Twitch Audience in Canada
Twitch has an estimated audience of 4,301,948 people in Canada. 6.6% are female, 93.4% are male, average age 20.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, TikTok, Toronto Blue Jays, Minecraft, Edmonton Oilers.
The average Twitch fan in Canada is 20.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, TikTok, Toronto Blue Jays, with strongest over-indexing on Ice Hockey World Championships (1.64× the country average). Demographically, the Twitch audience skews more male with an average age of 20.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Twitch fans
| Metric | Value |
|---|---|
| Female | 6.6% |
| Male | 93.4% |
| Average age | 20.5 |
| Estimated audience size | 4,301,948 |
Audience persona
The typical Twitch fan in Canada is more male, around 20.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,054,959 | 1.14× |
| Quebec | 1,591,810 | 1.55× |
| British Columbia | 679,503 | 1.06× |
| Alberta | 575,496 | 1.08× |
| Manitoba | 164,849 | 1.02× |
| Saskatchewan | 131,447 | 0.96× |
| Nova Scotia | 113,801 | 0.89× |
| New Brunswick | 109,625 | 1.1× |
| Newfoundland and Labrador | 50,525 | 0.77× |
| Prince Edward Island | 9,448 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.64× | Sports |
| TikTok | 2.86× | Internet & Social Media |
| Toronto Blue Jays | 1.56× | Sports |
| Minecraft | 5.43× | Games |
| Edmonton Oilers | 1.58× | Sports |
| Dota 2 | 3.81× | Games |
| Mobile game | 1.97× | Games |
| Call of Duty | 3.03× | Games |
| Anime convention | 2.48× | Literature |
| Winnipeg Jets | 1.64× | Sports |
| Steam | 2.53× | Games |
| FIFA World Cup | 1.56× | Sports |
| Livemusic | 2.17× | Music & Radio |
| PlayStation Store | 5.53× | Games |
| Fortnite | 2.5× | Games |
| MLB | 1.55× | Sports |
| Roblox | 2.88× | Games |
| Taylor Swift | 1.57× | Music & Radio |
| Anime and manga fandom | 2.1× | Literature |
| League of Legends | 2.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.25 |
| Career Orientation | POWER | 1.1 |
| Sports Activity | POWER | 1.06 |
| Healthy Lifestyle | BALANCE | 0.99 |
| Risk Appetite | THRILL | 0.96 |
| Quality Awareness | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 9.9% |
| China | 6.1% |
See Twitch audiences in other countries
More Games audiences in Canada
Frequently asked questions
How many fans does Twitch have in Canada?
Twitch has an estimated audience of 4,301,948 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Twitch fans?
6.6% of Twitch fans are female, 93.4% are male, with an average age of 20.5 years.
Which brands do Twitch fans like most?
Twitch fans show strongest brand affinity for Ice Hockey World Championships (1.64×), TikTok (2.86×), and Toronto Blue Jays (1.56×) over the country average.
Where do Twitch fans live in Canada?
Twitch fans in Canada are most concentrated in Ontario (reach 2,054,959), Quebec (reach 1,591,810), and British Columbia (reach 679,503). These three regions account for the largest share of the active audience.
What other brands do Twitch fans also like?
Beyond Twitch itself, the audience over-indexes on TikTok (2.86×), Toronto Blue Jays (1.56×), Minecraft (5.43×), and Edmonton Oilers (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.