A data profile of the people who buy, follow and care about Montreal Canadiens in United States — modelled from more than twelve digital signal sources. Montreal Canadiens has an estimated audience of 5,152,257 people in United States.
Montreal Canadiens has an estimated audience of 5,152,257 people in United States. 32.0% are female, 68.0% are male, average age 33.3. Top brand affinities: Toronto Maple Leafs, Winnipeg Jets, Ottawa Senators, Connor McDavid, USA Hockey.
Top brand affinities include Toronto Maple Leafs, Winnipeg Jets, Ottawa Senators, with strongest over-indexing on Toronto Maple Leafs (154.62× the country average).
Demographically, the Montreal Canadiens audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Sports Activity, Design Affinity.
The typical Montreal Canadiens fan in United States is more male, around 33.3 years old, with strong Sports Activity tendencies and a notable affinity for Toronto Maple Leafs.
The key figures that characterise the Montreal Canadiens profile in United States.
32.0% are female, 68.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 33.3 |
| Estimated audience size | 5,152,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Montreal Canadiens audience comes from United States.
| Country | Share |
|---|---|
| Canada | 65.0% |
| United States | 31.7% |
| United Kingdom | 1.3% |
The strongest cross-interests of the Montreal Canadiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GO HABS GO | Sports | 201.66× | ||
| 02 | Toronto Maple Leafs | Sports | 154.62× | ||
| 03 | Winnipeg Jets | Sports | 136.76× | ||
| 04 | Evgeni Malkin | Sports | 116.12× | ||
| 05 | Connor McDavid | Sports | 114.49× | ||
| 06 | Ottawa Senators | Sports | 111.93× | ||
| 07 | ccm hockey | Sports | 76.79× | ||
| 08 | Calgary Flames | Sports | 61.29× | ||
| 09 | PK Subban | Sports | 56.58× | ||
| 10 | International Ice Hockey Federation | Sports | 53.92× | ||
| 11 | Kontinental Hockey League | Sports | 52.78× | ||
| 12 | USA Hockey | Sports | 45.42× | ||
| 13 | Buffalo Sabres | Sports | 35.34× | ||
| 14 | Bauer Hockey | Sports | 34.48× | ||
| 15 | Los Angeles Chargers | Sports | 28.83× | ||
| 16 | Sidney Crosby | Sports | 28.23× | ||
| 17 | Washington Capitals | Sports | 23.75× | ||
| 18 | Hurricanes (rugby union) | Sports | 20.00× | ||
| 19 | Jack Hughes | Sports | 14.72× | ||
| 20 | NHL | Sports | 9.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.42× | |
| Design Affinity | PREMIUM | 1.22× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.62× | |
| DIY Mentality | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Montreal Canadiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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