Rascasse Audience Intelligence

Edmonton Oilers Fan Demographics in United States

Edmonton Oilers has an estimated audience of 1.9M people in United States.

#36among Ice hockey in United States
#245among teams in United States#1321in Sports

The average Edmonton Oilers fan in United States is 35.0 years old, more male, and lives primarily in California.

By number of fans, Edmonton Oilers ranks #27 among the 33 NHL teams in United States — 0.6× the group median.

Its fans are 3.5 years younger than the group average of 38.5.

Women make up 32.8% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Edmonton Oilers fans stand out for their interest in Leon Draisaitl, ccm hockey and Pinky and the Brain.

In Q3/2026, search interest was −1.7% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: April, May and June account for 55% of the year's searches, August is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Leon Draisaitl, Connor McDavid, Calgary Flames, with strongest over-indexing on Leon Draisaitl (115.04× the country average).

Demographically, the Edmonton Oilers audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Edmonton Oilers fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Leon Draisaitl.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
32.8%♀
67.2% male
Age
35.0
average years
Country rank
#14965
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Edmonton Oilers fans

32.8% are female, 67.2% are male, average age 35.0.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Edmonton Oilers audience in United States
MetricValue
Female32.8%
Male67.2%
Average age35.0
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Edmonton Oilers audience in United States
Age bracketShare%
16-2434%
25-3420%
35-4417%
45-5416%
55+13%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Edmonton Oilers audience comes from United States.

Worldwide audience distribution share by country for Edmonton Oilers
CountryShare
Canada72.5%
United States15.1%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Edmonton Oilers fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K2.53×
02Montana~20K2.39×
03North Dakota~10K2.12×
04Hawaii~20K1.96×
05Alaska~7K1.72×
06Arizona~80K1.71×
07New Hampshire~10K1.62×
08Minnesota~50K1.50×
09Massachusetts~60K1.48×
10Colorado~50K1.45×
11Michigan~80K1.41×
12Maine~10K1.34×
13Washington~60K1.32×
14Wyoming~4K1.28×
15Vermont~4K1.20×
16Rhode Island~7K1.18×
17New York~100K1.13×
18Idaho~10K1.08×
19Utah~20K1.06×
20Pennsylvania~80K1.03×
21Connecticut~20K1.03×
22Illinois~70K0.96×
23Wisconsin~30K0.96×
24Florida~100K0.94×
25Missouri~30K0.94×
26Oregon~20K0.90×
27California~200K0.88×
28South Dakota~5K0.88×
29New Jersey~50K0.87×
30Iowa~10K0.75×
31Ohio~50K0.73×
32Indiana~30K0.70×
33North Carolina~40K0.69×
34Nebraska~8K0.69×
35Texas~90K0.68×
36Tennessee~30K0.66×
37New Mexico~8K0.65×
38Maryland~20K0.61×
39Virginia~30K0.60×
40Oklahoma~10K0.57×
41West Virginia~6K0.56×
42Delaware~3K0.56×
43South Carolina~20K0.54×
44Kansas~9K0.54×
45Louisiana~10K0.52×
46Kentucky~10K0.51×
47Mississippi~9K0.50×
48Alabama~10K0.44×
49Arkansas~8K0.44×
50Georgia~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Edmonton Oilers, United States
0.40×1.00×2.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Edmonton Oilers audience vs. the country average
#·InterestCategoryAffinity×
01Leon DraisaitlSports115.04×
02Connor McDavidSports106.96×
03Calgary FlamesSports90.91×
04ccm hockeySports57.80×
05Winnipeg JetsSports38.75×
06Pinky and the BrainMovies & TV37.87×
07Montreal CanadiensSports33.12×
08Sidney CrosbySports27.78×
09Alexander OvechkinSports27.41×
10Florida PanthersSports25.67×
11New York RangersSports21.41×
12Stanley Cup playoffsSports20.76×
13USA HockeySports20.73×
14Buffalo SabresSports20.16×
15NHL (video game series)Games20.08×
16Dallas StarsSports18.18×
17New York IslandersSports17.66×
18Detroit Red WingsSports15.72×
19Colorado AvalancheSports15.09×
20Boston BruinsSports12.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Edmonton Oilers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Edmonton Oilers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
TraditionCONSERVATISM1.36×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Edmonton Oilers audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Design AffinityPREMIUM0.70×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Edmonton Oilers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/edmonton-oilers-9968” · Methodology