Top 50 Games brands in United States
This curated ranking covers the 50 largest games brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,703 games brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Games, Video games and Toys lead the list with a combined estimated audience of 326,544,812 people. Across all 50 entries the average audience size is 29,048,421, and the largest, Games, reaches around 150,640,769 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Games |
150,640,769 | 18.3% | Lifestyle cluster | Games |
| 2 |  Video games |
106,768,341 | 19.5% | Gaming genre | Games |
| 3 |  Toys |
69,135,702 | 19.9% | Games | |
| 4 |  Powerball |
55,639,383 | 88.1% | Games | |
| 5 |  Gambling |
51,136,751 | 22.0% | Games | |
| 6 |  First-person shooter games |
50,840,037 | 20.6% | Gaming genre | Games |
| 7 |  Mobile game |
48,316,659 | 17.5% | Gaming genre | Games |
| 8 |  Online games |
47,188,587 | 16.9% | Gaming genre | Games |
| 9 |  Gamer |
35,126,277 | 16.6% | Games | |
| 10 |  Casino |
33,963,778 | 25.9% | Games | |
| 11 |  Card games |
31,383,601 | 18.4% | Gaming genre | Games |
| 12 |  Twitch |
30,202,025 | 20.7% | Social media | Games |
| 13 |  Exhibition game |
30,039,208 | 34.7% | Gaming genre | Games |
| 14 |  GameStop |
29,854,910 | 77.9% | Video game developer | Games |
| 15 |  Role-playing games |
29,715,621 | 16.9% | Gaming genre | Games |
| 16 |  Pokémon |
28,343,863 | 27.0% | Animation | Games |
| 17 |  Minesweeper |
28,282,791 | 90.6% | Casual game | Games |
| 18 |  Puzzle video games |
27,581,559 | 17.4% | Gaming genre | Games |
| 19 |  Adventure game |
23,534,025 | 19.8% | Gaming genre | Games |
| 20 |  CrazyGames |
23,461,600 | 19.8% | Games | |
| 21 |  Board games |
23,115,060 | 17.9% | Gaming genre | Games |
| 22 |  Quiz |
22,854,938 | 25.1% | Games | |
| 23 |  Mega Millions |
21,746,940 | 90.3% | Games | |
| 24 |  Action games |
21,407,598 | 14.2% | Gaming genre | Games |
| 25 |  Fortnite |
21,138,697 | 21.5% | Shooter | Games |
| 26 |  Sports games |
20,726,572 | 16.9% | Gaming genre | Games |
| 27 |  Tabletop game |
19,979,390 | 22.0% | Gaming genre | Games |
| 28 |  PC game |
18,333,827 | 15.5% | Games | |
| 29 |  Action-adventure game |
18,320,601 | 19.2% | Gaming genre | Games |
| 30 |  Pokémon (video game series) |
17,696,427 | 33.1% | Action-Adventure | Games |
| 31 |  Crossword |
17,651,059 | 24.0% | Video game | Games |
| 32 |  Slot machine |
17,421,107 | 20.1% | Gaming genre | Games |
| 33 |  Massively multiplayer online role-playing games |
17,224,341 | 14.0% | Gaming genre | Games |
| 34 |  Cosplay |
16,838,991 | 21.1% | Games | |
| 35 |  Call of Duty |
16,802,538 | 21.7% | Shooter | Games |
| 36 |  Xbox |
16,587,893 | 24.1% | Console | Games |
| 37 |  Steam |
16,507,875 | 13.3% | Games | |
| 38 |  Arcade game |
16,465,472 | 28.5% | Gaming genre | Games |
| 39 |  Strategy games |
16,368,706 | 14.1% | Gaming genre | Games |
| 40 |  Racing games |
16,306,955 | 16.4% | Gaming genre | Games |
| 41 |  Nintendo |
16,181,724 | 23.7% | Video game developer | Games |
| 42 |  Massively multiplayer online games |
15,582,126 | 13.5% | Gaming genre | Games |
| 43 |  Real-time strategy |
15,467,217 | 17.1% | Gaming genre | Games |
| 44 |  Sweepstakes |
15,148,926 | 25.6% | Gaming genre | Games |
| 45 |  Florida Lottery |
15,088,062 | 94.6% | Lottery | Games |
| 46 |  League of Legends |
14,423,289 | 18.5% | Online game | Games |
| 47 |  Trivia |
14,051,459 | 37.6% | Games | |
| 48 |  Solitaire |
13,985,700 | 31.6% | Card game | Games |
| 49 |  Crazy Games |
13,978,249 | 21.7% | Online game | Games |
| 50 |  World of Warcraft |
13,863,869 | 29.0% | Video game | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in United States?
Games currently leads with an estimated audience of 150,640,769 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.