Rascasse Audience Intelligence

Clayton Kershaw Audience in United States

A data profile of the people who buy, follow and care about Clayton Kershaw in United States — modelled from more than twelve digital signal sources. Clayton Kershaw has an estimated audience of 3,320,694 people in United States.

#48among Baseball in United States#1338among Person in United States#832in Sports

The average Clayton Kershaw fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sean Payton, Sarah Hyland, Yvonne Strahovski, with strongest over-indexing on Sean Payton (172.5× the country average).

Demographically, the Clayton Kershaw audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clayton Kershaw fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clayton Kershaw profile in United States.

Audience size
3.3M
in United States
Gender
45.7%♀
54.3% male
Age
39.6
average years
Country rank
#9444
Person in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clayton Kershaw fans

45.7% are female, 54.3% are male, average age 39.6.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Clayton Kershaw audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.6
Estimated audience size3,320,694
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Clayton Kershaw audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Clayton Kershaw audience comes from United States.

Worldwide audience distribution share by country for Clayton Kershaw
CountryShare
United States84.9%
Canada6.2%
Mexico3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clayton Kershaw audience in United States is strongest.

Fig. 05

Top regions by affinity

Clayton Kershaw fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M3.11×
02Nevada~60K1.74×
03Arizona~100K1.50×
04Hawaii~20K1.42×
05Washington~100K1.25×
06Wisconsin~70K1.21×
07Pennsylvania~200K1.18×
08New Jersey~100K1.15×
09Oregon~50K1.14×
10Idaho~20K1.14×
11Illinois~100K1.13×
12Connecticut~40K1.09×
13New York~200K1.07×
14Massachusetts~80K1.06×
15Missouri~70K1.06×
16Montana~10K1.06×
17New Mexico~20K1.05×
18Utah~40K1.04×
19Iowa~30K0.99×
20Colorado~60K0.97×
21Rhode Island~10K0.95×
22Washington, District of Columbia~10K0.93×
23Delaware~10K0.93×
24South Dakota~8K0.93×
25Texas~300K0.92×
26Kansas~30K0.92×
27North Dakota~7K0.90×
28Oklahoma~40K0.89×
29Nebraska~20K0.89×
30Ohio~100K0.88×
31Michigan~90K0.88×
32Minnesota~50K0.88×
33Indiana~60K0.87×
34Maryland~60K0.87×
35New Hampshire~10K0.87×
36Kentucky~40K0.86×
37Maine~10K0.86×
38Vermont~6K0.85×
39Tennessee~60K0.83×
40Virginia~80K0.81×
41Alaska~7K0.80×
42North Carolina~90K0.79×
43West Virginia~10K0.79×
44Arkansas~20K0.78×
45South Carolina~40K0.75×
46Georgia~80K0.72×
47Mississippi~20K0.72×
48Florida~200K0.71×
49Alabama~40K0.71×
50Louisiana~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Clayton Kershaw, United States
0.70×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clayton Kershaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clayton Kershaw audience
#·InterestCategoryAffinity×
01Sean PaytonSports172.50×
02Yvonne StrahovskiMovies & TV84.39×
03Sarah HylandMovies & TV52.33×
04Derek JeterSports43.35×
05Dennis RodmanSports34.17×
06FlightAwareTravel & Leisure32.25×
07Emmy RossumMovies & TV28.42×
08World SeriesSports20.37×
09Jeremy Allen WhiteMovies & TV20.00×
10Aaron JudgeSports17.71×
11Melanie LynskeyMovies & TV17.39×
12Stanley CupSports14.19×
13HudlSports10.36×
147-ElevenShopping9.60×
15Portland Trail BlazersSports8.57×
16Seattle MarinersSports8.09×
17Dallas MavericksSports8.00×
18StubHubTravel & Leisure7.67×
19United AirlinesTravel & Leisure7.50×
20Super BowlSports4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clayton Kershaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clayton Kershaw audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.26×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clayton Kershaw audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clayton Kershaw have in United States?

Clayton Kershaw has an estimated audience of 3,320,694 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clayton Kershaw fans?

45.7% of Clayton Kershaw fans are female, 54.3% are male, with an average age of 39.6 years.

03

Which brands do Clayton Kershaw fans like most?

Clayton Kershaw fans show strongest brand affinity for Sean Payton (172.5×), Sarah Hyland (52.33×), and Yvonne Strahovski (84.39×) over the country average.

04

Where do Clayton Kershaw fans live in United States?

Clayton Kershaw fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clayton Kershaw fans also like?

Beyond Clayton Kershaw itself, the audience over-indexes on Sarah Hyland (52.33×), Yvonne Strahovski (84.39×), FlightAware (32.25×), and Derek Jeter (43.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Clayton Kershaw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clayton Kershaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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