A data profile of the people who buy, follow and care about World of Warcraft in Spain — modelled from more than twelve digital signal sources. World of Warcraft has an estimated audience of 2,291,803 people in Spain.
The average World of Warcraft fan in Spain is 33.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include TikTok, ANIMEFLV, Twitch, with strongest over-indexing on TikTok (3.07× the country average).
Demographically, the World of Warcraft audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical World of Warcraft fan in Spain is more male, around 33.8 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the World of Warcraft profile in Spain.
42.8% are female, 57.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 33.8 |
| Estimated audience size | 2,291,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide World of Warcraft audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.3% |
| Germany | 9.0% |
| France | 7.3% |
Where the World of Warcraft audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.13× | |
| 02 | Canary Islands | ~100K | 1.13× | |
| 03 | Comunidad Valenciana | ~300K | 1.12× | |
| 04 | Andalusia | ~500K | 1.11× | |
| 05 | Castilla-La Mancha | ~100K | 1.10× | |
| 06 | Aragon | ~70K | 1.10× | |
| 07 | Community of Madrid | ~400K | 1.08× | |
| 08 | Region of Murcia | ~90K | 1.08× | |
| 09 | Principality of Asturias | ~60K | 1.05× | |
| 10 | Galicia | ~100K | 1.03× | |
| 11 | Balearic Islands | ~60K | 1.01× | |
| 12 | Cantabria | ~30K | 0.96× | |
| 13 | La Rioja | ~10K | 0.91× | |
| 14 | Castile and León | ~90K | 0.89× | |
| 15 | Extremadura | ~40K | 0.87× | |
| 16 | Basque Autonomous Country | ~70K | 0.84× | |
| 17 | Navarre | ~20K | 0.83× |
The strongest cross-interests of the World of Warcraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headset (audio) | Technology & Electronics | 8.89× | ||
| 02 | The Legend of Zelda | Games | 6.92× | ||
| 03 | League of Legends | Games | 6.81× | ||
| 04 | Instant Gaming | Games | 6.35× | ||
| 05 | ANIMEFLV | Internet & Social Media | 5.93× | ||
| 06 | Gaming computer | Technology & Electronics | 5.81× | ||
| 07 | PC game | Games | 5.80× | ||
| 08 | Massively multiplayer online role-playing games | Games | 5.59× | ||
| 09 | Epic Games | Games | 5.56× | ||
| 10 | Pokémon (video game series) | Games | 5.56× | ||
| 11 | Twitch | Games | 5.48× | ||
| 12 | Massively multiplayer online games | Games | 5.40× | ||
| 13 | Gamer | Games | 4.29× | ||
| 14 | Local food | Food & Beverages | 3.19× | ||
| 15 | TikTok | Internet & Social Media | 3.07× | ||
| 16 | Video games | Games | 2.06× | ||
| 17 | Games | Games | 1.92× | ||
| 18 | Computers | Technology & Electronics | 1.92× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Food and drink | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.47× | |
| Extroversion | THRILL | 1.24× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.53× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.68× |
World of Warcraft has an estimated audience of 2,291,803 people in Spain, concentrated in Andalusia and Catalonia.
42.8% of World of Warcraft fans are female, 57.2% are male, with an average age of 33.8 years.
World of Warcraft fans show strongest brand affinity for TikTok (3.07×), ANIMEFLV (5.93×), and Twitch (5.48×) over the country average.
World of Warcraft fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond World of Warcraft itself, the audience over-indexes on ANIMEFLV (5.93×), Twitch (5.48×), League of Legends (6.81×), and Gaming computer (5.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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