Columbus Blue Jackets Audience in United States

Columbus Blue Jackets logo

Columbus Blue Jackets has an estimated audience of 2,100,511 people in United States. 33.8% are female, 66.2% are male, average age 38.0. Top regions: Ohio, New York, Florida. Top brand affinities: Winnipeg Jets, Connor McDavid, Calgary Flames, Florida Panthers, Ohio Lottery.

The average Columbus Blue Jackets fan in United States is 38.0 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, Florida. Top brand affinities include Winnipeg Jets, Connor McDavid, Calgary Flames, with strongest over-indexing on Winnipeg Jets (146.43× the country average). Demographically, the Columbus Blue Jackets audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Columbus Blue Jackets fans

Demographic split for Columbus Blue Jackets audience in United States
MetricValue
Female33.8%
Male66.2%
Average age38.0
Estimated audience size2,100,511

Audience persona

The typical Columbus Blue Jackets fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Winnipeg Jets.

Top regions in United States

Top regions ranked by reach for Columbus Blue Jackets in United States
RegionReachAffinity
Ohio1,151,97217.8×
New York125,1291.07×
Florida118,0440.83×
Pennsylvania88,4961.25×
California73,4000.32×
Michigan70,6541.29×
Texas58,7380.33×
New Jersey58,7351.1×
North Carolina49,1470.78×
Illinois48,3240.69×
Massachusetts42,2071.02×
Indiana38,9751.02×
Kentucky37,4441.42×
Virginia35,6790.7×
Minnesota25,7750.86×
Georgia25,4550.39×
Colorado25,3770.77×
Tennessee24,5520.58×
South Carolina21,3690.68×
Arizona20,7400.48×
Missouri20,2190.6×
Maryland19,8740.55×
Nevada18,8350.93×
Wisconsin18,5970.59×
Washington17,9540.43×
Connecticut16,5510.79×
West Virginia14,8991.52×
Utah9,9980.53×
Alabama9,8620.34×
Louisiana9,4700.35×
New Hampshire9,0481.09×
Iowa8,7570.51×
Oregon7,0720.29×
Mississippi6,4930.38×
Maine6,3590.85×
Kansas6,1230.37×
Oklahoma6,0210.26×
Washington, District of Columbia5,8410.93×
Rhode Island5,1550.77×
Arkansas4,2960.25×
Nebraska4,2040.4×
Delaware3,8810.67×
Idaho3,6060.34×
Vermont3,2700.89×
New Mexico3,1140.3×
Montana3,0400.52×
North Dakota2,5470.59×
Hawaii2,5230.28×
South Dakota2,1680.45×
Alaska2,0730.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbus Blue Jackets audience
BrandAffinityCategory
Winnipeg Jets146.43×Sports
Connor McDavid96.44×Sports
Calgary Flames84.62×Sports
Florida Panthers32.58×Sports
Ohio Lottery24.36×Games
Evgeni Malkin113.2×Sports
Stanley Cup playoffs28.64×Sports
The Columbus Dispatch63.28×News
Dallas Stars19.62×Sports
Toronto Maple Leafs29.84×Sports
Columbus Crew SC59.98×Sports
Ohio State Buckeyes men's basketball38.9×Sports
Colorado Avalanche18.02×Sports
USA Hockey19.34×Sports
NHL (video game series)18.65×Games
Buffalo Sabres19.57×Sports
Delaware County, Ohio74.42×
Hurricanes (rugby union)20×Sports
Franklin County, Ohio36.63×Travel & Leisure
Cleveland Guardians10.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbus Blue Jackets audience
TraitClusterScore
PatriotismCONSERVATISM1.34
Family OrientationCONSERVATISM1.28
TraditionCONSERVATISM1.24
ExtroversionTHRILL1.17
Risk AppetiteTHRILL1.09
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Columbus Blue Jackets
CountryShare
United States66.2%
Canada19.6%
Germany2.1%

See Columbus Blue Jackets audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Columbus Blue Jackets have in United States?

Columbus Blue Jackets has an estimated audience of 2,100,511 people in United States, concentrated in Ohio and New York.

What is the gender split and age of Columbus Blue Jackets fans?

33.8% of Columbus Blue Jackets fans are female, 66.2% are male, with an average age of 38.0 years.

Which brands do Columbus Blue Jackets fans like most?

Columbus Blue Jackets fans show strongest brand affinity for Winnipeg Jets (146.43×), Connor McDavid (96.44×), and Calgary Flames (84.62×) over the country average.

Where do Columbus Blue Jackets fans live in United States?

Columbus Blue Jackets fans in United States are most concentrated in Ohio (reach 1,151,972), New York (reach 125,129), and Florida (reach 118,044). These three regions account for the largest share of the active audience.

What other brands do Columbus Blue Jackets fans also like?

Beyond Columbus Blue Jackets itself, the audience over-indexes on Connor McDavid (96.44×), Calgary Flames (84.62×), Florida Panthers (32.58×), and Ohio Lottery (24.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus Blue Jackets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.