Rascasse Audience Intelligence

Las Vegas Raiders Audience in United States

A data profile of the people who buy, follow and care about Las Vegas Raiders in United States — modelled from more than twelve digital signal sources. Las Vegas Raiders has an estimated audience of 14,367,066 people in United States.

#25among American football in United States#45among Team in United States#177in Sports

The average Las Vegas Raiders fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Aaron Rodgers, Tampa Bay Buccaneers, with strongest over-indexing on Buffalo Bills (4.77× the country average).

Demographically, the Las Vegas Raiders audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas Raiders fan in United States is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Raiders profile in United States.

Audience size
14.4M
in United States
Gender
30.2%♀
69.8% male
Age
36.6
average years
Country rank
#2438
Team in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Raiders fans

30.2% are female, 69.8% are male, average age 36.6.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Las Vegas Raiders audience in United States
MetricValue
Female30.2%
Male69.8%
Average age36.6
Estimated audience size14,367,066
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Las Vegas Raiders audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

79.6%

of the worldwide Las Vegas Raiders audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Raiders
CountryShare
United States79.6%
Mexico2.7%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Raiders audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas Raiders fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K3.57×
02New Mexico~200K2.56×
03California~4M2.46×
04Idaho~200K2.33×
05Montana~80K2.01×
06Wyoming~40K1.84×
07Colorado~400K1.62×
08Hawaii~100K1.57×
09Oregon~300K1.54×
10South Dakota~50K1.37×
11Arizona~400K1.35×
12Iowa~200K1.27×
13Kansas~100K1.27×
14Utah~200K1.23×
15Washington~300K1.10×
16Nebraska~70K1.02×
17Missouri~200K0.98×
18North Dakota~30K0.93×
19Mississippi~100K0.91×
20Alaska~30K0.87×
21Pennsylvania~400K0.81×
22South Carolina~200K0.79×
23West Virginia~50K0.78×
24Delaware~30K0.77×
25Arkansas~90K0.75×
26Virginia~300K0.72×
27Ohio~300K0.69×
28Oklahoma~100K0.69×
29Kentucky~100K0.66×
30Maine~30K0.66×
31Tennessee~200K0.64×
32Texas~800K0.63×
33Connecticut~90K0.63×
34North Carolina~300K0.62×
35New Jersey~200K0.62×
36Maryland~200K0.62×
37Rhode Island~30K0.61×
38Louisiana~100K0.59×
39New Hampshire~30K0.59×
40Indiana~200K0.58×
41Illinois~300K0.57×
42Wisconsin~100K0.56×
43Florida~500K0.54×
44Georgia~200K0.52×
45Washington, District of Columbia~20K0.51×
46New York~400K0.49×
47Michigan~200K0.49×
48Minnesota~100K0.48×
49Alabama~100K0.48×
50Massachusetts~100K0.45×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Raiders, United States
0.45×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Raiders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Raiders audience
#·InterestCategoryAffinity×
01Florida State Seminoles footballSports6.75×
02CBS Sports NetworkMovies & TV6.65×
03Jacksonville JaguarsSports6.23×
04NFL Sunday TicketEvent6.06×
05Cincinnati BengalsSports5.72×
06Tampa Bay BuccaneersSports5.67×
07Aaron RodgersSports5.39×
08Indianapolis ColtsSports5.38×
09Cleveland BrownsSports5.13×
10Minnesota VikingsSports5.01×
11Buffalo BillsSports4.77×
12New York GiantsSports4.72×
13Seattle SeahawksSports4.47×
14Detroit LionsSports4.32×
15Pittsburgh SteelersSports4.21×
16Denver BroncosSports4.19×
17Miami DolphinsSports4.12×
18Green Bay PackersSports3.68×
19NBA playoffsSports2.91×
20NBA FinalsSports2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Raiders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Raiders audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
PatriotismCONSERVATISM0.99×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Raiders audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
TraditionCONSERVATISM0.64×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Raiders have in United States?

Las Vegas Raiders has an estimated audience of 14,367,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Las Vegas Raiders fans?

30.2% of Las Vegas Raiders fans are female, 69.8% are male, with an average age of 36.6 years.

03

Which brands do Las Vegas Raiders fans like most?

Las Vegas Raiders fans show strongest brand affinity for Buffalo Bills (4.77×), Aaron Rodgers (5.39×), and Tampa Bay Buccaneers (5.67×) over the country average.

04

Where do Las Vegas Raiders fans live in United States?

Las Vegas Raiders fans in United States are most concentrated in California (reach ~4M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Raiders fans also like?

Beyond Las Vegas Raiders itself, the audience over-indexes on Aaron Rodgers (5.39×), Tampa Bay Buccaneers (5.67×), CBS Sports Network (6.65×), and Cleveland Browns (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Las Vegas Raiders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Raiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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