Rascasse Audience Intelligence

Online newspaper Audience in United States

A data profile of the people who buy, follow and care about Online newspaper in United States — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 30,222,963 people in United States.

#633among Topic in United States#5in News

The average Online newspaper fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Rock music, Mitch McConnell, with strongest over-indexing on Lindsey Graham (2.63× the country average).

Demographically, the Online newspaper audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online newspaper fan in United States is balanced, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lindsey Graham.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online newspaper profile in United States.

Audience size
30.2M
in United States
Gender
50.2%♀
49.8% male
Age
44.8
average years
Country rank
#915
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online newspaper fans

50.2% are female, 49.8% are male, average age 44.8.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Online newspaper audience in United States
MetricValue
Female50.2%
Male49.8%
Average age44.8
Estimated audience size30,222,963
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Online newspaper audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Online newspaper audience comes from United States.

Worldwide audience distribution share by country for Online newspaper
CountryShare
United States15.3%
India8.0%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online newspaper audience in United States is strongest.

Fig. 05

Top regions by affinity

Online newspaper fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~200K1.45×
02South Dakota~90K1.33×
03Alaska~90K1.33×
04Vermont~70K1.26×
05North Dakota~70K1.20×
06New Hampshire~100K1.19×
07Pennsylvania~1M1.14×
08West Virginia~200K1.13×
09Montana~90K1.11×
10Delaware~90K1.08×
11Rhode Island~100K1.06×
12Maine~100K1.04×
13Hawaii~100K1.03×
14Idaho~200K1.00×
15Washington, District of Columbia~90K1.00×
16New Mexico~100K0.98×
17Mississippi~200K0.97×
18Arkansas~200K0.95×
19Alabama~400K0.94×
20Iowa~200K0.94×
21Louisiana~400K0.93×
22Utah~300K0.93×
23Kansas~200K0.93×
24Oklahoma~300K0.92×
25Georgia~800K0.91×
26Kentucky~300K0.91×
27Missouri~400K0.90×
28Connecticut~300K0.90×
29Nevada~300K0.90×
30South Carolina~400K0.89×
31Michigan~700K0.88×
32Maryland~500K0.88×
33Oregon~300K0.88×
34Virginia~600K0.87×
35Indiana~500K0.87×
36Wisconsin~400K0.87×
37Minnesota~400K0.87×
38Washington~500K0.86×
39North Carolina~800K0.85×
40Colorado~400K0.85×
41Tennessee~500K0.84×
42Massachusetts~500K0.84×
43Arizona~500K0.83×
44New York~1.5M0.82×
45New Jersey~600K0.81×
46Ohio~700K0.80×
47Illinois~800K0.77×
48Florida~1.5M0.76×
49Texas~2M0.70×
50California~2M0.65×
Fig. 06

Affinity by region

Affinity by region — Online newspaper, United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online newspaper audience
#·InterestCategoryAffinity×
01Gateway PunditNews4.55×
02CNBCMovies & TV3.30×
03Google NewsNews2.78×
04Charles Schwab CorporationBusiness & Career2.73×
05WikipediaInternet & Social Media2.66×
06Lindsey GrahamPolitics & Society2.63×
07Anthony EdwardsMovies & TV2.58×
08Yahoo! FinanceBusiness & Career2.57×
09Nancy MacePolitics & Society2.46×
10PeacockMovies & TV2.40×
11Yahoo! NewsNews2.25×
12Mitch McConnellPolitics & Society2.18×
13RedditInternet & Social Media1.98×
14Melania TrumpPolitics & Society1.97×
15Rock musicMusic & Radio1.87×
16PeacemakerMovies & TV1.76×
17CNNMovies & TV1.70×
18MSNNews1.67×
19Google MapsInternet & Social Media1.66×
20News broadcastingBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online newspaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online newspaper audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
PatriotismCONSERVATISM1.56×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online newspaper audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.99×
CreativityOPEN1.01×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online newspaper have in United States?

Online newspaper has an estimated audience of 30,222,963 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online newspaper fans?

50.2% of Online newspaper fans are female, 49.8% are male, with an average age of 44.8 years.

03

Which brands do Online newspaper fans like most?

Online newspaper fans show strongest brand affinity for Lindsey Graham (2.63×), Rock music (1.87×), and Mitch McConnell (2.18×) over the country average.

04

Where do Online newspaper fans live in United States?

Online newspaper fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Online newspaper fans also like?

Beyond Online newspaper itself, the audience over-indexes on Rock music (1.87×), Mitch McConnell (2.18×), Peacock (2.4×), and Wikipedia (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Online newspaper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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