Las Vegas Raiders Audience in United States

Las Vegas Raiders logo

Las Vegas Raiders has an estimated audience of 14,534,577 people in United States. 30.2% are female, 69.8% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, CBS Sports Network, Cleveland Browns.

The average Las Vegas Raiders fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on Aaron Rodgers (5.39× the country average). Demographically, the Las Vegas Raiders audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Las Vegas Raiders fans

Demographic split for Las Vegas Raiders audience in United States
MetricValue
Female30.2%
Male69.8%
Average age36.6
Estimated audience size14,534,577

Audience persona

The typical Las Vegas Raiders fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Las Vegas Raiders in United States
RegionReachAffinity
California4,377,9262.74×
Texas808,2610.65×
Florida551,8410.56×
Nevada520,8383.71×
New York423,9060.52×
Pennsylvania404,8830.83×
Arizona391,5591.32×
Colorado387,0601.69×
Ohio329,9730.74×
North Carolina288,3780.66×
Washington280,6190.96×
Illinois272,0870.56×
Oregon261,6031.57×
Georgia261,3620.58×
Virginia260,6410.74×
Missouri245,9151.05×
New Jersey238,9790.65×
Michigan201,2410.53×
Tennessee190,4190.65×
New Mexico187,8462.58×
South Carolina182,1910.83×
Maryland161,5420.65×
Utah160,5721.23×
Indiana157,8330.59×
Iowa152,7281.28×
Kansas152,2611.33×
Idaho141,5541.94×
Massachusetts130,1750.45×
Wisconsin127,9810.59×
Kentucky123,2910.68×
Oklahoma114,2870.71×
Louisiana113,8110.61×
Mississippi111,4760.93×
Minnesota104,3340.5×
Hawaii102,0621.63×
Alabama96,0300.47×
Connecticut95,3380.65×
Arkansas90,0440.75×
Montana76,4251.9×
Nebraska75,3761.03×
West Virginia49,8430.74×
South Dakota46,1451.37×
Wyoming37,1671.73×
New Hampshire31,8680.56×
Maine31,2190.6×
Delaware29,1650.73×
Rhode Island27,3390.59×
Alaska26,0920.84×
North Dakota24,7000.83×
Washington, District of Columbia22,4190.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Raiders audience
BrandAffinityCategory
Aaron Rodgers5.39×Sports
Buffalo Bills4.77×Sports
Tampa Bay Buccaneers5.67×Sports
CBS Sports Network6.65×Movies & TV
Cleveland Browns5.13×Sports
Pittsburgh Steelers4.21×Sports
Detroit Lions4.32×Sports
Minnesota Vikings5.01×Sports
Seattle Seahawks4.47×Sports
Denver Broncos4.19×Sports
Florida State Seminoles football6.75×Sports
Jacksonville Jaguars6.23×Sports
Cincinnati Bengals5.72×Sports
Green Bay Packers3.68×Sports
Indianapolis Colts5.38×Sports
NFL Sunday Ticket6.06×
NBA Finals2.84×Sports
Miami Dolphins4.12×Sports
Atlanta Falcons5.05×Sports
New York Giants4.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Raiders audience
TraitClusterScore
Early Adopter MentalityPOWER1.48
LGBTQ+ IdentityOPEN1.2
Sports ActivityPOWER1.19
Risk AppetiteTHRILL1.13
ExtroversionTHRILL1.05
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Raiders
CountryShare
United States80.1%
Mexico2.6%
Canada2.0%

See Las Vegas Raiders audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Las Vegas Raiders have in United States?

Las Vegas Raiders has an estimated audience of 14,534,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Las Vegas Raiders fans?

30.2% of Las Vegas Raiders fans are female, 69.8% are male, with an average age of 36.6 years.

Which brands do Las Vegas Raiders fans like most?

Las Vegas Raiders fans show strongest brand affinity for Aaron Rodgers (5.39×), Buffalo Bills (4.77×), and Tampa Bay Buccaneers (5.67×) over the country average.

Where do Las Vegas Raiders fans live in United States?

Las Vegas Raiders fans in United States are most concentrated in California (reach 4,377,926), Texas (reach 808,261), and Florida (reach 551,841). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Raiders fans also like?

Beyond Las Vegas Raiders itself, the audience over-indexes on Buffalo Bills (4.77×), Tampa Bay Buccaneers (5.67×), CBS Sports Network (6.65×), and Cleveland Browns (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Raiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.