New Jersey Devils Audience in United States

New Jersey Devils logo

New Jersey Devils has an estimated audience of 1,904,668 people in United States. 29.9% are female, 70.1% are male, average age 43.4. Top regions: New Jersey, New York, Florida. Top brand affinities: Jack Hughes, Connor McDavid, Calgary Flames, Florida Panthers, Prudential Center.

The average New Jersey Devils fan in United States is 43.4 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Florida. Top brand affinities include Jack Hughes, Connor McDavid, Calgary Flames, with strongest over-indexing on Jack Hughes (251.6× the country average). Demographically, the New Jersey Devils audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of New Jersey Devils fans

Demographic split for New Jersey Devils audience in United States
MetricValue
Female29.9%
Male70.1%
Average age43.4
Estimated audience size1,904,668

Audience persona

The typical New Jersey Devils fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Jack Hughes.

Top regions in United States

Top regions ranked by reach for New Jersey Devils in United States
RegionReachAffinity
New Jersey456,1779.42×
New York262,1442.46×
Florida139,5781.08×
Pennsylvania120,6231.88×
California97,7530.47×
Texas69,2830.42×
North Carolina63,3241.1×
Ohio47,6160.81×
Michigan46,7510.94×
Virginia46,1270.99×
Illinois39,7300.63×
Massachusetts39,6561.06×
Washington33,7570.88×
South Carolina32,2111.12×
Maryland32,1670.98×
Connecticut30,0941.58×
Georgia29,0980.5×
Colorado26,7130.89×
Arizona26,4300.68×
Tennessee25,7900.68×
Minnesota21,6860.79×
Missouri21,1090.69×
Indiana20,6400.59×
Nevada19,9331.08×
Wisconsin16,0260.56×
Alabama13,8820.52×
Utah13,1840.77×
Kentucky12,3900.52×
Louisiana12,3580.5×
Oregon10,7110.49×
Iowa10,1550.65×
Mississippi9,5060.61×
Kansas8,7690.58×
Oklahoma8,3720.4×
New Hampshire8,0391.07×
Maine7,5021.1×
Idaho7,3680.77×
Delaware7,2741.38×
Washington, District of Columbia6,6641.16×
Rhode Island6,3011.04×
Arkansas5,2240.33×
Vermont4,9561.48×
Montana4,8870.92×
West Virginia4,6040.52×
Nebraska4,5710.48×
New Mexico4,4420.47×
South Dakota3,6360.83×
Hawaii2,9140.36×
North Dakota2,6720.68×
Alaska2,3330.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Jersey Devils audience
BrandAffinityCategory
Jack Hughes251.6×Sports
Connor McDavid104.35×Sports
Calgary Flames100×Sports
Florida Panthers35.29×Sports
Prudential Center27.37×Sports
Winnipeg Jets35.29×Sports
NHL (video game series)23.51×Games
Dallas Stars19.09×Sports
New York Islanders32.6×Sports
New York Rangers25.23×Sports
Buffalo Sabres23.12×Sports
USA Hockey21.94×Sports
Stanley Cup playoffs23.02×Sports
Edmonton Oilers23.09×Sports
Wawa Inc.7.18×Shopping
Colorado Avalanche17.31×Sports
Luke Hughes34.13×Sports
Hurricanes (rugby union)20×Sports
Sidney Crosby21.21×Sports
Columbus Blue Jackets23.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Jersey Devils audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.34
Sports ActivityPOWER1.28
Early Adopter MentalityPOWER1.26
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for New Jersey Devils
CountryShare
United States65.3%
Canada19.3%
Switzerland1.6%

See New Jersey Devils audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does New Jersey Devils have in United States?

New Jersey Devils has an estimated audience of 1,904,668 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New Jersey Devils fans?

29.9% of New Jersey Devils fans are female, 70.1% are male, with an average age of 43.4 years.

Which brands do New Jersey Devils fans like most?

New Jersey Devils fans show strongest brand affinity for Jack Hughes (251.6×), Connor McDavid (104.35×), and Calgary Flames (100×) over the country average.

Where do New Jersey Devils fans live in United States?

New Jersey Devils fans in United States are most concentrated in New Jersey (reach 456,177), New York (reach 262,144), and Florida (reach 139,578). These three regions account for the largest share of the active audience.

What other brands do New Jersey Devils fans also like?

Beyond New Jersey Devils itself, the audience over-indexes on Connor McDavid (104.35×), Calgary Flames (100×), Florida Panthers (35.29×), and Prudential Center (27.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey Devils. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.