Rascasse Audience Intelligence

Ohio Lottery Target Market in United States

Ohio Lottery has an estimated audience of 7.1M people in United States.

#556among brands in United States#104in Games

The average Ohio Lottery fan in United States is 44.2 years old, more female, and lives primarily in Ohio.

Most fans live in Ohio, Michigan, Pennsylvania.

Top affinities include Columbus Blue Jackets, Calgary Flames, Lottery, with strongest over-indexing on Columbus Blue Jackets (24.36× the country average).

Demographically, the Ohio Lottery audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical Ohio Lottery fan in United States is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Columbus Blue Jackets.

Category: Games · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in United States
Gender
61.3%♀
38.7% male
Age
44.2
average years
Country rank
#5004
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ohio Lottery

61.3% are female, 38.7% are male, average age 44.2.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Ohio Lottery audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.2
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Ohio Lottery audience in United States
Age bracketShare%
16-2412%
25-3415%
35-4418%
45-5427%
55+29%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Ohio Lottery audience comes from United States.

Worldwide audience distribution share by country for Ohio Lottery
CountryShare
United States99.4%
China0.2%
India0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ohio Lottery customers by region in United States
#RegionReachAffinity×
01Ohio~5.5M39.62×
02Michigan~600K3.02×
03West Virginia~70K1.74×
04Kentucky~100K1.41×
05Montana~10K0.61×
06Alaska~9K0.61×
07Indiana~80K0.57×
08South Dakota~10K0.55×
09Idaho~20K0.53×
10Pennsylvania~100K0.51×
11North Dakota~8K0.50×
12Vermont~6K0.45×
13Wyoming~4K0.37×
14Rhode Island~8K0.35×
15Georgia~70K0.28×
16South Carolina~30K0.28×
17New Hampshire~8K0.28×
18North Carolina~60K0.26×
19Utah~20K0.25×
20Maine~7K0.25×
21Tennessee~40K0.24×
22Virginia~40K0.23×
23Alabama~20K0.22×
24Nebraska~9K0.22×
25Mississippi~10K0.21×
26Hawaii~6K0.21×
27Delaware~4K0.21×
28Florida~90K0.19×
29Illinois~50K0.19×
30New Mexico~9K0.19×
31Kansas~10K0.18×
32Missouri~20K0.17×
33Maryland~20K0.17×
34New York~70K0.16×
35Oregon~10K0.16×
36Iowa~10K0.16×
37Arkansas~10K0.15×
38New Jersey~30K0.14×
39Oklahoma~10K0.14×
40Connecticut~10K0.14×
41Louisiana~10K0.13×
42Nevada~9K0.13×
43Wisconsin~10K0.10×
44Minnesota~10K0.10×
45Arizona~10K0.09×
46Washington~10K0.09×
47Colorado~10K0.09×
48Massachusetts~10K0.08×
49Texas~30K0.06×
50California~30K0.04×
Fig. 06

Affinity by region

Affinity by region — Ohio Lottery, United States
0.04×1.00×39.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ohio Lottery audience vs. the country average
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports24.36×
02Calgary FlamesSports17.90×
03LotteryGames16.23×
04Cleveland GuardiansSports10.56×
05Cincinnati RedsSports6.73×
06QVCShopping6.05×
07FedExBusiness & Career5.73×
08Seattle MarinersSports5.64×
09Weather forecastingHome & Garden5.45×
10Sustainable energyHome & Garden5.17×
11Discount storesShopping4.66×
12Renewable energyBusiness & Career4.38×
13Vehicle insuranceCars & Mobility3.78×
14Solar energyHome & Garden3.65×
15Mortgage loansBusiness & Career3.64×
16Pizza HutFood & Beverages3.62×
17SubwayFood & Beverages3.33×
18Domino's PizzaFood & Beverages3.05×
19McDonald'sFood & Beverages2.86×
20PinterestInternet & Social Media2.43×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ohio Lottery audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ohio Lottery audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.53×
Family OrientationCONSERVATISM2.45×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ohio Lottery audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Games audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ohio Lottery over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ohio-lottery-131000” · Methodology