Rascasse Audience Intelligence

The Atlantic Audience in United States

A data profile of the people who buy, follow and care about The Atlantic in United States — modelled from more than twelve digital signal sources. The Atlantic has an estimated audience of 6,316,866 people in United States.

#8among Newspaper in United States#142among Website / Newspaper / Magazine in United States#24in News

The average The Atlantic fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, New York Post, Christian Slater, with strongest over-indexing on Politico (23.52× the country average).

Demographically, the The Atlantic audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Atlantic fan in United States is balanced, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Atlantic profile in United States.

Audience size
6.3M
in United States
Gender
54.2%♀
45.8% male
Age
45.4
average years
Country rank
#5486
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Atlantic

54.2% are female, 45.8% are male, average age 45.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for The Atlantic audience in United States
MetricValue
Female54.2%
Male45.8%
Average age45.4
Estimated audience size6,316,866
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Atlantic audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4923%
50+37%
Fig. 04

Worldwide distribution

50.2%

of the worldwide The Atlantic audience comes from United States.

Worldwide audience distribution share by country for The Atlantic
CountryShare
United States50.2%
Canada4.4%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Atlantic audience in United States is strongest.

Fig. 05

Top regions by affinity

The Atlantic fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K4.20×
02Vermont~30K2.37×
03Maine~50K2.03×
04Massachusetts~200K1.91×
05Oregon~100K1.57×
06New Hampshire~40K1.43×
07New York~500K1.42×
08Rhode Island~30K1.42×
09Washington~200K1.39×
10Virginia~200K1.33×
11Connecticut~80K1.33×
12Montana~20K1.29×
13Minnesota~100K1.27×
14Maryland~100K1.26×
15Colorado~100K1.24×
16Pennsylvania~200K1.17×
17Illinois~200K1.03×
18New Mexico~30K1.03×
19Wisconsin~100K1.02×
20Alaska~10K1.02×
21Delaware~20K0.99×
22California~700K0.98×
23New Jersey~200K0.96×
24Wyoming~8K0.88×
25North Carolina~200K0.87×
26Michigan~100K0.82×
27Kansas~40K0.79×
28Missouri~80K0.75×
29Utah~40K0.75×
30Iowa~40K0.74×
31Nebraska~20K0.74×
32Idaho~20K0.74×
33Ohio~100K0.73×
34Hawaii~20K0.72×
35Georgia~100K0.71×
36South Carolina~60K0.64×
37West Virginia~20K0.64×
38Indiana~70K0.62×
39Kentucky~50K0.60×
40Tennessee~80K0.59×
41South Dakota~9K0.58×
42Florida~200K0.55×
43Arizona~70K0.55×
44Texas~300K0.52×
45Nevada~30K0.50×
46Arkansas~20K0.48×
47Louisiana~40K0.46×
48Oklahoma~30K0.43×
49Alabama~40K0.42×
50Mississippi~20K0.39×
Fig. 06

Affinity by region

Affinity by region — The Atlantic, United States
0.39×1.00×4.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Atlantic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Atlantic audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society23.52×
02Christian SlaterMovies & TV20.00×
03Dominic WestMovies & TV20.00×
04Albert CamusLiterature20.00×
05Victor HugoPolitics & Society20.00×
06VoltaireLiterature19.04×
07Jennifer's BodyMovies & TV7.85×
08Philz CoffeeFood & Beverages7.26×
09New York PostNews6.24×
10The Washington PostNews3.90×
11Sustainable energyHome & Garden3.44×
12Robert RedfordMovies & TV3.26×
13MSNBCMovies & TV3.20×
14Drudge ReportSports3.16×
15Renewable energyBusiness & Career2.46×
16Online newspaperNews2.24×
17Trader Joe'sShopping2.11×
18ActivismPolitics & Society1.98×
19Nonprofit organizationPolitics & Society1.86×
20RedditInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Atlantic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Atlantic audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
IndividualismJOY1.80×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Atlantic audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.81×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Atlantic have in United States?

The Atlantic has an estimated audience of 6,316,866 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Atlantic fans?

54.2% of The Atlantic fans are female, 45.8% are male, with an average age of 45.4 years.

03

Which brands do The Atlantic fans like most?

The Atlantic fans show strongest brand affinity for Politico (23.52×), New York Post (6.24×), and Christian Slater (20×) over the country average.

04

Where do The Atlantic fans live in United States?

The Atlantic fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Atlantic fans also like?

Beyond The Atlantic itself, the audience over-indexes on New York Post (6.24×), Christian Slater (20×), Voltaire (19.04×), and Dominic West (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Atlantic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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