A data profile of the people who buy, follow and care about MLB in Canada — modelled from more than twelve digital signal sources. MLB has an estimated audience of 6,757,680 people in Canada.
The average MLB fan in Canada is 36.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, NHL, with strongest over-indexing on Ice Hockey World Championships (1.53× the country average).
Demographically, the MLB audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical MLB fan in Canada is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the MLB profile in Canada.
36.7% are female, 63.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 36.1 |
| Estimated audience size | 6,757,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide MLB audience comes from Canada.
| Country | Share |
|---|---|
| United States | 35.2% |
| Dominican Republic | 11.2% |
| Japan | 9.8% |
Where the MLB audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.44× | |
| 02 | Nova Scotia | ~200K | 1.20× | |
| 03 | New Brunswick | ~200K | 1.06× | |
| 04 | Saskatchewan | ~200K | 1.00× | |
| 05 | British Columbia | ~1M | 0.98× | |
| 06 | Alberta | ~800K | 0.94× | |
| 07 | Prince Edward Island | ~30K | 0.92× | |
| 08 | Manitoba | ~200K | 0.87× | |
| 09 | Quebec | ~1.5M | 0.81× | |
| 10 | Newfoundland and Labrador | ~80K | 0.78× |
The strongest cross-interests of the MLB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buffalo Sabres | Sports | 2.60× | ||
| 02 | Vegas Golden Knights | Sports | 2.50× | ||
| 03 | Rory McIlroy | Sports | 2.49× | ||
| 04 | Colorado Avalanche | Sports | 2.48× | ||
| 05 | Stanley Cup | Sports | 2.46× | ||
| 06 | New York Yankees | Sports | 2.39× | ||
| 07 | Detroit Red Wings | Sports | 2.34× | ||
| 08 | The Open Championship | Sports | 2.33× | ||
| 09 | Auston Matthews | Sports | 2.13× | ||
| 10 | Baseball | Sports | 2.05× | ||
| 11 | Toronto Blue Jays | Sports | 1.98× | ||
| 12 | Connor McDavid | Sports | 1.95× | ||
| 13 | Local news | News | 1.92× | ||
| 14 | Sidney Crosby | Sports | 1.90× | ||
| 15 | NBA playoffs | Sports | 1.85× | ||
| 16 | Toronto Maple Leafs | Sports | 1.80× | ||
| 17 | Ottawa Senators | Sports | 1.66× | ||
| 18 | NHL | Sports | 1.62× | ||
| 19 | Sportsnet | Sports | 1.57× | ||
| 20 | Ice Hockey World Championships | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| Sports Activity | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.83× |
MLB has an estimated audience of 6,757,680 people in Canada, concentrated in Ontario and Quebec.
36.7% of MLB fans are female, 63.3% are male, with an average age of 36.1 years.
MLB fans show strongest brand affinity for Ice Hockey World Championships (1.53×), Toronto Blue Jays (1.98×), and NHL (1.62×) over the country average.
MLB fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond MLB itself, the audience over-indexes on Toronto Blue Jays (1.98×), NHL (1.62×), Toronto Maple Leafs (1.8×), and Baseball (2.05×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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