ccm hockey Audience in United States
ccm hockey has an estimated audience of 408,086 people in United States. 33.2% are female, 66.8% are male, average age 33.2. Top regions: New York, Minnesota, Michigan. Top brand affinities: Toronto Maple Leafs, Bauer Hockey, Ottawa Senators, Edmonton Oilers, Buffalo Sabres.
The average ccm hockey fan in United States is 33.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Minnesota, Michigan. Top brand affinities include Toronto Maple Leafs, Bauer Hockey, Ottawa Senators, with strongest over-indexing on Toronto Maple Leafs (106.25× the country average). Demographically, the ccm hockey audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of ccm hockey fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 33.2 |
| Estimated audience size | 408,086 |
Audience persona
The typical ccm hockey fan in United States is more male, around 33.2 years old, with strong Sports Activity tendencies and a notable affinity for Toronto Maple Leafs.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 24,661 | 1.08× |
| Minnesota | 22,186 | 3.79× |
| Michigan | 19,967 | 1.87× |
| California | 19,489 | 0.43× |
| Illinois | 17,488 | 1.29× |
| Massachusetts | 16,571 | 2.06× |
| Pennsylvania | 16,052 | 1.17× |
| Florida | 14,072 | 0.51× |
| Colorado | 12,125 | 1.89× |
| Wisconsin | 11,990 | 1.95× |
| Texas | 10,792 | 0.31× |
| New Jersey | 10,021 | 0.97× |
| Ohio | 9,623 | 0.77× |
| Missouri | 6,511 | 0.99× |
| North Carolina | 5,758 | 0.47× |
| Connecticut | 5,561 | 1.36× |
| Washington | 5,553 | 0.68× |
| Virginia | 5,497 | 0.55× |
| Arizona | 4,928 | 0.59× |
| Indiana | 4,252 | 0.57× |
| New Hampshire | 3,863 | 2.4× |
| Tennessee | 3,599 | 0.44× |
| Georgia | 3,480 | 0.28× |
| Maryland | 3,349 | 0.48× |
| North Dakota | 3,319 | 3.96× |
| Maine | 2,882 | 1.97× |
| Iowa | 2,522 | 0.75× |
| Utah | 2,394 | 0.66× |
| Nevada | 2,347 | 0.59× |
| South Carolina | 2,264 | 0.37× |
| Oregon | 2,135 | 0.46× |
| Nebraska | 1,903 | 0.93× |
| Oklahoma | 1,786 | 0.39× |
| Alaska | 1,722 | 1.97× |
| Kentucky | 1,668 | 0.33× |
| Vermont | 1,666 | 2.32× |
| Idaho | 1,647 | 0.8× |
| Montana | 1,626 | 1.44× |
| South Dakota | 1,581 | 1.68× |
| Alabama | 1,384 | 0.24× |
| Rhode Island | 1,350 | 1.04× |
| Kansas | 1,328 | 0.41× |
| Louisiana | 774 | 0.15× |
| Wyoming | 745 | 1.23× |
| Arkansas | 712 | 0.21× |
| West Virginia | 690 | 0.36× |
| Washington, District of Columbia | 651 | 0.53× |
| Delaware | 635 | 0.56× |
| New Mexico | 623 | 0.3× |
| Hawaii | 558 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Maple Leafs | 106.25× | Sports |
| Bauer Hockey | 145.45× | Sports |
| Ottawa Senators | 111.61× | Sports |
| Edmonton Oilers | 76.67× | Sports |
| Buffalo Sabres | 51.41× | Sports |
| San Jose Sharks | 47.3× | Sports |
| Nashville Predators | 52.46× | Sports |
| Washington Capitals | 35.71× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Pittsburgh Penguins | 21.64× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Ice Hockey World Championships | 16.48× | Sports |
| Green Bay Packers | 6.91× | Sports |
| Cleveland Browns | 8.18× | Sports |
| Manchester City F.C. | 10.31× | Sports |
| Income tax | 13.19× | Business & Career |
| Toyota Supra | 15.96× | Cars & Mobility |
| Chicago Blackhawks | 14.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Patriotism | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.0% |
| Canada | 30.8% |
| Germany | 5.3% |
See ccm hockey audiences in other countries
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Frequently asked questions
How many fans does ccm hockey have in United States?
ccm hockey has an estimated audience of 408,086 people in United States, concentrated in New York and Minnesota.
What is the gender split and age of ccm hockey fans?
33.2% of ccm hockey fans are female, 66.8% are male, with an average age of 33.2 years.
Which brands do ccm hockey fans like most?
ccm hockey fans show strongest brand affinity for Toronto Maple Leafs (106.25×), Bauer Hockey (145.45×), and Ottawa Senators (111.61×) over the country average.
Where do ccm hockey fans live in United States?
ccm hockey fans in United States are most concentrated in New York (reach 24,661), Minnesota (reach 22,186), and Michigan (reach 19,967). These three regions account for the largest share of the active audience.
What other brands do ccm hockey fans also like?
Beyond ccm hockey itself, the audience over-indexes on Bauer Hockey (145.45×), Ottawa Senators (111.61×), Edmonton Oilers (76.67×), and Buffalo Sabres (51.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ccm hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.