Clayton Kershaw Audience in United States

Clayton Kershaw logo

Clayton Kershaw has an estimated audience of 3,819,378 people in United States. 45.7% are female, 54.3% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Sean Payton, FlightAware, World Series, 7-Eleven, Jeremy Allen White.

The average Clayton Kershaw fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sean Payton, FlightAware, World Series, with strongest over-indexing on Sean Payton (126.87× the country average). Demographically, the Clayton Kershaw audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Clayton Kershaw fans

Demographic split for Clayton Kershaw audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.6
Estimated audience size3,819,378

Audience persona

The typical Clayton Kershaw fan in United States is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Sean Payton.

Top regions in United States

Top regions ranked by reach for Clayton Kershaw in United States
RegionReachAffinity
California1,534,2593.65×
Texas321,0990.98×
New York266,6461.25×
Florida181,5460.7×
Illinois152,1801.2×
Pennsylvania146,8891.14×
New Jersey126,2771.3×
Arizona122,4651.57×
Ohio100,3650.85×
North Carolina91,8890.8×
Michigan88,7880.89×
Georgia86,1080.73×
Virginia79,0530.85×
Massachusetts77,4771.03×
Washington76,4951×
Nevada71,3881.93×
Missouri70,0611.14×
Indiana60,8760.87×
Colorado60,2931×
Maryland59,8970.91×
Tennessee59,8830.78×
Wisconsin56,5490.98×
Oregon47,8401.09×
Minnesota47,7730.87×
Connecticut44,7271.17×
South Carolina42,8400.75×
Oklahoma40,7350.96×
Kentucky37,9160.79×
Utah35,3991.03×
Alabama34,8350.65×
Louisiana32,5230.66×
Iowa30,8060.98×
Kansas28,1380.93×
Arkansas23,6880.75×
Hawaii22,3641.36×
Idaho20,4911.07×
New Mexico20,0871.05×
Mississippi19,9360.63×
Nebraska17,0930.89×
West Virginia12,1440.68×
New Hampshire11,6370.77×
Washington, District of Columbia11,3700.99×
Rhode Island11,2370.92×
Maine10,9010.8×
Montana10,2300.97×
Delaware9,0110.86×
South Dakota7,2560.82×
North Dakota6,3980.82×
Alaska5,3070.65×
Vermont5,2720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clayton Kershaw audience
BrandAffinityCategory
Sean Payton126.87×Sports
FlightAware28.93×Travel & Leisure
World Series18.74×Sports
7-Eleven8.59×Shopping
Jeremy Allen White20×Movies & TV
Derek Jeter30.07×Sports
Stanley Cup17.55×Sports
United Airlines6.13×Travel & Leisure
Aaron Judge11.19×Sports
Kia Sportage20.83×Cars & Mobility
Dallas Mavericks7.06×Sports
Portland Trail Blazers7.5×Sports
Erin Andrews20×Sports
Avan Jogia16.64×Movies & TV
Megan Fox7.26×Movies & TV
Hudl9.21×Sports
Sarah Hyland13.54×Movies & TV
Miami Heat5.42×Sports
Super Bowl4.24×Sports
Seattle Mariners6.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clayton Kershaw audience
TraitClusterScore
Risk AppetiteTHRILL1.79
Luxury OrientationPREMIUM1.65
LGBTQ+ IdentityOPEN1.11
Family OrientationCONSERVATISM1.11
PatriotismCONSERVATISM1.1
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Clayton Kershaw
CountryShare
United States86.2%
Canada5.8%
Mexico2.8%

See Clayton Kershaw audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Clayton Kershaw have in United States?

Clayton Kershaw has an estimated audience of 3,819,378 people in United States, concentrated in California and Texas.

What is the gender split and age of Clayton Kershaw fans?

45.7% of Clayton Kershaw fans are female, 54.3% are male, with an average age of 39.6 years.

Which brands do Clayton Kershaw fans like most?

Clayton Kershaw fans show strongest brand affinity for Sean Payton (126.87×), FlightAware (28.93×), and World Series (18.74×) over the country average.

Where do Clayton Kershaw fans live in United States?

Clayton Kershaw fans in United States are most concentrated in California (reach 1,534,259), Texas (reach 321,099), and New York (reach 266,646). These three regions account for the largest share of the active audience.

What other brands do Clayton Kershaw fans also like?

Beyond Clayton Kershaw itself, the audience over-indexes on FlightAware (28.93×), World Series (18.74×), 7-Eleven (8.59×), and Jeremy Allen White (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clayton Kershaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.