Role-playing games Audience in United States

Role-playing games logo

Role-playing games has an estimated audience of 29,715,621 people in United States. 36.2% are female, 63.8% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Mobile game, First-person shooter games, Superman, Video games.

The average Role-playing games fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Mobile game, First-person shooter games, with strongest over-indexing on Warriors (novel series) (4.18× the country average). Demographically, the Role-playing games audience skews more male with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Role-playing games fans

Demographic split for Role-playing games audience in United States
MetricValue
Female36.2%
Male63.8%
Average age32.9
Estimated audience size29,715,621

Audience persona

The typical Role-playing games fan in United States is more male, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Role-playing games in United States
RegionReachAffinity
California3,164,2130.97×
Texas2,633,3671.03×
Florida1,744,1780.87×
New York1,573,2410.95×
Pennsylvania1,300,1891.3×
Georgia1,233,0371.35×
Illinois1,077,8391.09×
North Carolina916,7131.03×
Ohio888,7850.97×
Virginia791,3521.09×
Michigan722,9690.93×
Washington682,8351.15×
New Jersey669,6870.89×
Indiana575,0941.06×
Arizona540,8350.89×
Massachusetts529,9270.91×
Tennessee528,8730.89×
Missouri524,4101.09×
Maryland505,0510.99×
Colorado459,8480.98×
South Carolina456,0991.02×
Wisconsin400,6520.9×
Minnesota397,7410.93×
Alabama393,0590.95×
Kentucky385,1391.03×
Oregon383,0851.12×
Oklahoma353,0571.07×
Louisiana339,5500.89×
Utah291,9441.1×
Nevada274,8610.96×
Arkansas269,6741.1×
Kansas250,1361.07×
Connecticut237,7040.8×
Mississippi235,0110.96×
Iowa219,7440.9×
New Mexico133,0100.89×
West Virginia129,3410.93×
Idaho126,9050.85×
Nebraska120,6630.81×
Wyoming117,7082.67×
Hawaii114,0980.89×
Maine93,2040.88×
New Hampshire89,9200.77×
Washington, District of Columbia85,2550.95×
Alaska76,6371.21×
Montana73,8400.9×
Delaware71,9980.88×
Rhode Island70,7490.75×
South Dakota55,5300.81×
North Dakota54,0670.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Role-playing games audience
BrandAffinityCategory
Warriors (novel series)4.18×Literature
Mobile game3.05×Games
First-person shooter games2.97×Games
Superman1.76×Movies & TV
Video games1.9×Games
Beauty1.6×Beauty & Wellness
Movies1.51×Movies & TV
Twitch3.42×Games
Pokémon (video game series)4.41×Games
Tabletop role-playing game5.31×Games
Gamer2.92×Games
Action role-playing game4.72×Games
Massively multiplayer online role-playing games4.08×Games
TikTok1.66×Internet & Social Media
Gaming computer4.1×Technology & Electronics
Anime convention3.27×Literature
Tabletop game3.6×Games
Pokémon2.87×Games
Godzilla2.52×Movies & TV
Peacemaker1.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Role-playing games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Early Adopter MentalityPOWER1.41
ExtroversionTHRILL1.34
Social Media UsageJOY1.22
PatriotismCONSERVATISM1.16
Pet OwnershipJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Role-playing games
CountryShare
United States16.9%
China7.7%
Japan7.2%

See Role-playing games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Role-playing games have in United States?

Role-playing games has an estimated audience of 29,715,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Role-playing games fans?

36.2% of Role-playing games fans are female, 63.8% are male, with an average age of 32.9 years.

Which brands do Role-playing games fans like most?

Role-playing games fans show strongest brand affinity for Warriors (novel series) (4.18×), Mobile game (3.05×), and First-person shooter games (2.97×) over the country average.

Where do Role-playing games fans live in United States?

Role-playing games fans in United States are most concentrated in California (reach 3,164,213), Texas (reach 2,633,367), and Florida (reach 1,744,178). These three regions account for the largest share of the active audience.

What other brands do Role-playing games fans also like?

Beyond Role-playing games itself, the audience over-indexes on Mobile game (3.05×), First-person shooter games (2.97×), Superman (1.76×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.