A data profile of the people who buy, follow and care about Edmonton Oilers in Canada — modelled from more than twelve digital signal sources. Edmonton Oilers has an estimated audience of 8,116,480 people in Canada.
The average Edmonton Oilers fan in Canada is 38.4 years old, more male, and lives primarily in Alberta.
The audience is concentrated in Alberta, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Toronto Maple Leafs, Calgary Flames, with strongest over-indexing on Ice Hockey World Championships (2.44× the country average).
Demographically, the Edmonton Oilers audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Edmonton Oilers fan in Canada is more male, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Edmonton Oilers profile in Canada.
37.3% are female, 62.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 38.4 |
| Estimated audience size | 8,116,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Edmonton Oilers audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 63.9% |
| United States | 18.8% |
| Germany | 3.1% |
Where the Edmonton Oilers audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~3.5M | 4.36× | |
| 02 | Saskatchewan | ~600K | 1.69× | |
| 03 | British Columbia | ~1.5M | 0.90× | |
| 04 | Manitoba | ~300K | 0.71× | |
| 05 | Newfoundland and Labrador | ~90K | 0.53× | |
| 06 | Nova Scotia | ~200K | 0.48× | |
| 07 | Ontario | ~2M | 0.44× | |
| 08 | Prince Edward Island | ~20K | 0.43× | |
| 09 | New Brunswick | ~100K | 0.39× | |
| 10 | Quebec | ~300K | 0.10× |
The strongest cross-interests of the Edmonton Oilers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nashville Predators | Sports | 5.21× | ||
| 02 | Leon Draisaitl | Sports | 5.09× | ||
| 03 | Rogers Place | Sports | 4.72× | ||
| 04 | Calgary Flames | Sports | 4.71× | ||
| 05 | Connor McDavid | Sports | 4.20× | ||
| 06 | Los Angeles Kings | Sports | 4.20× | ||
| 07 | Winnipeg Jets | Sports | 4.01× | ||
| 08 | Buffalo Sabres | Sports | 3.92× | ||
| 09 | Ottawa Senators | Sports | 3.79× | ||
| 10 | Chicago Blackhawks | Sports | 3.65× | ||
| 11 | Detroit Red Wings | Sports | 3.54× | ||
| 12 | Colorado Avalanche | Sports | 3.45× | ||
| 13 | Boston Bruins | Sports | 3.35× | ||
| 14 | Auston Matthews | Sports | 3.28× | ||
| 15 | Toronto Maple Leafs | Sports | 2.64× | ||
| 16 | tsn | Sports | 2.49× | ||
| 17 | Ice Hockey World Championships | Sports | 2.44× | ||
| 18 | NHL (video game series) | Games | 2.36× | ||
| 19 | Sportsnet | Sports | 1.96× | ||
| 20 | Toronto Blue Jays | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.34× | |
| Spirituality | BALANCE | 0.51× | |
| Patriotism | CONSERVATISM | 0.51× |
Edmonton Oilers has an estimated audience of 8,116,480 people in Canada, concentrated in Alberta and Ontario.
37.3% of Edmonton Oilers fans are female, 62.7% are male, with an average age of 38.4 years.
Edmonton Oilers fans show strongest brand affinity for Ice Hockey World Championships (2.44×), Toronto Maple Leafs (2.64×), and Calgary Flames (4.71×) over the country average.
Edmonton Oilers fans in Canada are most concentrated in Alberta (reach ~3.5M), Ontario (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Edmonton Oilers itself, the audience over-indexes on Toronto Maple Leafs (2.64×), Calgary Flames (4.71×), Winnipeg Jets (4.01×), and Ottawa Senators (3.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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