Rascasse Audience Intelligence

Minnesota Vikings Audience in United States

A data profile of the people who buy, follow and care about Minnesota Vikings in United States — modelled from more than twelve digital signal sources. Minnesota Vikings has an estimated audience of 17,231,692 people in United States.

#20among American football in United States#34among Team in United States#139in Sports

The average Minnesota Vikings fan in United States is 38.7 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.42× the country average).

Demographically, the Minnesota Vikings audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Vikings fan in United States is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Vikings profile in United States.

Audience size
17.2M
in United States
Gender
28.1%♀
71.9% male
Age
38.7
average years
Country rank
#1978
Team in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Vikings fans

28.1% are female, 71.9% are male, average age 38.7.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Minnesota Vikings audience in United States
MetricValue
Female28.1%
Male71.9%
Average age38.7
Estimated audience size17,231,692
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Minnesota Vikings audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

84.0%

of the worldwide Minnesota Vikings audience comes from United States.

Worldwide audience distribution share by country for Minnesota Vikings
CountryShare
United States84.0%
Canada3.0%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Vikings audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Vikings fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3M12.42×
02North Dakota~300K8.04×
03South Dakota~300K6.66×
04Iowa~400K2.76×
05Wisconsin~500K1.92×
06Montana~70K1.51×
07Nebraska~90K0.99×
08Michigan~400K0.88×
09Wyoming~20K0.84×
10Alaska~30K0.79×
11Arizona~200K0.62×
12Idaho~50K0.59×
13Illinois~300K0.54×
14Colorado~100K0.53×
15New Mexico~50K0.53×
16Hawaii~40K0.50×
17Kansas~60K0.47×
18Missouri~100K0.42×
19Nevada~70K0.42×
20Florida~400K0.37×
21Pennsylvania~200K0.36×
22Ohio~200K0.36×
23Virginia~200K0.36×
24South Carolina~90K0.36×
25Oregon~70K0.36×
26Utah~60K0.36×
27Indiana~100K0.35×
28Mississippi~50K0.35×
29Delaware~20K0.35×
30North Carolina~200K0.33×
31Washington~100K0.33×
32Tennessee~100K0.33×
33Connecticut~60K0.33×
34Arkansas~50K0.33×
35West Virginia~30K0.33×
36Kentucky~70K0.32×
37Oklahoma~60K0.31×
38Texas~400K0.29×
39Louisiana~60K0.28×
40New Jersey~100K0.27×
41Maryland~80K0.27×
42Maine~20K0.27×
43Washington, District of Columbia~10K0.26×
44Georgia~100K0.25×
45Alabama~60K0.25×
46California~500K0.24×
47New York~200K0.24×
48Rhode Island~10K0.24×
49New Hampshire~10K0.21×
50Massachusetts~70K0.19×
Fig. 06

Affinity by region

Affinity by region — Minnesota Vikings, United States
0.19×1.00×12.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Vikings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Vikings audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports18.28×
02CBS Sports NetworkMovies & TV11.38×
03Florida State Seminoles footballSports11.25×
04Texas A&M Aggies footballSports10.54×
05NFL Sunday TicketEvent10.11×
06Cincinnati BengalsSports9.69×
07Aaron RodgersSports9.14×
08Indianapolis ColtsSports9.12×
09New York JetsSports9.10×
10Jacksonville JaguarsSports8.92×
11Atlanta FalconsSports8.87×
12Tampa Bay BuccaneersSports8.63×
13Cleveland BrownsSports8.14×
14Buffalo BillsSports7.42×
15New York GiantsSports7.26×
16Denver BroncosSports6.65×
17Pittsburgh SteelersSports6.13×
18Seattle SeahawksSports6.10×
19Detroit LionsSports5.87×
20Green Bay PackersSports5.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Vikings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Vikings audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.87×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Vikings audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.44×
Quality AwarenessPREMIUM0.48×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Vikings have in United States?

Minnesota Vikings has an estimated audience of 17,231,692 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Minnesota Vikings fans?

28.1% of Minnesota Vikings fans are female, 71.9% are male, with an average age of 38.7 years.

03

Which brands do Minnesota Vikings fans like most?

Minnesota Vikings fans show strongest brand affinity for Buffalo Bills (7.42×), Aaron Rodgers (9.14×), and CBS Sports Network (11.38×) over the country average.

04

Where do Minnesota Vikings fans live in United States?

Minnesota Vikings fans in United States are most concentrated in Minnesota (reach ~3M), Wisconsin (reach ~500K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Vikings fans also like?

Beyond Minnesota Vikings itself, the audience over-indexes on Aaron Rodgers (9.14×), CBS Sports Network (11.38×), Los Angeles Chargers (18.28×), and Cleveland Browns (8.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Minnesota Vikings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Vikings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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