Rascasse Audience Intelligence

New Jersey Devils Audience in United States

A data profile of the people who buy, follow and care about New Jersey Devils in United States — modelled from more than twelve digital signal sources. New Jersey Devils has an estimated audience of 1,848,492 people in United States.

#39among Ice hockey in United States#251among Team in United States#1357in Sports

The average New Jersey Devils fan in United States is 43.4 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Florida.

Top brand affinities include Jack Hughes, Connor McDavid, Calgary Flames, with strongest over-indexing on Jack Hughes (251.6× the country average).

Demographically, the New Jersey Devils audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Jersey Devils fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Jack Hughes.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Jersey Devils profile in United States.

Audience size
1.8M
in United States
Gender
29.9%♀
70.1% male
Age
43.4
average years
Country rank
#15152
Team in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Jersey Devils fans

29.9% are female, 70.1% are male, average age 43.4.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for New Jersey Devils audience in United States
MetricValue
Female29.9%
Male70.1%
Average age43.4
Estimated audience size1,848,492
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the New Jersey Devils audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

62.4%

of the worldwide New Jersey Devils audience comes from United States.

Worldwide audience distribution share by country for New Jersey Devils
CountryShare
United States62.4%
Canada21.9%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Jersey Devils audience in United States is strongest.

Fig. 05

Top regions by affinity

New Jersey Devils fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K8.98×
02New York~200K2.28×
03Pennsylvania~100K1.96×
04Delaware~9K1.68×
05Connecticut~30K1.50×
06Vermont~5K1.49×
07Maine~8K1.13×
08Rhode Island~7K1.11×
09New Hampshire~8K1.10×
10Massachusetts~40K1.08×
11North Carolina~60K1.06×
12South Carolina~30K1.06×
13Florida~100K1.04×
14Washington, District of Columbia~6K1.03×
15Nevada~20K1.02×
16Montana~5K0.97×
17Minnesota~30K0.96×
18Michigan~50K0.93×
19Virginia~40K0.93×
20Colorado~30K0.92×
21Maryland~30K0.90×
22Ohio~50K0.86×
23Utah~10K0.83×
24Washington~30K0.81×
25South Dakota~4K0.81×
26North Dakota~3K0.79×
27Idaho~7K0.77×
28Iowa~10K0.73×
29West Virginia~6K0.73×
30Alaska~3K0.73×
31Tennessee~30K0.71×
32Missouri~20K0.68×
33Wisconsin~20K0.65×
34Mississippi~10K0.65×
35Illinois~40K0.63×
36Arizona~20K0.62×
37Kansas~9K0.62×
38Indiana~20K0.61×
39Nebraska~6K0.61×
40Kentucky~10K0.55×
41New Mexico~5K0.51×
42Georgia~30K0.50×
43Alabama~10K0.50×
44Oregon~10K0.50×
45Louisiana~10K0.49×
46Hawaii~4K0.48×
47Oklahoma~10K0.45×
48California~90K0.44×
49Arkansas~7K0.44×
50Texas~70K0.42×
Fig. 06

Affinity by region

Affinity by region — New Jersey Devils, United States
0.42×1.00×8.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Jersey Devils audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Jersey Devils audience
#·InterestCategoryAffinity×
01Jack HughesSports251.60×
02Connor McDavidSports104.35×
03Calgary FlamesSports100.00×
04PK SubbanSports56.95×
05Florida PanthersSports35.29×
06Winnipeg JetsSports35.29×
07Montreal CanadiensSports35.06×
08Luke HughesSports34.13×
09New York IslandersSports32.60×
10New York RangersSports25.23×
11NHL (video game series)Games23.51×
12Buffalo SabresSports23.12×
13Edmonton OilersSports23.09×
14Stanley Cup playoffsSports23.02×
15USA HockeySports21.94×
16Sidney CrosbySports21.21×
17Hurricanes (rugby union)Sports20.00×
18Dallas StarsSports19.09×
19Colorado AvalancheSports17.31×
20Wawa Inc.Shopping7.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Jersey Devils audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Jersey Devils audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Risk AppetiteTHRILL1.24×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Jersey Devils audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
MindfulnessBALANCE0.86×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Jersey Devils have in United States?

New Jersey Devils has an estimated audience of 1,848,492 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of New Jersey Devils fans?

29.9% of New Jersey Devils fans are female, 70.1% are male, with an average age of 43.4 years.

03

Which brands do New Jersey Devils fans like most?

New Jersey Devils fans show strongest brand affinity for Jack Hughes (251.6×), Connor McDavid (104.35×), and Calgary Flames (100×) over the country average.

04

Where do New Jersey Devils fans live in United States?

New Jersey Devils fans in United States are most concentrated in New Jersey (reach ~400K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New Jersey Devils fans also like?

Beyond New Jersey Devils itself, the audience over-indexes on Connor McDavid (104.35×), Calgary Flames (100×), Montreal Canadiens (35.06×), and Florida Panthers (35.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey Devils. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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