Rascasse Audience Intelligence

Columbus Blue Jackets Audience in United States

A data profile of the people who buy, follow and care about Columbus Blue Jackets in United States — modelled from more than twelve digital signal sources. Columbus Blue Jackets has an estimated audience of 2,146,126 people in United States.

#36among Ice hockey in United States#231among Team in United States#1209in Sports

The average Columbus Blue Jackets fan in United States is 38.0 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, New York.

Top brand affinities include Winnipeg Jets, Connor McDavid, Calgary Flames, with strongest over-indexing on Winnipeg Jets (146.43× the country average).

Demographically, the Columbus Blue Jackets audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbus Blue Jackets fan in United States is more male, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbus Blue Jackets profile in United States.

Audience size
2.1M
in United States
Gender
33.8%♀
66.2% male
Age
38.0
average years
Country rank
#13492
Team in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbus Blue Jackets fans

33.8% are female, 66.2% are male, average age 38.0.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Columbus Blue Jackets audience in United States
MetricValue
Female33.8%
Male66.2%
Average age38.0
Estimated audience size2,146,126
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Columbus Blue Jackets audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Columbus Blue Jackets audience comes from United States.

Worldwide audience distribution share by country for Columbus Blue Jackets
CountryShare
United States65.0%
Canada21.2%
Germany2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbus Blue Jackets audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbus Blue Jackets fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M17.03×
02Pennsylvania~100K1.99×
03West Virginia~20K1.85×
04Kentucky~40K1.50×
05Michigan~70K1.18×
06New Hampshire~9K1.13×
07New York~100K1.08×
08Massachusetts~40K1.05×
09New Jersey~50K1.03×
10Indiana~40K1.00×
11Delaware~6K0.96×
12Maine~7K0.91×
13Vermont~3K0.91×
14Minnesota~30K0.86×
15Nevada~20K0.86×
16Washington, District of Columbia~5K0.86×
17Rhode Island~6K0.85×
18Florida~100K0.81×
19Colorado~20K0.74×
20Alaska~3K0.74×
21Connecticut~20K0.73×
22North Carolina~50K0.72×
23Virginia~40K0.72×
24South Carolina~20K0.71×
25North Dakota~3K0.66×
26Montana~4K0.64×
27Maryland~20K0.61×
28Illinois~40K0.59×
29South Dakota~3K0.58×
30Missouri~20K0.56×
31Tennessee~20K0.55×
32Wisconsin~20K0.54×
33Utah~10K0.54×
34Iowa~8K0.48×
35Arizona~20K0.46×
36Mississippi~8K0.45×
37Nebraska~5K0.44×
38Idaho~5K0.44×
39Hawaii~4K0.43×
40New Mexico~4K0.42×
41Washington~20K0.41×
42Kansas~6K0.39×
43Georgia~20K0.37×
44Louisiana~10K0.37×
45Alabama~10K0.36×
46Arkansas~6K0.35×
47Oregon~8K0.33×
48Texas~60K0.31×
49Oklahoma~7K0.31×
50California~70K0.30×
Fig. 06

Affinity by region

Affinity by region — Columbus Blue Jackets, United States
0.30×1.00×17.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbus Blue Jackets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbus Blue Jackets audience
#·InterestCategoryAffinity×
01Winnipeg JetsSports146.43×
02Evgeni MalkinSports113.20×
03Connor McDavidSports96.44×
04Calgary FlamesSports84.62×
05Delaware County, OhioPOI74.42×
06The Columbus DispatchNews63.28×
07Columbus Crew SCSports59.98×
08Ohio State Buckeyes men's basketballSports38.90×
09Florida PanthersSports32.58×
10Toronto Maple LeafsSports29.84×
11Montreal CanadiensSports29.67×
12Stanley Cup playoffsSports28.64×
13Ohio LotteryGames24.36×
14Hurricanes (rugby union)Sports20.00×
15Dallas StarsSports19.62×
16Buffalo SabresSports19.57×
17USA HockeySports19.34×
18NHL (video game series)Games18.65×
19Colorado AvalancheSports18.02×
20Cleveland GuardiansSports10.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbus Blue Jackets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbus Blue Jackets audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.38×
IndividualismJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbus Blue Jackets audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbus Blue Jackets have in United States?

Columbus Blue Jackets has an estimated audience of 2,146,126 people in United States, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Columbus Blue Jackets fans?

33.8% of Columbus Blue Jackets fans are female, 66.2% are male, with an average age of 38.0 years.

03

Which brands do Columbus Blue Jackets fans like most?

Columbus Blue Jackets fans show strongest brand affinity for Winnipeg Jets (146.43×), Connor McDavid (96.44×), and Calgary Flames (84.62×) over the country average.

04

Where do Columbus Blue Jackets fans live in United States?

Columbus Blue Jackets fans in United States are most concentrated in Ohio (reach ~1M), Pennsylvania (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Columbus Blue Jackets fans also like?

Beyond Columbus Blue Jackets itself, the audience over-indexes on Connor McDavid (96.44×), Calgary Flames (84.62×), Ohio Lottery (24.36×), and Evgeni Malkin (113.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

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See Columbus Blue Jackets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus Blue Jackets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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