Ottawa Senators Audience in United States

Ottawa Senators logo

Ottawa Senators has an estimated audience of 1,537,636 people in United States. 31.6% are female, 68.4% are male, average age 37.7. Top regions: Florida, New York, California. Top brand affinities: Calgary Flames, Florida Panthers, Connor McDavid, Toronto Maple Leafs, Dallas Stars.

The average Ottawa Senators fan in United States is 37.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Calgary Flames, Florida Panthers, Connor McDavid, with strongest over-indexing on Calgary Flames (292.68× the country average). Demographically, the Ottawa Senators audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Ottawa Senators fans

Demographic split for Ottawa Senators audience in United States
MetricValue
Female31.6%
Male68.4%
Average age37.7
Estimated audience size1,537,636

Audience persona

The typical Ottawa Senators fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Calgary Flames.

Top regions in United States

Top regions ranked by reach for Ottawa Senators in United States
RegionReachAffinity
Florida176,9481.7×
New York165,0841.92×
California91,4810.54×
Michigan89,4492.22×
Massachusetts85,9072.84×
Pennsylvania70,8171.37×
Texas60,7850.46×
New Jersey51,1071.31×
Ohio49,8621.05×
Illinois45,0650.88×
North Carolina44,5270.96×
Virginia33,5600.9×
Minnesota27,9151.27×
Colorado26,5411.1×
Maryland23,5740.89×
Tennessee22,6080.73×
Arizona22,4500.72×
Georgia22,4000.47×
Missouri20,9240.84×
Washington19,6110.64×
Nevada19,4291.31×
Indiana18,3830.65×
Connecticut18,3671.19×
South Carolina17,7830.77×
Wisconsin15,2470.66×
New Hampshire15,0402.48×
Maine11,9682.17×
Utah11,8620.86×
Louisiana11,6230.59×
Kentucky11,1920.58×
Rhode Island9,4731.94×
Alabama9,2570.43×
Iowa8,7360.69×
Mississippi8,2070.65×
Oregon7,2590.41×
Kansas6,7470.56×
Oklahoma6,3330.37×
North Dakota6,3222×
Vermont5,9842.22×
Washington, District of Columbia5,4051.17×
Arkansas5,0910.4×
Nebraska4,7750.62×
West Virginia4,3600.61×
Hawaii4,2240.64×
Delaware4,2060.99×
Montana3,3570.79×
Idaho3,0230.39×
New Mexico2,5700.33×
South Dakota2,0740.58×
Alaska1,6690.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ottawa Senators audience
BrandAffinityCategory
Calgary Flames292.68×Sports
Florida Panthers94.69×Sports
Connor McDavid151.98×Sports
Toronto Maple Leafs109.84×Sports
Dallas Stars43.9×Sports
Buffalo Sabres52.49×Sports
Edmonton Oilers57.82×Sports
Colorado Avalanche42.86×Sports
USA Hockey44.16×Sports
Stanley Cup playoffs47.22×Sports
New York Islanders60.13×Sports
New Jersey Devils67.07×Sports
Los Angeles Chargers45.12×Sports
Columbus Blue Jackets58.34×Sports
Winnipeg Jets55.5×Sports
Jack Hughes35.32×Sports
Los Angeles Kings41.24×Sports
NHL (video game series)35.47×Games
Sidney Crosby44.72×Sports
Nashville Predators51.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ottawa Senators audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.92
Community OrientationOPEN1.32
Sports ActivityPOWER1.3
PatriotismCONSERVATISM1.18
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ottawa Senators
CountryShare
Canada55.1%
United States29.6%
Germany1.7%

See Ottawa Senators audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Ottawa Senators have in United States?

Ottawa Senators has an estimated audience of 1,537,636 people in United States, concentrated in Florida and New York.

What is the gender split and age of Ottawa Senators fans?

31.6% of Ottawa Senators fans are female, 68.4% are male, with an average age of 37.7 years.

Which brands do Ottawa Senators fans like most?

Ottawa Senators fans show strongest brand affinity for Calgary Flames (292.68×), Florida Panthers (94.69×), and Connor McDavid (151.98×) over the country average.

Where do Ottawa Senators fans live in United States?

Ottawa Senators fans in United States are most concentrated in Florida (reach 176,948), New York (reach 165,084), and California (reach 91,481). These three regions account for the largest share of the active audience.

What other brands do Ottawa Senators fans also like?

Beyond Ottawa Senators itself, the audience over-indexes on Florida Panthers (94.69×), Connor McDavid (151.98×), Toronto Maple Leafs (109.84×), and Dallas Stars (43.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ottawa Senators. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.