Rascasse Audience Intelligence

Softball Audience in United States

A data profile of the people who buy, follow and care about Softball in United States — modelled from more than twelve digital signal sources. Softball has an estimated audience of 15,298,198 people in United States.

#33among Sport in United States#1546among Topic in United States#166in Sports

The average Softball fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include College softball, USA Baseball, Major League Baseball All-Star Game, with strongest over-indexing on College softball (7.17× the country average).

Demographically, the Softball audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Softball fan in United States is more male, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for College softball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Softball profile in United States.

Audience size
15.3M
in United States
Gender
43.3%♀
56.7% male
Age
38.4
average years
Country rank
#2278
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Softball fans

43.3% are female, 56.7% are male, average age 38.4.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Softball audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.4
Estimated audience size15,298,198
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Softball audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Softball audience comes from United States.

Worldwide audience distribution share by country for Softball
CountryShare
United States56.9%
Japan17.9%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Softball audience in United States is strongest.

Fig. 05

Top regions by affinity

Softball fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~600K3.67×
02Nebraska~100K1.59×
03Alabama~300K1.50×
04Iowa~200K1.37×
05Mississippi~200K1.36×
06Kansas~200K1.34×
07Arkansas~200K1.28×
08West Virginia~90K1.28×
09Texas~1.5M1.22×
10Indiana~300K1.22×
11Louisiana~200K1.19×
12South Dakota~40K1.15×
13Pennsylvania~600K1.12×
14Kentucky~200K1.08×
15New Mexico~80K1.08×
16Ohio~500K1.07×
17Missouri~300K1.07×
18New Jersey~400K1.03×
19South Carolina~200K1.02×
20Wisconsin~200K1.01×
21Tennessee~300K1.00×
22North Dakota~30K1.00×
23Illinois~500K0.99×
24Georgia~500K0.99×
25North Carolina~400K0.96×
26Virginia~300K0.93×
27Minnesota~200K0.92×
28Arizona~300K0.91×
29California~1.5M0.90×
30Idaho~70K0.88×
31Michigan~300K0.87×
32Maine~50K0.86×
33Connecticut~100K0.85×
34Utah~100K0.84×
35Delaware~40K0.84×
36Massachusetts~200K0.81×
37Maryland~200K0.81×
38New Hampshire~50K0.80×
39New York~700K0.79×
40Oregon~100K0.79×
41Hawaii~50K0.78×
42Florida~800K0.77×
43Washington~200K0.77×
44Rhode Island~40K0.76×
45Montana~30K0.75×
46Vermont~20K0.74×
47Alaska~20K0.67×
48Nevada~100K0.65×
49Colorado~200K0.64×
50Washington, District of Columbia~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Softball, United States
0.55×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Softball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Softball audience
#·InterestCategoryAffinity×
01Manny MachadoSports7.97×
02College softballSports7.17×
03Baseball gloveSports6.18×
04Little League World SeriesSports6.08×
05Clayton KershawSports5.78×
06Bryce HarperSports5.28×
07USA BaseballSports5.19×
08Phil CollinsMusic & Radio4.58×
09College baseballSports4.54×
10Major League Baseball All-Star GameSports4.18×
11Minor League BaseballSports3.90×
12Baseball batSports3.41×
13World SeriesSports3.41×
14MLB NetworkSports3.21×
15MLB.comSports2.55×
16Chicago CubsSports2.17×
17Detroit TigersSports2.00×
18VolleyballSports1.81×
19MLBSports1.68×
20Los Angeles LakersSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Softball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Softball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.10×
PatriotismCONSERVATISM1.08×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Softball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Career OrientationPOWER0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Softball have in United States?

Softball has an estimated audience of 15,298,198 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Softball fans?

43.3% of Softball fans are female, 56.7% are male, with an average age of 38.4 years.

03

Which brands do Softball fans like most?

Softball fans show strongest brand affinity for College softball (7.17×), USA Baseball (5.19×), and Major League Baseball All-Star Game (4.18×) over the country average.

04

Where do Softball fans live in United States?

Softball fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Softball fans also like?

Beyond Softball itself, the audience over-indexes on USA Baseball (5.19×), Major League Baseball All-Star Game (4.18×), MLB (1.68×), and Minor League Baseball (3.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Softball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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