A data profile of the people who buy, follow and care about Taylor Swift in Canada — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 5,784,251 people in Canada.
The average Taylor Swift fan in Canada is 32.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Zendaya, Millie Bobby Brown, Snapchat, with strongest over-indexing on Zendaya (8.29× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Taylor Swift fan in Canada is more female, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Zendaya.
The key figures that characterise the Taylor Swift profile in Canada.
65.2% are female, 34.8% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 32.9 |
| Estimated audience size | 5,784,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Taylor Swift audience comes from Canada.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.29× | |
| 02 | Ontario | ~3M | 1.28× | |
| 03 | Nova Scotia | ~200K | 1.06× | |
| 04 | Alberta | ~700K | 1.04× | |
| 05 | New Brunswick | ~100K | 1.03× | |
| 06 | Newfoundland and Labrador | ~90K | 0.97× | |
| 07 | Saskatchewan | ~200K | 0.93× | |
| 08 | Manitoba | ~200K | 0.92× | |
| 09 | Quebec | ~1M | 0.77× | |
| 10 | Prince Edward Island | ~20K | 0.71× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 8.29× | ||
| 02 | Harry Styles | Music & Radio | 5.01× | ||
| 03 | Millie Bobby Brown | Movies & TV | 5.00× | ||
| 04 | Selena Gomez | Movies & TV | 4.06× | ||
| 05 | Jacob Elordi | Movies & TV | 4.03× | ||
| 06 | Ariana Grande | Music & Radio | 3.84× | ||
| 07 | Sabrina Carpenter | Music & Radio | 3.47× | ||
| 08 | Snapchat | Internet & Social Media | 3.17× | ||
| 09 | Aritzia | Fashion & Accessoires | 2.84× | ||
| 10 | Katy Perry | Music & Radio | 2.56× | ||
| 11 | Old Navy | Fashion & Accessoires | 2.35× | ||
| 12 | H&M | Shopping | 2.26× | ||
| 13 | Shoppers Drug Mart | Shopping | 2.25× | ||
| 14 | Personal care | Health | 2.19× | ||
| 15 | Sephora | Shopping | 2.11× | ||
| 16 | Skin care | Beauty & Wellness | 2.04× | ||
| 17 | TikTok | Internet & Social Media | 1.78× | ||
| 18 | Music videos | Music & Radio | 1.77× | ||
| 19 | Pop music | Music & Radio | 1.60× | ||
| 20 | Beverages | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.04× | |
| Spirituality | BALANCE | 2.23× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Family Orientation | CONSERVATISM | 0.86× |
Taylor Swift has an estimated audience of 5,784,251 people in Canada, concentrated in Ontario and British Columbia.
65.2% of Taylor Swift fans are female, 34.8% are male, with an average age of 32.9 years.
Taylor Swift fans show strongest brand affinity for Zendaya (8.29×), Millie Bobby Brown (5.0×), and Snapchat (3.17×) over the country average.
Taylor Swift fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Millie Bobby Brown (5.0×), Snapchat (3.17×), Aritzia (2.84×), and TikTok (1.78×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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