Rascasse Audience Intelligence

Ohio Lottery Target Market in United States

A data profile of the people who buy, follow and care about Ohio Lottery in United States — modelled from more than twelve digital signal sources. Ohio Lottery has an estimated audience of 9,081,534 people in United States.

#401among Brand in United States#78in Games

The average Ohio Lottery fan in United States is 43.5 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, Kentucky.

Top brand affinities include Lottery, Cleveland Guardians, Columbus Blue Jackets, with strongest over-indexing on Lottery (16.23× the country average).

Demographically, the Ohio Lottery audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio Lottery fan in United States is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Lottery.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio Lottery profile in United States.

Audience size
9.1M
in United States
Gender
61.3%♀
38.7% male
Age
43.5
average years
Country rank
#3940
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ohio Lottery

61.3% are female, 38.7% are male, average age 43.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Ohio Lottery audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.5
Estimated audience size9,081,534
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Ohio Lottery audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4927%
50+29%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Ohio Lottery audience comes from United States.

Worldwide audience distribution share by country for Ohio Lottery
CountryShare
United States99.5%
China0.1%
India0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio Lottery customers by region in United States
#RegionReachAffinity×
01Ohio~7M39.62×
02Michigan~700K3.02×
03West Virginia~70K1.74×
04Kentucky~200K1.41×
05Montana~20K0.61×
06Alaska~10K0.61×
07Indiana~100K0.57×
08South Dakota~10K0.55×
09Idaho~20K0.53×
10Pennsylvania~200K0.51×
11North Dakota~9K0.50×
12Vermont~7K0.45×
13Rhode Island~10K0.35×
14Georgia~80K0.28×
15South Carolina~40K0.28×
16New Hampshire~10K0.28×
17North Carolina~70K0.26×
18Utah~20K0.25×
19Maine~8K0.25×
20Tennessee~40K0.24×
21Virginia~50K0.23×
22Alabama~30K0.22×
23Nebraska~10K0.22×
24Mississippi~20K0.21×
25Hawaii~8K0.21×
26Delaware~5K0.21×
27Florida~100K0.19×
28Illinois~60K0.19×
29New Mexico~9K0.19×
30Washington, District of Columbia~5K0.19×
31Kansas~10K0.18×
32Maryland~30K0.17×
33Missouri~30K0.17×
34New York~80K0.16×
35Oregon~20K0.16×
36Iowa~10K0.16×
37Arkansas~10K0.15×
38New Jersey~30K0.14×
39Oklahoma~10K0.14×
40Connecticut~10K0.14×
41Louisiana~20K0.13×
42Nevada~10K0.13×
43Wisconsin~10K0.10×
44Minnesota~10K0.10×
45Arizona~20K0.09×
46Washington~20K0.09×
47Colorado~10K0.09×
48Massachusetts~20K0.08×
49Texas~50K0.06×
50California~40K0.04×
Fig. 06

Affinity by region

Affinity by region — Ohio Lottery, United States
0.04×1.00×39.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio Lottery audience
#·InterestCategoryAffinity×
01Columbus Blue JacketsSports24.36×
02Calgary FlamesSports17.90×
03LotteryGames16.23×
04Cleveland GuardiansSports10.56×
05Cincinnati RedsSports6.73×
06QVCMovies & TV6.05×
07FedExBusiness & Career5.73×
08Seattle MarinersSports5.64×
09Weather forecastingHome & Garden5.45×
10Sustainable energyHome & Garden5.17×
11Discount storesShopping4.66×
12Renewable energyBusiness & Career4.38×
13Vehicle insuranceCars & Mobility3.78×
14Solar energyHome & Garden3.65×
15Mortgage loansBusiness & Career3.64×
16Pizza HutFood & Beverages3.62×
17SubwayFood & Beverages3.33×
18Domino's PizzaFood & Beverages3.05×
19McDonald'sFood & Beverages2.86×
20PinterestInternet & Social Media2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio Lottery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.53×
Family OrientationCONSERVATISM2.45×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio Lottery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ohio Lottery's target market in United States?

Ohio Lottery's target market in United States covers an estimated 9,081,534 people, concentrated in Ohio and Michigan.

02

What is the gender split and age of Ohio Lottery customers?

61.3% of the Ohio Lottery audience are female, 38.7% are male, with an average age of 43.5 years.

03

Which brands do Ohio Lottery fans like most?

Ohio Lottery fans show strongest brand affinity for Lottery (16.23×), Cleveland Guardians (10.56×), and Columbus Blue Jackets (24.36×) over the country average.

04

Where do Ohio Lottery fans live in United States?

Ohio Lottery fans in United States are most concentrated in Ohio (reach ~7M), Michigan (reach ~700K), and Kentucky (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio Lottery fans also like?

Beyond Ohio Lottery itself, the audience over-indexes on Cleveland Guardians (10.56×), Columbus Blue Jackets (24.36×), FedEx (5.73×), and Discount stores (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Ohio Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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