A data profile of the people who buy, follow and care about Twitch in Canada — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 4,295,500 people in Canada.
The average Twitch fan in Canada is 20.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, TikTok, Toronto Blue Jays, with strongest over-indexing on Ice Hockey World Championships (1.64× the country average).
Demographically, the Twitch audience skews more male with an average age of 20.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Twitch fan in Canada is more male, around 20.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Twitch profile in Canada.
6.6% are female, 93.4% are male, average age 20.5.
| Metric | Value |
|---|---|
| Female | 6.6% |
| Male | 93.4% |
| Average age | 20.5 |
| Estimated audience size | 4,295,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 85% | |
| 20-29 | 15% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.55× | |
| 02 | Ontario | ~2M | 1.14× | |
| 03 | New Brunswick | ~100K | 1.10× | |
| 04 | Alberta | ~600K | 1.08× | |
| 05 | British Columbia | ~700K | 1.06× | |
| 06 | Manitoba | ~200K | 1.02× | |
| 07 | Saskatchewan | ~100K | 0.96× | |
| 08 | Nova Scotia | ~100K | 0.89× | |
| 09 | Newfoundland and Labrador | ~50K | 0.77× | |
| 10 | Prince Edward Island | ~9K | 0.45× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Store | Games | 5.53× | ||
| 02 | Minecraft | Games | 5.43× | ||
| 03 | Dota 2 | Games | 3.81× | ||
| 04 | FIFA (video game series) | Games | 3.48× | ||
| 05 | Call of Duty | Games | 3.03× | ||
| 06 | Roblox | Games | 2.88× | ||
| 07 | TikTok | Internet & Social Media | 2.86× | ||
| 08 | Steam | Games | 2.53× | ||
| 09 | Fortnite | Games | 2.50× | ||
| 10 | Anime convention | Literature | 2.48× | ||
| 11 | Livemusic | Music & Radio | 2.17× | ||
| 12 | Anime and manga fandom | Literature | 2.10× | ||
| 13 | Mobile game | Games | 1.97× | ||
| 14 | Ice Hockey World Championships | Sports | 1.64× | ||
| 15 | Edmonton Oilers | Sports | 1.58× | ||
| 16 | Taylor Swift | Music & Radio | 1.57× | ||
| 17 | Toronto Blue Jays | Sports | 1.56× | ||
| 18 | FIFA World Cup | Sports | 1.56× | ||
| 19 | MLB | Sports | 1.55× | ||
| 20 | Ultimate Fighting Championship | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Career Orientation | POWER | 1.10× | |
| Sports Activity | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.37× | |
| Mindfulness | BALANCE | 0.48× | |
| Community Orientation | OPEN | 0.48× |
Twitch has an estimated audience of 4,295,500 people in Canada, concentrated in Ontario and Quebec.
6.6% of Twitch fans are female, 93.4% are male, with an average age of 20.5 years.
Twitch fans show strongest brand affinity for Ice Hockey World Championships (1.64×), TikTok (2.86×), and Toronto Blue Jays (1.56×) over the country average.
Twitch fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on TikTok (2.86×), Toronto Blue Jays (1.56×), Minecraft (5.43×), and FIFA World Cup (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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