Minnesota Vikings Audience in United States

Minnesota Vikings logo

Minnesota Vikings has an estimated audience of 17,464,473 people in United States. 28.1% are female, 71.9% are male, average age 38.7. Top regions: Minnesota, Wisconsin, California. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Los Angeles Chargers, Cleveland Browns.

The average Minnesota Vikings fan in United States is 38.7 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, California. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (9.14× the country average). Demographically, the Minnesota Vikings audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Minnesota Vikings fans

Demographic split for Minnesota Vikings audience in United States
MetricValue
Female28.1%
Male71.9%
Average age38.7
Estimated audience size17,464,473

Audience persona

The typical Minnesota Vikings fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Minnesota Vikings in United States
RegionReachAffinity
Minnesota3,206,48312.81×
Wisconsin518,2041.97×
California507,7410.26×
Texas493,8210.33×
Florida467,2110.4×
Michigan455,8281×
Iowa399,2222.77×
Illinois337,0960.58×
North Dakota261,6127.29×
New York251,6840.26×
South Dakota249,5076.18×
Arizona233,9950.66×
Pennsylvania222,6900.38×
Ohio207,8590.39×
North Carolina186,7030.36×
Virginia161,4260.38×
Colorado156,6240.57×
Georgia143,9840.27×
New Jersey129,0730.29×
Missouri128,1820.46×
Washington124,2720.35×
Tennessee119,0440.34×
Indiana117,6200.37×
South Carolina99,5190.38×
Nebraska87,6981×
Maryland84,5150.28×
Oregon74,4880.37×
Nevada73,8400.44×
Kentucky72,5430.33×
Montana71,5841.48×
Kansas70,0120.51×
Massachusetts69,8180.2×
Louisiana67,0440.3×
Oklahoma64,7620.33×
Alabama63,3460.26×
Utah60,9630.39×
Connecticut60,9000.35×
Idaho52,2240.6×
Mississippi49,6540.35×
Arkansas48,9060.34×
New Mexico45,3910.52×
Hawaii38,8160.52×
Alaska28,3810.76×
West Virginia25,6120.31×
Wyoming20,1590.78×
Maine15,9820.26×
Delaware15,9010.33×
New Hampshire14,2440.21×
Washington, District of Columbia14,0140.27×
Rhode Island12,9450.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Vikings audience
BrandAffinityCategory
Aaron Rodgers9.14×Sports
Buffalo Bills7.42×Sports
CBS Sports Network11.38×Movies & TV
Los Angeles Chargers18.28×Sports
Cleveland Browns8.14×Sports
Tampa Bay Buccaneers8.63×Sports
Cincinnati Bengals9.69×Sports
Indianapolis Colts9.12×Sports
Florida State Seminoles football11.25×Sports
Pittsburgh Steelers6.13×Sports
Denver Broncos6.65×Sports
Atlanta Falcons8.87×Sports
NFL Sunday Ticket10.11×
Texas A&M Aggies football10.54×Sports
New York Jets9.1×Sports
Detroit Lions5.87×Sports
Green Bay Packers5.51×Sports
Jacksonville Jaguars8.92×Sports
Seattle Seahawks6.1×Sports
Russell Wilson8.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Vikings audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Sports ActivityPOWER1.31
LGBTQ+ IdentityOPEN1.21
SustainabilityBALANCE1.12
ExtroversionTHRILL1.06
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Vikings
CountryShare
United States84.7%
Canada2.3%
Germany1.5%

See Minnesota Vikings audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Minnesota Vikings have in United States?

Minnesota Vikings has an estimated audience of 17,464,473 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Minnesota Vikings fans?

28.1% of Minnesota Vikings fans are female, 71.9% are male, with an average age of 38.7 years.

Which brands do Minnesota Vikings fans like most?

Minnesota Vikings fans show strongest brand affinity for Aaron Rodgers (9.14×), Buffalo Bills (7.42×), and CBS Sports Network (11.38×) over the country average.

Where do Minnesota Vikings fans live in United States?

Minnesota Vikings fans in United States are most concentrated in Minnesota (reach 3,206,483), Wisconsin (reach 518,204), and California (reach 507,741). These three regions account for the largest share of the active audience.

What other brands do Minnesota Vikings fans also like?

Beyond Minnesota Vikings itself, the audience over-indexes on Buffalo Bills (7.42×), CBS Sports Network (11.38×), Los Angeles Chargers (18.28×), and Cleveland Browns (8.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Vikings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.