World of Warcraft Audience in United States

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World of Warcraft has an estimated audience of 13,868,517 people in United States. 31.5% are female, 68.5% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Warcraft, Wowhead, Massively multiplayer online role-playing games, Guild Wars, Video games.

The average World of Warcraft fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warcraft, Wowhead, Massively multiplayer online role-playing games, with strongest over-indexing on Warcraft (20.28× the country average). Demographically, the World of Warcraft audience skews more male with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of World of Warcraft fans

Demographic split for World of Warcraft audience in United States
MetricValue
Female31.5%
Male68.5%
Average age28.5
Estimated audience size13,868,517

Audience persona

The typical World of Warcraft fan in United States is more male, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Warcraft.

Top regions in United States

Top regions ranked by reach for World of Warcraft in United States
RegionReachAffinity
California1,418,6780.93×
Texas1,059,8150.89×
Florida858,5120.91×
New York555,3320.72×
Ohio438,7391.03×
Washington394,9321.42×
Michigan390,8101.08×
Pennsylvania389,7330.83×
North Carolina384,2800.92×
Illinois383,5040.83×
Georgia357,0620.84×
Arizona320,5111.13×
Virginia305,6030.9×
Tennessee292,1491.05×
Indiana282,6131.12×
Missouri259,6411.16×
Colorado250,2031.14×
New Jersey247,7760.7×
Massachusetts225,2430.82×
Oregon220,0821.38×
Kentucky204,5181.18×
Minnesota201,8061.02×
Wisconsin198,8020.95×
Oklahoma197,8891.28×
Alabama182,2110.94×
Maryland182,1160.76×
South Carolina179,3000.86×
Utah157,9081.27×
Nevada144,9871.08×
Louisiana140,4650.79×
Arkansas130,7661.14×
Kansas130,1411.19×
Iowa122,1711.07×
Connecticut108,4440.78×
Idaho95,6721.38×
Mississippi81,3380.71×
West Virginia73,3291.14×
Nebraska63,4750.91×
New Hampshire61,1111.12×
New Mexico55,7870.8×
Maine54,5591.1×
Alaska48,6101.64×
Hawaii47,5450.8×
Montana45,7931.19×
Rhode Island36,4230.83×
South Dakota32,4271.01×
North Dakota31,1791.09×
Delaware27,8030.73×
Washington, District of Columbia22,4190.54×
Wyoming22,1171.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World of Warcraft audience
BrandAffinityCategory
Warcraft20.28×Games
Wowhead24.61×Games
Massively multiplayer online role-playing games6.12×Games
Guild Wars33.29×Games
Video games1.9×Games
Massively multiplayer online games4.96×Games
Movies1.51×Movies & TV
Star Citizen16.24×News
Superman1.63×Movies & TV
The Witcher7.2×Games
Computers1.67×Technology & Electronics
Mobile game2.64×Games
Battlefield 418.71×Games
Collectible card game5.05×Games
Magic: The Gathering6.23×Games
Baldur's Gate 39.27×Games
Action role-playing game4.53×Games
Electronics2.24×Technology & Electronics
GameStop3×Games
Chrono Trigger19.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World of Warcraft audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER1.41
Convenience OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.24
Social Media UsageJOY1.13
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for World of Warcraft
CountryShare
United States28.3%
Germany9.1%
France7.4%

See World of Warcraft audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does World of Warcraft have in United States?

World of Warcraft has an estimated audience of 13,868,517 people in United States, concentrated in California and Texas.

What is the gender split and age of World of Warcraft fans?

31.5% of World of Warcraft fans are female, 68.5% are male, with an average age of 28.5 years.

Which brands do World of Warcraft fans like most?

World of Warcraft fans show strongest brand affinity for Warcraft (20.28×), Wowhead (24.61×), and Massively multiplayer online role-playing games (6.12×) over the country average.

Where do World of Warcraft fans live in United States?

World of Warcraft fans in United States are most concentrated in California (reach 1,418,678), Texas (reach 1,059,815), and Florida (reach 858,512). These three regions account for the largest share of the active audience.

What other brands do World of Warcraft fans also like?

Beyond World of Warcraft itself, the audience over-indexes on Wowhead (24.61×), Massively multiplayer online role-playing games (6.12×), Guild Wars (33.29×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.