Gamer Audience in Canada
Gamer has an estimated audience of 4,357,880 people in Canada. 35.0% are female, 65.0% are male, average age 33.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Role-playing games, League of Legends, Anime movies, Call of Duty.
The average Gamer fan in Canada is 33.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Role-playing games, League of Legends, with strongest over-indexing on Bad Bunny (4.25× the country average). Demographically, the Gamer audience skews more male with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Gamer fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 33.5 |
| Estimated audience size | 4,357,880 |
Audience persona
The typical Gamer fan in Canada is more male, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,197,466 | 1.2× |
| Quebec | 1,262,043 | 1.21× |
| British Columbia | 680,307 | 1.04× |
| Alberta | 602,469 | 1.12× |
| Manitoba | 161,450 | 0.99× |
| Saskatchewan | 139,222 | 1.01× |
| Nova Scotia | 120,099 | 0.92× |
| New Brunswick | 105,548 | 1.05× |
| Newfoundland and Labrador | 61,676 | 0.93× |
| Prince Edward Island | 19,534 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 4.25× | Music & Radio |
| Role-playing games | 2.77× | Games |
| League of Legends | 3.25× | Games |
| Anime movies | 1.85× | Movies & TV |
| Call of Duty | 2.93× | Games |
| Electronic sports | 3.65× | Sports |
| GameStop | 3.1× | Games |
| Xbox | 2.93× | Games |
| Counter-Strike: Global Offensive | 3.6× | Games |
| Computer hardware | 2.11× | Technology & Electronics |
| Dota 2 | 3.01× | Games |
| Fortnite | 2.37× | Games |
| The Legend of Zelda | 3.38× | Games |
| Stranger Things | 1.72× | Movies & TV |
| Steam | 2.11× | Games |
| Internet meme | 1.51× | Internet & Social Media |
| Strategy games | 2.14× | Games |
| Twitch | 1.55× | Games |
| Drop shipping | 1.76× | Shopping |
| One Piece | 2.0× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Early Adopter Mentality | POWER | 1.5 |
| Risk Appetite | THRILL | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Extroversion | THRILL | 1.21 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
See Gamer audiences in other countries
More Games audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Gamer have in Canada?
Gamer has an estimated audience of 4,357,880 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Gamer fans?
35.0% of Gamer fans are female, 65.0% are male, with an average age of 33.5 years.
Which brands do Gamer fans like most?
Gamer fans show strongest brand affinity for Bad Bunny (4.25×), Role-playing games (2.77×), and League of Legends (3.25×) over the country average.
Where do Gamer fans live in Canada?
Gamer fans in Canada are most concentrated in Ontario (reach 2,197,466), Quebec (reach 1,262,043), and British Columbia (reach 680,307). These three regions account for the largest share of the active audience.
What other brands do Gamer fans also like?
Beyond Gamer itself, the audience over-indexes on Role-playing games (2.77×), League of Legends (3.25×), Anime movies (1.85×), and Call of Duty (2.93×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.