Rascasse Audience Intelligence

Justin Bieber Audience in United States

A data profile of the people who buy, follow and care about Justin Bieber in United States — modelled from more than twelve digital signal sources. Justin Bieber has an estimated audience of 15,532,381 people in United States.

#6among Pop in United States#70among Person in United States#143in Music & Radio

The average Justin Bieber fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant, Diaper bag, Sabrina Carpenter, with strongest over-indexing on Infant (1.64× the country average).

Demographically, the Justin Bieber audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Bieber fan in United States is more female, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Infant.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Bieber profile in United States.

Audience size
15.5M
in United States
Gender
64.5%♀
35.5% male
Age
31.9
average years
Country rank
#2233
Person in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Justin Bieber fans

64.5% are female, 35.5% are male, average age 31.9.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Justin Bieber audience in United States
MetricValue
Female64.5%
Male35.5%
Average age31.9
Estimated audience size15,532,381
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Justin Bieber audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Justin Bieber audience comes from United States.

Worldwide audience distribution share by country for Justin Bieber
CountryShare
United States25.7%
Brazil7.3%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Bieber audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Bieber fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.22×
02Nevada~200K1.13×
03Hawaii~70K1.12×
04Texas~1.5M1.11×
05New Jersey~400K1.10×
06Oregon~200K1.10×
07Oklahoma~200K1.10×
08Connecticut~200K1.10×
09North Carolina~500K1.09×
10New York~900K1.08×
11Georgia~500K1.08×
12Utah~100K1.08×
13Arizona~300K1.07×
14Washington~300K1.07×
15Massachusetts~300K1.07×
16New Mexico~80K1.05×
17Florida~1M1.04×
18Tennessee~300K1.04×
19Arkansas~100K1.04×
20Idaho~80K1.03×
21Pennsylvania~500K1.02×
22Michigan~400K1.02×
23Indiana~300K1.02×
24Kentucky~200K1.02×
25Illinois~500K1.01×
26Ohio~500K1.01×
27West Virginia~70K1.01×
28Minnesota~200K1.00×
29Missouri~200K0.99×
30Alabama~200K0.99×
31Louisiana~200K0.99×
32Virginia~400K0.98×
33Colorado~200K0.98×
34Maryland~300K0.97×
35South Carolina~200K0.97×
36Rhode Island~50K0.96×
37Wisconsin~200K0.95×
38Kansas~100K0.95×
39Nebraska~70K0.94×
40New Hampshire~60K0.94×
41North Dakota~30K0.94×
42Iowa~100K0.93×
43Mississippi~100K0.93×
44Montana~40K0.93×
45Alaska~30K0.89×
46Maine~50K0.88×
47South Dakota~30K0.87×
48Delaware~40K0.85×
49Washington, District of Columbia~40K0.84×
50Vermont~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Justin Bieber, United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Bieber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Bieber audience
#·InterestCategoryAffinity×
01Infant bedHome & Garden2.36×
02Infant bodysuitKids & Family2.16×
03Child safety seatKids & Family2.15×
04Diaper bagKids & Family2.03×
05Sabrina CarpenterMusic & Radio1.98×
06Parenting stylesKids & Family1.95×
07Music educationMusic & Radio1.81×
08Music schoolMusic & Radio1.79×
09Makeup &hairBeauty & Wellness1.70×
10Beauty MakeupBeauty & Wellness1.69×
11Selena GomezMovies & TV1.68×
12InfantKids & Family1.64×
13Makeup TutorialsBeauty & Wellness1.58×
14Ariana GrandeMusic & Radio1.57×
15Independent musicMusic & Radio1.57×
16Millie Bobby BrownMovies & TV1.56×
17Infant clothingKids & Family1.53×
18Primary educationKids & Family1.53×
19Child developmentBusiness & Career1.52×
20Baby foodKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Bieber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Bieber audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.13×
TraditionCONSERVATISM1.08×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Bieber audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Career OrientationPOWER0.69×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Justin Bieber have in United States?

Justin Bieber has an estimated audience of 15,532,381 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Justin Bieber fans?

64.5% of Justin Bieber fans are female, 35.5% are male, with an average age of 31.9 years.

03

Which brands do Justin Bieber fans like most?

Justin Bieber fans show strongest brand affinity for Infant (1.64×), Diaper bag (2.03×), and Sabrina Carpenter (1.98×) over the country average.

04

Where do Justin Bieber fans live in United States?

Justin Bieber fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Justin Bieber fans also like?

Beyond Justin Bieber itself, the audience over-indexes on Diaper bag (2.03×), Sabrina Carpenter (1.98×), Infant bodysuit (2.16×), and Infant clothing (1.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Bieber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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