A data profile of the people who buy, follow and care about Gamer in Canada — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 4,357,880 people in Canada.
The average Gamer fan in Canada is 33.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Role-playing games, League of Legends, with strongest over-indexing on Bad Bunny (4.25× the country average).
Demographically, the Gamer audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gamer fan in Canada is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Gamer profile in Canada.
35.0% are female, 65.0% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 33.5 |
| Estimated audience size | 4,357,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Gamer audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.21× | |
| 02 | Ontario | ~2M | 1.20× | |
| 03 | Alberta | ~600K | 1.12× | |
| 04 | New Brunswick | ~100K | 1.05× | |
| 05 | British Columbia | ~700K | 1.04× | |
| 06 | Saskatchewan | ~100K | 1.01× | |
| 07 | Manitoba | ~200K | 0.99× | |
| 08 | Newfoundland and Labrador | ~60K | 0.93× | |
| 09 | Nova Scotia | ~100K | 0.92× | |
| 10 | Prince Edward Island | ~20K | 0.91× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.25× | ||
| 02 | Electronic sports | Sports | 3.65× | ||
| 03 | Counter-Strike: Global Offensive | Games | 3.60× | ||
| 04 | The Legend of Zelda | Games | 3.38× | ||
| 05 | League of Legends | Games | 3.25× | ||
| 06 | GameStop | Games | 3.10× | ||
| 07 | Dota 2 | Games | 3.01× | ||
| 08 | Call of Duty | Games | 2.93× | ||
| 09 | Xbox | Games | 2.93× | ||
| 10 | Role-playing games | Games | 2.77× | ||
| 11 | Fortnite | Games | 2.37× | ||
| 12 | Strategy games | Games | 2.14× | ||
| 13 | Computer hardware | Technology & Electronics | 2.11× | ||
| 14 | Steam | Games | 2.11× | ||
| 15 | Anime movies | Movies & TV | 1.85× | ||
| 16 | Drop shipping | Shopping | 1.76× | ||
| 17 | Stranger Things | Movies & TV | 1.72× | ||
| 18 | Katy Perry | Music & Radio | 1.58× | ||
| 19 | Twitch | Games | 1.55× | ||
| 20 | Internet meme | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Risk Appetite | THRILL | 1.33× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.71× |
Gamer has an estimated audience of 4,357,880 people in Canada, concentrated in Ontario and Quebec.
35.0% of Gamer fans are female, 65.0% are male, with an average age of 33.5 years.
Gamer fans show strongest brand affinity for Bad Bunny (4.25×), Role-playing games (2.77×), and League of Legends (3.25×) over the country average.
Gamer fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on Role-playing games (2.77×), League of Legends (3.25×), Anime movies (1.85×), and Call of Duty (2.93×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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