Rascasse Audience Intelligence

Dallas Stars Audience in United States

A data profile of the people who buy, follow and care about Dallas Stars in United States — modelled from more than twelve digital signal sources. Dallas Stars has an estimated audience of 5,630,486 people in United States.

#14among Ice hockey in United States#130among Team in United States#513in Sports

The average Dallas Stars fan in United States is 38.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Colorado.

Top brand affinities include Winnipeg Jets, Connor McDavid, Calgary Flames, with strongest over-indexing on Winnipeg Jets (96.65× the country average).

Demographically, the Dallas Stars audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Stars fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Stars profile in United States.

Audience size
5.6M
in United States
Gender
34.3%♀
65.7% male
Age
38.5
average years
Country rank
#6015
Team in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Stars fans

34.3% are female, 65.7% are male, average age 38.5.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Dallas Stars audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.5
Estimated audience size5,630,486
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Dallas Stars audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Dallas Stars audience comes from United States.

Worldwide audience distribution share by country for Dallas Stars
CountryShare
United States70.6%
Canada13.6%
Finland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Stars audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Stars fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5.5M10.22×
02Colorado~300K2.89×
03Minnesota~300K2.58×
04Oklahoma~200K2.33×
05Arkansas~90K1.60×
06North Dakota~20K1.57×
07Nevada~90K1.33×
08Wyoming~10K1.29×
09Montana~20K1.21×
10Louisiana~100K1.18×
11New Mexico~40K1.16×
12South Dakota~20K1.00×
13Alaska~10K0.95×
14Iowa~50K0.87×
15Kansas~50K0.87×
16Massachusetts~100K0.85×
17Missouri~100K0.83×
18Idaho~30K0.83×
19Nebraska~30K0.80×
20New Hampshire~20K0.80×
21Wisconsin~80K0.79×
22Utah~50K0.73×
23Mississippi~40K0.72×
24Rhode Island~20K0.70×
25New York~300K0.66×
26Arizona~100K0.66×
27Connecticut~50K0.65×
28Florida~300K0.63×
29Michigan~100K0.62×
30Maine~20K0.62×
31Illinois~100K0.61×
32Tennessee~90K0.61×
33North Carolina~100K0.60×
34Pennsylvania~100K0.56×
35New Jersey~100K0.55×
36Washington~80K0.54×
37Alabama~50K0.53×
38Washington, District of Columbia~10K0.53×
39Virginia~90K0.51×
40Hawaii~20K0.51×
41Oregon~40K0.48×
42Ohio~100K0.46×
43South Carolina~50K0.43×
44West Virginia~10K0.43×
45California~300K0.42×
46Indiana~50K0.42×
47Kentucky~40K0.42×
48Delaware~8K0.42×
49Maryland~50K0.41×
50Georgia~80K0.35×
Fig. 06

Affinity by region

Affinity by region — Dallas Stars, United States
0.35×1.00×10.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Stars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Stars audience
#·InterestCategoryAffinity×
01Winnipeg JetsSports96.65×
02Evgeni MalkinSports76.49×
03Connor McDavidSports67.83×
04Calgary FlamesSports63.41×
05Mikko RantanenSports56.82×
06Jason RobertsonSports56.82×
07Jake OettingerSports56.82×
08Florida PanthersSports27.55×
09Toronto Maple LeafsSports22.27×
10Montreal CanadiensSports21.95×
11Stanley Cup playoffsSports21.07×
12WFAAMovies & TV19.30×
13Sidney CrosbySports17.28×
14Colorado AvalancheSports16.43×
15texas am footballSports16.30×
16USA HockeySports16.19×
17NHL (video game series)Games16.16×
18Buffalo SabresSports15.27×
19Hurricanes (rugby union)Sports14.72×
20Texas Rangers (baseball)Sports13.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Stars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Stars audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Sports ActivityPOWER1.16×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Stars audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.77×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Stars have in United States?

Dallas Stars has an estimated audience of 5,630,486 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas Stars fans?

34.3% of Dallas Stars fans are female, 65.7% are male, with an average age of 38.5 years.

03

Which brands do Dallas Stars fans like most?

Dallas Stars fans show strongest brand affinity for Winnipeg Jets (96.65×), Connor McDavid (67.83×), and Calgary Flames (63.41×) over the country average.

04

Where do Dallas Stars fans live in United States?

Dallas Stars fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~300K), and Colorado (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Stars fans also like?

Beyond Dallas Stars itself, the audience over-indexes on Connor McDavid (67.83×), Calgary Flames (63.41×), Montreal Canadiens (21.95×), and Florida Panthers (27.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Dallas Stars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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