240.73×
Louisiana35,8400.44×
New Hampshire34,9791.41×
New Mexico32,2971.02×
Nevada32,0310.52×
Oklahoma30,3210.43×
Alabama28,5610.32×
Rhode Island27,3411.36×
Vermont24,8132.24×
Arkansas23,4260.45×
Idaho23,2240.73×
Montana22,8931.31×
Nebraska22,3040.7×
Hawaii19,7010.73×
West Virginia17,8460.61×
Delaware16,5290.95×
Mississippi15,4270.3×
Alaska9,8180.73×
South Dakota6,6340.45×
Wyoming5,8920.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Atlantic audience
BrandAffinityCategory
Politico19.83×Politics & Society
Kia Sportage21.56×Cars & Mobility
Christian Slater20×Movies & TV
New York Post5.25×News
Voltaire20×Literature
MSN2.47×News
Planet Fitness2.39×Sports
Dominic West20×Movies & TV
Honda HR-V14.58×Cars & Mobility
CNN1.82×Movies & TV
Singer-songwriter2.07×Music & Radio
The Washington Post3.56×News
Friedrich Nietzsche18.17×Literature
Real property2.57×Home & Garden
Pre-school playgroup15.6×Kids & Family
Diaper bag3.08×Kids & Family
Albert Camus20×Literature
Jim Morrison9.06×Music & Radio
Bored Panda4.63×Internet & Social Media
Victor Hugo20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Atlantic audience
TraitClusterScore
SustainabilityBALANCE1.68
IndividualismJOY1.47
TravellingTHRILL1.42
Design AffinityPREMIUM1.34
Career OrientationPOWER1.31
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for The Atlantic
CountryShare
United States51.9%
China3.8%
France3.8%

See The Atlantic audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Atlantic have in United States?

The Atlantic has an estimated audience of 6,317,163 people in United States, concentrated in California and New York.

What is the gender split and age of The Atlantic fans?

54.2% of The Atlantic fans are female, 45.8% are male, with an average age of 45.4 years.

Which brands do The Atlantic fans like most?

The Atlantic fans show strongest brand affinity for Politico (19.83×), Kia Sportage (21.56×), and Christian Slater (20×) over the country average.

Where do The Atlantic fans live in United States?

The Atlantic fans in United States are most concentrated in California (reach 743,674), New York (reach 551,051), and Texas (reach 295,199). These three regions account for the largest share of the active audience.

What other brands do The Atlantic fans also like?

Beyond The Atlantic itself, the audience over-indexes on Kia Sportage (21.56×), Christian Slater (20×), New York Post (5.25×), and Voltaire (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.