Bauer Hockey Audience in United States

Bauer Hockey logo

Bauer Hockey has an estimated audience of 1,192,776 people in United States. 31.3% are female, 68.7% are male, average age 35.0. Top regions: Minnesota, New York, Massachusetts. Top brand affinities: Florida Panthers, Dallas Stars, Minnesota Wild, Colorado Avalanche, Winnipeg Jets.

The average Bauer Hockey fan in United States is 35.0 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, New York, Massachusetts. Top brand affinities include Florida Panthers, Dallas Stars, Minnesota Wild, with strongest over-indexing on Florida Panthers (193.05× the country average). Demographically, the Bauer Hockey audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ice hockey

Demographics of Bauer Hockey fans

Demographic split for Bauer Hockey audience in United States
MetricValue
Female31.3%
Male68.7%
Average age35.0
Estimated audience size1,192,776

Audience persona

The typical Bauer Hockey fan in United States is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Florida Panthers.

Top regions in United States

Top regions ranked by reach for Bauer Hockey in United States
RegionReachAffinity
Minnesota68,5004.01×
New York64,8630.97×
Massachusetts57,5392.45×
Michigan56,2141.8×
California42,3060.32×
Pennsylvania39,7960.99×
Illinois38,5490.97×
Florida34,5710.43×
Wisconsin30,0421.67×
Ohio26,2670.71×
Texas25,9210.25×
Colorado24,2221.29×
New Jersey23,3130.77×
New Hampshire19,7434.2×
Indiana18,2830.84×
Missouri16,7970.87×
Connecticut16,5881.39×
North Carolina15,7600.44×
Washington13,4160.56×
Virginia13,1410.45×
Arizona10,6040.44×
Maine9,6542.26×
North Dakota9,4793.87×
Maryland8,9240.44×
Georgia8,5680.23×
Tennessee8,3260.35×
Utah7,3060.68×
Iowa7,2220.73×
Alaska6,8852.7×
South Carolina6,1370.34×
Nevada5,3490.46×
Rhode Island5,3191.4×
Vermont5,1902.48×
South Dakota4,8221.75×
Oregon4,5620.33×
Montana4,2341.28×
Kentucky4,1550.28×
Idaho4,1490.69×
Nebraska3,9700.66×
Alabama3,6460.22×
Kansas3,2600.35×
Oklahoma2,9830.23×
Wyoming2,3801.35×
Louisiana1,9580.13×
West Virginia1,7650.32×
Arkansas1,6690.17×
Hawaii1,5570.3×
Delaware1,4860.45×
New Mexico1,4170.24×
Washington, District of Columbia1,3760.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bauer Hockey audience
BrandAffinityCategory
Florida Panthers193.05×Sports
Dallas Stars166.34×Sports
Minnesota Wild140.75×Sports
Colorado Avalanche161.46×Sports
Winnipeg Jets237.35×Sports
Edmonton Oilers170.41×Sports
Calgary Flames241.13×Sports
Ottawa Senators229.28×Sports
Stanley Cup playoffs136.86×Sports
Sidney Crosby152.36×Sports
Detroit Red Wings100.66×Sports
San Jose Sharks136.23×Sports
Toronto Maple Leafs146.28×Sports
Columbus Blue Jackets168.81×Sports
New York Rangers115.18×Sports
Vancouver Canucks168.59×Sports
Anaheim Ducks135.85×Sports
Buffalo Sabres103.76×Sports
Los Angeles Kings102.5×Sports
Pittsburgh Penguins75.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bauer Hockey audience
TraitClusterScore
Risk AppetiteTHRILL1.65
Luxury OrientationPREMIUM1.58
PatriotismCONSERVATISM1.55
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.22
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Bauer Hockey
CountryShare
United States42.4%
Canada28.7%
Germany4.5%

See Bauer Hockey audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Bauer Hockey have in United States?

Bauer Hockey has an estimated audience of 1,192,776 people in United States, concentrated in Minnesota and New York.

What is the gender split and age of Bauer Hockey fans?

31.3% of Bauer Hockey fans are female, 68.7% are male, with an average age of 35.0 years.

Which brands do Bauer Hockey fans like most?

Bauer Hockey fans show strongest brand affinity for Florida Panthers (193.05×), Dallas Stars (166.34×), and Minnesota Wild (140.75×) over the country average.

Where do Bauer Hockey fans live in United States?

Bauer Hockey fans in United States are most concentrated in Minnesota (reach 68,500), New York (reach 64,863), and Massachusetts (reach 57,539). These three regions account for the largest share of the active audience.

What other brands do Bauer Hockey fans also like?

Beyond Bauer Hockey itself, the audience over-indexes on Dallas Stars (166.34×), Minnesota Wild (140.75×), Colorado Avalanche (161.46×), and Winnipeg Jets (237.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bauer Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.