A data profile of the people who buy, follow and care about Gamer in Spain — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 4,761,073 people in Spain.
Gamer has an estimated audience of 4,761,073 people in Spain. 39.2% are female, 60.8% are male, average age 37.5. Top brand affinities: Mobile game, Lunch, World of Warcraft, Computer hardware, Steam.
Top brand affinities include Mobile game, Lunch, World of Warcraft, with strongest over-indexing on Mobile game (3.9× the country average).
Demographically, the Gamer audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Gamer fan in Spain is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Gamer profile in Spain.
39.2% are female, 60.8% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 37.5 |
| Estimated audience size | 4,761,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Gamer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World of Warcraft | Games | 4.29× | ||
| 02 | The Legend of Zelda | Games | 4.12× | ||
| 03 | Steam | Games | 3.95× | ||
| 04 | Mobile game | Games | 3.90× | ||
| 05 | Xbox | Games | 3.86× | ||
| 06 | Pepe Jeans | Fashion & Accessoires | 3.82× | ||
| 07 | League of Legends | Games | 3.63× | ||
| 08 | Call of Duty | Games | 3.46× | ||
| 09 | Lunch | Food & Beverages | 3.42× | ||
| 10 | Role-playing games | Games | 3.04× | ||
| 11 | Non-fiction books | Literature | 2.96× | ||
| 12 | Computer hardware | Technology & Electronics | 2.89× | ||
| 13 | Betfair | Games | 2.80× | ||
| 14 | Arsenal F.C. | Sports | 2.50× | ||
| 15 | Game consoles | Technology & Electronics | 2.37× | ||
| 16 | Local food | Food & Beverages | 2.32× | ||
| 17 | Superman | Movies & TV | 2.22× | ||
| 18 | Online games | Games | 1.98× | ||
| 19 | Harry Potter | Movies & TV | 1.75× | ||
| 20 | Reggaeton | Music & Radio | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Individualism | JOY | 1.25× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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