MLB Audience in Canada
MLB has an estimated audience of 6,555,328 people in Canada. 36.7% are female, 63.3% are male, average age 36.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Toronto Blue Jays, Toronto Maple Leafs, NHL, Baseball.
The average MLB fan in Canada is 36.1 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Toronto Maple Leafs, with strongest over-indexing on Ice Hockey World Championships (1.53× the country average). Demographically, the MLB audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of MLB fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 36.1 |
| Estimated audience size | 6,555,328 |
Audience persona
The typical MLB fan in Canada is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,966,435 | 1.44× |
| Quebec | 1,271,575 | 0.81× |
| British Columbia | 957,105 | 0.98× |
| Alberta | 757,643 | 0.94× |
| Nova Scotia | 235,272 | 1.2× |
| Manitoba | 213,501 | 0.87× |
| Saskatchewan | 208,359 | 1.0× |
| New Brunswick | 160,186 | 1.06× |
| Newfoundland and Labrador | 77,781 | 0.78× |
| Prince Edward Island | 29,619 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.53× | Sports |
| Toronto Blue Jays | 1.98× | Sports |
| Toronto Maple Leafs | 1.8× | Sports |
| NHL | 1.62× | Sports |
| Baseball | 2.05× | Sports |
| Sportsnet | 1.57× | Sports |
| Local news | 1.92× | News |
| Stanley Cup | 2.46× | Sports |
| New York Yankees | 2.39× | Sports |
| Sidney Crosby | 1.9× | Sports |
| Rory McIlroy | 2.49× | Sports |
| Connor McDavid | 1.95× | Sports |
| Auston Matthews | 2.13× | Sports |
| Florida Panthers | 2.33× | Sports |
| NBA playoffs | 1.85× | Sports |
| Detroit Red Wings | 2.34× | Sports |
| The Open Championship | 2.33× | Sports |
| Colorado Avalanche | 2.48× | Sports |
| PGA Tour | 1.59× | Sports |
| PGA Championship | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Sports Activity | POWER | 1.03 |
| Mindfulness | BALANCE | 0.99 |
| Career Orientation | POWER | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Dominican Republic | 11.3% |
| Japan | 9.8% |
See MLB audiences in other countries
More Baseball audiences in Canada
- Toronto Blue Jays (19,918,623)
- Bo Bichette (3,220,117)
- Vladimir Guerrero Jr. (2,520,457)
- New York Yankees (2,411,505)
- George Springer (2,061,365)
Frequently asked questions
How many fans does MLB have in Canada?
MLB has an estimated audience of 6,555,328 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of MLB fans?
36.7% of MLB fans are female, 63.3% are male, with an average age of 36.1 years.
Which brands do MLB fans like most?
MLB fans show strongest brand affinity for Ice Hockey World Championships (1.53×), Toronto Blue Jays (1.98×), and Toronto Maple Leafs (1.8×) over the country average.
Where do MLB fans live in Canada?
MLB fans in Canada are most concentrated in Ontario (reach 3,966,435), Quebec (reach 1,271,575), and British Columbia (reach 957,105). These three regions account for the largest share of the active audience.
What other brands do MLB fans also like?
Beyond MLB itself, the audience over-indexes on Toronto Blue Jays (1.98×), Toronto Maple Leafs (1.8×), NHL (1.62×), and Baseball (2.05×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.