Chicago Bears Audience in United States

Chicago Bears logo

Chicago Bears has an estimated audience of 28,903,811 people in United States. 31.1% are female, 68.9% are male, average age 36.7. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Aaron Rodgers, Buffalo Bills, Detroit Lions, CBS Sports Network, Tampa Bay Buccaneers.

The average Chicago Bears fan in United States is 36.7 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Aaron Rodgers, Buffalo Bills, Detroit Lions, with strongest over-indexing on Aaron Rodgers (3.9× the country average). Demographically, the Chicago Bears audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Chicago Bears fans

Demographic split for Chicago Bears audience in United States
MetricValue
Female31.1%
Male68.9%
Average age36.7
Estimated audience size28,903,811

Audience persona

The typical Chicago Bears fan in United States is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Chicago Bears in United States
RegionReachAffinity
Illinois8,370,0009.83×
Indiana1,587,7573.01×
Wisconsin1,566,6463.6×
California1,477,2280.46×
Texas1,449,0680.58×
Florida1,420,5400.73×
Michigan989,1921.31×
Iowa793,4513.33×
Arizona699,4701.19×
New York564,9730.35×
Ohio563,4810.63×
Minnesota541,4031.31×
North Carolina522,5140.6×
Georgia513,3290.58×
Tennessee454,2000.78×
Pennsylvania438,9200.45×
Virginia436,9370.62×
Colorado403,2620.89×
Missouri394,7920.85×
Washington278,5260.48×
South Carolina272,0890.63×
New Jersey268,6640.37×
Kentucky261,9300.72×
Nevada253,1060.91×
Maryland225,8790.45×
Alabama193,2140.48×
Massachusetts178,2910.31×
Oklahoma168,4760.52×
Oregon167,7960.51×
Louisiana163,4670.44×
Arkansas157,6210.66×
Kansas152,8610.67×
Mississippi150,5010.63×
Nebraska144,4321×
Utah144,3920.56×
New Mexico143,1960.99×
Connecticut129,2910.45×
South Dakota121,4701.82×
Idaho106,6910.74×
Montana81,0851.01×
Hawaii77,8080.63×
West Virginia66,3780.49×
North Dakota62,0231.04×
Washington, District of Columbia46,4070.53×
New Hampshire38,5240.34×
Maine37,8140.37×
Alaska33,4500.54×
Delaware29,9460.38×
Rhode Island29,6960.32×
Wyoming26,0460.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Bears audience
BrandAffinityCategory
Aaron Rodgers3.9×Sports
Buffalo Bills3.27×Sports
Detroit Lions3.54×Sports
CBS Sports Network4.9×Movies & TV
Tampa Bay Buccaneers3.97×Sports
Minnesota Vikings3.8×Sports
Green Bay Packers3×Sports
Cleveland Browns3.47×Sports
Pittsburgh Steelers2.87×Sports
Cincinnati Bengals4.29×Sports
Indianapolis Colts4.04×Sports
NBA Finals2.24×Sports
Florida State Seminoles football4.85×Sports
Denver Broncos2.97×Sports
NBA playoffs2.32×Sports
NFL Sunday Ticket4.54×
Jacksonville Jaguars4.38×Sports
Atlanta Falcons3.83×Sports
Texas A&M Aggies football4.62×Sports
Baltimore Ravens3.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Bears audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Sports ActivityPOWER1.25
LGBTQ+ IdentityOPEN1.14
Risk AppetiteTHRILL1.13
ExtroversionTHRILL1.1
PatriotismCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Chicago Bears
CountryShare
United States85.6%
United Kingdom2.2%
Canada1.8%

See Chicago Bears audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Chicago Bears have in United States?

Chicago Bears has an estimated audience of 28,903,811 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Chicago Bears fans?

31.1% of Chicago Bears fans are female, 68.9% are male, with an average age of 36.7 years.

Which brands do Chicago Bears fans like most?

Chicago Bears fans show strongest brand affinity for Aaron Rodgers (3.9×), Buffalo Bills (3.27×), and Detroit Lions (3.54×) over the country average.

Where do Chicago Bears fans live in United States?

Chicago Bears fans in United States are most concentrated in Illinois (reach 8,370,000), Indiana (reach 1,587,757), and Wisconsin (reach 1,566,646). These three regions account for the largest share of the active audience.

What other brands do Chicago Bears fans also like?

Beyond Chicago Bears itself, the audience over-indexes on Buffalo Bills (3.27×), Detroit Lions (3.54×), CBS Sports Network (4.9×), and Tampa Bay Buccaneers (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.