Online newspaper Audience in Canada
Online newspaper has an estimated audience of 4,389,089 people in Canada. 48.0% are female, 52.0% are male, average age 43.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: CNN, Edmonton Oilers, Donald Trump, CBC News, Sportsnet.
The average Online newspaper fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include CNN, Edmonton Oilers, Donald Trump, with strongest over-indexing on CNN (2.11× the country average). Demographically, the Online newspaper audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Online newspaper fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.8 |
| Estimated audience size | 4,389,089 |
Audience persona
The typical Online newspaper fan in Canada is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for CNN.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,043,649 | 1.11× |
| Quebec | 896,489 | 0.85× |
| British Columbia | 622,622 | 0.95× |
| Alberta | 490,885 | 0.91× |
| Manitoba | 159,938 | 0.97× |
| Saskatchewan | 138,605 | 1.0× |
| Nova Scotia | 129,868 | 0.99× |
| New Brunswick | 106,811 | 1.05× |
| Newfoundland and Labrador | 73,516 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CNN | 2.11× | Movies & TV |
| Edmonton Oilers | 1.91× | Sports |
| Donald Trump | 1.56× | Politics & Society |
| CBC News | 1.86× | Movies & TV |
| Sportsnet | 1.67× | Sports |
| Comedy movies | 1.57× | Movies & TV |
| Toronto Sun | 2.33× | News |
| Elon Musk | 3.63× | Business & Career |
| National Post | 2.46× | News |
| Breaking news | 2.03× | Movies & TV |
| News broadcasting | 1.9× | Business & Career |
| Wikipedia | 1.96× | Internet & Social Media |
| CTV News | 1.89× | Movies & TV |
| 1.69× | Internet & Social Media | |
| TMZ | 1.86× | Internet & Social Media |
| 1.73× | Internet & Social Media | |
| MSN | 1.51× | News |
| Grok | 2.05× | Technology & Electronics |
| CNBC | 3.31× | Movies & TV |
| Emerging technologies | 2.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.4 |
| Design Affinity | PREMIUM | 1.4 |
| Travelling | THRILL | 1.36 |
| Social Media Usage | JOY | 1.35 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
See Online newspaper audiences in other countries
- Online newspaper — Germany
- Online newspaper — United States
- Online newspaper — United Kingdom
- Online newspaper — France
- Online newspaper — Italy
- Online newspaper — Spain
- Online newspaper — Brazil
- Online newspaper — Japan
- Online newspaper — South Korea
- Online newspaper — India
- Online newspaper — Mexico
More News audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Online newspaper have in Canada?
Online newspaper has an estimated audience of 4,389,089 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Online newspaper fans?
48.0% of Online newspaper fans are female, 52.0% are male, with an average age of 43.8 years.
Which brands do Online newspaper fans like most?
Online newspaper fans show strongest brand affinity for CNN (2.11×), Edmonton Oilers (1.91×), and Donald Trump (1.56×) over the country average.
Where do Online newspaper fans live in Canada?
Online newspaper fans in Canada are most concentrated in Ontario (reach 2,043,649), Quebec (reach 896,489), and British Columbia (reach 622,622). These three regions account for the largest share of the active audience.
What other brands do Online newspaper fans also like?
Beyond Online newspaper itself, the audience over-indexes on Edmonton Oilers (1.91×), Donald Trump (1.56×), CBC News (1.86×), and Sportsnet (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.