Rascasse Audience Intelligence

Bauer Hockey Target Market in United States

A data profile of the people who buy, follow and care about Bauer Hockey in United States — modelled from more than twelve digital signal sources. Bauer Hockey has an estimated audience of 1,196,659 people in United States.

#54among Ice hockey in United States#2145among Brand in United States#1934in Sports

The average Bauer Hockey fan in United States is 35.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Minnesota, Michigan.

Top brand affinities include Minnesota Wild, Colorado Avalanche, Dallas Stars, with strongest over-indexing on Minnesota Wild (140.75× the country average).

Demographically, the Bauer Hockey audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bauer Hockey fan in United States is more male, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota Wild.

Category: Sports · Type: Brand · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bauer Hockey profile in United States.

Audience size
1.2M
in United States
Gender
31.3%♀
68.7% male
Age
35.0
average years
Country rank
#20925
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bauer Hockey

31.3% are female, 68.7% are male, average age 35.0.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Bauer Hockey audience in United States
MetricValue
Female31.3%
Male68.7%
Average age35.0
Estimated audience size1,196,659
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Bauer Hockey audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Bauer Hockey audience comes from United States.

Worldwide audience distribution share by country for Bauer Hockey
CountryShare
United States40.2%
Canada30.9%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bauer Hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

Bauer Hockey customers by region in United States
#RegionReachAffinity×
01Minnesota~60K3.59×
02New Hampshire~20K3.58×
03North Dakota~7K3.05×
04Massachusetts~50K2.16×
05Alaska~5K2.04×
06Maine~8K1.83×
07Vermont~4K1.79×
08Michigan~50K1.65×
09Wisconsin~30K1.60×
10Rhode Island~5K1.44×
11South Dakota~4K1.38×
12Connecticut~20K1.27×
13Colorado~20K1.19×
14Montana~4K1.14×
15Pennsylvania~40K0.98×
16New York~60K0.95×
17Illinois~40K0.92×
18Missouri~20K0.89×
19Idaho~5K0.87×
20Mississippi~8K0.85×
21Delaware~3K0.84×
22Utah~9K0.83×
23Nebraska~5K0.83×
24West Virginia~5K0.82×
25Hawaii~4K0.82×
26Indiana~20K0.81×
27Iowa~8K0.81×
28New Mexico~5K0.79×
29Arkansas~8K0.78×
30Washington, District of Columbia~3K0.78×
31New Jersey~20K0.76×
32Louisiana~10K0.75×
33Ohio~30K0.74×
34Kansas~7K0.72×
35Oklahoma~9K0.70×
36Nevada~8K0.69×
37Washington~20K0.67×
38Kentucky~10K0.66×
39Alabama~10K0.65×
40Oregon~9K0.64×
41South Carolina~10K0.62×
42Maryland~10K0.60×
43Virginia~20K0.59×
44Arizona~10K0.59×
45Tennessee~10K0.58×
46North Carolina~20K0.56×
47Florida~40K0.49×
48Georgia~20K0.47×
49California~50K0.39×
50Texas~40K0.35×
Fig. 06

Affinity by region

Affinity by region — Bauer Hockey, United States
0.35×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bauer Hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bauer Hockey audience
#·InterestCategoryAffinity×
01Calgary FlamesSports241.13×
02Winnipeg JetsSports237.35×
03Ottawa SenatorsSports229.28×
04Florida PanthersSports193.05×
05Edmonton OilersSports170.41×
06Columbus Blue JacketsSports168.81×
07Vancouver CanucksSports168.59×
08Dallas StarsSports166.34×
09Colorado AvalancheSports161.46×
10Sidney CrosbySports152.36×
11Toronto Maple LeafsSports146.28×
12Minnesota WildSports140.75×
13Stanley Cup playoffsSports136.86×
14San Jose SharksSports136.23×
15Anaheim DucksSports135.85×
16New York RangersSports115.18×
17Buffalo SabresSports103.76×
18Los Angeles KingsSports102.50×
19Detroit Red WingsSports100.66×
20Pittsburgh PenguinsSports75.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bauer Hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bauer Hockey audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
PatriotismCONSERVATISM1.10×
Career OrientationPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bauer Hockey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
DIY MentalityTHRILL0.45×
SpiritualityBALANCE0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bauer Hockey's target market in United States?

Bauer Hockey's target market in United States covers an estimated 1,196,659 people, concentrated in New York and Minnesota.

02

What is the gender split and age of Bauer Hockey customers?

31.3% of the Bauer Hockey audience are female, 68.7% are male, with an average age of 35.0 years.

03

Which brands do Bauer Hockey fans like most?

Bauer Hockey fans show strongest brand affinity for Minnesota Wild (140.75×), Colorado Avalanche (161.46×), and Dallas Stars (166.34×) over the country average.

04

Where do Bauer Hockey fans live in United States?

Bauer Hockey fans in United States are most concentrated in New York (reach ~60K), Minnesota (reach ~60K), and Michigan (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bauer Hockey fans also like?

Beyond Bauer Hockey itself, the audience over-indexes on Colorado Avalanche (161.46×), Dallas Stars (166.34×), Florida Panthers (193.05×), and Winnipeg Jets (237.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Bauer Hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bauer Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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