Rascasse Audience Intelligence

Chicago Bears Audience in United States

A data profile of the people who buy, follow and care about Chicago Bears in United States — modelled from more than twelve digital signal sources. Chicago Bears has an estimated audience of 29,089,055 people in United States.

#3among American football in United States#4among Team in United States#53in Sports

The average Chicago Bears fan in United States is 36.7 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Buffalo Bills, Detroit Lions, Aaron Rodgers, with strongest over-indexing on Buffalo Bills (3.27× the country average).

Demographically, the Chicago Bears audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Bears fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Bears profile in United States.

Audience size
29.1M
in United States
Gender
31.1%♀
68.9% male
Age
36.7
average years
Country rank
#979
Team in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Bears fans

31.1% are female, 68.9% are male, average age 36.7.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Chicago Bears audience in United States
MetricValue
Female31.1%
Male68.9%
Average age36.7
Estimated audience size29,089,055
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Chicago Bears audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Chicago Bears audience comes from United States.

Worldwide audience distribution share by country for Chicago Bears
CountryShare
United States85.4%
United Kingdom2.2%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Bears audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Bears fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~8.5M9.06×
02Wisconsin~1.5M3.43×
03Iowa~800K3.36×
04Indiana~1.5M2.94×
05South Dakota~100K1.80×
06Michigan~1M1.42×
07Minnesota~500K1.26×
08Arizona~700K1.14×
09North Dakota~70K1.11×
10Montana~90K1.08×
11Nebraska~200K1.04×
12New Mexico~100K1.00×
13Missouri~400K0.91×
14Nevada~200K0.87×
15Colorado~400K0.84×
16Tennessee~500K0.81×
17Kentucky~300K0.77×
18Idaho~100K0.76×
19Florida~1.5M0.74×
20Mississippi~200K0.73×
21Wyoming~30K0.71×
22Arkansas~200K0.70×
23Kansas~200K0.70×
24South Carolina~300K0.68×
25Ohio~600K0.65×
26Hawaii~80K0.65×
27North Carolina~500K0.59×
28West Virginia~80K0.59×
29Georgia~500K0.58×
30Virginia~400K0.58×
31Texas~1.5M0.57×
32Oklahoma~200K0.56×
33Utah~100K0.55×
34Alaska~30K0.55×
35Oregon~200K0.53×
36Pennsylvania~500K0.52×
37Alabama~200K0.51×
38Washington~300K0.50×
39Washington, District of Columbia~40K0.49×
40Delaware~40K0.49×
41Louisiana~200K0.46×
42Maryland~200K0.45×
43Connecticut~100K0.45×
44California~1.5M0.44×
45Maine~40K0.41×
46New Hampshire~40K0.38×
47Rhode Island~40K0.38×
48New Jersey~300K0.37×
49Massachusetts~200K0.34×
50New York~500K0.33×
Fig. 06

Affinity by region

Affinity by region — Chicago Bears, United States
0.33×1.00×9.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Bears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Bears audience
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV4.90×
02Florida State Seminoles footballSports4.85×
03Texas A&M Aggies footballSports4.62×
04NFL Sunday TicketEvent4.54×
05Jacksonville JaguarsSports4.38×
06Cincinnati BengalsSports4.29×
07Indianapolis ColtsSports4.04×
08Tampa Bay BuccaneersSports3.97×
09Aaron RodgersSports3.90×
10Atlanta FalconsSports3.83×
11Minnesota VikingsSports3.80×
12Detroit LionsSports3.54×
13Cleveland BrownsSports3.47×
14Buffalo BillsSports3.27×
15Green Bay PackersSports3.00×
16Denver BroncosSports2.97×
17Pittsburgh SteelersSports2.87×
18Chicago CubsSports2.76×
19NBA playoffsSports2.32×
20NBA FinalsSports2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Bears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Bears audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Community OrientationOPEN0.93×
IndividualismJOY0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Bears audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
DIY MentalityTHRILL0.53×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Bears have in United States?

Chicago Bears has an estimated audience of 29,089,055 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicago Bears fans?

31.1% of Chicago Bears fans are female, 68.9% are male, with an average age of 36.7 years.

03

Which brands do Chicago Bears fans like most?

Chicago Bears fans show strongest brand affinity for Buffalo Bills (3.27×), Detroit Lions (3.54×), and Aaron Rodgers (3.9×) over the country average.

04

Where do Chicago Bears fans live in United States?

Chicago Bears fans in United States are most concentrated in Illinois (reach ~8.5M), Indiana (reach ~1.5M), and Wisconsin (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Bears fans also like?

Beyond Chicago Bears itself, the audience over-indexes on Detroit Lions (3.54×), Aaron Rodgers (3.9×), CBS Sports Network (4.9×), and Tampa Bay Buccaneers (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Chicago Bears audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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