Rascasse Audience Intelligence

Role-playing games Audience in United States

A data profile of the people who buy, follow and care about Role-playing games in United States — modelled from more than twelve digital signal sources. Role-playing games has an estimated audience of 29,715,621 people in United States.

#7among Gaming genre in United States#651among Topic in United States#13in Games

The average Role-playing games fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, First-person shooter games, Video games, with strongest over-indexing on Mobile game (3.05× the country average).

Demographically, the Role-playing games audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Role-playing games fan in United States is more male, around 32.9 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Role-playing games profile in United States.

Audience size
29.7M
in United States
Gender
36.2%♀
63.8% male
Age
32.9
average years
Country rank
#940
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Role-playing games fans

36.2% are female, 63.8% are male, average age 32.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Role-playing games audience in United States
MetricValue
Female36.2%
Male63.8%
Average age32.9
Estimated audience size29,715,621
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Role-playing games audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Role-playing games audience comes from United States.

Worldwide audience distribution share by country for Role-playing games
CountryShare
United States16.9%
China7.7%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Role-playing games audience in United States is strongest.

Fig. 05

Top regions by affinity

Role-playing games fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~70K1.53×
02Georgia~1M1.20×
03Pennsylvania~1M1.15×
04Oregon~400K1.09×
05Kansas~300K1.08×
06Washington~600K1.07×
07Missouri~500K1.07×
08Utah~300K1.05×
09Alaska~70K1.05×
10Oklahoma~300K1.04×
11Arkansas~300K1.04×
12Illinois~1M1.02×
13Virginia~700K1.02×
14Kentucky~400K1.02×
15Hawaii~100K1.01×
16North Dakota~60K1.00×
17Texas~2.5M0.99×
18Indiana~500K0.99×
19South Carolina~400K0.99×
20West Virginia~100K0.99×
21Montana~80K0.99×
22Delaware~80K0.99×
23South Dakota~70K0.99×
24Alabama~400K0.98×
25Iowa~200K0.98×
26New Mexico~100K0.98×
27Colorado~500K0.97×
28Mississippi~200K0.97×
29Idaho~100K0.97×
30New Hampshire~100K0.97×
31Rhode Island~90K0.97×
32North Carolina~900K0.96×
33Maryland~500K0.96×
34Nevada~300K0.96×
35Maine~100K0.96×
36Washington, District of Columbia~90K0.96×
37Louisiana~400K0.95×
38Michigan~700K0.94×
39Wisconsin~400K0.94×
40Minnesota~400K0.94×
41Nebraska~100K0.94×
42California~3M0.93×
43Arizona~600K0.92×
44Massachusetts~500K0.92×
45New Jersey~700K0.91×
46Tennessee~500K0.91×
47New York~1.5M0.90×
48Ohio~800K0.90×
49Connecticut~300K0.90×
50Florida~1.5M0.86×
Fig. 06

Affinity by region

Affinity by region — Role-playing games, United States
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Role-playing games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Role-playing games audience
#·InterestCategoryAffinity×
01Tabletop role-playing gameGames5.31×
02Action role-playing gameGames4.72×
03Pokémon (video game series)Games4.41×
04Warriors (novel series)Literature4.18×
05Gaming computerTechnology & Electronics4.10×
06Massively multiplayer online role-playing gamesGames4.08×
07Tabletop gameGames3.60×
08TwitchGames3.42×
09Anime conventionLiterature3.27×
10Mobile gameGames3.05×
11First-person shooter gamesGames2.97×
12GamerGames2.92×
13PokémonGames2.87×
14GodzillaMovies & TV2.52×
15Video gamesGames1.90×
16PeacemakerMovies & TV1.80×
17SupermanMovies & TV1.76×
18TikTokInternet & Social Media1.66×
19BeautyBeauty & Wellness1.60×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Role-playing games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Role-playing games audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.16×
Early Adopter MentalityPOWER1.14×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Role-playing games audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Community OrientationOPEN0.66×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Role-playing games have in United States?

Role-playing games has an estimated audience of 29,715,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Role-playing games fans?

36.2% of Role-playing games fans are female, 63.8% are male, with an average age of 32.9 years.

03

Which brands do Role-playing games fans like most?

Role-playing games fans show strongest brand affinity for Mobile game (3.05×), First-person shooter games (2.97×), and Video games (1.9×) over the country average.

04

Where do Role-playing games fans live in United States?

Role-playing games fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Role-playing games fans also like?

Beyond Role-playing games itself, the audience over-indexes on First-person shooter games (2.97×), Video games (1.9×), Beauty (1.6×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Role-playing games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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