A data profile of the people who buy, follow and care about Online newspaper in Canada — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 4,389,089 people in Canada.
The average Online newspaper fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include CNN, Sportsnet, CBC News, with strongest over-indexing on CNN (2.11× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Online newspaper fan in Canada is balanced, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for CNN.
The key figures that characterise the Online newspaper profile in Canada.
48.0% are female, 52.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.8 |
| Estimated audience size | 4,389,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Online newspaper audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.11× | |
| 02 | Newfoundland and Labrador | ~70K | 1.10× | |
| 03 | New Brunswick | ~100K | 1.05× | |
| 04 | Saskatchewan | ~100K | 1.00× | |
| 05 | Nova Scotia | ~100K | 0.99× | |
| 06 | Manitoba | ~200K | 0.97× | |
| 07 | British Columbia | ~600K | 0.95× | |
| 08 | Alberta | ~500K | 0.91× | |
| 09 | Quebec | ~900K | 0.85× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elon Musk | Business & Career | 3.63× | ||
| 02 | CNBC | Movies & TV | 3.31× | ||
| 03 | Emerging technologies | Technology & Electronics | 2.47× | ||
| 04 | National Post | News | 2.46× | ||
| 05 | Toronto Sun | News | 2.33× | ||
| 06 | CNN | Movies & TV | 2.11× | ||
| 07 | Grok | Technology & Electronics | 2.05× | ||
| 08 | Breaking news | Movies & TV | 2.03× | ||
| 09 | Wikipedia | Internet & Social Media | 1.96× | ||
| 10 | Edmonton Oilers | Sports | 1.91× | ||
| 11 | News broadcasting | Business & Career | 1.90× | ||
| 12 | CTV News | Movies & TV | 1.89× | ||
| 13 | CBC News | Movies & TV | 1.86× | ||
| 14 | TMZ | Internet & Social Media | 1.86× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Sportsnet | Sports | 1.67× | ||
| 17 | Google Docs | Internet & Social Media | 1.58× | ||
| 18 | Comedy movies | Movies & TV | 1.57× | ||
| 19 | Donald Trump | Politics & Society | 1.56× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.47× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.88× |
Online newspaper has an estimated audience of 4,389,089 people in Canada, concentrated in Ontario and Quebec.
48.0% of Online newspaper fans are female, 52.0% are male, with an average age of 43.8 years.
Online newspaper fans show strongest brand affinity for CNN (2.11×), Sportsnet (1.67×), and CBC News (1.86×) over the country average.
Online newspaper fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~900K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Sportsnet (1.67×), CBC News (1.86×), Edmonton Oilers (1.91×), and Comedy movies (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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