Rascasse Audience Intelligence

Mobile game Audience in United States

A data profile of the people who buy, follow and care about Mobile game in United States — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 48,316,659 people in United States.

#3among Gaming genre in United States#306among Topic in United States#7in Games

The average Mobile game fan in United States is 38.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pizza Hut, Twitch, Fortnite, with strongest over-indexing on Pizza Hut (4.45× the country average).

Demographically, the Mobile game audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile game fan in United States is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pizza Hut.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile game profile in United States.

Audience size
48.3M
in United States
Gender
47.1%♀
52.9% male
Age
38.9
average years
Country rank
#422
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile game fans

47.1% are female, 52.9% are male, average age 38.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Mobile game audience in United States
MetricValue
Female47.1%
Male52.9%
Average age38.9
Estimated audience size48,316,659
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mobile game audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Mobile game audience comes from United States.

Worldwide audience distribution share by country for Mobile game
CountryShare
United States17.5%
India7.4%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile game audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile game fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~400K1.81×
02Texas~7M1.74×
03Virginia~1.5M1.41×
04Kentucky~800K1.38×
05Oklahoma~700K1.36×
06Utah~600K1.31×
07Delaware~200K1.21×
08South Dakota~100K1.21×
09Louisiana~700K1.20×
10North Dakota~100K1.16×
11Kansas~400K1.12×
12Pennsylvania~2M1.10×
13Arkansas~400K1.09×
14New Mexico~300K1.09×
15Montana~100K1.09×
16North Carolina~1.5M1.07×
17Alaska~100K1.07×
18Indiana~900K1.06×
19South Carolina~800K1.06×
20Iowa~400K1.06×
21Georgia~1.5M1.05×
22Washington~1M1.01×
23Missouri~800K1.01×
24Oregon~600K1.01×
25Wisconsin~700K1.00×
26California~5.5M0.99×
27West Virginia~200K0.99×
28Minnesota~700K0.94×
29Idaho~200K0.94×
30Hawaii~200K0.93×
31Vermont~80K0.93×
32Ohio~1.5M0.92×
33Alabama~600K0.92×
34Arizona~900K0.89×
35Nevada~400K0.89×
36New Hampshire~200K0.89×
37Mississippi~300K0.88×
38New York~2.5M0.86×
39Rhode Island~100K0.86×
40New Jersey~1M0.85×
41Maryland~700K0.85×
42Colorado~600K0.82×
43Michigan~1M0.81×
44Florida~2.5M0.80×
45Illinois~1.5M0.80×
46Tennessee~700K0.77×
47Connecticut~400K0.77×
48Maine~100K0.72×
49Massachusetts~700K0.69×
50Washington, District of Columbia~80K0.54×
Fig. 06

Affinity by region

Affinity by region — Mobile game, United States
0.54×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile game audience
#·InterestCategoryAffinity×
01Call of Duty: ZombiesGames15.61×
02Call of Duty: Modern Warfare 3Games11.20×
03Call of DutyGames9.86×
04Call of Duty: Black OpsGames9.09×
05Assassin's CreedGames8.66×
06Epic GamesGames7.95×
07GamingGames7.40×
08World of WarcraftGames7.08×
09Gaming computerTechnology & Electronics6.71×
10League of LegendsGames6.43×
11PC gameGames6.31×
12FortniteGames6.18×
13TwitchGames5.68×
14Fashion showFashion & Accessoires5.01×
15Pizza HutFood & Beverages4.45×
16GamerGames3.92×
17Pet storePets & Animals3.66×
18TikTokInternet & Social Media2.51×
19SmartphonesTechnology & Electronics2.20×
20SupermanMovies & TV2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.75×
Social Media UsageJOY1.59×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile game audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.67×
IndulgenceJOY0.71×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile game have in United States?

Mobile game has an estimated audience of 48,316,659 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mobile game fans?

47.1% of Mobile game fans are female, 52.9% are male, with an average age of 38.9 years.

03

Which brands do Mobile game fans like most?

Mobile game fans show strongest brand affinity for Pizza Hut (4.45×), Twitch (5.68×), and Fortnite (6.18×) over the country average.

04

Where do Mobile game fans live in United States?

Mobile game fans in United States are most concentrated in Texas (reach ~7M), California (reach ~5.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile game fans also like?

Beyond Mobile game itself, the audience over-indexes on Twitch (5.68×), Fortnite (6.18×), Gaming computer (6.71×), and Epic Games (7.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Mobile game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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