Taylor Swift Audience in Canada
Taylor Swift has an estimated audience of 5,833,986 people in Canada. 65.2% are female, 34.8% are male, average age 32.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Zendaya, Millie Bobby Brown, Snapchat, Aritzia, TikTok.
The average Taylor Swift fan in Canada is 32.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Zendaya, Millie Bobby Brown, Snapchat, with strongest over-indexing on Zendaya (8.29× the country average). Demographically, the Taylor Swift audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Taylor Swift fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 32.9 |
| Estimated audience size | 5,833,986 |
Audience persona
The typical Taylor Swift fan in Canada is more female, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Zendaya.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,136,981 | 1.28× |
| British Columbia | 1,127,676 | 1.29× |
| Quebec | 1,080,545 | 0.77× |
| Alberta | 746,737 | 1.04× |
| Manitoba | 201,231 | 0.92× |
| Nova Scotia | 184,181 | 1.06× |
| Saskatchewan | 172,276 | 0.93× |
| New Brunswick | 138,080 | 1.03× |
| Newfoundland and Labrador | 86,461 | 0.97× |
| Prince Edward Island | 20,291 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zendaya | 8.29× | Movies & TV |
| Millie Bobby Brown | 5.0× | Movies & TV |
| Snapchat | 3.17× | Internet & Social Media |
| Aritzia | 2.84× | Fashion & Accessoires |
| TikTok | 1.78× | Internet & Social Media |
| Old Navy | 2.35× | Fashion & Accessoires |
| Shoppers Drug Mart | 2.25× | Shopping |
| Beverages | 1.56× | Food & Beverages |
| Ariana Grande | 3.84× | Music & Radio |
| Sephora | 2.11× | Shopping |
| Sabrina Carpenter | 3.47× | Music & Radio |
| Jacob Elordi | 4.03× | Movies & TV |
| Personal care | 2.19× | Health |
| H&M | 2.26× | Shopping |
| Selena Gomez | 4.06× | Movies & TV |
| Pop music | 1.6× | Music & Radio |
| Music videos | 1.77× | Music & Radio |
| Katy Perry | 2.56× | Music & Radio |
| Skin care | 2.04× | Beauty & Wellness |
| Harry Styles | 5.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.04 |
| Spirituality | BALANCE | 2.23 |
| Convenience Orientation | PREMIUM | 1.3 |
| Individualism | JOY | 1.26 |
| Travelling | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.9% |
| United Kingdom | 6.2% |
| Canada | 5.3% |
See Taylor Swift audiences in other countries
More Pop audiences in Canada
- Katy Perry (3,627,092)
- Sabrina Carpenter (2,696,666)
- Justin Bieber (2,478,473)
- Ariana Grande (2,359,830)
- Britney Spears (1,988,823)
Frequently asked questions
How many fans does Taylor Swift have in Canada?
Taylor Swift has an estimated audience of 5,833,986 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Taylor Swift fans?
65.2% of Taylor Swift fans are female, 34.8% are male, with an average age of 32.9 years.
Which brands do Taylor Swift fans like most?
Taylor Swift fans show strongest brand affinity for Zendaya (8.29×), Millie Bobby Brown (5.0×), and Snapchat (3.17×) over the country average.
Where do Taylor Swift fans live in Canada?
Taylor Swift fans in Canada are most concentrated in Ontario (reach 3,136,981), British Columbia (reach 1,127,676), and Quebec (reach 1,080,545). These three regions account for the largest share of the active audience.
What other brands do Taylor Swift fans also like?
Beyond Taylor Swift itself, the audience over-indexes on Millie Bobby Brown (5.0×), Snapchat (3.17×), Aritzia (2.84×), and TikTok (1.78×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.