Rascasse Audience Intelligence

ccm hockey Target Market in United States

A data profile of the people who buy, follow and care about ccm hockey in United States — modelled from more than twelve digital signal sources. ccm hockey has an estimated audience of 409,310 people in United States.

#4255among Brand in United States#4072in Sports

The average ccm hockey fan in United States is 33.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Minnesota.

Top brand affinities include Buffalo Sabres, Montreal Canadiens, Bauer Hockey, with strongest over-indexing on Buffalo Sabres (65.73× the country average).

Demographically, the ccm hockey audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ccm hockey fan in United States is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ccm hockey profile in United States.

Audience size
409K
in United States
Gender
33.2%♀
66.8% male
Age
33.2
average years
Country rank
#41079
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ccm hockey

33.2% are female, 66.8% are male, average age 33.2.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for ccm hockey audience in United States
MetricValue
Female33.2%
Male66.8%
Average age33.2
Estimated audience size409,310
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the ccm hockey audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

46.1%

of the worldwide ccm hockey audience comes from United States.

Worldwide audience distribution share by country for ccm hockey
CountryShare
United States46.1%
Canada31.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ccm hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

ccm hockey customers by region in United States
#RegionReachAffinity×
01Minnesota~20K3.30×
02North Dakota~2K2.89×
03Alaska~2K2.09×
04Wisconsin~10K1.89×
05New Hampshire~3K1.79×
06Vermont~1K1.73×
07Michigan~20K1.70×
08Massachusetts~10K1.69×
09Maine~2K1.50×
10Colorado~9K1.33×
11South Dakota~1K1.32×
12Connecticut~5K1.29×
13Montana~1K1.17×
14Pennsylvania~20K1.12×
15Illinois~20K1.12×
16New York~20K0.99×
17Missouri~6K0.98×
18Rhode Island~1K0.97×
19Idaho~2K0.94×
20New Jersey~9K0.91×
21Utah~3K0.90×
22Nebraska~2K0.90×
23Delaware~1K0.89×
24Mississippi~3K0.88×
25West Virginia~2K0.88×
26Hawaii~2K0.87×
27Ohio~10K0.86×
28Arkansas~3K0.85×
29Iowa~3K0.85×
30New Mexico~2K0.85×
31Washington, District of Columbia~1K0.85×
32Louisiana~4K0.82×
33Kansas~3K0.80×
34Oklahoma~3K0.77×
35Nevada~3K0.77×
36Kentucky~4K0.75×
37Indiana~6K0.74×
38Alabama~4K0.74×
39Oregon~3K0.73×
40Washington~6K0.72×
41South Carolina~4K0.70×
42Arizona~6K0.69×
43Maryland~5K0.67×
44Tennessee~5K0.66×
45Virginia~6K0.64×
46North Carolina~7K0.61×
47Georgia~7K0.56×
48Florida~10K0.53×
49California~20K0.48×
50Texas~10K0.42×
Fig. 06

Affinity by region

Affinity by region — ccm hockey, United States
0.42×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ccm hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ccm hockey audience
#·InterestCategoryAffinity×
01Bauer HockeySports152.90×
02Ottawa SenatorsSports109.26×
03Toronto Maple LeafsSports94.94×
04Montreal CanadiensSports76.79×
05San Jose SharksSports68.65×
06Buffalo SabresSports65.73×
07Nashville PredatorsSports62.17×
08Edmonton OilersSports57.80×
09Washington CapitalsSports44.68×
10Ice Hockey World ChampionshipsSports36.63×
11Winnipeg JetsSports30.59×
12Vegas Golden KnightsSports25.13×
13Chicago BlackhawksSports21.78×
14Pittsburgh PenguinsSports21.65×
15Aaron RodgersSports13.45×
16Minnesota WildSports12.02×
17Manchester City F.C.Sports11.85×
18Minnesota TimberwolvesSports11.42×
19San Francisco 49ersSports9.27×
20NHLSports6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ccm hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ccm hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Risk AppetiteTHRILL1.80×
Sports ActivityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ccm hockey audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
CreativityOPEN0.61×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ccm hockey's target market in United States?

ccm hockey's target market in United States covers an estimated 409,310 people, concentrated in New York and California.

02

What is the gender split and age of ccm hockey customers?

33.2% of the ccm hockey audience are female, 66.8% are male, with an average age of 33.2 years.

03

Which brands do ccm hockey fans like most?

ccm hockey fans show strongest brand affinity for Buffalo Sabres (65.73×), Montreal Canadiens (76.79×), and Bauer Hockey (152.9×) over the country average.

04

Where do ccm hockey fans live in United States?

ccm hockey fans in United States are most concentrated in New York (reach ~20K), California (reach ~20K), and Minnesota (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ccm hockey fans also like?

Beyond ccm hockey itself, the audience over-indexes on Montreal Canadiens (76.79×), Bauer Hockey (152.9×), Toronto Maple Leafs (94.94×), and Ottawa Senators (109.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See ccm hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ccm hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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