The Atlantic Audience in United States

The Atlantic logo

The Atlantic has an estimated audience of 6,317,163 people in United States. 54.2% are female, 45.8% are male, average age 45.4. Top regions: California, New York, Texas. Top brand affinities: Elsword, Israel, Corona (band), Steampunk, Alaska.

The average The Atlantic fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Israel, Corona (band), with strongest over-indexing on Elsword (21.56× the country average). Demographically, the The Atlantic audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Atlantic fans

Demographic split for The Atlantic audience in United States
MetricValue
Female54.2%
Male45.8%
Average age45.4
Estimated audience size6,317,163

Audience persona

The typical The Atlantic fan in United States is balanced, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for The Atlantic in United States
RegionReachAffinity
California743,6741.07×
New York551,0511.56×
Texas295,1990.54×
Pennsylvania252,9951.19×
Massachusetts252,7792.03×
Florida243,4890.57×
Illinois230,8551.1×
Virginia219,7121.43×
Washington182,8961.44×
North Carolina170,5990.9×
New Jersey164,9621.03×
Ohio145,4620.75×
Michigan140,5220.85×
Georgia139,7270.72×
Colorado128,5361.29×
Maryland123,2011.13×
Oregon118,3861.63×
Minnesota117,5721.3×
Wisconsin102,7851.08×
Connecticut84,4461.33×
Washington, District of Columbia81,0464.27×
Missouri77,5910.76×
Indiana77,3290.67×
Tennessee73,7890.58×
Arizona63,5270.49×
South Carolina59,9060.63×
Maine47,0342.08×
Kentucky46,6770.59×
Utah44,0700.78×
Iowa37,2250.72×
Kansas36,4240.73×
Louisiana35,8400.44×
New Hampshire34,9791.41×
New Mexico32,2971.02×
Nevada32,0310.52×
Oklahoma30,3210.43×
Alabama28,5610.32×
Rhode Island27,3411.36×
Vermont24,8132.24×
Arkansas23,4260.45×
Idaho23,2240.73×
Montana22,8931.31×
Nebraska22,3040.7×
Hawaii19,7010.73×
West Virginia17,8460.61×
Delaware16,5290.95×
Mississippi15,4270.3×
Alaska9,8180.73×
South Dakota6,6340.45×
Wyoming5,8920.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Atlantic audience
BrandAffinityCategory
Elsword21.56×Games
Israel2.47×Travel & Leisure
Corona (band)6.34×Music & Radio
Steampunk4.8×Fashion & Accessoires
Alaska1.52×Travel & Leisure
Urban Outfitters1.53×Shopping
Jeep Wagoneer4.08×Cars & Mobility
Home staging3.73×Home & Garden
Cam Ward2.67×Sports
Jesse Plemons2.28×Movies & TV
Nebraska Cornhuskers football2.35×Sports
Home Bargains7.55×Shopping
Kendra Scott1.66×Fashion & Accessoires
Urban horticulture1.97×Home & Garden
Necktie2.52×Fashion & Accessoires
Wikia1.61×Internet & Social Media
Nuts (film)2.7×Movies & TV
IS (Infinite Stratos)1.67×Literature
Janitor2.75×Home & Garden
Kona Grill4.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Atlantic audience
TraitClusterScore
SustainabilityBALANCE1.68
IndividualismJOY1.47
TravellingTHRILL1.42
Design AffinityPREMIUM1.34
Career OrientationPOWER1.31
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for The Atlantic
CountryShare
United States51.9%
China3.8%
France3.8%

See The Atlantic audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Atlantic have in United States?

The Atlantic has an estimated audience of 6,317,163 people in United States, concentrated in California and New York.

What is the gender split and age of The Atlantic fans?

54.2% of The Atlantic fans are female, 45.8% are male, with an average age of 45.4 years.

Which brands do The Atlantic fans like most?

The Atlantic fans show strongest brand affinity for Elsword (21.56×), Israel (2.47×), and Corona (band) (6.34×) over the country average.

Where do The Atlantic fans live in United States?

The Atlantic fans in United States are most concentrated in California (reach 743,674), New York (reach 551,051), and Texas (reach 295,199). These three regions account for the largest share of the active audience.

What other brands do The Atlantic fans also like?

Beyond The Atlantic itself, the audience over-indexes on Israel (2.47×), Corona (band) (6.34×), Steampunk (4.8×), and Alaska (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.