Softball Audience in United States

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Softball has an estimated audience of 15,298,198 people in United States. 43.3% are female, 56.7% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: College softball, USA Baseball, Major League Baseball All-Star Game, MLB, Minor League Baseball.

The average Softball fan in United States is 38.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include College softball, USA Baseball, Major League Baseball All-Star Game, with strongest over-indexing on College softball (7.17× the country average). Demographically, the Softball audience skews more male with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Softball fans

Demographic split for Softball audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.4
Estimated audience size15,298,198

Audience persona

The typical Softball fan in United States is more male, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for College softball.

Top regions in United States

Top regions ranked by reach for Softball in United States
RegionReachAffinity
Texas1,726,1411.31×
California1,549,3980.92×
Florida924,9670.89×
Oklahoma796,7874.69×
New York692,5020.81×
Pennsylvania525,2851.02×
Georgia479,5771.02×
Illinois463,1980.91×
North Carolina438,4730.95×
Ohio429,7940.91×
New Jersey362,0730.93×
Virginia352,8320.95×
Alabama345,9701.62×
Tennessee339,6091.11×
Michigan323,4680.81×
Arizona302,6130.97×
Indiana302,4501.08×
Missouri252,5111.02×
Louisiana247,4931.25×
Washington238,2290.78×
Maryland230,2850.88×
Massachusetts225,9220.75×
South Carolina220,1980.96×
Kentucky190,2360.99×
Wisconsin182,3910.79×
Minnesota172,1140.79×
Mississippi169,5531.35×
Arkansas166,7671.32×
Kansas165,6321.37×
Iowa154,8391.23×
Colorado154,0640.64×
Oregon134,1160.76×
Connecticut116,2720.76×
Utah104,5130.76×
Nevada103,2100.7×
Nebraska99,4051.3×
West Virginia95,6271.34×
New Mexico88,8551.16×
Idaho59,7150.78×
Hawaii52,4210.8×
New Hampshire40,1270.67×
Maine39,8780.73×
Rhode Island33,5510.69×
South Dakota31,5010.89×
Delaware31,3100.74×
Montana29,6000.7×
Washington, District of Columbia26,4650.58×
North Dakota26,2900.84×
Alaska17,4600.53×
Wyoming15,7190.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Softball audience
BrandAffinityCategory
College softball7.17×Sports
USA Baseball5.19×Sports
Major League Baseball All-Star Game4.18×Sports
MLB1.68×Sports
Minor League Baseball3.9×Sports
Baseball bat3.41×Sports
Little League World Series6.08×Sports
Clayton Kershaw5.78×Sports
Phil Collins4.58×Music & Radio
College baseball4.54×Sports
MLB.com2.55×Sports
Detroit Tigers2×Sports
Bryce Harper5.28×Sports
MLB Network3.21×Sports
Volleyball1.81×Sports
Manny Machado7.97×Sports
Chicago Cubs2.17×Sports
Golden State Warriors1.61×Sports
Baseball glove6.18×Sports
World Series3.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Softball audience
TraitClusterScore
DIY MentalityTHRILL1.07
Sports ActivityPOWER1.05
Early Adopter MentalityPOWER1.04
TraditionCONSERVATISM1.02
ExtroversionTHRILL0.98
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Softball
CountryShare
United States56.9%
Japan17.9%
Canada3.4%

See Softball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Softball have in United States?

Softball has an estimated audience of 15,298,198 people in United States, concentrated in Texas and California.

What is the gender split and age of Softball fans?

43.3% of Softball fans are female, 56.7% are male, with an average age of 38.4 years.

Which brands do Softball fans like most?

Softball fans show strongest brand affinity for College softball (7.17×), USA Baseball (5.19×), and Major League Baseball All-Star Game (4.18×) over the country average.

Where do Softball fans live in United States?

Softball fans in United States are most concentrated in Texas (reach 1,726,141), California (reach 1,549,398), and Florida (reach 924,967). These three regions account for the largest share of the active audience.

What other brands do Softball fans also like?

Beyond Softball itself, the audience over-indexes on USA Baseball (5.19×), Major League Baseball All-Star Game (4.18×), MLB (1.68×), and Minor League Baseball (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.