Mobile game Audience in United States

Mobile game logo

Mobile game has an estimated audience of 48,316,659 people in United States. 47.1% are female, 52.9% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Pizza Hut, Twitch, Epic Games, Fortnite, Gaming computer.

The average Mobile game fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pizza Hut, Twitch, Epic Games, with strongest over-indexing on Pizza Hut (4.45× the country average). Demographically, the Mobile game audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Mobile game fans

Demographic split for Mobile game audience in United States
MetricValue
Female47.1%
Male52.9%
Average age38.9
Estimated audience size48,316,659

Audience persona

The typical Mobile game fan in United States is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pizza Hut.

Top regions in United States

Top regions ranked by reach for Mobile game in United States
RegionReachAffinity
California4,783,0280.9×
Texas3,829,7310.92×
Florida2,651,2630.81×
New York2,455,3640.91×
Illinois1,446,5660.9×
Pennsylvania1,400,4100.86×
Georgia1,358,6330.91×
Ohio1,354,5410.91×
North Carolina1,299,5590.89×
Michigan1,203,6720.95×
New Jersey1,063,5890.87×
Virginia1,028,3350.87×
Washington963,4570.99×
Tennessee841,2110.87×
Indiana817,2220.93×
Massachusetts794,2250.83×
Missouri779,6901×
Maryland737,4980.89×
Arizona735,4670.75×
Wisconsin626,0770.86×
Oklahoma624,5331.16×
Minnesota616,9470.89×
Kentucky613,6641.01×
South Carolina603,6880.83×
Colorado598,5120.79×
Louisiana579,4750.93×
Alabama529,9870.79×
Oregon506,5300.91×
Nevada455,9880.98×
Utah455,5881.05×
Mississippi449,2771.13×
Connecticut430,4250.89×
Iowa420,7441.06×
Arkansas416,3091.05×
Kansas368,6050.97×
Nebraska296,2251.22×
West Virginia272,3061.21×
Idaho270,5371.12×
New Mexico259,2571.07×
Hawaii255,1231.23×
New Hampshire201,9321.06×
Rhode Island182,2891.19×
Montana172,3551.29×
Maine170,2330.98×
South Dakota150,7711.35×
Delaware148,5271.11×
North Dakota138,1651.39×
Vermont117,5691.39×
Alaska114,3181.11×
Wyoming101,7841.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile game audience
BrandAffinityCategory
Pizza Hut4.45×Food & Beverages
Twitch5.68×Games
Epic Games7.95×Games
Fortnite6.18×Games
Gaming computer6.71×Technology & Electronics
PC game6.31×Games
World of Warcraft7.08×Games
Call of Duty9.86×Games
TikTok2.51×Internet & Social Media
Gaming7.4×Games
League of Legends6.43×Games
Superman2.1×Movies & TV
Gamer3.92×Games
Fashion show5.01×Fashion & Accessoires
Call of Duty: Zombies15.61×Games
Smartphones2.2×Technology & Electronics
Call of Duty: Modern Warfare 311.2×Games
Pet store3.66×Pets & Animals
Call of Duty: Black Ops9.09×Games
Warcraft9.16×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile game audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
Social Media UsageJOY1.29
Early Adopter MentalityPOWER1.19
ExtroversionTHRILL1.05
Urban LifestyleOPEN0.91
Convenience OrientationPREMIUM0.89

Worldwide distribution

Worldwide audience distribution share by country for Mobile game
CountryShare
United States17.5%
India7.4%
Brazil4.6%

See Mobile game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Mobile game have in United States?

Mobile game has an estimated audience of 48,316,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile game fans?

47.1% of Mobile game fans are female, 52.9% are male, with an average age of 38.9 years.

Which brands do Mobile game fans like most?

Mobile game fans show strongest brand affinity for Pizza Hut (4.45×), Twitch (5.68×), and Epic Games (7.95×) over the country average.

Where do Mobile game fans live in United States?

Mobile game fans in United States are most concentrated in California (reach 4,783,028), Texas (reach 3,829,731), and Florida (reach 2,651,263). These three regions account for the largest share of the active audience.

What other brands do Mobile game fans also like?

Beyond Mobile game itself, the audience over-indexes on Twitch (5.68×), Epic Games (7.95×), Fortnite (6.18×), and Gaming computer (6.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.