Online newspaper Audience in United States

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Online newspaper has an estimated audience of 30,222,963 people in United States. 50.2% are female, 49.8% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Rock music, Wikipedia, Peacock, Yahoo! Finance, Gateway Pundit.

The average Online newspaper fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rock music, Wikipedia, Peacock, with strongest over-indexing on Rock music (1.87× the country average). Demographically, the Online newspaper audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic · Subtype: News

Demographics of Online newspaper fans

Demographic split for Online newspaper audience in United States
MetricValue
Female50.2%
Male49.8%
Average age44.8
Estimated audience size30,222,963

Audience persona

The typical Online newspaper fan in United States is balanced, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rock music.

Top regions in United States

Top regions ranked by reach for Online newspaper in United States
RegionReachAffinity
California1,983,9850.6×
Texas1,626,4940.63×
New York1,541,4990.91×
Florida1,357,4340.66×
Pennsylvania1,220,6391.2×
Georgia757,1480.81×
Illinois676,9760.67×
North Carolina651,0820.72×
Michigan623,2570.79×
Virginia591,1570.8×
Ohio547,8200.59×
New Jersey475,4830.62×
Massachusetts440,5230.74×
Washington439,5820.73×
Arizona415,7800.67×
Alabama406,0930.96×
Maryland405,6460.78×
Missouri385,8290.79×
Indiana338,0290.61×
Tennessee324,4760.54×
South Carolina322,1540.71×
Colorado304,9430.64×
Nebraska295,1961.95×
Minnesota276,9450.64×
Wisconsin265,6880.58×
Louisiana253,3140.65×
West Virginia235,2011.67×
Kentucky230,0680.61×
Oklahoma220,0220.66×
Oregon216,7260.63×
New Hampshire215,3291.81×
Mississippi205,7630.83×
Utah205,1730.76×
Connecticut189,4800.63×
Arkansas182,7970.73×
Kansas168,9690.71×
Iowa160,4100.64×
Alaska156,4752.42×
Hawaii149,8481.15×
Nevada146,3520.5×
Idaho144,7970.96×
Montana136,4051.63×
South Dakota134,6371.93×
North Dakota131,0922.11×
Wyoming126,8422.83×
New Mexico125,8520.83×
Rhode Island124,7551.3×
Maine124,6801.15×
Vermont122,7042.31×
Delaware111,7221.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online newspaper audience
BrandAffinityCategory
Rock music1.87×Music & Radio
Wikipedia2.66×Internet & Social Media
Peacock2.4×Movies & TV
Yahoo! Finance2.57×Business & Career
Gateway Pundit4.55×News
Friends1.72×Movies & TV
CNN1.7×Movies & TV
Reddit1.98×Internet & Social Media
Google News2.78×News
Peacemaker1.76×Movies & TV
CNBC3.3×Movies & TV
News broadcasting1.64×Business & Career
Yahoo! News2.25×News
Google Maps1.66×Internet & Social Media
Chase (bank)2.03×Business & Career
MSN1.67×News
Charles Schwab Corporation2.73×Business & Career
Breaking news1.5×Movies & TV
LinkedIn1.52×Internet & Social Media
TMZ1.82×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online newspaper audience
TraitClusterScore
Early Adopter MentalityPOWER1.77
IndividualismJOY1.44
LGBTQ+ IdentityOPEN1.42
Need for SecurityCONSERVATISM1.34
Risk AppetiteTHRILL1.31
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Online newspaper
CountryShare
United States15.3%
India8.0%
Italy6.5%

See Online newspaper audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Online newspaper have in United States?

Online newspaper has an estimated audience of 30,222,963 people in United States, concentrated in California and Texas.

What is the gender split and age of Online newspaper fans?

50.2% of Online newspaper fans are female, 49.8% are male, with an average age of 44.8 years.

Which brands do Online newspaper fans like most?

Online newspaper fans show strongest brand affinity for Rock music (1.87×), Wikipedia (2.66×), and Peacock (2.4×) over the country average.

Where do Online newspaper fans live in United States?

Online newspaper fans in United States are most concentrated in California (reach 1,983,985), Texas (reach 1,626,494), and New York (reach 1,541,499). These three regions account for the largest share of the active audience.

What other brands do Online newspaper fans also like?

Beyond Online newspaper itself, the audience over-indexes on Wikipedia (2.66×), Peacock (2.4×), Yahoo! Finance (2.57×), and Gateway Pundit (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.