Rascasse Audience Intelligence

ccm hockey Target Market in United States

ccm hockey has an estimated audience of 457K people in United States.

#4459among brands in United States#3869in Sports

The average ccm hockey fan in United States is 34.0 years old, more male, and lives primarily in New York.

Most fans live in New York, California, Minnesota.

Top affinities include Bauer Hockey, Ottawa Senators, Toronto Maple Leafs, with strongest over-indexing on Bauer Hockey (152.9× the country average).

Demographically, the ccm hockey audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical ccm hockey fan in United States is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Bauer Hockey.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
457K
in United States
Gender
33.2%♀
66.8% male
Age
34.0
average years
Country rank
#40293
among all objects in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of ccm hockey

33.2% are female, 66.8% are male, average age 34.0.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for ccm hockey audience in United States
MetricValue
Female33.2%
Male66.8%
Average age34.0
Estimated audience size457K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the ccm hockey audience in United States
Age bracketShare%
16-2435%
25-3422%
35-4418%
45-5415%
55+10%
Fig. 04

Worldwide distribution

41.4%

of the worldwide ccm hockey audience comes from United States.

Worldwide audience distribution share by country for ccm hockey
CountryShare
United States41.4%
Canada33.8%
Sweden5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ccm hockey customers by region in United States
#RegionReachAffinity×
01Minnesota~30K3.30×
02North Dakota~3K2.89×
03Alaska~2K2.09×
04Wisconsin~20K1.89×
05New Hampshire~3K1.79×
06Vermont~2K1.73×
07Michigan~20K1.70×
08Massachusetts~20K1.69×
09Maine~3K1.50×
10Colorado~10K1.33×
11South Dakota~2K1.32×
12Connecticut~6K1.29×
13Montana~2K1.17×
14Pennsylvania~20K1.12×
15Illinois~20K1.12×
16Wyoming<1K1.09×
17New York~30K0.99×
18Missouri~8K0.98×
19Rhode Island~1K0.97×
20Idaho~2K0.94×
21New Jersey~10K0.91×
22Utah~4K0.90×
23Nebraska~2K0.90×
24Delaware~1K0.89×
25Mississippi~4K0.88×
26West Virginia~2K0.88×
27Hawaii~2K0.87×
28Ohio~10K0.86×
29Iowa~4K0.85×
30Arkansas~4K0.85×
31New Mexico~2K0.85×
32Louisiana~5K0.82×
33Kansas~3K0.80×
34Oklahoma~4K0.77×
35Nevada~3K0.77×
36Kentucky~5K0.75×
37Indiana~7K0.74×
38Alabama~5K0.74×
39Oregon~4K0.73×
40Washington~8K0.72×
41South Carolina~5K0.70×
42Arizona~7K0.69×
43Maryland~6K0.67×
44Tennessee~7K0.66×
45Virginia~8K0.64×
46North Carolina~9K0.61×
47Georgia~9K0.56×
48Florida~20K0.53×
49California~30K0.48×
50Texas~10K0.42×
Fig. 06

Affinity by region

Affinity by region — ccm hockey, United States
0.42×1.00×3.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ccm hockey audience vs. the country average
#·InterestCategoryAffinity×
01Bauer HockeySports152.90×
02Ottawa SenatorsSports109.26×
03Toronto Maple LeafsSports94.94×
04Montreal CanadiensSports76.79×
05San Jose SharksSports68.65×
06Buffalo SabresSports65.73×
07Nashville PredatorsSports62.17×
08Edmonton OilersSports57.80×
09Washington CapitalsSports44.68×
10Ice Hockey World ChampionshipsSports36.63×
11Winnipeg JetsSports30.59×
12Vegas Golden KnightsSports25.13×
13Chicago BlackhawksSports21.78×
14Pittsburgh PenguinsSports21.65×
15Aaron RodgersSports13.45×
16Minnesota WildSports12.02×
17Manchester City F.C.Sports11.85×
18Minnesota TimberwolvesSports11.42×
19San Francisco 49ersSports9.27×
20NHLSports6.88×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ccm hockey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ccm hockey audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.84×
Risk AppetiteTHRILL1.80×
Sports ActivityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ccm hockey audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
CreativityOPEN0.61×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ccm hockey over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ccm-hockey-52651” · Methodology