Ohio Lottery Audience in United States

Ohio Lottery has an estimated audience of 9,135,065 people in United States. 61.3% are female, 38.7% are male, average age 43.5. Top regions: Ohio, Michigan, Pennsylvania. Top brand affinities: Capital One, Google Maps, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Ohio Lottery fan in United States is 43.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Pennsylvania. Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (5.62× the country average). Demographically, the Ohio Lottery audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Ohio Lottery fans

Demographic split for Ohio Lottery audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.5
Estimated audience size9,135,065

Audience persona

The typical Ohio Lottery fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ohio Lottery in United States
RegionReachAffinity
Ohio6,851,29939.88×
Michigan723,7923.03×
Pennsylvania163,2340.53×
Kentucky161,0611.41×
Florida109,8540.18×
Indiana90,2820.54×
New York78,4260.15×
Georgia77,8950.28×
West Virginia72,2371.7×
North Carolina70,8590.26×
Illinois60,2410.2×
Virginia46,7160.21×
Tennessee40,9770.22×
Texas39,7320.05×
South Carolina35,4530.26×
New Jersey29,8960.13×
Alabama27,9150.22×
Maryland24,2600.15×
Missouri21,7800.15×
California21,5860.02×
Mississippi12,6640.17×
Arizona10,2870.06×
Louisiana10,1190.09×
Connecticut8,7610.1×
Nevada8,4900.1×
Massachusetts6,6710.04×
Arkansas5,6440.07×
Wisconsin4,9700.04×
Washington4,6300.03×
Minnesota4,4410.03×
Colorado4,4060.03×
Washington, District of Columbia4,1080.15×
Oklahoma3,1980.03×
Delaware2,7080.11×
Hawaii2,5720.07×
Iowa2,4030.03×
Oregon2,1090.02×
New Mexico1,7220.04×
Kansas1,6090.02×
Nebraska1,4200.03×
Utah9830.01×
Maine9400.03×
New Hampshire8150.02×
Rhode Island6690.02×
Wyoming4530.03×
North Dakota3370.02×
Vermont3360.02×
South Dakota2930.01×
Idaho2830.01×
Alaska2710.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio Lottery audience
BrandAffinityCategory
Capital One5.62×Business & Career
Google Maps5.14×Internet & Social Media
Autism Awareness11.84×Health
Diabetes mellitus awareness8.02×Health
Indeed.com4.66×Business & Career
Aaron Rodgers6.56×Sports
Singer-songwriter3.82×Music & Radio
Microblogging8.12×Technology & Electronics
Khan Academy7.59×Business & Career
Columbus Blue Jackets19.14×Sports
CarGurus5.1×Cars & Mobility
Cleveland Guardians7.91×Sports
Circle K5.93×Shopping
AccuWeather5.13×Home & Garden
Kia Sportage16.32×Cars & Mobility
Enterprise Rent-A-Car4.66×Cars & Mobility
Google News4.46×News
Cleveland Browns5.37×Sports
Income tax8.54×Business & Career
Diane Keaton4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio Lottery audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.24
PatriotismCONSERVATISM1.22
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Ohio Lottery
CountryShare
United States99.5%
China0.1%
India0.0%

See Ohio Lottery audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Ohio Lottery have in United States?

Ohio Lottery has an estimated audience of 9,135,065 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Ohio Lottery fans?

61.3% of Ohio Lottery fans are female, 38.7% are male, with an average age of 43.5 years.

Which brands do Ohio Lottery fans like most?

Ohio Lottery fans show strongest brand affinity for Capital One (5.62×), Google Maps (5.14×), and Autism Awareness (11.84×) over the country average.

Where do Ohio Lottery fans live in United States?

Ohio Lottery fans in United States are most concentrated in Ohio (reach 6,851,299), Michigan (reach 723,792), and Pennsylvania (reach 163,234). These three regions account for the largest share of the active audience.

What other brands do Ohio Lottery fans also like?

Beyond Ohio Lottery itself, the audience over-indexes on Google Maps (5.14×), Autism Awareness (11.84×), Diabetes mellitus awareness (8.02×), and Indeed.com (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.