Edmonton Oilers Audience in Canada
Edmonton Oilers has an estimated audience of 11,739,383 people in Canada. 37.3% are female, 62.7% are male, average age 38.4. Top regions: Alberta, Ontario, British Columbia. Top brand affinities: Ice Hockey World Championships, Toronto Maple Leafs, Winnipeg Jets, Calgary Flames, Connor McDavid.
The average Edmonton Oilers fan in Canada is 38.4 years old, more male, and lives primarily in Alberta. The audience is concentrated in Alberta, Ontario, British Columbia. Top brand affinities include Ice Hockey World Championships, Toronto Maple Leafs, Winnipeg Jets, with strongest over-indexing on Ice Hockey World Championships (2.44× the country average). Demographically, the Edmonton Oilers audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Edmonton Oilers fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 38.4 |
| Estimated audience size | 11,739,383 |
Audience persona
The typical Edmonton Oilers fan in Canada is more male, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Alberta | 3,712,500 | 4.36× |
| Ontario | 2,164,368 | 0.44× |
| British Columbia | 1,580,992 | 0.9× |
| Saskatchewan | 628,498 | 1.69× |
| Manitoba | 311,060 | 0.71× |
| Quebec | 274,254 | 0.1× |
| Nova Scotia | 166,940 | 0.48× |
| New Brunswick | 105,898 | 0.39× |
| Newfoundland and Labrador | 93,977 | 0.53× |
| Prince Edward Island | 24,576 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.44× | Sports |
| Toronto Maple Leafs | 2.64× | Sports |
| Winnipeg Jets | 4.01× | Sports |
| Calgary Flames | 4.71× | Sports |
| Connor McDavid | 4.2× | Sports |
| Toronto Blue Jays | 1.51× | Sports |
| Ottawa Senators | 3.79× | Sports |
| Sportsnet | 1.96× | Sports |
| NHL (video game series) | 2.36× | Games |
| Auston Matthews | 3.28× | Sports |
| Leon Draisaitl | 5.09× | Sports |
| Rogers Place | 4.72× | Sports |
| Boston Bruins | 3.35× | Sports |
| Detroit Red Wings | 3.54× | Sports |
| tsn | 2.49× | Sports |
| Buffalo Sabres | 3.92× | Sports |
| Los Angeles Kings | 4.2× | Sports |
| Colorado Avalanche | 3.45× | Sports |
| Nashville Predators | 5.21× | Sports |
| Sidney Crosby | 2.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 0.88 |
| Urban Lifestyle | OPEN | 0.86 |
| Design Affinity | PREMIUM | 0.7 |
| Career Orientation | POWER | 0.69 |
| Need for Security | CONSERVATISM | 0.62 |
| Social Media Usage | JOY | 0.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 67.6% |
| United States | 18.2% |
| Germany | 3.1% |
See Edmonton Oilers audiences in other countries
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Ice Hockey World Championships (44,393,400)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Montreal Canadiens (10,365,340)
Frequently asked questions
How many fans does Edmonton Oilers have in Canada?
Edmonton Oilers has an estimated audience of 11,739,383 people in Canada, concentrated in Alberta and Ontario.
What is the gender split and age of Edmonton Oilers fans?
37.3% of Edmonton Oilers fans are female, 62.7% are male, with an average age of 38.4 years.
Which brands do Edmonton Oilers fans like most?
Edmonton Oilers fans show strongest brand affinity for Ice Hockey World Championships (2.44×), Toronto Maple Leafs (2.64×), and Winnipeg Jets (4.01×) over the country average.
Where do Edmonton Oilers fans live in Canada?
Edmonton Oilers fans in Canada are most concentrated in Alberta (reach 3,712,500), Ontario (reach 2,164,368), and British Columbia (reach 1,580,992). These three regions account for the largest share of the active audience.
What other brands do Edmonton Oilers fans also like?
Beyond Edmonton Oilers itself, the audience over-indexes on Toronto Maple Leafs (2.64×), Winnipeg Jets (4.01×), Calgary Flames (4.71×), and Connor McDavid (4.2×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.