Rascasse Audience Intelligence

Ottawa Senators Audience in United States

A data profile of the people who buy, follow and care about Ottawa Senators in United States — modelled from more than twelve digital signal sources. Ottawa Senators has an estimated audience of 1,639,392 people in United States.

#45among Ice hockey in United States#269among Team in United States#1482in Sports

The average Ottawa Senators fan in United States is 37.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, Michigan.

Top brand affinities include Calgary Flames, Montreal Canadiens, Connor McDavid, with strongest over-indexing on Calgary Flames (292.68× the country average).

Demographically, the Ottawa Senators audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ottawa Senators fan in United States is more male, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Calgary Flames.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ottawa Senators profile in United States.

Audience size
1.6M
in United States
Gender
31.6%♀
68.4% male
Age
37.7
average years
Country rank
#16594
Team in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ottawa Senators fans

31.6% are female, 68.4% are male, average age 37.7.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Ottawa Senators audience in United States
MetricValue
Female31.6%
Male68.4%
Average age37.7
Estimated audience size1,639,392
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Ottawa Senators audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Ottawa Senators audience comes from United States.

Worldwide audience distribution share by country for Ottawa Senators
CountryShare
Canada61.8%
United States25.5%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ottawa Senators audience in United States is strongest.

Fig. 05

Top regions by affinity

Ottawa Senators fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K2.65×
02Michigan~100K2.63×
03New Hampshire~10K2.46×
04Maine~10K2.15×
05Vermont~6K2.13×
06Rhode Island~9K1.90×
07New York~200K1.89×
08North Dakota~6K1.79×
09Pennsylvania~80K1.57×
10Florida~200K1.51×
11Nevada~20K1.30×
12Minnesota~30K1.29×
13New Jersey~50K1.18×
14Colorado~30K1.16×
15Delaware~5K1.14×
16Connecticut~20K1.10×
17Washington, District of Columbia~5K1.08×
18North Carolina~50K1.04×
19Ohio~50K0.99×
20Missouri~20K0.89×
21Illinois~40K0.83×
22Maryland~20K0.83×
23Montana~3K0.82×
24Virginia~30K0.81×
25Utah~10K0.76×
26South Carolina~20K0.74×
27Alaska~2K0.72×
28Iowa~9K0.71×
29West Virginia~5K0.70×
30Tennessee~20K0.69×
31South Dakota~2K0.69×
32Arizona~20K0.68×
33Wisconsin~20K0.68×
34Mississippi~8K0.67×
35Hawaii~4K0.65×
36Washington~20K0.63×
37Indiana~20K0.63×
38Nebraska~5K0.63×
39Idaho~5K0.59×
40Louisiana~10K0.57×
41Kentucky~10K0.57×
42Kansas~7K0.56×
43California~90K0.51×
44Alabama~10K0.51×
45New Mexico~4K0.48×
46Arkansas~6K0.47×
47Georgia~20K0.45×
48Oregon~8K0.45×
49Texas~60K0.43×
50Oklahoma~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Ottawa Senators, United States
0.42×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ottawa Senators audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ottawa Senators audience
#·InterestCategoryAffinity×
01Calgary FlamesSports292.68×
02Connor McDavidSports151.98×
03Toronto Maple LeafsSports109.84×
04Montreal CanadiensSports101.92×
05Florida PanthersSports94.69×
06New Jersey DevilsSports67.07×
07New York IslandersSports60.13×
08Columbus Blue JacketsSports58.34×
09Edmonton OilersSports57.82×
10Buffalo SabresSports52.49×
11Nashville PredatorsSports51.90×
12Stanley Cup playoffsSports47.22×
13Los Angeles ChargersSports45.12×
14Sidney CrosbySports44.72×
15USA HockeySports44.16×
16Dallas StarsSports43.90×
17Colorado AvalancheSports42.86×
18Los Angeles KingsSports41.24×
19NHL (video game series)Games35.47×
20Jack HughesSports35.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ottawa Senators audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ottawa Senators audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
Sports ActivityPOWER1.41×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ottawa Senators audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ottawa Senators have in United States?

Ottawa Senators has an estimated audience of 1,639,392 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Ottawa Senators fans?

31.6% of Ottawa Senators fans are female, 68.4% are male, with an average age of 37.7 years.

03

Which brands do Ottawa Senators fans like most?

Ottawa Senators fans show strongest brand affinity for Calgary Flames (292.68×), Montreal Canadiens (101.92×), and Connor McDavid (151.98×) over the country average.

04

Where do Ottawa Senators fans live in United States?

Ottawa Senators fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~200K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ottawa Senators fans also like?

Beyond Ottawa Senators itself, the audience over-indexes on Montreal Canadiens (101.92×), Connor McDavid (151.98×), Toronto Maple Leafs (109.84×), and Florida Panthers (94.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

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See Ottawa Senators audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ottawa Senators. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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