Dallas Stars Audience in United States

Dallas Stars logo

Dallas Stars has an estimated audience of 7,143,431 people in United States. 34.3% are female, 65.7% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Winnipeg Jets, Connor McDavid, Calgary Flames, Florida Panthers, Texas Rangers (baseball).

The average Dallas Stars fan in United States is 38.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Winnipeg Jets, Connor McDavid, Calgary Flames, with strongest over-indexing on Winnipeg Jets (96.65× the country average). Demographically, the Dallas Stars audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Dallas Stars fans

Demographic split for Dallas Stars audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.5
Estimated audience size7,143,431

Audience persona

The typical Dallas Stars fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Winnipeg Jets.

Top regions in United States

Top regions ranked by reach for Dallas Stars in United States
RegionReachAffinity
Texas5,357,57310.93×
California365,5350.47×
Florida335,2520.69×
New York298,3440.75×
Colorado263,5052.34×
Oklahoma187,2682.36×
Illinois161,0150.68×
North Carolina146,1290.68×
Pennsylvania145,8410.61×
Massachusetts139,0720.99×
Michigan130,4450.7×
Minnesota129,0451.26×
New Jersey113,8870.63×
Ohio108,7500.49×
Nevada103,2841.49×
Louisiana102,3321.11×
Missouri99,2600.86×
Virginia97,1130.56×
Arizona95,4720.65×
Tennessee93,7050.65×
Arkansas92,3791.57×
Wisconsin89,0360.83×
Washington83,3050.58×
Georgia83,1390.38×
Indiana58,9960.45×
Maryland55,2650.45×
Alabama52,9920.53×
Connecticut49,9140.7×
Kansas48,8510.87×
South Carolina47,8280.45×
Iowa46,8990.8×
Utah46,3540.72×
Oregon41,4140.51×
New Mexico39,7051.11×
Mississippi39,2110.67×
Kentucky38,5210.43×
Nebraska27,0050.75×
New Hampshire24,8690.88×
Idaho23,9780.67×
Montana21,4211.08×
Maine16,9410.66×
North Dakota16,5801.13×
Rhode Island16,3570.72×
Hawaii14,6740.48×
Alaska13,9620.91×
West Virginia12,9120.39×
South Dakota12,8630.78×
Washington, District of Columbia11,9620.56×
Wyoming11,5791.09×
Delaware7,7190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Stars audience
BrandAffinityCategory
Winnipeg Jets96.65×Sports
Connor McDavid67.83×Sports
Calgary Flames63.41×Sports
Florida Panthers27.55×Sports
Texas Rangers (baseball)13.81×Sports
Mikko Rantanen56.82×Sports
Jason Robertson56.82×Sports
Stanley Cup playoffs21.07×Sports
Evgeni Malkin76.49×Sports
texas am football16.3×Sports
Toronto Maple Leafs22.27×Sports
Colorado Avalanche16.43×Sports
NHL (video game series)16.16×Games
USA Hockey16.19×Sports
Jake Oettinger56.82×Sports
Buffalo Sabres15.27×Sports
WFAA19.3×Movies & TV
Tyler Seguin53.33×Sports
Texas Tech Red Raiders football13.53×Sports
Sidney Crosby17.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Stars audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.98
TraditionCONSERVATISM1.41
PatriotismCONSERVATISM1.28
Sports ActivityPOWER1.2
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Dallas Stars
CountryShare
United States73.6%
Canada13.4%
Finland1.5%

See Dallas Stars audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Dallas Stars have in United States?

Dallas Stars has an estimated audience of 7,143,431 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas Stars fans?

34.3% of Dallas Stars fans are female, 65.7% are male, with an average age of 38.5 years.

Which brands do Dallas Stars fans like most?

Dallas Stars fans show strongest brand affinity for Winnipeg Jets (96.65×), Connor McDavid (67.83×), and Calgary Flames (63.41×) over the country average.

Where do Dallas Stars fans live in United States?

Dallas Stars fans in United States are most concentrated in Texas (reach 5,357,573), California (reach 365,535), and Florida (reach 335,252). These three regions account for the largest share of the active audience.

What other brands do Dallas Stars fans also like?

Beyond Dallas Stars itself, the audience over-indexes on Connor McDavid (67.83×), Calgary Flames (63.41×), Florida Panthers (27.55×), and Texas Rangers (baseball) (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.