Rascasse Audience Intelligence

Washington Capitals Audience in United States

A data profile of the people who buy, follow and care about Washington Capitals in United States — modelled from more than twelve digital signal sources. Washington Capitals has an estimated audience of 3,038,096 people in United States.

#28among Ice hockey in United States#190among Team in United States#902in Sports

The average Washington Capitals fan in United States is 38.1 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, Pennsylvania.

Top brand affinities include NHL (video game series), Buffalo Sabres, Alexander Ovechkin, with strongest over-indexing on NHL (video game series) (44.75× the country average).

Demographically, the Washington Capitals audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Capitals fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for NHL (video game series).

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Capitals profile in United States.

Audience size
3M
in United States
Gender
31.1%♀
68.9% male
Age
38.1
average years
Country rank
#10193
Team in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Capitals fans

31.1% are female, 68.9% are male, average age 38.1.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Washington Capitals audience in United States
MetricValue
Female31.1%
Male68.9%
Average age38.1
Estimated audience size3,038,096
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Washington Capitals audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Washington Capitals audience comes from United States.

Worldwide audience distribution share by country for Washington Capitals
CountryShare
United States55.4%
Canada23.3%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Capitals audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Capitals fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~600K9.64×
02Washington, District of Columbia~80K6.86×
03Virginia~600K6.50×
04Delaware~30K2.62×
05West Virginia~40K2.48×
06Pennsylvania~200K1.80×
07Michigan~100K1.43×
08Maine~10K0.95×
09North Carolina~100K0.91×
10South Carolina~50K0.91×
11Vermont~6K0.87×
12Florida~200K0.70×
13New York~100K0.69×
14Massachusetts~50K0.69×
15New Hampshire~10K0.67×
16New Jersey~60K0.66×
17North Dakota~5K0.65×
18Nevada~20K0.63×
19Rhode Island~7K0.63×
20Minnesota~30K0.59×
21Montana~6K0.59×
22Colorado~30K0.58×
23Connecticut~20K0.56×
24Alaska~4K0.51×
25Ohio~50K0.48×
26Tennessee~40K0.48×
27South Dakota~4K0.45×
28Hawaii~6K0.38×
29Missouri~20K0.37×
30Wisconsin~20K0.37×
31Utah~10K0.37×
32Iowa~10K0.36×
33Idaho~7K0.35×
34Illinois~40K0.34×
35Kentucky~20K0.34×
36Nebraska~6K0.34×
37Indiana~20K0.33×
38Georgia~40K0.32×
39Arizona~20K0.32×
40Mississippi~10K0.32×
41New Mexico~6K0.32×
42Washington~20K0.30×
43Kansas~8K0.28×
44Alabama~10K0.27×
45Louisiana~10K0.26×
46Oregon~10K0.25×
47Arkansas~8K0.25×
48California~90K0.22×
49Oklahoma~9K0.22×
50Texas~70K0.21×
Fig. 06

Affinity by region

Affinity by region — Washington Capitals, United States
0.21×1.00×9.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Capitals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Capitals audience
#·InterestCategoryAffinity×
01Alexander OvechkinSports78.53×
02Mid-Atlantic Sports NetworkTV Channel62.31×
03Connor McDavidSports55.49×
04NHL (video game series)Games44.75×
05ccm hockeySports44.68×
06Toronto Maple LeafsSports42.82×
07Maryland Terrapins men's basketballSports35.24×
08Calgary FlamesSports33.85×
09Sidney CrosbySports33.33×
10Buffalo SabresSports31.30×
11Alex OvechkinSports25.52×
12Stanley Cup playoffsSports24.29×
13Pure HockeySports23.69×
14Winnipeg JetsSports21.71×
15USA HockeySports18.88×
16Joe FlaccoSports18.46×
17Montreal CanadiensSports17.80×
18Washington NationalsSports14.51×
19Stanley CupSports12.26×
20Dallas StarsSports11.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Capitals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Capitals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Community OrientationOPEN1.22×
Sports ActivityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Capitals audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.74×
Quality AwarenessPREMIUM0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Capitals have in United States?

Washington Capitals has an estimated audience of 3,038,096 people in United States, concentrated in Maryland and Virginia.

02

What is the gender split and age of Washington Capitals fans?

31.1% of Washington Capitals fans are female, 68.9% are male, with an average age of 38.1 years.

03

Which brands do Washington Capitals fans like most?

Washington Capitals fans show strongest brand affinity for NHL (video game series) (44.75×), Buffalo Sabres (31.3×), and Alexander Ovechkin (78.53×) over the country average.

04

Where do Washington Capitals fans live in United States?

Washington Capitals fans in United States are most concentrated in Maryland (reach ~600K), Virginia (reach ~600K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Capitals fans also like?

Beyond Washington Capitals itself, the audience over-indexes on Buffalo Sabres (31.3×), Alexander Ovechkin (78.53×), Connor McDavid (55.49×), and Toronto Maple Leafs (42.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Capitals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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