Justin Bieber Audience in United States

Justin Bieber logo

Justin Bieber has an estimated audience of 15,203,238 people in United States. 64.5% are female, 35.5% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Infant, Sabrina Carpenter, Diaper bag, Infant bodysuit, Infant clothing.

The average Justin Bieber fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant, Sabrina Carpenter, Diaper bag, with strongest over-indexing on Infant (1.64× the country average). Demographically, the Justin Bieber audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Justin Bieber fans

Demographic split for Justin Bieber audience in United States
MetricValue
Female64.5%
Male35.5%
Average age31.9
Estimated audience size15,203,238

Audience persona

The typical Justin Bieber fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Infant.

Top regions in United States

Top regions ranked by reach for Justin Bieber in United States
RegionReachAffinity
California1,995,2901.19×
Texas1,492,5311.14×
Florida1,155,6371.12×
New York955,7501.12×
Pennsylvania537,5601.05×
Georgia528,1861.13×
North Carolina527,4201.15×
Illinois525,4661.04×
Ohio488,1461.04×
New Jersey428,7341.11×
Michigan414,3631.04×
Virginia372,5451.01×
Tennessee328,8811.08×
Washington325,1241.07×
Arizona324,0861.04×
Massachusetts317,7641.06×
Indiana293,9041.06×
Maryland255,0770.98×
Missouri252,0691.03×
Colorado238,9001×
South Carolina225,6040.99×
Wisconsin220,4520.96×
Minnesota220,1861.01×
Alabama210,7300.99×
Louisiana197,5961.01×
Kentucky195,0261.02×
Oklahoma193,4951.15×
Oregon190,0131.09×
Connecticut166,4771.09×
Nevada163,8241.11×
Utah142,3361.05×
Arkansas133,5321.07×
Mississippi117,6900.94×
Iowa116,8530.93×
Kansas114,9790.96×
New Mexico81,3861.07×
Idaho76,5131×
Hawaii72,0471.1×
Nebraska68,6020.9×
West Virginia67,9620.96×
New Hampshire55,8350.93×
Maine47,3730.87×
Rhode Island44,8900.93×
Montana36,8120.87×
Washington, District of Columbia35,8260.78×
Delaware32,9620.79×
South Dakota29,4740.84×
North Dakota26,5540.85×
Alaska25,9860.8×
Vermont19,7600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justin Bieber audience
BrandAffinityCategory
Infant1.64×Kids & Family
Sabrina Carpenter1.98×Music & Radio
Diaper bag2.03×Kids & Family
Infant bodysuit2.16×Kids & Family
Infant clothing1.53×Kids & Family
Music school1.79×Music & Radio
Music education1.81×Music & Radio
Makeup Tutorials1.58×Beauty & Wellness
Ariana Grande1.57×Music & Radio
Infant bed2.36×Home & Garden
Millie Bobby Brown1.56×Movies & TV
Baby food1.51×Kids & Family
Primary education1.53×Kids & Family
Selena Gomez1.68×Movies & TV
Child development1.52×Business & Career
Child safety seat2.15×Kids & Family
Parenting styles1.95×Kids & Family
Beauty Makeup1.69×Beauty & Wellness
Independent music1.57×Music & Radio
Makeup &hair1.7×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justin Bieber audience
TraitClusterScore
Luxury OrientationPREMIUM2.66
Risk AppetiteTHRILL1.52
ExtroversionTHRILL1.36
Early Adopter MentalityPOWER1.14
MindfulnessBALANCE1.1
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Justin Bieber
CountryShare
United States25.7%
Brazil7.5%
Germany4.9%

See Justin Bieber audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Justin Bieber have in United States?

Justin Bieber has an estimated audience of 15,203,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Justin Bieber fans?

64.5% of Justin Bieber fans are female, 35.5% are male, with an average age of 31.9 years.

Which brands do Justin Bieber fans like most?

Justin Bieber fans show strongest brand affinity for Infant (1.64×), Sabrina Carpenter (1.98×), and Diaper bag (2.03×) over the country average.

Where do Justin Bieber fans live in United States?

Justin Bieber fans in United States are most concentrated in California (reach 1,995,290), Texas (reach 1,492,531), and Florida (reach 1,155,637). These three regions account for the largest share of the active audience.

What other brands do Justin Bieber fans also like?

Beyond Justin Bieber itself, the audience over-indexes on Sabrina Carpenter (1.98×), Diaper bag (2.03×), Infant bodysuit (2.16×), and Infant clothing (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Bieber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.