Washington Capitals Audience in United States

Washington Capitals logo

Washington Capitals has an estimated audience of 3,736,712 people in United States. 31.1% are female, 68.9% are male, average age 38.1. Top regions: Virginia, Maryland, Pennsylvania. Top brand affinities: NHL (video game series), Connor McDavid, Toronto Maple Leafs, Alexander Ovechkin, Buffalo Sabres.

The average Washington Capitals fan in United States is 38.1 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Pennsylvania. Top brand affinities include NHL (video game series), Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on NHL (video game series) (44.75× the country average). Demographically, the Washington Capitals audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Washington Capitals fans

Demographic split for Washington Capitals audience in United States
MetricValue
Female31.1%
Male68.9%
Average age38.1
Estimated audience size3,736,712

Audience persona

The typical Washington Capitals fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for NHL (video game series).

Top regions in United States

Top regions ranked by reach for Washington Capitals in United States
RegionReachAffinity
Virginia609,8066.7×
Maryland603,2589.39×
Pennsylvania234,3351.86×
Florida189,5410.75×
Michigan162,3641.66×
New York156,5830.75×
North Carolina104,8270.93×
California97,9370.24×
Washington, District of Columbia74,3926.62×
Texas71,4060.22×
New Jersey66,3550.7×
Ohio56,2690.49×
Massachusetts53,8210.73×
South Carolina49,2000.88×
Illinois46,8760.38×
West Virginia40,0532.3×
Georgia37,2360.32×
Colorado36,7420.62×
Tennessee36,6400.49×
Minnesota34,4470.64×
Delaware24,2192.35×
Nevada24,1300.67×
Washington23,2170.31×
Arizona23,1330.3×
Missouri22,0140.37×
Indiana21,8270.32×
Wisconsin21,8000.39×
Connecticut21,1660.56×
Kentucky14,7100.31×
Utah11,8300.35×
Maine11,6710.87×
Louisiana11,6130.24×
Alabama11,1010.21×
Iowa10,3700.34×
Oregon10,2110.24×
New Hampshire9,5430.65×
Oklahoma7,4280.18×
Kansas7,4220.25×
Mississippi7,3420.24×
Rhode Island7,1030.6×
Arkansas6,1960.2×
Montana5,8300.56×
Hawaii5,5630.35×
Nebraska5,5190.29×
Vermont5,2390.8×
New Mexico5,2040.28×
Idaho5,1710.28×
North Dakota4,7470.62×
South Dakota3,2880.38×
Alaska2,9260.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Capitals audience
BrandAffinityCategory
NHL (video game series)44.75×Games
Connor McDavid55.49×Sports
Toronto Maple Leafs42.82×Sports
Alexander Ovechkin78.53×Sports
Buffalo Sabres31.3×Sports
Sidney Crosby33.33×Sports
Stanley Cup playoffs24.29×Sports
Joe Flacco18.46×Sports
Calgary Flames33.85×Sports
USA Hockey18.88×Sports
Alex Ovechkin25.52×Sports
Maryland Terrapins men's basketball35.24×Sports
Winnipeg Jets21.71×Sports
Florida Panthers13.03×Sports
Washington Nationals14.51×Sports
Dallas Stars11.54×Sports
Stanley Cup12.26×Sports
Mid-Atlantic Sports Network62.31×
ccm hockey44.68×Sports
Pure Hockey23.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Capitals audience
TraitClusterScore
PatriotismCONSERVATISM1.25
Sports ActivityPOWER1.17
Early Adopter MentalityPOWER1.17
Risk AppetiteTHRILL1.16
ExtroversionTHRILL1.14
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Washington Capitals
CountryShare
United States57.2%
Canada24.8%
Germany1.9%

See Washington Capitals audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Washington Capitals have in United States?

Washington Capitals has an estimated audience of 3,736,712 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Washington Capitals fans?

31.1% of Washington Capitals fans are female, 68.9% are male, with an average age of 38.1 years.

Which brands do Washington Capitals fans like most?

Washington Capitals fans show strongest brand affinity for NHL (video game series) (44.75×), Connor McDavid (55.49×), and Toronto Maple Leafs (42.82×) over the country average.

Where do Washington Capitals fans live in United States?

Washington Capitals fans in United States are most concentrated in Virginia (reach 609,806), Maryland (reach 603,258), and Pennsylvania (reach 234,335). These three regions account for the largest share of the active audience.

What other brands do Washington Capitals fans also like?

Beyond Washington Capitals itself, the audience over-indexes on Connor McDavid (55.49×), Toronto Maple Leafs (42.82×), Alexander Ovechkin (78.53×), and Buffalo Sabres (31.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Capitals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.